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Category: Amazon Seller Central Management

Unveiling the Powerhouses: Helium 10 vs. Jungle Scout for Amazon Sellers

Amazon Management Services

For competitive Amazon selling, wielding the right tools can be the best way to stay ahead of the curve in a competitive landscape. Today, we're diving deep into comparing two industry giants: Helium 10 and Jungle Scout. These tools act as your armor, ensuring you stay caught up by your FBA (Fulfillment by Amazon) competitors. Amazon store management software has now come down to a two-horse race: Helium 10 and Jungle Scout.

Table of Contents

Comparison Between Helium 10 vs. Jungle Scout

I. Pricing: The Cost Dilemma

II. Accuracy of Revenue Estimates

III. Keyword Research Accuracy

IV. Features: A Collection of Tools

1. Finding New Product Ideas

2. Optimize Listings

3. Profit and Loss Dashboards

4. Garnering Reviews and Alerts

5. Inventory Management and Product Tracking

6. Jungle Scout's Supplier Database

7. Notable Helium 10 Features: A Toolbox of Distinctive Tools


Comparison Between Helium 10 vs. Jungle Scout

Jungle Scout and Helium 10 share significant Amazon store management features overlaps. However, juxtaposing them side by side can be bewildering due to their distinct packaging. Moreover, although insightful, Helium 10's unconventional naming conventions—Cerebro, Frankenstein, Scribbles, Black Box, Misspellinator—can initially leave you scratching your head.

The comparison of Jungle Scout and Helium 10 revolves around several crucial criteria:

I. Pricing: The Cost Dilemma

In terms of affordability, Jungle Scout takes the lead over Helium 10. A noteworthy twist in the tale is Helium 10's offering of a free plan, which Jungle Scout lacks. Helium 10's free plan provides a tantalizing glimpse into its Amazon store management features through a sample set. Both Jungle Scout and Helium 10 follow the path of a fixed monthly fee, regardless of the revenue generated. They also extend an annual upfront payment option, often at a discounted rate.

However, for serious Amazon sellers, both Amazon store management platforms recommend advancing to their higher-tier plans—Jungle Scout's Sweet Plan or Helium 10's Platinum Plan. While the entry-level plans provide a taste of functionalities, their usage caps render them inadequate for determined sellers. Though robust, Helium 10's Platinum Plan commands a fee of $97 per month, while Jungle Scout's counterpart stands at a more budget-friendly $69 per month. Although Helium 10's free plan adds value, Jungle Scout's edge in affordability remains pronounced, providing savings of approximately $30 per month.

II. Accuracy of Revenue Estimates

The accuracy of revenue estimates becomes a pivotal factor in Amazon store management. In this arena, Jungle Scout takes the lead over Helium 10. This claim is substantiated by real data from over 50 Amazon products. Both platforms offer sales estimation tools projecting a product's 30-day trailing revenue on Amazon.

Helium 10's X-Ray tool, powered by its Chrome extension, presents an array of metrics—sales revenue, fees, review count, and velocity. On the parallel track, Jungle Scout's Chrome extension echoes these functionalities, offering tools for product research. While both Amazon store management tools may exhibit a mild inflation of actual figures, Jungle Scout's estimates have a slight edge in accuracy.

III. Keyword Research Accuracy

The unavailability of exact keyword volume data for Amazon's A9 search engine mandates a degree of skepticism towards both Helium 10 and Jungle Scout's keyword figures. However, Amazon does unveil overall keyword rankings through Brand Analytics, empowering brand-registered sellers to dissect search terms, demographics, and repeat purchase frequencies.

A meticulous comparison ensures the alignment of search volumes with expectations in both Amazon store management tools. Typically, one would anticipate a descending search volume trend for lower-ranked keywords. Regarding keyword research, Helium 10's tool emerges as the victor regarding accuracy.

IV. Features: A Collection of Tools

Jungle Scout and Helium 10 have a suite of features. Let us study some of their shared and unique features.

1. Finding New Product Ideas

Their common arsenal includes a product research tool for uncovering innovative products and untapped niches that might have escaped your radar. For instance, Helium 10's product database yields items churning out a minimum of $2,000 per month, priced at $20, and boasting fewer than 200 reviews.

Jungle Scout's Opportunity Finder responds with search terms yielding no less than 300 monthly units sold, a search volume exceeding a thousand, and prices perched at $20 or higher. The convenience lies in these Amazon store management tools' ability to streamline the hunt for profitable products.

