Category: Amazon Catalog Management

Problems in Ecommerce Catalog Management

Let's set the stage by first discussing what makes ecommerce catalog management so challenging in the first place. It is not merely the management of products; instead, it is the moving of the minute detail that may contribute to the profile of a product in terms of description, images, prices, and inventory. If all these factors don't fall into place, you will likely lose sales, destroy your brand's reputation, and incur operational inefficiencies.

Here are some of the most common issues I have seen that businesses struggle with:

• Data Consistency: Most businesses find keeping their product data consistent challenging. For instance, an incorrect price on Amazon or a missing picture can lead to lost sales or negative reviews.
• Scaling Issues: The more SKUs you have, the more complicated it gets. What works to manage 100 SKUs may not work for 10,000. I wish more businesses were planning for growth; they'd avoid a lot of inefficiency down the road.
• Manual Processes: I believe most companies don't mind taking their catalogs with too much manual updating. This increases the possibility of errors concerning the company's products. According to Supply Chain Dive, spreadsheets have been found to contain a possibility of error in 88%, thereby causing various problems with product catalog management.

Why Simplifying Catalog Management is Critical for Scalability

Developing a streamlined way to manage your catalogs is not just about making your life easier today but rather about preparing for tomorrow. E-commerce is a dynamic environment in constant flux. Keeping up with your competition and customers requires a system that grows with your business.

Here are the top reasons why simplicity is essential:

• Ease: Simplification will automatically involve more speed and swiftness for updating or changing the data. You will not spend hours updating the product description or prices; you can make quick corrections through a streamlined process.
• Accuracy: When you use automation tools, the data in your product is correct on all platforms. Inconsistency will automatically put your business at risk.
• Cost savings: Proper catalog management can save time and reduce operating costs. Using the right system also prevents you from recruiting excess staff to keep your catalog updated.

An article by Ecommerce Platforms concludes that businesses can save as much as 30% on operational costs by automating catalog management. For companies looking to scale, those savings can be plowed back into further growth initiatives, such as marketing or new product lines.

Catalog Management Simplification Tools for Ecommerce

If you want to make your ecommerce catalog management easy, then the right tool investment cannot be avoided. If you plan to rely on manual processes as your business grows, you have a recipe for disaster. Some tools that can help are as follows:

• Product Information Management (PIM) Systems: PIM refers to centralizing all your product information in one place. This means that any updates you make in your PIM automatically get synced across all channels, creating consistency in data. Whether it be an Amazon product catalog or your website, having a PIM in place is a game-changer.
• Catalog Management Software: Special platforms for catalog management allow companies to manage and update product information. These might also be linked to other software, such as inventory management or e-commerce platforms, for streamlined workflow.
• Automation Tools: Tools like Zapier can automate specific tasks, such as syncing new products across multiple channels or automatically updating prices when your system changes.

As mentioned, many businesses use these tools to significantly reduce the time spent managing catalogs. According to McKinsey, with the help of automation tools, an organization can generate 20% more productivity, which is essential as you scale.

Best Practices for Your Amazon Product Catalog

A catalog manager must do one more thing if you sell on Amazon. Though maintaining an extensive catalog on Amazon would not be as easy because of their strict guidelines, here's how to do it correctly.

Here are some of my go-to tips for managing your Amazon catalog:

• Utilize Amazon's Category-Specific Templates: Amazon's category-specific templates will make uploading and managing much more accessible. They are pre-programmed into your information, minimizing the possibility of listing errors.
• Leverage Amazon's bulk upload tools: You cannot manually upload hundreds or thousands of SKUs one product at a time. Using Amazon's Bulk Upload Tools lets you add, update, or remove products in bulk, saving a little time you'd waste on manual uploads.
• Regular Audits: I always recommend regular audits of your Amazon product catalog. This will help catch outdated information, mispriced products, or products that have become delisted by Amazon for unknown reasons.

