Amazon Product Videos Archives - Amazon Listing Service

Category: Amazon Product Videos

Make a Memorable Digital Impression with Amazing Product Review Videos

Product Review Videos

Product review videos and Amazon product review management have become powerful tools for business owners to drive more viewers to their channels and, therefore, increase product sales. They do this by leveraging the widespread interest in popular products. Beyond gaining exposure, these videos present lucrative opportunities for income generation through affiliate marketing and paid sponsorships.

By crafting compelling product reviews, Amazon product review management can unlock the potential to captivate their audience and distinguish their content from the vast sea of online reviews. The video offers valuable insights and strategies to help creators produce standout reviews, grabbing viewers' attention and establishing their authority in the niche.

Select the Right Product

The first step to Amazon product review management is for creators to select products strategically. These products should align with their channel's theme and nurture the interests and needs of their audience. It ensures that the reviews generate views and provide genuine value, further building trust, and engagement with viewers.

Amazon product review management entails carefully selecting popular, trending, or new products while ensuring their alignment with your channel's niche. People are often curious about new products or trends, and leveraging this curiosity can drive more eyes to your channel and therefore increase sales of your products. This strategic approach to Amazon product review management maximizes the potential for discovery, engagement, and long-term success in the competitive landscape of ecommerce businesses.

Structure the Video

This step of Amazon product review management includes effectively structuring your product review video. It is essential to engage your viewers and provide them with valuable information. To elevate your reviews, follow a structured approach that guides your audience through the key aspects of the product.

Here's a breakdown of the recommended steps:

  • Define the Product: Introduce the product by providing a brief overview of its purpose, features, and key selling points. It prepares viewers for the rest of the review and helps them understand the product.
  • Discuss the Pros and Cons: Dive into the strengths and weaknesses of the product. Highlight its positive aspects, such as its unique features, functionality, or outstanding performance. At the same time, address any drawbacks or limitations, being honest and transparent about potential downsides.
  • Consider the Target Audience: Analyze who the product is best suited for and communicate this information to your viewers. Identify the specific needs, preferences, or use cases that align with the product's benefits. This step of Amazon product review management helps viewers determine whether the product is a good fit for their requirements.
  • Thoroughly Research the Product: Conduct comprehensive research to gather all relevant information about the product. It includes reading certified listings, manufacturer specifications, customer reviews, and professional opinions. This step of Amazon product review management helps you acquire in-depth knowledge about the product. It allows you to provide accurate and well-informed insights to your audience.
  • Conduct Tests to Evaluate Performance: Personally test the product to evaluate its performance and functionality whenever possible. This hands-on experience allows you to provide authentic feedback based on your observations. Demonstrating how the product works, showcasing its features, and sharing your personal experiences to validate the pros and cons you discussed are essential to Amazon product review management.

Following this structured approach ensures that your product review videos are comprehensive, informative, and trustworthy. It helps viewers make informed decisions about the product and builds trust in your expertise and recommendations. Remember to deliver the information clearly, concisely, and engagingly to keep your audience captivated throughout the review.

A-Roll and B-Roll of Product Review Videos

When shooting your product review video, you must go beyond the primary talking head portion (a-roll) and make your content more engaging and dynamic. Incorporating additional footage (b-roll) adds depth and variety to your video.

The three types of b-roll shots of Amazon product review management that can enhance your product reviews are:

  • Product Shots: These shots capture visually appealing footage of the product itself. Showcase the product from different angles, highlighting its design, features, and unique aspects. These shots help viewers get a closer look at the item and create visual interest throughout the review.
  • Test Shots: To demonstrate the product's pros and cons, include shots of you using it or testing its functionalities. For example, if you're reviewing a camera, have footage of you taking photos or recording videos. By visually showcasing the product in action, you provide concrete evidence and validate the points you discussed during the review.
  • Real-Life Examples: Capturing shots of the product in real-life situations or relevant scenarios is vital in Amazon product review management. For instance, if you're reviewing a kitchen appliance, show footage of you using it to prepare a meal. Real-life examples help viewers envision how the product can be beneficial and applicable to their own lives. It adds context and practicality to your review.