2. Optimize Listings

Furthermore, both Amazon store management platforms offer resources to craft and optimize Amazon listings. Jungle Scout's web app hosts a guided wizard, while Helium 10 flaunts the Scribbles listing optimizer tool. Acknowledging the pivotal role of Amazon SEO, both tools facilitate tracking of targeted keywords over time, ensuring efficient management of search optimization endeavors.

3. Profit and Loss Dashboards

Beyond numbers, profitability reigns supreme. Jungle Scout and Helium 10 step in with comprehensive profit and loss dashboards. These Amazon store management dashboards are the lens through which you monitor your account's health while also spotlighting the array of Amazon seller fees chipping away at your profits. Understanding your numbers and maintaining profitability—the cornerstone of success—is artfully addressed by these tools.

4. Garnering Reviews and Alerts

Both Jungle Scout and Helium 10 empower you to navigate through reviews while also offering listing alerts and notifications. Amazon store management alerts extend real-time updates about critical alterations to your product listings.

These alerts ensure you're always primed for action. Additionally, you can set thresholds for metrics like Best Seller Rank (BSR) and product rating, providing continuous monitoring of your listing's performance. You also get immediate alerts for negative reviews, enabling prompt and pertinent responses.5. Inventory Management and Product Tracking
Managing inventory in Amazon store management is an art, ensuring you never run out of stock or suffer from storage excess. Jungle Scout and Helium 10 unravel inventory management tools, facilitating predictions and timely replenishments.

The product tracker tool, a shared feature, equips you to monitor product performance across varying periods, a boon for understanding sales trends and seasonal shifts.

6. Jungle Scout's Supplier Database

Jungle Scout introduces a game-changing tool: Supplier Database. This Amazon store management tool draws from public records and unveils shipment insights into the U.S., delving into every container, boat, and imported product.

This Supplier Database, accessible via the Jungle Scout web app, offers a treasure trove of information—Amazon sellers, suppliers, and shipment volumes. This intel makes identifying potential suppliers and distinguishing Jungle Scout a breeze.

7. Notable Helium 10 Features: A Toolbox of Distinctive Tools

Helium 10 has an array of tools absent in Jungle Scout. For instance, the "Misspelling Eraser" identifies keyword misspellings for backend listing optimization. However, comprehensive keyword research tools inherently highlight these misspellings during the research phase. Another Amazon store management tool, the "Review Downloader," simplifies review collection by aggregating ASIN reviews.

Helium 10 shines with a mobile app, bringing Amazon statistics to your fingertips. They have integrated the profitability calculator into their Chrome extension. However, the crux lies in the "Refund Genie," a feature streamlining FBA reimbursements. This tool automates the hunt for opportunities, generates pre-written messages, estimates refunds, and tracks pending reimbursements—integral to Helium 10's Platinum Plan.


While Helium 10's suite plan emerges as the more cost-effective option, individual preferences and priorities steer the ship. The Jungle Scout Supplier Database, absent in Helium 10, brings unparalleled value. The choice between Helium 10 and Jungle Scout is more than a business decision; it is a strategic move.

If you're seeking Amazon marketplace management services for assistance managing your Amazon store, look no further than Vserve Amazon Listing Services. With their expertise in Amazon store management, they can help optimize your product listings, enhance your visibility, and improve your overall selling performance on the platform. Don't hesitate to contact Vserve ALS for comprehensive and effective Amazon store management services.

This blog is inspired by the video, The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout’ by ‘MyWifeQuitHerJob Ecommerce Channel.’

The Power of Data: How an Amazon Seller Central Expert Can Analyze and Optimize Your Business

Amazon Seller Central Expert

Understanding and utilizing the power of data has become essential to success in the dynamic and cutthroat world of e-commerce. Working with an Amazon Seller Central expert is like having a brilliant, data-driven friend for Amazon sellers who want to take their company to new heights.

This article explores an Amazon Seller Central specialist's essential role in assessing and improving your company using data.

Table of Contents

Exploring Amazon Seller Central's Potential

How Amazon Seller Central Expert Can Optimize Your Business

1. Making Decisions Based on Data

2. Enhancing The Product Listings

3. Strategic Analysis of the Competition

4. Management of Inventory and Forecasting

5. Marketing and Advertising Insights

6. Strategies for Growth Backed by Data


Exploring Amazon Seller Central's Potential

A powerful tool, Amazon Seller Central offers retailers a variety of information and insights. However, making sense of this data and utilizing it to spur significant improvements necessitates thoroughly comprehending the platform's complexities.