A recent ChannelAdvisor study found that sellers who used catalog management tools on Amazon had 30% fewer listing errors and 25% faster product uploads, which allows the seller to focus more time on selling rather than sorting out technical issues.

Streamline Product Catalog Management for Long-Term Growth

If you're like me, you always think about the long term. Streamlining your catalog management is not just about solving problems today; it's about building a system that supports future growth. As your lines of products grow, so will the pain associated with your process. Once easy systems are in place, the effort to scale will be much less frustrating and hectic.

Here's what I would recommend for long-term growth:

• Plan for Growth: Think about what your catalog should look like in a year or two. Will you be adding more complex product lines? Your system will need to handle all that new complexity.
• Integrate with Other Systems: Your catalog management should be integrated with other backend systems, including inventory, order management, and fulfillment. This will prevent menial tasks such as manually re-entering data and ensure product information stays the same across all your platforms.
• Prioritize Data Quality: The better the data, the better the ecommerce SEO and the better the customer experience. More importantly, invest in the proper tools for quality, consistent, and complete data.

This means that companies with clean and well-managed product data experience a rise in conversion rates between 15 percent and 25 percent. If you're looking for long-term success, you will want to pay attention to this statistic.

Frequently Asked Questions (FAQs)

1. What is ecommerce catalog management?

Ecommerce catalog management organizes, maintains, and updates product information for an online store. In other words, it comprises consistently managing product details, images, prices, and categories across all platforms.

2. How does Amazon catalog management differ from general ecommerce catalog management?

Amazon catalog management has sellers with only a predetermined type of guidelines for the listings, and they have to use Amazon tools alone. Also, Amazon has strict requirements for categories, product descriptions, and images, which go beyond the requirements of most traditional ecommerce websites.

3. How can I make the process of managing catalogs even easier?

Catalog management becomes much easier with PIM systems, catalog management software, or automation tools. This pools product data and then automatically updates it on the platforms.

Key Takeaways

Managing an ecommerce catalog can be simple and straightforward. Simplify how you do it and use the right tools in your arsenal, and you will reduce errors and save time to put your business on a trajectory for long-term growth. Here are three key takeaways:

• Invest in the Right Tools: Product Information Management systems and catalog management software can help reduce the hours spent making manual updates.
• Plan for Scalability: Establish systems that will continue to expand with your business, making the experience as painless as possible when your product lines multiply.
• Quality Data Maintenance: You must ensure that your product information is accurate and consistent to optimize SEO and fulfill customer needs, thus generating quality conversions.

We have discussed the benefits of streamlining your catalog management process and how you set up for scalable growth. Are you ready to simplify your ecommerce catalog? Let's discuss how the right tools and strategies can transform your approach.

Want to know more and be updated with more relevant strategies in ecommerce management? Follow us on Facebook, Instagram, and Linkedin. Stay in touch, and let's keep ecommerce catalog management simple together!

Welcome to our comprehensive guide on leveraging the power of Brand Analytics and unlocking its potential for your brand's success. In this article, we will delve into one of the valuable reports available within the Brand Analytics tool in Seller Central: the Search Catalog Performance report.

Designed exclusively for brands enrolled in Amazon Brand Registry, this report provides invaluable insights into your online business. You can study customer interactions with your products after they search on the Amazon store. By understanding this data on Amazon product catalog performance report, you can identify areas for improvement, enhance discoverability, and optimize sales conversion.

Accessing the Search Catalog Performance Report

To access the Amazon Product Catalog Performance Report, you must be a seller internal to a brand enrolled in Brand Registry. Once logged into Seller Central, select 'Brands' in the main menu, and click on 'Brand Analytics.' Alternatively, you can navigate to 'All Brand Benefits' and locate the 'Brand Analytics' card. You can then select the Search Catalog Performance Report from the list of reports.

Understanding the Metrics

The Amazon Product Catalog Performance report offers a wealth of information that showcases customer behavior throughout the shopping funnel.

