Category: Amazon Seller Central Management

Did you know that lesser-known features and strategies within Amazon Seller Central can significantly benefit sellers? Discover valuable insights into these hidden gems and enhance your Amazon business with these tips. Seize the chance to unlock your Amazon selling journey's full potential and achieve tremendous success on the platform.

1. Amazon Warehousing and Distribution (AWD)

It is Amazon's version of a 3PL (third-party logistics) service. With AWD, you can send your inventory from your manufacturer to AWD before it goes to FBA (Fulfillment by Amazon) warehouses. Amazon seller account management then creates a centralized inventory pool for you.

What are the Benefits of AWD?

• Prevention of stockouts: AWD helps your products stay in stock, so there are lesser chances of running out of inventory.
• Exemption from seller storage quantity limits: Your inventory stored in AWD is not subject to the general storage quantity limits imposed by Amazon seller account management.
• Increased Buybox wins: Even if your stock is in transit from AWD to FBA, you can still win the Buybox and keep your products visible and available for purchase.
• Simplified inventory management: Inventory management is easy with AWD, especially for sellers using multi-channel fulfillment. All channels can be supplied from the same inventory pool, enhancing Amazon seller account management.
• Fulfillment for other sales channels: Besides FBA, you can also fulfill orders for your off-Amazon sales channels using the inventory stored in AWD.

AWD is currently available for products that meet specific criteria:

• Smaller than 18 inches on any side
• Weighing less than 20 pounds
• Non-perishable (no expiration date)

Amazon plans to expand AWD's capabilities to cover almost all channels, including brick-and-mortar wholesale channels. However, you must note that Amazon seller account management today is limited to the mentioned criteria.

The estimated total AWD cost is approximately $176.52.

2. Control Over Currency Conversions

Amazon offers its version of popular currency services like WorldFirst or Payoneer on this page. However, this Amazon seller account management feature is currently only available for North American seller accounts that receive USD payouts.

Working on the Default System

When you have a bank account located in Canada, Australia, China, or Singapore but sell on Amazon.com in the United States, you receive USD payments in your local currency. Amazon converts it to the local currency at the moment of payment. The funds are then transferred to your local bank account by Amazon seller account management.

Working on the New Service

You can oversee the transmission procedure with the new service. Instead of Amazon converting and transferring the USD to your local bank account, the USD will be deposited into your vendor wallet. You can then choose when and how much USD to convert into your local currency and deposit into your bank account. Amazon seller account management allows you to choose more advantageous exchange rates and timing for the conversion.

The service accepts multiple currencies. Contact our team of Amazon Seller Central experts if you want to elevate your selling game and boost your success on the Amazon platform.

3. Brand Customer Reviews

To access this feature of Amazon seller account management, you need to be brand registered. It is beneficial if you've been frustrated that you cannot reach out to customers who leave critical reviews on your product listings. This Brand Registry benefit helps you with that.

Easy Search for Reviews

On this page, you can view the reviews that your products have received over the past 90 days. The significant advantage is that you can specifically respond to critical reviews within this timeframe. You also need to manually search through your orders page to match reviewers' names and reach out.

Respond to Critical Reviews

However, there is a restriction; reviews with a rating of five stars or higher do not include a contact option. Conversely, reviews with ratings of three stars or less provide an opportunity to communicate with customers via the Amazon seller account management system. As a means of making amends, you can offer them a courtesy refund. Although there is no assurance that they will modify or remove their negative review, the gesture may increase the likelihood of a peaceful resolution.

Need advice for your Amazon business? Take the advice of our Amazon Seller Central consultant today!

4. Partner Network Explore Services

This page showcases Amazon's recommended services. It covers various categories, such as accounting, tax services, design, and translation services. To explore the services, you have different filtering options. You can filter based on the place you are located, the regions you wish to sell in, or the specific type of service you need assistance with. Alternatively, you can directly click on your desired category in the Amazon seller account management, such as "Advertising Optimization."