An Amazon Seller Central expert has the knowledge and abilities to traverse this data-rich environment, unearth insightful information, and turn it into plans that can be implemented.

How Amazon Seller Central Expert Can Optimize Your Business

1. Making Decisions Based on Data

Amazon receives over 2.3 billion visitors each month, yielding massive behavioral data. Each click, search, and purchase on Amazon leaves a digital trace. An authority in Amazon Seller Central knows how to sift through this gold mine of information to develop a thorough grasp of consumer behavior, sales patterns, and market dynamics.

Thanks to this data-driven strategy, they may improve product listings, fine-tune marketing campaigns for optimum impact, and make informed decisions that connect with their target audience.

2. Enhancing The Product Listings

The success of an Amazon seller depends on how well their product listings perform. Click-through rates for listings with relevant keywords and high-quality photos can rise by 300%. An Amazon Seller Central expert analyzes in-depth data to determine how well your product listings perform.

To find areas for improvement, they carefully examine crucial indicators like click-through rates, conversion rates, and customer evaluations. They ensure your listings are discoverable and enticing to potential customers by improving product titles, photos, descriptions, and keywords.

3. Strategic Analysis of the Competition

The Amazon marketplace is highly competitive. An Amazon Seller Central expert analyzes competitor listings, price plans, and customer feedback in-depth to do a comparative study. This data-driven strategy offers insights into market gaps, pricing opportunities, and niches where your brand may differentiate itself. They assist you in creating a strategy plan to position your items for success using the information they provide.

4. Management of Inventory and Forecasting

Due to improper inventory management, businesses worldwide are expected to lose $1.1 trillion annually. For Amazon sellers, maintaining ideal inventory levels is essential. Understocking or overstocking might result in missed sales opportunities or excessive storage costs.

Using data trends predicted by an Amazon Seller Central expert, you can make informed inventory replenishment and allocation decisions. This prevents stockouts and ensures that shoppers have a seamless shopping experience when browsing your online store.

5. Marketing and Advertising Insights

Increasing exposure and boosting sales on Amazon depend on effective marketing and promotion. This 2023, Amazon's advertising revenue is expected to exceed $30 billion, highlighting the significance of successful advertising tactics.

To maximize campaigns and return on investment, an Amazon Seller Central professional analyzes data on advertising success. They examine keyword effectiveness, ad placement, and audience targeting to help you fine-tune your advertising plan and draw in customers with high purchase intent.

6. Strategies for Growth Backed by Data

The foundation of growth initiatives is the knowledge gleaned from data collected by Amazon Seller Central. To increase your product options, expand into new markets, or start promotional efforts, an Amazon Seller Central specialist creates personalized plans based on data-backed insights. These tactics are not based on conjecture but rather on practical data that relates to the tastes and habits of your target audience.


The Amazon ecosystem's success and expansion are dependent on data. An expert in Amazon Seller Central uses data analytics to assess, plan, and improve every area of your company. Their skills turn your Amazon business into a data-driven powerhouse, optimizing product listings and developing growth strategies supported by data. By working with an Amazon Seller Central professional, you can use data to your advantage and take your company to new heights in e-commerce.

Do you need the best Amazon seller central expert services? This is where Amazon Listing Services comes in. Our Amazon Seller Central Management Services at Vserve are perfect if you are a third-party seller. Our Amazon seller central experts can offer precise, high-quality product data that includes all the details that your customers require. Book your complimentary 30-minute consultation right away!

Unlock Your Amazon Success with Six Seller Central Strategies

Amazon Seller Account Management

Did you know that lesser-known features and strategies within Amazon Seller Central can significantly benefit sellers? Discover valuable insights into these hidden gems and enhance your Amazon business with these tips. Seize the chance to unlock your Amazon selling journey's full potential and achieve tremendous success on the platform.

1. Amazon Warehousing and Distribution (AWD)

It is Amazon's version of a 3PL (third-party logistics) service. With AWD, you can send your inventory from your manufacturer to AWD before it goes to FBA (Fulfillment by Amazon) warehouses. Amazon seller account management then creates a centralized inventory pool for you.

What are the Benefits of AWD?