Here are the key metrics you'll encounter:

1. Impressions

This metric of the Amazon Product Catalog Performance Report represents the number of times your product appeared on search result pages. These include organic and sponsored products. However, it doesn't include product appearances in widgets like 'Highly Rated' or 'New Arrivals.'

2. Clicks

Clicks denote the number of times customers clicked on your product after it appeared on search-results pages. The click rate on the Amazon Product Catalog Performance Report indicates the percentage of times your product was clicked by customers. It offers valuable insights into customer interest.

3. Cart Adds

'Cart Adds' reflects the number of times customers searched, clicked, and added your product to their cart for future purchases. Monitoring cart adds on the Amazon Product Catalog Performance Report can help you gauge customer intent and interest.

4. Purchases

The purchases metric of the Amazon Product Catalog Performance Report reveals the number of times customers searched, clicked, and ordered your product. It includes both your sales and those of other sellers listing your product. The associated sales amount showcases the revenue generated, while the conversion rate reveals the percentage of clicks that resulted in a purchase.

By leveraging the insights from the Search Catalog Performance report, brands can optimize their strategies. They can identify improvement points, and refine their approach to enhance product discoverability and drive sales conversions effectively.

Customizing and Downloading the Report

The Search Catalog Performance report provides flexibility for customization according to your specific requirements. To further refine the report, you can utilize filters to focus on time, a particular brand, or a collection of products. By clicking 'Show Filters,' you can access a drop-down menu to select a brand or enter up to 100 ASINs (Amazon Standard Identification Numbers) in the search bar. Clicking the 'Refine results' button will update the Amazon Product Catalog Performance Report accordingly.

1. Customize with Columns

In addition, if you wish to customize the columns displayed in the Search Catalog Performance report, you can click on 'Customize Columns' on the right-hand side. You can check or uncheck the boxes in a pop-up box to include or exclude specific columns. After you select it, click the 'Save' button to return to the updated Amazon Product Catalog Performance Report with the customized column view.

2. Select Your View

You can click the 'Generate Download' button to obtain a report copy for further analysis or record-keeping. A pop-up window will appear, offering the option to select either a 'Simple View' to download the report as displayed on the screen or a 'Comprehensive View' to download the report with all relevant columns included. Clicking the 'Generate Download' button will initiate the download process, which you can monitor by accessing the 'Download Manager' feature.

Comprehensive Definitions for Each Metric

If you need more information about calculating a specific metric within the Search Catalog Performance report, you can easily access the 'Metrics Glossary.' You will reach the page containing comprehensive definitions for each metric by clicking on it. Additionally, you can expand each section for further details and clarity.

Utilizing the Insights

We highly encourage brands to utilize all the features and functionality offered by the Search Catalog Performance Report. This report will give you valuable insights into your performance on the Amazon store. One effective way to use this information is by identifying drop-off points at the click stage. It lets you pinpoint which product detail pages may require updates or improvements to enhance customer engagement.

Moreover, the various metrics provided in the report can serve as a foundation for developing targeted advertising strategies. By analyzing these metrics on the Amazon Product Catalog Performance Report, you can identify trends and patterns that influence your advertising decisions. They help you drive more traffic to your products and ultimately boost sales. By leveraging the insights and capabilities of the Search Catalog Performance report, you can make data-driven decisions and optimize your brand's performance.

Conclusion

We have explored the essentials of the Brand Analytics Search Catalog Performance report and highlighted its significance. This information is important for brands aiming to maximize their potential in the Amazon store.Brands enrolled in Amazon Brand Registry gain invaluable insights into customer behavior for making informed business decisions.

They can analyze metrics such as impressions, clicks, cart adds, purchases, associated sales, and conversion rates. Brands can identify areas for improvement and optimize their overall performance.

Understanding customer drop-off points at the click stage enables brands to enhance their product detail pages and improve conversion rates. Furthermore, the report aids in developing effective advertising strategies to drive more traffic and increase product visibility.