After selecting a category, you can arrange the results by popularity or rating to determine which services are the best. The listings include:

• Pricing information
• The number of service requests received.
• Overall ratings from other sellers.

Clicking on a particular service enables you to learn more, read reviews, and contact the service provider directly for additional information or to begin a collaboration.

5. Brand Protection

This page is a crucial tool to safeguard your products from counterfeiting. The Amazon seller account management system helps you report any brand or intellectual property (IP) violations. By proactively using the Brand Protection features, you can maintain your brand's and products' integrity on Amazon and take swift action against any IP violations.

Prevent Counterfeits

You can enroll your products in Amazon's Transparency Program to protect them. Unique codes are generated and applied to each product upon enrollment. These codes are scanned by Amazon when the products arrive at fulfillment centers or before they are shipped to customers by Amazon seller account management. This process ensures the products are authentic, and any items lacking these codes are immediately sidelined. They are prevented from reaching customers, thus thwarting potential counterfeits.

Moreover, the Brands Brand Protection page also enables you to report violations of your intellectual property. These include trademark infringements, copyright issues (including images, copy, designs, and patterns), and other IP concerns.

6. Brand Referral Bonus

Add a Special Tag

The Amazon seller account management program enables you to add a unique tag or identifier to links outside of Amazon that direct consumers to Amazon. It allows Amazon to monitor the number of customers you refer to their platform. If any of these referred consumers purchase on Amazon, you can earn a referral bonus worth approximately 10% of the purchase price. However, depending on the product category, you can make profits from 4% to 14%. In the majority of categories, a 10% referral incentive is offered.

The Two-Week Cookie

An exciting feature is a two-week cookie. Due to this feature, even if your referred customers return to Amazon and make additional purchases within two weeks, you will still be recognized as the referrer. You will also continue earning the same percentage on subsequent purchases.

These earnings become credits in Amazon seller account management that reduce your future referral fees on products you sell on Amazon. Your referral fees on future Amazon products decrease as you earn through the program.

Conclusion

Exploring the lesser-known features and strategies within Amazon Seller Central can be a game-changer for sellers. By implementing the insights shared in this blog, sellers can streamline inventory management, protect their brand integrity, and earn additional rewards through the Brand Referral Bonus program.

These strategies of Amazon seller account management offer valuable opportunities to maximize success on the Amazon platform. So, take advantage of these tips and unlock the full potential of your Amazon selling journey. Happy selling in this competitive marketplace!

If you're in need of top-notch Amazon seller account management services, Vserve Amazon Listing Services is your ultimate destination. Our team of Amazon seller central experts is here to provide you with expert guidance and support. Trust us to optimize your Amazon selling journey and maximize your success on the platform. Experience the difference with Vserve Amazon Listing Services today!

This blog is inspired by the video, ‘5 Amazon Selling Tips You Didn’t Know (Amazon Seller Central Tutorial 2023)’ by Dan Rodgers.

Artificial Intelligence (AI) has brought about a transformative shift in various industries, including customer support. As Amazon sellers, understanding the impact of AI on Amazon customer support chat is essential for providing efficient and reliable service to our customers. In this article, we will explore the pros and cons of AI in Amazon chat support, giving you valuable insights.

Overview of AI in Customer Support

Before delving into the impact of AI on Amazon chat support, let's grasp the fundamentals. AI refers to the simulation of human intelligence in machines, enabling them to perform tasks that typically require human intelligence. Customer support bridges the gap between businesses and customers and fosters trust and loyalty. By incorporating AI into your Amazon customer service chat processes, you can streamline operations and deliver faster, more accurate solutions.

The Implementation of AI in Amazon Chat Support

As one of the world's largest e-commerce platforms, Amazon has embraced AI to enhance its customer support chat services. By leveraging AI technologies, Amazon can provide round-the-clock assistance to customers, ensuring their queries and concerns are promptly addressed.