  • Prevention of stockouts: AWD helps your products stay in stock, so there are lesser chances of running out of inventory.
  • Exemption from seller storage quantity limits: Your inventory stored in AWD is not subject to the general storage quantity limits imposed by Amazon seller account management.
  • Increased Buybox wins: Even if your stock is in transit from AWD to FBA, you can still win the Buybox and keep your products visible and available for purchase.
  • Simplified inventory management: Inventory management is easy with AWD, especially for sellers using multi-channel fulfillment. All channels can be supplied from the same inventory pool, enhancing Amazon seller account management.
  • Fulfillment for other sales channels: Besides FBA, you can also fulfill orders for your off-Amazon sales channels using the inventory stored in AWD.

AWD is currently available for products that meet specific criteria:

  • Smaller than 18 inches on any side
  • Weighing less than 20 pounds
  • Non-perishable (no expiration date)

Amazon plans to expand AWD's capabilities to cover almost all channels, including brick-and-mortar wholesale channels. However, you must note that Amazon seller account management today is limited to the mentioned criteria.

The estimated total AWD cost is approximately $176.52.

2. Control Over Currency Conversions

Amazon offers its version of popular currency services like WorldFirst or Payoneer on this page. However, this Amazon seller account management feature is currently only available for North American seller accounts that receive USD payouts.

Working on the Default System

When you have a bank account located in Canada, Australia, China, or Singapore but sell on in the United States, you receive USD payments in your local currency. Amazon converts it to the local currency at the moment of payment. The funds are then transferred to your local bank account by Amazon seller account management.

Working on the New Service

You can oversee the transmission procedure with the new service. Instead of Amazon converting and transferring the USD to your local bank account, the USD will be deposited into your vendor wallet. You can then choose when and how much USD to convert into your local currency and deposit into your bank account. Amazon seller account management allows you to choose more advantageous exchange rates and timing for the conversion.

The service accepts multiple currencies. Contact our team of Amazon Seller Central experts if you want to elevate your selling game and boost your success on the Amazon platform.

3. Brand Customer Reviews

To access this feature of Amazon seller account management, you need to be brand registered. It is beneficial if you've been frustrated that you cannot reach out to customers who leave critical reviews on your product listings. This Brand Registry benefit helps you with that.

Easy Search for Reviews

On this page, you can view the reviews that your products have received over the past 90 days. The significant advantage is that you can specifically respond to critical reviews within this timeframe. You also need to manually search through your orders page to match reviewers' names and reach out.

Respond to Critical Reviews

However, there is a restriction; reviews with a rating of five stars or higher do not include a contact option. Conversely, reviews with ratings of three stars or less provide an opportunity to communicate with customers via the Amazon seller account management system. As a means of making amends, you can offer them a courtesy refund. Although there is no assurance that they will modify or remove their negative review, the gesture may increase the likelihood of a peaceful resolution.

Need advice for your Amazon business? Take the advice of our Amazon Seller Central consultant today!

4. Partner Network Explore Services

This page showcases Amazon's recommended services. It covers various categories, such as accounting, tax services, design, and translation services. To explore the services, you have different filtering options. You can filter based on the place you are located, the regions you wish to sell in, or the specific type of service you need assistance with. Alternatively, you can directly click on your desired category in the Amazon seller account management, such as "Advertising Optimization."

After selecting a category, you can arrange the results by popularity or rating to determine which services are the best. The listings include:

  • Pricing information
  • The number of service requests received.
  • Overall ratings from other sellers.

Clicking on a particular service enables you to learn more, read reviews, and contact the service provider directly for additional information or to begin a collaboration.

5. Brand Protection

This page is a crucial tool to safeguard your products from counterfeiting. The Amazon seller account management system helps you report any brand or intellectual property (IP) violations. By proactively using the Brand Protection features, you can maintain your brand's and products' integrity on Amazon and take swift action against any IP violations.

Prevent Counterfeits

You can enroll your products in Amazon's Transparency Program to protect them. Unique codes are generated and applied to each product upon enrollment. These codes are scanned by Amazon when the products arrive at fulfillment centers or before they are shipped to customers by Amazon seller account management. This process ensures the products are authentic, and any items lacking these codes are immediately sidelined. They are prevented from reaching customers, thus thwarting potential counterfeits.

Moreover, the Brands Brand Protection page also enables you to report violations of your intellectual property. These include trademark infringements, copyright issues (including images, copy, designs, and patterns), and other IP concerns.