By utilizing the insights provided by the Amazon Product Catalog Performance Report, brands can fine-tune their strategy. They can enhance discoverability and ultimately optimize sales conversion, leading to more success in the competitive Amazon marketplace.

Are you looking for expert assistance with Amazon listing services? Look no further than Vserve Amazon Listing Services. Their dedicated team is ready to help you optimize your product listings, improve discoverability, and boost sales on the Amazon platform. Contact Vserve today to take your Amazon business to new heights.

This blog is inspired by the video ‘Brand Analytics: Search Catalog Performance report’ by ‘Amazon Seller University.’

Amazon has experienced rapid expansion in recent years, much of which has been driven by its core commerce sector. They accounted for an estimated 44% of eCommerce sales in 2017 and approximately 4% of total retail sales in the United States.

While this growth provides terrific opportunities for those of us in the eCommerce industry, it also poses issues for Amazon merchants.

So, you have an Amazon store with a growing catalog, but you need help managing it. You are not the only one in this situation. eCommerce catalog management is a challenging task. It might have been simple to keep up with your products when you only had a handful, but a growing business will have too many for a person to track and manage effectively.

Customers today are attentive and careful when purchasing at a store. Before buying anything, they want to examine the prices and features of several brands and models. As a result, the accuracy of product data is critical throughout the buyer's journey. That's why you need to be on point with your product catalog.

Amazon Product Catalog Management - What Is It?

A digital product catalog is comparable to a traditional print catalog. Amazon uses this format to define a product or collection of commodities and their attributes. A digital record may contain multiple items that share particular characteristics.

eCommerce organizations like Amazon use strategic product catalog management to facilitate upselling and cross-selling by organizing product data in their eCommerce catalogs.

Even if your product data is stored internally or by a third party, you must implement catalog management solutions for your eCommerce website.

Understanding eCommerce Product Data

Product data quality is a critical determinant of your Amazon store performance. Accurate and up-to-date information improves your product's Google ranking, increases consumer purchasing choices, and allows you to manage your inventory and operations better.

Product data must be optimized for SEO, ease of site search and navigation, tailored product suggestions, warehousing and inventory management, and delivery operations for B2C and B2B eCommerce to prosper.

Here are a few examples of the types of product catalog changes you need to be mindful of:

• For a product: no duplication, updated pricing, proper product type, color, HTML tags, product description information that matches product photos, and so on.
• For SEO: Keywords used in page titles, page URLs, picture titles, image alt tags, headers, navigation, internal links, meta title, and meta description

What is the Importance of Product Catalog Management in Amazon?

Your product catalog drives your Amazon store's sales strategies, marketing activities, and more.

If your product catalog is accurate and up to date, it can positively affect your customers' online shopping experience and, as a result, your sales. A catalog that will cut ice is accurate, up-to-date, and supported by seamless product catalog administration.

Product catalog management serves diverse functions for different industries. Still, the fundamental message stays the same - giving precise information about your items to boost sales and improve the entire client experience.

It's not about a single product, brand, or sector; instead, it's about building a vibrant ecosystem where everyone can readily access what they need. Product catalogs deliver consistent user experiences across a heterogeneous eCommerce ecosystem.

It is critical to have well-designed digital catalogs to connect with customers while increasing brand stickiness. Catalogs can be delivered through a reliable eCommerce platform like Amazon that can adapt to shifting contexts and geographies. The one that can provide real-time visibility into inventories detect the pulse of your consumers, and provide you with relevant data.

We feel that eCommerce firms must now use product catalogs for:

• Making the purchasing experience more personal
• They are seeking ways to increase consumer loyalty.
• Obtaining greater access to client data
• Going omnichannel and investigating upsell and cross-sell opportunities
• Using a competitive eCommerce platform, you may save money.

With the right eCommerce platform and a solid catalog management approach, you can quickly improve your game in the eCommerce market.

What Are the Challenges of Product Catalog Management (and their Solutions)

Product catalog administration is error-prone and time-consuming.

