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Category: Amazon Catalog Management

Why Amazon Catalog Processing Service Is Important for E-commerce?

Why Amazon Catalog Processing Service Is Important For E Commerce

eCommerce is a growing domain, and for a business to be successful, it is important to have a systematic catalog management service. The same holds good for Amazon store owners. Catalog processing service is important for the eCommerce business as it contributes to the business's success. A catalog is a window to a website. Thus, it is important to have all the aspects of the catalog in place and organized to complement the eCommerce website.

Ever since Amazon came into being, the eCommerce platform has grown leaps and bounds. Amazon store owners will agree that a catalog is one of the most important aspects of the business. This blog has discussed Amazon catalog processing services and their importance for the eCommerce business. Before we dive into other aspects, let us understand what an Amazon catalog is?

What is an Amazon catalog?

An Amazon catalog to a virtual shopper is what a physical catalog is to an individual shop offline. When we visit a brick-and-mortar store, the sales representatives give us a catalog to help us shop. Similarly, when we shop online, the eCommerce store shares a catalog with us that has information about the products sold. The eCatalog also has the product description. The eCatalog is important as it influences the virtual visitors. It has the power to convert an ordinary visitor into a potential customer.

What are Amazon catalog processing services?

Amazon catalog processing service is a procedure of grouping all the products and their respective brands, prices, offers, etc., for an eCommerce website. catalog processing includes various activities. It ensures product data quality and configures the buyer's required format. Catalog management and processing have become the most crucial element of the thriving eCommerce industry because a successful eCommerce business always requires a well-managed and updated online catalog.

Why are catalog services important for an eCommerce store?

Amazon store owners will agree that managing and maintaining an eCommerce catalog is not as easy as it sounds. Amazon catalog services include maintaining an organized, up-to-date, and informative product catalog, creating SEO-friendly, informative and engaging content, delivering a seamless shopping experience with a well-managed checkout process, and more. Catalog management services are important as they can make or break the business. We have listed the importance of an eCatalog for the business.

A large section of a target audience can be reached

A research study points out that many online consumers browse through the product catalog before purchasing a product or service. Thus, as an eCommerce Amazon store owner, it is necessary to have an Amazon catalog. Some customers tend to share the catalog. Store owners can reach out to a larger target audience through a catalog. Users tend to lose interest in an Amazon store that does not have a catalog. Thus, a store needs to have a catalog.

A reliable source of information

A catalog is a source of information. Before purchasing a product, shoppers check multiple sources of information. A catalog also doubles up as an authentic source of information. Shoppers will trust the information shared about the company, its brand, and its products. It can help influence the customers to purchase the product. Thus, the Amazon eStore owner must update the eCatalog regularly

Helps in spreading brand awareness

An eCatalog contains information about the product or service. It also includes product descriptions, key features, and product advantages. All these factors that give information about the product go a long way in strengthening brand image. Even though a customer purchases the product, the eCatalog will help make the consumer aware of the brand and strengthen the brand image.

As an Amazon store owner, you can work on the following aspects when working on Amazon catalog management. They can help in-store

Adjusting the product prices depending on the competitors

The Amazon marketplace is dynamic, and as an Amazon eStore owner, you must align with it. You must monitor the market 24*7, besides collecting and analyzing your competitor data. It will provide you with how you need to work on pricing, product availability, and performance. And, with profitable pricing strategies, and Amazon catalog management, your business will gain a competitive edge in the marketplace.

Ensure that the product descriptions are SEO friendly

While working on product descriptions, you must ensure that the product descriptions align with the Search Engine Optimization. After identifying the primary keyword, care must be taken to ensure that the primary keyword is placed along with the content naturally. It will improve the chances of your product appearing on a high rank on the search engine result pages.

Care must be taken to upload the latest product images

Various research studies show that 75% of customers are influenced by product images when deciding to purchase a product. Such is the importance of product images. Thus, as an Amazon store owner, you must ensure that you upload the latest product images on your eCatalog. Additionally, while you check on the content, you must update the latest product images.

Update your product catalog with the latest status of stock available in your eStore

Regularly, you must update the status of the stock availability of each item that is available at your store in your catalog. Information like product availability and quantity with all the information needed to refill the inventory as and when needed can be furnished.

In the next section of our blog, we have discussed how you can handle Amazon catalog updates and maintenance.