6. Brand Referral Bonus

Add a Special Tag

The Amazon seller account management program enables you to add a unique tag or identifier to links outside of Amazon that direct consumers to Amazon. It allows Amazon to monitor the number of customers you refer to their platform. If any of these referred consumers purchase on Amazon, you can earn a referral bonus worth approximately 10% of the purchase price. However, depending on the product category, you can make profits from 4% to 14%. In the majority of categories, a 10% referral incentive is offered.

The Two-Week Cookie

An exciting feature is a two-week cookie. Due to this feature, even if your referred customers return to Amazon and make additional purchases within two weeks, you will still be recognized as the referrer. You will also continue earning the same percentage on subsequent purchases.

These earnings become credits in Amazon seller account management that reduce your future referral fees on products you sell on Amazon. Your referral fees on future Amazon products decrease as you earn through the program.


Exploring the lesser-known features and strategies within Amazon Seller Central can be a game-changer for sellers. By implementing the insights shared in this blog, sellers can streamline inventory management, protect their brand integrity, and earn additional rewards through the Brand Referral Bonus program.

These strategies of Amazon seller account management offer valuable opportunities to maximize success on the Amazon platform. So, take advantage of these tips and unlock the full potential of your Amazon selling journey. Happy selling in this competitive marketplace!

If you're in need of top-notch Amazon seller account management services, Vserve Amazon Listing Services is your ultimate destination. Our team of Amazon seller central experts is here to provide you with expert guidance and support. Trust us to optimize your Amazon selling journey and maximize your success on the platform. Experience the difference with Vserve Amazon Listing Services today!

This blog is inspired by the video, ‘5 Amazon Selling Tips You Didn’t Know (Amazon Seller Central Tutorial 2023)’ by Dan Rodgers.

Enhancing Amazon Seller Support: Assessing the Pros and Cons of AI-Powered Chat

Amazon Support Chat

Artificial Intelligence (AI) has brought about a transformative shift in various industries, including customer support. As Amazon sellers, understanding the impact of AI on Amazon customer support chat is essential for providing efficient and reliable service to our customers. In this article, we will explore the pros and cons of AI in Amazon chat support, giving you valuable insights.

Overview of AI in Customer Support

Before delving into the impact of AI on Amazon chat support, let's grasp the fundamentals. AI refers to the simulation of human intelligence in machines, enabling them to perform tasks that typically require human intelligence. Customer support bridges the gap between businesses and customers and fosters trust and loyalty. By incorporating AI into your Amazon customer service chat processes, you can streamline operations and deliver faster, more accurate solutions.

The Implementation of AI in Amazon Chat Support

As one of the world's largest e-commerce platforms, Amazon has embraced AI to enhance its customer support chat services. By leveraging AI technologies, Amazon can provide round-the-clock assistance to customers, ensuring their queries and concerns are promptly addressed.

Benefits of AI in Amazon Customer Support Chat

AI brings several advantages to Amazon's support chat service:

  • Enhanced Efficiency and Productivity: AI-powered chatbots can handle multiple customer inquiries simultaneously, significantly reducing response times and improving overall efficiency.
  • 24/7 Availability: AI-powered chatbots do not require breaks or sleep, providing 24/7 availability for customers needing support.
  • Quick and Accurate Responses: AI algorithms can analyze customer queries and provide instant, correct responses based on predefined rules or machine learning models. This reduces wait times and improves customer satisfaction.

The Pros of AI in Amazon Customer Support Chat

Implementing AI in Amazon customer support chat offers various benefits:

  • Improved Customer Experience: AI-powered chatbots can deliver personalized and tailored customer responses, enhancing the overall experience. Chatbots can suggest relevant products or services by analyzing customer data and purchase history, assisting customers in making informed decisions.
  • Reduced Wait Times: AI-powered chatbots provide instant responses, eliminating or significantly reducing wait times and ensuring customers receive timely assistance.
  • Cost-Effectiveness: Employing AI-powered chatbots allows businesses like ours to save on labor costs while providing efficient support services.
  • Scalability and Handling High Volumes of Inquiries: Customer inquiries can skyrocket during peak seasons or promotional events. AI-powered chatbots can simultaneously handle numerous questions, ensuring every customer receives prompt assistance.