Here are the top five issues in product catalog management that eCommerce organizations confront and solutions to solve them.

1. Product Pricing

Problem: Setting up Prices That Fit the Market Can Be Challenging

You can provide discounts on specific items or recognize and reward your most valuable clients. Furthermore, you must consider rival pricing to ensure that all your items are suitably priced.

Customers have more time to compare your items to those of your competitors when they purchase online, allowing them to choose who has the best offer. Customers are more inclined to choose the company with the lowest pricing. You must make a good decision here.

Solution: Set up Dynamic Pricing

Modern eCommerce systems have pricing automation capabilities that allow you to change prices or adjust them based on market conditions to gain a competitive advantage.

2. Launching a Product

Problem: Setting up the Launch of a Product

Product catalog management takes time, and you must prepare for the launch. This might be due to several factors.

You may have too many goods to offer, insufficient time to update every catalog, or your supplier may have provided you with incomplete or misleading information.

You may also have consumers worldwide and be pressed for time to attend to precise product specifics.

There might be differences in the styles and layouts for your digital catalogs across your site, which could harm your brand identification.

Things might start coming apart quickly after the launch if you need the necessary tools or a strong staff.

Problem: Setting up the Launch of a Product

You may only sometimes require outside assistance. But, when you have a big task, you must do what you must! For example, having an external partner split the job during a sale season or festival is beneficial.

An eCommerce catalog management services provider can manually or automatically update your product catalog data using catalog management software.

Some SaaS solution providers provide catalog management and automation services to decrease overhead and turnaround time. In addition, you will have a completely personalized, ready-to-sell internet store in 30 days.

It's usually a good idea to verify with your platform provider before looking into individual or third-party service providers since they might not be as safe and dependable as you assume.

3. Tracking your Inventory

Problem: Manual Tracking Is Too Time-Consuming

Keeping track of inventory becomes difficult when you have many SKUs sold across numerous channels - digital, offline, eCommerce marketplaces, and so on. It is also impossible to follow it in real time.

When there is no process to track your inventory regularly, there is typically a gap between demand and availability. This causes many problems, including inefficiencies in the supply chain, bad client purchasing experiences, etc. This is not a good indication.

Solution: Integrate Your Platform with an ERP

The seamless integration of your eCommerce platform and ERP will assist you in keeping track of inventory across numerous locations. This data interchange will occur in real time, and you will always have the most up-to-date inventory information.

4. Not Using Metadata Properly

Problem: Improper Use of Metadata Leads to Poor SEO

Digitization may be complex, and with the assistance of a knowledgeable digital firm, tasks such as metadata development, tagging, and so on may be possible.

Metadata improves search engine rankings, giving buyers a higher chance of finding your items online.

Metadata is keyword-rich and provides search engines with information about your site. The ideal eCommerce platform will use metadata to get you noticed and improve your campaign behind the scenes.

Solution: Using the Right Tool for the Job

SEO is more than simply using keywords. It also needs knowledge and a strategy. So, if you need the correct person to manage this, it's always a good idea to employ an outside digital agency/consultant.

5. Labeling and Tagging your Products

Problem: Mislabeling Products Leads to Issues

What good are superb, top-of-the-line items if your buyers can't locate them? It may be an LED light bulb, an antique brass door knob lock, or a white flower pendant chandelier. How will they discover what they're looking for unless it's appropriately marked to be found?

Solution: Using a Tool to Automate the Labeling Process

Automation solutions for product tagging are available on the finest B2B eCommerce services. Some of these systems employ AI to automate the entire product tagging process using deep learning technology.

These AI-powered systems may propose appropriate product feature tags, titles, and descriptions based on your product photos, allowing for rapid product discovery. An AI-powered product discovery suite may bridge the gap between you and your consumers by recognizing the visual features of the goods.