Amazon catalog maintenance includes:-

Adjusting product pricing depending on the competitors

The amazon marketplace is a changing landscape. Thus, as an Amazon eStore owner, you need to keep track of your competitors strategies and plan your move accordingly. It involves monitoring the market 24*7, collecting and analyzing rivals' data, and finally deciding what price band will work best for you.

Updating information about products

Creating and optimizing Amazon product listings is time consuming. From writing appealing product descriptions and creating attractive images to optimizing your product listing, you need to add a professional touch to it as it will reflect in your Amazon catalog. When you update your Amazon product catalog, it must be updated with the industry's best practices and timelines.

Search-Engine Friendly Product Description

Amazon store owners yearn to rank high on search engine result pages. The product description must be written so that it can rank in the top position of the search engine result page. In other words, the product description content must be SEO-friendly.

Adding and refining images

Stats prove that more than 75% of customers consider product images an influencing factor in their buying decisions.

A proven way to drive more sales to your Amazon store is to have high-quality product photos on your product pages. The images that support the product description must be:-

  • High-quality product images without any visible flaw
  • Transparent backgrounds with no distortion
  • Realistic and unique images
  • Consistent quality and a cohesive style in alignment with Amazon guidelines.
  • Keeping track of inventory and checking the status of sold items

As a part of product catalog management, having an eye on inventory and checking the status of sold items give Amazon store owners better control of stock management. It also sends a signal to the store owner when the stock and inventory need to be filled.

Why Choose Vserve Experts for Your Amazon Catalog Management Needs?

A lot of the shoppers online right now would check out different online stores before settling for one where they will make their purchase. Your main goal is to have pages that will keep your consumers engaged. You want to make sure that they will not switch to your competitors. At Vserve Amazon Listing Services, we will make sure that the store is updated and maintained well.

Get in touch with us for a quote. Our team of experts will be glad to help.

What are Amazon Catalog Management Services? 5 Reasons You Should Hire Amazon Catalog Management Services

What Are Amazon Catalog Management Services 5 Reasons You Should Hire Amazon Catalog Management Services

Globally, Amazon is regarded as one of the best eCommerce platforms. Since it came into being, the eCommerce giant has grown leaps and bounds. Accounting for 41 percent of the U.S. e-commerce market, it is one of the lucrative markets for online sellers.

Amazon also doubles up as a battleground for sellers

The growth and reach have made it one of the most sought-after platforms for sellers. The Amazon marketplace has also doubled up as a perfect battlefield for sellers. The eCommerce platform poses unique challenges for sellers. The steep competition makes it even harder to stand out. On Amazon, sellers are doing all that is in their stride to stay ahead of the competition. Through catalog management services, sellers on Amazon attempt to differentiate their brand from the pack. A product catalog is as important to the eCommerce store as its products. Thus, if the eCommerce business owner aims to generate more sales, he must make sure that he has a good catalog in place.

Additionally, he must also work on constantly updating the catalog. Such is the importance of a catalog. Product catalog management is the key to managing and maintaining the business catalog.

What is Product Catalog Management?

A product catalog resembles a traditional print catalog, except it is digital. It's a format used in eCommerce to define a product or collection of items and their attributes. An Amazon eStore's digital catalog might contain various items with specific characteristics.

eCommerce Product Catalog Management is a strategic strategy for eCommerce organizations that enables upselling and cross-selling items by managing product data in your eCommerce product catalogs.

Amazon's catalog system provides you with a lot of product data you can use. Using catalog management solutions, you can make your eStore much more efficient.

Top 5 reasons why eCommerce business owners must hire Amazon catalog management services

There is no hard and fast rule to take the help of Amazon catalog management services. However, eCommerce business owners are at a certain advantage when they do so. The top 5 reasons why eCommerce business owners must hire Amazon catalog management services are listed below.

1. Improves the visibility of the various products that are sold

It is a known fact that a product catalog lists out and contains detailed information about the various products sold by the Amazon eCommerce store. A new merchant registers itself on the Amazon platform, lists its products, and wishes for buyers to show up and make a purchase. While it's hopeful, the reality on the ground is much different.

Even amidst the sheer number of shoppers on Amazon, being visible amidst the top results on the product page is a struggle. Unless you are an established and credible brand, buyers will not look for your specific products. To sell your products successfully on the platform, you need to ensure that you rank in the top results.