The Cons of AI in Amazon Customer Support Chat

While AI offers numerous benefits, there are also some drawbacks:

  • Lack of Human Touch and Empathy: AI-powered chatbots lack the human touch and empathy that human agents can provide. Customers dealing with sensitive or emotional issues may prefer interacting with humans.
  • Language and Context Limitations: Chatbots rely on predefined responses and may struggle with understanding complex or ambiguous queries. They must improve accuracy in interpreting customer intent, as incorrect or irrelevant answers can frustrate customers.
  • Complex or Unique Issues May Require Human Intervention: AI-powered chatbots may find it challenging to handle specific customer issues that are complex or unique. In such cases, customers may require human intervention, potentially leading to a delay in issue resolution.
  • Potential for Privacy and Security Concerns: AI-powered chatbots interact with customers and collect their data, raising concerns about privacy breaches or security vulnerabilities if proper measures are not in place to protect customer information.

Balancing AI and Human Support

To overcome the limitations of AI and provide optimal support, a hybrid approach that combines AI and human support is often necessary.

Hybrid Approach

By integrating AI with human support, we can leverage the benefits of both. AI-powered chatbots can handle routine inquiries and provide essential assistance, while human agents can step in for complex or emotionally sensitive cases.

Importance of Human Support in Complex Cases

‘Complex issues often require human expertise and critical thinking for the best solution. Human agents can provide empathy, understanding, and problem-solving skills to address such cases effectively.


The integration of AI in Amazon customer support chat has significantly impacted customer support experiences. AI-powered chatbots offer enhanced efficiency, reduced wait times, and cost-effectiveness. However, they come with limitations, such as a lack of human touch and potential language constraints. By balancing AI and human support, you can provide exceptional customer service and drive satisfaction in your Amazon selling journey.

Companies like Vserve can provide optimal customer assistance for your Amazon store by balancing AI and human support. Contact us today to learn more!

Exploring Amazon Seller Central Account Menu: The Overview

Amazon Seller Central Account 1

Amazon Seller Central is a platform that empowers sellers to manage their business on Amazon. Sellers can access various tools within the Amazon Seller Central account for listing, pricing, fulfillment, and promotion of their products. Professional sellers have additional access to advanced tools for advertising, automation, and bulk operations. Sellers enrolled in the Amazon brand registry can enjoy brand-specific selling benefits, providing additional advantages for their business. Let's learn more about the various features of the Amazon seller central account.

Exploring the Homepage of Amazon Seller Central Account

Key Metrics Displayed On The Home Page

  • Open orders: It provides information on pending and unshipped customer orders. Open orders help sellers stay updated on pending shipments.
  • Today's sales: It shows the total sales made so far on the current day. Today's sales provide real-time information on daily sales performance.
  • Buyer messages: It displays the total number of unanswered messages received in the last seven days. Buyer messages assist in managing customer communication effectively.
  • Total balance: It reflects the current amount in the selling account, including sales, expenses, refunds, and reserves. Total balance gives sellers an overview of their financial status on the platform.
  • Inventory performance index (IPI): It represents the score for the performance of FBA inventory, influenced by factors like inventory balance. IPI scores range from zero to one thousand. IPI helps sellers evaluate the efficiency of their inventory management.

Utilizing Expandable Cards And Accessing Related Tools And Dashboards

You may easily access various tools and dashboards by using the expandable cards on the Amazon Seller Central account home page, which offers a plethora of information. These cards are made to provide in-depth explanations and guide you swiftly to the essential functions you require. You may go deeper into certain metrics, reports, and functionalities by clicking on these expandable cards, empowering you to effectively manage your selling operations on the platform and make data-driven decisions. It is an invaluable tool that enables sellers to stay informed and make wise decisions that will lead to success.

Steps to Access Amazon Seller Central Account Settings

  • The gear icon in the top right corner of the Amazon Seller Central account platform provides access to information and settings for your account.
  • Selecting "Account Info" allows you to review key business information, such as your business name, address, and tax information.
  • Other menu options allow you to review defaults and preferences for notifications, shipping, and returns.
  • You can also manage user permissions for additional users on your account.