Conclusion

Properly updating, organizing, and managing your Amazon catalog will set you apart from your competitors. Thus, the best way to compose an ever-growing roster is to use catalog updates and maintenance services like ours. Vserve's Amazon Listing Service will regularly update the information on your products, keep track of competitor prices, and create SEO-friendly product descriptions. Contact us today and let’s get started!

Globally, Amazon is regarded as one of the best eCommerce platforms. Since it came into being, the eCommerce giant has grown leaps and bounds. Accounting for 41 percent of the U.S. e-commerce market, it is one of the lucrative markets for online sellers.

Amazon also doubles up as a battleground for sellers

The growth and reach have made it one of the most sought-after platforms for sellers. The Amazon marketplace has also doubled up as a perfect battlefield for sellers. The eCommerce platform poses unique challenges for sellers. The steep competition makes it even harder to stand out. On Amazon, sellers are doing all that is in their stride to stay ahead of the competition. Through catalog management services, sellers on Amazon attempt to differentiate their brand from the pack. A product catalog is as important to the eCommerce store as its products. Thus, if the eCommerce business owner aims to generate more sales, he must make sure that he has a good catalog in place.

Additionally, he must also work on constantly updating the catalog. Such is the importance of a catalog. Product catalog management is the key to managing and maintaining the business catalog.

What is Product Catalog Management?

A product catalog resembles a traditional print catalog, except it is digital. It's a format used in eCommerce to define a product or collection of items and their attributes. An Amazon eStore's digital catalog might contain various items with specific characteristics.

eCommerce Product Catalog Management is a strategic strategy for eCommerce organizations that enables upselling and cross-selling items by managing product data in your eCommerce product catalogs.

Amazon's catalog system provides you with a lot of product data you can use. Using catalog management solutions, you can make your eStore much more efficient.

Top 5 reasons why eCommerce business owners must hire Amazon catalog management services

There is no hard and fast rule to take the help of Amazon catalog management services. However, eCommerce business owners are at a certain advantage when they do so. The top 5 reasons why eCommerce business owners must hire Amazon catalog management services are listed below.

1. Improves the visibility of the various products that are sold

It is a known fact that a product catalog lists out and contains detailed information about the various products sold by the Amazon eCommerce store. A new merchant registers itself on the Amazon platform, lists its products, and wishes for buyers to show up and make a purchase. While it's hopeful, the reality on the ground is much different.

Even amidst the sheer number of shoppers on Amazon, being visible amidst the top results on the product page is a struggle. Unless you are an established and credible brand, buyers will not look for your specific products. To sell your products successfully on the platform, you need to ensure that you rank in the top results.

Your product catalog plays a vital role in improving your product's visibility. A detailed and keyword-rich product description that is simple, informative, and listed in an organized manner offers the opportunity to increase your conversion rates. With the right representation of your products through Amazon catalog management, you can turn your visitors into successful customers.

2. Makes sure that products are listed in the respective categories accurately

One of the most common mistakes many Amazon sellers make is that they place their products into an unrelated category to expand their reach horizon. However, this results in miscategorizing products, and it does not benefit your brand.

Concurrently, when products are placed and listed in the correct category, it becomes easy for the user to perform a product search. Furthermore, it enhances the quality of the customer experience. Imagine if you search for shoes for men on the Amazon search bar, and it displays results for lemons. The miscategorization of products makes the customer lose interest and drop off the search. It leads to a loss in sales and revenue.

By placing your products under the right category, you improve your chances of being discovered by the customers. It sends more traffic to your product page. Hence, leverage the benefit of product catalog management service to keep your product listings optimized; it can lead to more conversions and revenue.

3. Can increase sales

Regardless of its size and nature, every business aims to register sales. An Amazon product catalog that engagingly displays all your products is one of the many ways to increase the chances of sales.

Informative product catalogs can bring in customers. By outsourcing Amazon product catalog management services, you can have a team that focuses entirely on catalog optimization. The team ensures your products have the right description that informs the customer about the product's features and specifications and effectively. It offers unique and SEO-rich content and high-quality images so that the customers feel persuasive to visit your catalog.