Your product catalog plays a vital role in improving your product's visibility. A detailed and keyword-rich product description that is simple, informative, and listed in an organized manner offers the opportunity to increase your conversion rates. With the right representation of your products through Amazon catalog management, you can turn your visitors into successful customers.

2. Makes sure that products are listed in the respective categories accurately

One of the most common mistakes many Amazon sellers make is that they place their products into an unrelated category to expand their reach horizon. However, this results in miscategorizing products, and it does not benefit your brand.

Concurrently, when products are placed and listed in the correct category, it becomes easy for the user to perform a product search. Furthermore, it enhances the quality of the customer experience. Imagine if you search for shoes for men on the Amazon search bar, and it displays results for lemons. The miscategorization of products makes the customer lose interest and drop off the search. It leads to a loss in sales and revenue.

By placing your products under the right category, you improve your chances of being discovered by the customers. It sends more traffic to your product page. Hence, leverage the benefit of product catalog management service to keep your product listings optimized; it can lead to more conversions and revenue.

3. Can increase sales

Regardless of its size and nature, every business aims to register sales. An Amazon product catalog that engagingly displays all your products is one of the many ways to increase the chances of sales.

Informative product catalogs can bring in customers. By outsourcing Amazon product catalog management services, you can have a team that focuses entirely on catalog optimization. The team ensures your products have the right description that informs the customer about the product's features and specifications and effectively. It offers unique and SEO-rich content and high-quality images so that the customers feel persuasive to visit your catalog.

A product catalog is the only interaction customers have with your products or your brand. If you nail it, your product sales can increase.

4. Enhances customer experience

Customer experience is becoming a top priority for customers. More than 45 percent of customers expect a brand to deliver a positive experience.

A well-updated and maintained product catalog is a key to enhancing the customer experience for your brand. Image this scenario - you, a shoe retailer, have listed a variety of shoes on your Amazon store. You have gone out of your way to ensure that your product is visible and gets qualified traffic. A visitor visits your store but cannot locate the right information they need - the size, color, material, durability, delivery details, clear images. Do you think they will make a purchase? They are most likely to go back to the search page and choose a competitor's product. By listing the precise and short descriptions in your product catalog, you can improve the customer experience. Boost your product sales by employing the art of Amazon catalog management to your advantage.

5. Strengthens brand image

The way you position your brand is how your customers register your business in their minds. To construct the right image of your brand in their minds, you need to send a clear message about who you are and what your products are about. Your product catalog shows this and more, specifically.

An Amazon catalog management service knows it well and optimizes your product catalog to highlight the most vital features of your products. Your product page contains basic product information, including images and customer reviews. Be it the product title, product description, or product images, every bit of the information describes your brand. Therefore, all the elements should serve a unified experience to encourage customers to purchase your products. With A+ content, you can offer a premium experience to your customers. It helps in making a good impression of your brand.

If you take the help of an Amazon listing service provider, you must make sure that the product catalog designed by the service provider satisfies the five points that we discussed. In the last part of our blog, we discussed Amazon product catalog management services.

Amazon Product Catalog Management Services

Amazon product catalog management services include:-

Product Listing and Update

Your Amazon product's first and foremost judging factor for customers is your product listing. An Amazon product listing is the product page that includes the relevant information about the products. It includes product information such as name, description, price, pictures, and reviews. Product catalog management services optimize your product listings and keep them updated. A well-optimized product listing helps your brand stand out and increase traffic.

Competitor Price Monitoring

To ensure your products become the first choice of your customers, you need to outshine your competitors. Amazon catalog management experts track your competitors and monitor their prices to set a competitive rate for your products.

Product Description Writing

Research study results have shown that only 30 percent of the shoppers go beyond the first page of Amazon's search engine result pages. Thus, your product descriptions play an influential role in ensuring your product lists on the first result page. You must have persuasive product descriptions for your product listings to achieve this. Furthermore, if the content is SEO-rich, it will be an added advantage to boost your rankings.

Product Image Editing

The product images or videos are the only visual interaction between your brand and your customers. The customers have no other way to judge the quality and appearance of your products. Hence, effective and attractive product images are necessary for the platform to increase your sales. You must make sure that the images and videos used are clear and of high resolution. Furthermore, making them web-optimized is an added advantage.