Overview of the Main Menu Categories in Amazon Seller Central Account

A. Core Selling Tools

  • Catalog Management: This section allows sellers to add and manage their products in the Amazon catalog. Sellers can create new product listings, update existing listings, and perform bulk operations for efficient catalog management. It also provides brand-specific benefits for enrolled sellers, such as enhanced brand content and brand protection features.
  • Inventory Management: Sellers can efficiently manage their inventory in this section. They can track stock quantities, update prices, and monitor inventory health. Inventory management includes managing both merchant-fulfilled items and products fulfilled by Amazon (FBA).
  • Pricing Strategies: In this section, sellers can set and automate their offer information, including pricing, discounts, and promotions. They can review pricing health metrics and sales conversion data to optimize their pricing strategies.
  • Order Management: This category focuses on handling seller-fulfilled purchases and returns. Sellers can efficiently process and fulfill customer orders, manage shipping settings, and handle customer returns and refunds.

B. Additional Selling Tools

  • Advertising Options: Sellers can access various advertising options to promote their products on Amazon. They can create and manage promotions, deals, and coupons to attract customers. Sponsored Products and Sponsored Brands campaigns are available for sellers to increase product visibility and drive sales.
  • Creating and Managing Stores: This section enables sellers to create and customize their brand-specific store pages on Amazon. Sellers can showcase their product offerings, create a branded shopping experience, and engage with customers.
  • Exploring Growth Opportunities: Sellers can explore growth opportunities, including product recommendations and programs, to expand their business on Amazon. They can discover new product ideas, access selling programs, and participate in initiatives to boost sales and visibility.
  • Generating Reports for Analysis: This section provides sellers with access to various reports for analyzing their sales, inventory, and performance data. Sellers can track their business metrics, monitor trends, and make data-driven decisions to optimize their operations.
  • Monitoring Performance and Customer Feedback: In this section, sellers can monitor their account health, performance metrics, and customer feedback. They can receive notifications and insights to maintain high standards and provide excellent customer service. The Voice of the Customer dashboard allows sellers to gather customer insights and improve their products and services.
  • Leveraging the Partner Network: In this category, sellers can discover approved apps and services provided by Amazon partners. They can find solutions and tools to enhance their selling experience, including inventory management, marketing automation, and more. Sellers can also connect with third-party providers specializing in specific areas to further support their business needs.
  • Accessing Learning Resources in Seller University: Seller University offers comprehensive educational content and resources to help sellers succeed on Amazon. Sellers can access tutorials, guides, webinars, and forums to expand their knowledge, learn best practices, and stay updated with the latest selling strategies.

C. Tools For Professional Sellers

1. B2B

Sellers can utilize B2B Central within Amazon Seller Central account to access tools specifically designed to encourage sales from business customers. B2B Central serves as a hub for B2B-related functionalities and features. Within B2B Central, sellers can explore and view all the available B2B tools Amazon provides. It gives sellers an overview of the tools they can leverage to cater to business customers. Sellers can jump directly to a B2B tool, such as "Manage Quotes," to access its functionalities. It saves time by providing quick access to the desired tool without navigating multiple menus.

This tool allows sellers to handle quotes and negotiate prices with business customers. Sellers can send and respond to quotes, update pricing, and negotiate terms to facilitate B2B transactions. Besides "Manage Quotes," other tools are likely available within B2B Central that cater to specific aspects of B2B sales. These tools might include features for managing bulk orders, setting customized pricing for business customers, or providing specialized customer support for B2B transactions.

2. Brands

If you are a seller internal to a brand enrolled in the brand registry, you will have access to additional brand selling benefits in the Brands category. Resellers authorized by a brand do not have access to this category but still enjoy access to a more limited set of selling benefits. Select Brand Analytics to access a series of reports that you can use to make data-driven decisions about your brand's products and advertising.

Sellers internal to a registered brand can use Manage Your Experiments to optimize brand-related content. They can also use the Customer Engagement tool to create and send campaigns to customers who follow their brand store. If you see "All Brand Benefits" in the Brands sub-menu instead of a list of tools, click it to go to the brand benefits page. You will be able to access each brand-selling benefit using menu cards.


As an efficient platform, the Amazon Seller Central account platform provides various tools and services to assist sellers in running their companies on the Amazon marketplace. Let's review some of the platform's main attributes and advantages:

Sellers can make the most of the platform by frequently reviewing analytics on the home page, using the main menu to access all features, and keeping up with programs, trends, and essential tasks through the news, suggestions, and alert cards. Also, sellers should personalize their experience and maximize their businesses using the search bar and account settings.

Vserve Amazon Seller Central experts can help by supplying high-quality, precise product data that includes all the details buyers and sellers require. Improve your seller-central experience by contacting us.

This Blog is inspired by the video: "Get to know Amazon Seller Central" by "Amazon Seller University."