A product catalog is the only interaction customers have with your products or your brand. If you nail it, your product sales can increase.

4. Enhances customer experience

Customer experience is becoming a top priority for customers. More than 45 percent of customers expect a brand to deliver a positive experience.

A well-updated and maintained product catalog is a key to enhancing the customer experience for your brand. Image this scenario - you, a shoe retailer, have listed a variety of shoes on your Amazon store. You have gone out of your way to ensure that your product is visible and gets qualified traffic. A visitor visits your store but cannot locate the right information they need - the size, color, material, durability, delivery details, clear images. Do you think they will make a purchase? They are most likely to go back to the search page and choose a competitor's product. By listing the precise and short descriptions in your product catalog, you can improve the customer experience. Boost your product sales by employing the art of Amazon catalog management to your advantage.

5. Strengthens brand image

The way you position your brand is how your customers register your business in their minds. To construct the right image of your brand in their minds, you need to send a clear message about who you are and what your products are about. Your product catalog shows this and more, specifically.

An Amazon catalog management service knows it well and optimizes your product catalog to highlight the most vital features of your products. Your product page contains basic product information, including images and customer reviews. Be it the product title, product description, or product images, every bit of the information describes your brand. Therefore, all the elements should serve a unified experience to encourage customers to purchase your products. With A+ content, you can offer a premium experience to your customers. It helps in making a good impression of your brand.

If you take the help of an Amazon listing service provider, you must make sure that the product catalog designed by the service provider satisfies the five points that we discussed. In the last part of our blog, we discussed Amazon product catalog management services.

Amazon Product Catalog Management Services

Amazon product catalog management services include:-

Product Listing and Update

Your Amazon product's first and foremost judging factor for customers is your product listing. An Amazon product listing is the product page that includes the relevant information about the products. It includes product information such as name, description, price, pictures, and reviews. Product catalog management services optimize your product listings and keep them updated. A well-optimized product listing helps your brand stand out and increase traffic.

Competitor Price Monitoring

To ensure your products become the first choice of your customers, you need to outshine your competitors. Amazon catalog management experts track your competitors and monitor their prices to set a competitive rate for your products.

Product Description Writing

Research study results have shown that only 30 percent of the shoppers go beyond the first page of Amazon's search engine result pages. Thus, your product descriptions play an influential role in ensuring your product lists on the first result page. You must have persuasive product descriptions for your product listings to achieve this. Furthermore, if the content is SEO-rich, it will be an added advantage to boost your rankings.

Product Image Editing

The product images or videos are the only visual interaction between your brand and your customers. The customers have no other way to judge the quality and appearance of your products. Hence, effective and attractive product images are necessary for the platform to increase your sales. You must make sure that the images and videos used are clear and of high resolution. Furthermore, making them web-optimized is an added advantage.

Inventory Management

Whether you sell electronic devices, kitchenware, books, home appliances, or clothing items, having the right stock levels helps you meet demand and keep your business budding. In the Amazon product catalog management service, this is where the role of inventory management is put to the test. It includes tracking and managing your inventory. It also involves packaging, shipping, and delivery of the consignment.

To sum it up

According to statistics, there will be 1.9 million to 2.5 million active sellers on Amazon in 2021. Every day, 2000 new sellers join the platform. Competing with other sellers within your industry is a huge challenge that one can beat by effectively optimizing the product catalog. By outsourcing product catalog management service, you can increase the conversion rates of your products and improve their rankings.

One of the ideal things to outsource is the Amazon catalog management services to Amazon Listing Service. The highly-experienced and skilled team dedicates their full attention to updating and maintaining your product listings in a reliable, consistent, and transparent manner so that you can focus on the core operations of your business.

Make your Amazon journey seamless and profitable with us by outsourcing your Amazon catalog management. The experts at Amazon Listing Service will keep your eStore well-maintained and updated and deal with all the challenges on your behalf.