Online shopping is becoming more competitive than ever before, and Amazon is not slowing down. As Temu's popularity grew exponentially, Amazon decided to counter with a new online shopping experience—Amazon Haul Store. The new venture promises to shake up affordable online shopping, but is it enough to kill Temu?
As one who keeps abreast of the eCommerce arena, I can vouch that this step by Amazon is not an accident. It's an immediate response to Temu competitors, and it might revolutionize the way consumers shop for value. But will it succeed? Let's analyze it all.
Table of Contents

What is Amazon Haul Store, and How Does It Work?
How Does Amazon Haul Beta Compare to Temu?
Can You Create an Amazon Haul Store as a Seller?
How Does Amazon’s Haul Store Change the Online Shopping Experience?
What Are the Biggest Competitors of Amazon in 2025?
How Does Temu Compete with Amazon, and What Makes It Different?
Who Are Temu’s Biggest Competitors in the eCommerce Space?
Is Temu Available on Amazon, and Can You Buy Temu Products There?
How Does Amazon’s Store Shopping Experience Compare to Temu’s Pricing Model?
Will Amazon’s Haul Store Be a Game-Changer in the Battle Against Temu?
What is Amazon Haul Store, and How Does It Work?
Amazon Haul Store is a shopping experience that is all about affordability for price-conscious buyers. It's centered on:
- Bulk prices for customers who buy in bulk.
- Lower-cost items, just like Shein and Temu.
- Simplified shopping that is affordable and diverse.
Per TechCrunch, Amazon Haul Beta has already been beta tested in selected geographies and initially appears to resemble Temu's low-price-high volume mode of operation. It implies customers will be able to browse bargain goods in home items, electronics, and clothing without ever venturing out of Amazon's fold.
How Does Amazon Haul Beta Compare to Temu?
Temu competitors have been watching closely as Amazon Haul Beta enters the market. Unlike Temu, Amazon Haul Beta leverages:
- Faster shipping – Amazon’s vast logistics network ensures deliveries within days, unlike Temu, which can take up to two weeks.
- A familiar shopping experience – Unlike Temu, which requires a separate app, Amazon Haul is integrated into the main Amazon store.
- More product confidence – Amazon's current review and seller infrastructure limits the possibility of purchasing subpar or counterfeit goods.
A report from Retail Dive found that 60% of consumers shopping for Temu on Amazon would switch if they found similar deals with faster shipping. That’s exactly what Amazon wants.
Can You Create an Amazon Haul Store as a Seller?
Yes, but not in the traditional sense. Unlike Amazon’s standard seller accounts, Amazon Haul is curated by Amazon itself. However, sellers can:
- Apply to have their products featured in Amazon Haul.
- Use Amazon’s dynamic pricing to compete with Temu’s low prices.
- Leverage Amazon’s fulfillment services to offer fast, reliable shipping.
Based on Marketplace Pulse, the seller policies for Amazon Haul are still in the process of being optimized, but brands and third-party sellers will definitely have a chance to leverage this model.
How Does Amazon’s Haul Store Change the Online Shopping Experience?
Amazon Haul Store is not simply about cheaper prices—it's about the way that individuals shop. It offers:
- "Haul" Bundles – Savings on purchasing more than one product together, like Temu's bulk offers.
- Algorithm-Driven Deals – AI-driven suggestions from shopping history.
- Simplified Checkout – The impulse buy by inviting one-click "haul" purchases.
A Statista study revealed that consumers who bundle purchases spend 25% more per order. Amazon is aware of this and is streamlining Haul Store for greater conversions.
What Are the Biggest Competitors of Amazon in 2025?
Despite its dominance, Amazon competitors are growing fast. Some of the biggest players include:
- Temu – The fastest-growing discount shopping site.
- Walmart – Competes on low costs and robust supply chain.
- Shein – Renowned for fashion at low costs and international accessibility.
- TikTok Shop – Shaking eCommerce with social commerce.
Temu and Shein combined now contribute 20% of the U.S. fashion eCommerce market, as reported by Forbes, representing a genuine challenge to Amazon's budget shopping domain.
How Does Temu Compete with Amazon, and What Make It Different?
Temu's greatest strength lies in its direct-to-consumer business. Eliminating the middlemen, it provides:
- Drastically discounted prices are cheaper even than Amazon's lowest price listing.
- Spins-to-win price discounts as gamified shopping.
- Factory-direct consumer shipping to keep costs low.
But Temu does not enjoy Amazon's trust brand or fast shipping, the areas where Amazon is targeting its opportunity to steal back the price-conscious shoppers.
Who Are Temu’s Biggest Competitors in the eCommerce Space?
Temu competes against:
- Shein – Holds market dominance within fast fashion.
- AliExpress – Provides cheap wholesale and direct purchase.
- Wish – Same model but has fallen off because of trust concerns.
- Amazon Haul Store – Now encroaching on Temu's space.
A study by eMarketer discovered that Temu's customer base overlaps 65% with Shein and 40% with Amazon, which means there is a lot of competition among these sites.
Is Temu Available on Amazon, and Can You Buy Temu Products There?
No, Temu does not sell on Amazon directly. Some third-party sellers do sell Temu-like products on Amazon but at a higher price.
Amazon controls very tightly what can be sold, so many Temu-exclusive products won't be available on Amazon.
How Does Amazon Store Shopping Experience Compare to Temu’s Pricing Model?
Temu lives on flash sales, bundle discounts, and social sharing rewards, whereas Amazon Haul is all about:
- Quicker shipping with Prime.
- Improved customer protection.
- AI-based suggestions to promote bulk orders.
CNBC reported that 40% of Temu consumers drop off from purchases because of delayed shipping, so Amazon Haul might steal a majority of these consumers.
Will Amazon’s Haul Store Be a Game-Changer in the Battle Against Temu?
The short answer? Yes, but it won't be easy.
Amazon's logistics, trust, and Prime membership put it in good standing against Temu. Nevertheless, Temu still has:
- Offer lower base prices.
- Aggressive marketing strategies.
- Intense user interaction using gamification.
Ultimately, Amazon's success with Haul Store will be influenced by pricing strategy and implementation.
Frequently Asked Questions (FAQs)
1. Does Amazon Haul Store require a Prime membership?
No, anyone can shop on Amazon Haul, but Prime members may get faster shipping.
2. Will Amazon Haul expand globally?
Amazon is currently testing the model in select regions, but expansion depends on its success in the U.S.
3. Can I return items bought from Amazon Haul?
Yes! Amazon’s standard return policies apply to Haul purchases, unlike Temu, which sometimes requires customers to pay for returns.
Key Takeaways
Amazon Haul Store is a direct reaction to Temu's popularity in the eCommerce space. Here's what we've learned:
- Amazon is going head-to-head with budget eCommerce with Haul Store, emphasizing affordability and bulk shopping.
- Temu still maintains a price advantage, but Amazon's shipping and credibility provide Haul Store with a formidable challenge.
- The war between Temu and Amazon is only just starting, and consumers will win with improved prices and quicker shipping.
What are your thoughts? Will Amazon Haul Store replace Temu? Let us know in the comments!
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