The combination of a-roll and b-roll footage adds variety, maintains viewer interest, and effectively communicates the product's features, performance, and real-world applications. Ensure the b-roll footage is well-shot, visually appealing, and complements your narrative, enhancing the quality of your review video.


In today's crowded digital landscape, standing out and captivating viewers' attention is crucial. You can create product reviews that truly shine by implementing the knowledge and techniques of Amazon product review management shared in this article. Incorporating a structured approach, including defining the product, discussing its pros and cons, considering the target audience, and conducting thorough research, ensures your reviews are comprehensive and informative.

Regarding finding an Amazon review service, Vserve Amazon Listing Services is the ideal choice. With their expertise and dedication, Vserve offers top-notch services that can help you generate authentic and positive reviews for your products on Amazon. Trust Vserve to enhance your online reputation and drive success in the competitive Amazon marketplace.

This blog is inspired by the video ‘How to Make Product Review Videos that STAND OUT!’ by ‘ Ben Johnson.’

How to Use Amazon Product Videos to Boost Your Sales

How To Use Amazon Product Videos To Boost Your Sales

Amazon product videos are an excellent way to sell your products online. They allow the customer to look at the product more comprehensively, credibly, and clearly. As a result, the customer can resolve any doubts relating to the product and understand what all they can expect from it. This type of video is also highly exciting and engaging for the customer. This is why it increases their chances of purchasing that specific product to a considerable percentage. So, if you want to know how to add videos to Amazon listings, this article is the perfect guide for you. 

Adding Amazon product videos may also help build better client and seller relationships. This is because the customer's credibility improves, and they are more willing to purchase the product than ever. A good video that displays the features, benefits, and other aspects of the product is more likely to grab potential customers. 

Even if the customer finds the written product description misleading, the product videos can help resolve all their queries. This reduces your hassles, too, as the inconvenience of receiving returns and dealing with exchange products is reduced to a considerable extent. That is why nearly 90% of customers state that videos help them to make more informed decisions. Read on to find out how this can work well to improve your sales. 

The Comprehensive Guide On Uploading Product Videos On Amazon

I understand that uploading Amazon product videos is a tough nut to crack. However, that is what I am here to make easy for you. If you follow my simple steps, you are bound to see the light of the day. But for starters, here's what you should know to have the safest experience without any compromise-

Amazon has launched a new feature where vendors have to pay a small amount of money to use the product video feature on the Amazon marketplace. This may hold a cost of nearly $1,500 per page, inclusive of ASIN. However, if you are a marketplace seller with a registered brand, you can use this feature free of cost. So, before you wish to know how to add videos to Amazon listings, identify whether you have to pay any sum for it. 

Step 1- Learn The Guidelines Of Amazon Product Videos 

Money is not the only concern when uploading Amazon product videos. The marketplace has also set stringent guidelines for people who use this feature. So, you need to make sure you follow each of them without thinking twice. Any error in this process and you might get disqualified from using the feature. Then, why take a risk? Read this carefully and make sure you leave no room for mistakes. 

  • The videos must be curated in the English language. Any other language is prohibited from use. 
  • No health claims are allowed.
  • The customer review should not be older than a year. 
  • Each fact in the video must be backed by objective evidence. 
  • There should be a complete absence of any defamatory or derogatory comment in the product video. 
  • No controversial or sensitive data is allowed in the video. 
  • No customer should be compelled to deviate from Amazon in the video. 
  • The product video you create must strictly be related to your brand. 
  • A customer review video should only include reviews with product information. Nothing else is allowed. 
  • Technically, the video should be 480p or higher. The ratio should be 16:9. 
  • The file is not allowed to exceed 5GB size. Be careful of that. 
  • The video must be made in .mo4 file format. 

