eCommerce is a growing domain, and for a business to be successful, it is important to have a systematic catalog management service. The same holds good for Amazon store owners. Catalog processing service is important for the eCommerce business as it contributes to the business's success. A catalog is a window to a website. Thus, it is important to have all the aspects of the catalog in place and organized to complement the eCommerce website.
Ever since Amazon came into being, the eCommerce platform has grown leaps and bounds. Amazon store owners will agree that a catalog is one of the most important aspects of the business. This blog has discussed Amazon catalog processing services and their importance for the eCommerce business. Before we dive into other aspects, let us understand what an Amazon catalog is?
What is an Amazon catalog?
An Amazon catalog to a virtual shopper is what a physical catalog is to an individual shop offline. When we visit a brick-and-mortar store, the sales representatives give us a catalog to help us shop. Similarly, when we shop online, the eCommerce store shares a catalog with us that has information about the products sold. The eCatalog also has the product description. The eCatalog is important as it influences the virtual visitors. It has the power to convert an ordinary visitor into a potential customer.
What are Amazon catalog processing services?
Amazon catalog processing service is a procedure of grouping all the products and their respective brands, prices, offers, etc., for an eCommerce website. catalog processing includes various activities. It ensures product data quality and configures the buyer's required format. Catalog management and processing have become the most crucial element of the thriving eCommerce industry because a successful eCommerce business always requires a well-managed and updated online catalog.
Why are catalog services important for an eCommerce store?
Amazon store owners will agree that managing and maintaining an eCommerce catalog is not as easy as it sounds. Amazon catalog services include maintaining an organized, up-to-date, and informative product catalog, creating SEO-friendly, informative and engaging content, delivering a seamless shopping experience with a well-managed checkout process, and more. Catalog management services are important as they can make or break the business. We have listed the importance of an eCatalog for the business.
A large section of a target audience can be reached
A research study points out that many online consumers browse through the product catalog before purchasing a product or service. Thus, as an eCommerce Amazon store owner, it is necessary to have an Amazon catalog. Some customers tend to share the catalog. Store owners can reach out to a larger target audience through a catalog. Users tend to lose interest in an Amazon store that does not have a catalog. Thus, a store needs to have a catalog.
A reliable source of information
A catalog is a source of information. Before purchasing a product, shoppers check multiple sources of information. A catalog also doubles up as an authentic source of information. Shoppers will trust the information shared about the company, its brand, and its products. It can help influence the customers to purchase the product. Thus, the Amazon eStore owner must update the eCatalog regularly.
Helps in spreading brand awareness
An eCatalog contains information about the product or service. It also includes product descriptions, key features, and product advantages. All these factors that give information about the product go a long way in strengthening brand image. Even though a customer purchases the product, the eCatalog will help make the consumer aware of the brand and strengthen the brand image.
As an Amazon store owner, you can work on the following aspects when working on Amazon catalog management. They can help in-store
Adjusting the product prices depending on the competitors
The Amazon marketplace is dynamic, and as an Amazon eStore owner, you must align with it. You must monitor the market 24*7, besides collecting and analyzing your competitor data. It will provide you with how you need to work on pricing, product availability, and performance. And, with profitable pricing strategies, and Amazon catalog management, your business will gain a competitive edge in the marketplace.
Ensure that the product descriptions are SEO friendly
While working on product descriptions, you must ensure that the product descriptions align with the Search Engine Optimization. After identifying the primary keyword, care must be taken to ensure that the primary keyword is placed along with the content naturally. It will improve the chances of your product appearing on a high rank on the search engine result pages.
Care must be taken to upload the latest product images
Various research studies show that 75% of customers are influenced by product images when deciding to purchase a product. Such is the importance of product images. Thus, as an Amazon store owner, you must ensure that you upload the latest product images on your eCatalog. Additionally, while you check on the content, you must update the latest product images.
Update your product catalog with the latest status of stock available in your eStore
Regularly, you must update the status of the stock availability of each item that is available at your store in your catalog. Information like product availability and quantity with all the information needed to refill the inventory as and when needed can be furnished.
In the next section of our blog, we have discussed how you can handle Amazon catalog updates and maintenance.
Amazon catalog maintenance includes:-
Adjusting product pricing depending on the competitors
The amazon marketplace is a changing landscape. Thus, as an Amazon eStore owner, you need to keep track of your competitors strategies and plan your move accordingly. It involves monitoring the market 24*7, collecting and analyzing rivals' data, and finally deciding what price band will work best for you.
Updating information about products
Creating and optimizing Amazon product listings is time consuming. From writing appealing product descriptions and creating attractive images to optimizing your product listing, you need to add a professional touch to it as it will reflect in your Amazon catalog. When you update your Amazon product catalog, it must be updated with the industry's best practices and timelines.
Search-Engine Friendly Product Description
Amazon store owners yearn to rank high on search engine result pages. The product description must be written so that it can rank in the top position of the search engine result page. In other words, the product description content must be SEO-friendly.
Adding and refining images
Stats prove that more than 75% of customers consider product images an influencing factor in their buying decisions.
A proven way to drive more sales to your Amazon store is to have high-quality product photos on your product pages. The images that support the product description must be:-
- High-quality product images without any visible flaw
- Transparent backgrounds with no distortion
- Realistic and unique images
- Consistent quality and a cohesive style in alignment with Amazon guidelines.
- Keeping track of inventory and checking the status of sold items
As a part of product catalog management, having an eye on inventory and checking the status of sold items give Amazon store owners better control of stock management. It also sends a signal to the store owner when the stock and inventory need to be filled.
Why Choose Vserve Experts for Your Amazon Catalog Management Needs?
A lot of the shoppers online right now would check out different online stores before settling for one where they will make their purchase. Your main goal is to have pages that will keep your consumers engaged. You want to make sure that they will not switch to your competitors. At Vserve Amazon Listing Services, we will make sure that the store is updated and maintained well.
Get in touch with us for a quote. Our team of experts will be glad to help.