Inventory Management

Whether you sell electronic devices, kitchenware, books, home appliances, or clothing items, having the right stock levels helps you meet demand and keep your business budding. In the Amazon product catalog management service, this is where the role of inventory management is put to the test. It includes tracking and managing your inventory. It also involves packaging, shipping, and delivery of the consignment.

To sum it up

According to statistics, there will be 1.9 million to 2.5 million active sellers on Amazon in 2021. Every day, 2000 new sellers join the platform. Competing with other sellers within your industry is a huge challenge that one can beat by effectively optimizing the product catalog. By outsourcing product catalog management service, you can increase the conversion rates of your products and improve their rankings.

One of the ideal things to outsource is the Amazon catalog management services to Amazon Listing Service. The highly-experienced and skilled team dedicates their full attention to updating and maintaining your product listings in a reliable, consistent, and transparent manner so that you can focus on the core operations of your business.

Make your Amazon journey seamless and profitable with us by outsourcing your Amazon catalog management. The experts at Amazon Listing Service will keep your eStore well-maintained and updated and deal with all the challenges on your behalf.

Resolve Common eCommerce Catalog Management Challenges with the Help of Experts: Here is How!

Resolve Common Ecommerce Catalog Management Challenges With The Help Of Experts

So, you have an eCommerce business with a growing catalog, but you are finding it increasingly difficult to manage it. You are not the only one in this situation. eCommerce catalog management is not an easy task. Even for an Amazon catalog. It might have been simple to keep up with your products when you only had a handful, but a growing business will have too much for a person to track and manage effectively.

Customers today are exceedingly attentive and careful when choosing to purchase at a store. Before buying anything, they want to examine the prices and features of several brands and models. As a result, the accuracy of product data is critical throughout the buyer's journey. That’s why you need to be on point with your product catalog. 

What is Product Catalog Management?

A product catalog resembles a traditional print catalog, except that it is digital. It’s a format that is used in eCommerce to define a product or collection of items and their attributes. An Amazon eStore’s digital catalog might contain a variety of items that share specific characteristics.

eCommerce Product Catalog Management is a strategic strategy for eCommerce organizations that enables upselling and cross-selling of items by managing product data in your eCommerce product catalogs.

Amazon’s catalog system provides you with a lot of product data you can use. Using catalog management solutions, you can make your eStore much more efficient.

What About eCommerce Product Data?

Product data quality is a critical determinant of eCommerce performance. Accurate and up-to-date information improves your product's Google ranking, increases consumer purchasing choices, and allows you to better manage your inventory and operations.

Product data must be optimized for SEO, as well as ease of site search and navigation. Other elements you need to be aware of are: tailored product suggestions, warehousing and inventory management, and delivery operations for both B2C and B2B eCommerce to prosper.

Here are a few examples of the types product catalog changes you need to be mindful of:

  • For a product: no duplication, updated pricing, proper product type, color, HTML tags, and product description information that matches product photos, and so on.
  • For SEO: Keywords used in page titles, page URLs, picture titles, image alt tags, headers, navigation, internal links, meta title, and meta description

What is the Importance of Product Catalog Management in eCommerce?

Your product catalog is what drives sales strategies, marketing activities, and much more for your eCommerce company.

If it isn’t accurate or up to date, it can negatively affect your customers' online shopping experience and, as a result, your sales. A catalog that will seal the deal is one that is supported by seamless product catalog administration.

Product catalog management serves diverse functions for different industries, but the core idea is always the same. Accurate information about your products will help increase your sales.

It's not about a single product, brand, or sector; rather, it's about building a vibrant ecosystem in which everyone can readily access what they need. Product catalogs do this by delivering consistent user experiences across an eCommerce ecosystem.

It is critical to have well-designed digital catalogs that can connect with customers while increasing brand stickiness. Catalogs that can be delivered through a reliable eCommerce platform that can adapt to shifting contexts and geographies are required. You need real-time visibility into inventories so you can detect the pulse of your consumers. This data will be important to make any changes to your sales approach.

eCommerce firms can use product catalogs for:

  • Making the purchasing experience more personal
  • Seeking ways to increase consumer loyalty
  • Obtaining greater access to client data
  • Going omnichannel and investigating upsell and cross-sell opportunities
  • Using a competitive eCommerce platform, you may save money.