Step 2- Create High-Conversion Amazon Product Videos That Boost Sales

Simply creating an Amazon product video will not help boost sales. So, along with learning how to upload videos to Amazon listings, you must also know how to create high-quality videos that will help boost sales. Here, I am going to talk about that. So, pay close attention. 

I think that videos are some of the most effective strategies to boost sales. That is because they are easily attention-grabbing, more convenient for customers, and provide high insight into a specific product. Did you also know that the conversion rate on landing pages with video accelerates by nearly 80% at a time? That is why creating high-conversion videos is the need of the hour. 

For this purpose, you need to think of what the intention of your video is. Do you want to highlight the features of the product or the color? The next thing you need to focus on is the specifications that you need to highlight. After that, you must focus on the video's message to the viewers strictly. For this, I recommend you take a good amount of time to prepare. Do not make a rush. Also, keep in mind to involve as much creativity as possible in the video. That will be its unique selling point. 

Try to keep the video as short as possible. Long videos are a bore. Remember that the best high-conversion videos have a duration of 30 to 45 seconds. Stick to that timeframe. I also recommend keeping them sweet and decent. 

Finally, remember always to create videos that are true to the audience. Never create decisive videos that may leave the customer bewildered. This could take away their trust from your brand as well as the overall marketplace. 

Step 3- Learn How To Upload Videos To Amazon Listings

This process is the easiest. All you require to cater to is to follow the steps given below. Make sure you do not skip any step as that could be a potential risk to take. The video might not get uploaded properly. 

  • Go to your seller account. 
  • Open your inventory.
  • You will find a dropdown there. Click on upload and manage videos. 
  • Now, tap on the upload video button and choose the file you wish to upload. 
  • Enter an accurate title and ASIN that is required for the video. 
  • Upload a thumbnail for the same. Remember that you need to do it in jpeg format.
  • Now, tap on the submit button and send the video to Amazon. They will approve it if they like it. 

Remember that the reviewing process may consume some time. In most cases, it takes up to a week or longer. If the video receives approval, you may be able to see it on the landing page in 2 days. However, keep in mind that there are not more than six images uploaded on the product page. If that is done, the video may fail to show on the product page. So, this is how to upload the video to Amazon listings the right way. 

How Can You Use Amazon Product Videos To Boost Sales?

1. Request Video Reviews From Customers

You know that Amazon requests customers for feedback after they purchase from the site. However, this form of request is always available. But if you wish to personalize your request, you may do so with a few clicks. 

As such, customers will get a new type of pop that they are more likely to open and read. If they find it convincing, they might accept the request to review the video for you. Make sure that you state step-by-step instructions for your customers in the request box. That will help them to perform the job accordingly. This will automatically help boost your sales. 

2.Hire A Video Production Service

Generally, you get two options to create videos- either you do it yourself or hire a video production service on a budget. Naturally, the latter is a better choice because they have expertise in this field. 

The company you select will rely on several factors mainly, expertise, agency, the field of work, and so much more. That is why I recommend you hire them and help boost your sales. Since they know how to hit the right buttons, they will not leave any stone unturned in bringing nothing but the best to the table. Even if you want to know how to add videos to Amazon listings, they will guide you. 

The Bottom Line 

I hope you found this comprehensive guide on using Amazon product videos to boost sales helpful. If it was so, make sure you leave a like, share and comment on this article. It will help me expand my services to many other people who need help in this field. 

Also, read this article one more time if you want to be thorough with adding videos to the Amazon listing. Whether you are a vendor or a marketplace seller there, it will come in handy for you at all times. So, follow each instruction precisely. 

Lastly, I recommend you follow if you wish to obtain organic and verified product reviews. The compelling and crisp reviews you can get from here are rare anywhere else. So, why keep waiting? Start today for the ultimate surprise.