With the correct eCommerce platform and a solid catalog management approach, you can quickly improve your game in the eCommerce market.

What Are the Challenges of Product Catalog Management (and their solutions)

Product catalog administration can be error-prone and time-consuming. This is why researching the common issues people have with it is so important. It will prepare you for how to handle them.

Here are the top five issues in product catalog management that eCommerce organizations confront, as well as solutions to solve them:

Product pricing

Problem: Setting up prices that fit the market can be challenging

Maybe you  wish to provide discounts on specific items or to recognize and reward your most valuable clients. However, you must consider rival pricing to ensure that all of your items are priced competitively.

When customers shop online, they have more freedom to compare prices. This allows them to choose the best option for them. Customers are more inclined to choose the company with the lowest pricing. That’s why mistakes in pricing can set you back.

Solution: Set up Dynamic Pricing

Modern eCommerce systems have pricing automation capabilities that allow you to change prices on the fly. You can also adjust them based on market conditions to gain a competitive advantage.

Launching a product

Problem: Setting up the launch of a product

Product catalog management takes time. You can never be fully prepared for the launch. This might be due to a number of factors:

  • You have too many goods to offer, insufficient time to update every catalog, or your supplier may have provided you with incomplete or misleading information.
  • Your customers come from all over the world, and you are pressed for time to attend to precise product specifics.
  • There are differences in the styles and layouts for your digital catalogs across your site, which can harm your brand identification.

Things might start coming apart quickly after the launch if you don't have the necessary tools or a strong staff.

 Solution: Partnering up with an outsource provider

Outside assistance isn’t always needed. However, when you have a big task, a little help can go a long way. For example, during a sale season or festival, having an external partner to split the job is beneficial.

An eCommerce catalog management services provider can manually or automatically update your product catalog data using catalog management software.

Catalog management and automation services are provided by some SaaS solution providers to decrease overhead and turnaround time. Also, you will have a completely personalized, ready-to-sell internet store in 30 days.

It's usually a good idea to verify with your platform provider first before looking into individual or third-party service providers. They might not all be safe and dependable.

Tracking your inventory

Problem: Manual tracking is too time consuming

Keeping track of inventory becomes difficult when you have a large number of SKUs sold across numerous channels, like digital, offline, eCommerce marketplaces, and so on. It is also impossible to follow it in real time.

When there is no process in place to track your inventory on a regular basis, there is typically a gap between demand and availability. This causes a slew of problems, including inefficiencies in the supply chain, bad client purchasing experiences, and so on. 

Solution: Integrate your platform with an ERP

Integrating your platform with an ERP will allow you to keep track of all your inventory. This data interchange takes place in real time. This allows you to have the most up-to-date inventory information at your fingertips.

Not using metadata properly

Problem: Improper use of metadata leads to poor SEO

Digitization is difficult, and without the assistance of a knowledgeable digital firm, tasks such as metadata development, tagging, and so on can appear impossible.

Metadata improves search engine rankings, providing buyers a higher chance of finding your items online.

Metadata is keyword-rich and provides search engines with information about your site. The ideal eCommerce platform will use metadata to get you noticed and improve your campaign behind the scenes.

Solution: Using the right tool for the job

SEO is more than simply keywords. It also needs knowledge and a strategy. So, if you don't have the correct person to manage this, it's always a good idea to employ an outside digital agency/consultant.

Labeling and tagging your products

Problem: Mislabeling products leads to issues

What good are superb top-of-the-line items if your buyers can't locate them? How are they going to locate what they're looking for unless they're appropriately marked to be found? Mislabeling issues can cost you a lot of potential sales.

Solution: Using a tool to automate the labeling process

B2B eCommerce services provide you with automatic tagging solutions. Some of these systems employ AI to automate the entire product tagging process using deep learning technology.

These AI-powered systems propose appropriate product feature tags, titles, and descriptions based on your product photos, allowing for rapid product discovery. An AI-powered product discovery suite bridges the gap between you and your consumers by recognizing the visual features of the goods.

Conclusion

Properly updating, organizing, and managing your catalog is what will set you apart from your competitors. And the best way to manage an ever growing catalog is to make use of catalog update and maintenance services, such as ours. Vserve’s Amazon Listing Service will regularly update the information on your products, keep track of competitor prices, and create product descriptions that are SEO friendly. You can’t go wrong with us.