Benefits of AI in Amazon Customer Support Chat

AI brings several advantages to Amazon's support chat service:

• Enhanced Efficiency and Productivity: AI-powered chatbots can handle multiple customer inquiries simultaneously, significantly reducing response times and improving overall efficiency.
• 24/7 Availability: AI-powered chatbots do not require breaks or sleep, providing 24/7 availability for customers needing support.
• Quick and Accurate Responses: AI algorithms can analyze customer queries and provide instant, correct responses based on predefined rules or machine learning models. This reduces wait times and improves customer satisfaction.

The Pros of AI in Amazon Customer Support Chat

Implementing AI in Amazon customer support chat offers various benefits:

• Improved Customer Experience: AI-powered chatbots can deliver personalized and tailored customer responses, enhancing the overall experience. Chatbots can suggest relevant products or services by analyzing customer data and purchase history, assisting customers in making informed decisions.
• Reduced Wait Times: AI-powered chatbots provide instant responses, eliminating or significantly reducing wait times and ensuring customers receive timely assistance.
• Cost-Effectiveness: Employing AI-powered chatbots allows businesses like ours to save on labor costs while providing efficient support services.
• Scalability and Handling High Volumes of Inquiries: Customer inquiries can skyrocket during peak seasons or promotional events. AI-powered chatbots can simultaneously handle numerous questions, ensuring every customer receives prompt assistance.

The Cons of AI in Amazon Customer Support Chat

While AI offers numerous benefits, there are also some drawbacks:

• Lack of Human Touch and Empathy: AI-powered chatbots lack the human touch and empathy that human agents can provide. Customers dealing with sensitive or emotional issues may prefer interacting with humans.
• Language and Context Limitations: Chatbots rely on predefined responses and may struggle with understanding complex or ambiguous queries. They must improve accuracy in interpreting customer intent, as incorrect or irrelevant answers can frustrate customers.
• Complex or Unique Issues May Require Human Intervention: AI-powered chatbots may find it challenging to handle specific customer issues that are complex or unique. In such cases, customers may require human intervention, potentially leading to a delay in issue resolution.
• Potential for Privacy and Security Concerns: AI-powered chatbots interact with customers and collect their data, raising concerns about privacy breaches or security vulnerabilities if proper measures are not in place to protect customer information.

Balancing AI and Human Support

To overcome the limitations of AI and provide optimal support, a hybrid approach that combines AI and human support is often necessary.

Hybrid Approach

By integrating AI with human support, we can leverage the benefits of both. AI-powered chatbots can handle routine inquiries and provide essential assistance, while human agents can step in for complex or emotionally sensitive cases.

Importance of Human Support in Complex Cases

‘Complex issues often require human expertise and critical thinking for the best solution. Human agents can provide empathy, understanding, and problem-solving skills to address such cases effectively.

Conclusion

The integration of AI in Amazon customer support chat has significantly impacted customer support experiences. AI-powered chatbots offer enhanced efficiency, reduced wait times, and cost-effectiveness. However, they come with limitations, such as a lack of human touch and potential language constraints. By balancing AI and human support, you can provide exceptional customer service and drive satisfaction in your Amazon selling journey.

Companies like Vserve can provide optimal customer assistance for your Amazon store by balancing AI and human support. Contact us today to learn more!

Amazon Seller Central is a platform that empowers sellers to manage their business on Amazon. Sellers can access various tools within the Amazon Seller Central account for listing, pricing, fulfillment, and promotion of their products. Professional sellers have additional access to advanced tools for advertising, automation, and bulk operations. Sellers enrolled in the Amazon brand registry can enjoy brand-specific selling benefits, providing additional advantages for their business. Let's learn more about the various features of the Amazon seller central account.

Exploring the Homepage of Amazon Seller Central Account

Key Metrics Displayed On The Home Page

• Open orders: It provides information on pending and unshipped customer orders. Open orders help sellers stay updated on pending shipments.
• Today's sales: It shows the total sales made so far on the current day. Today's sales provide real-time information on daily sales performance.
• Buyer messages: It displays the total number of unanswered messages received in the last seven days. Buyer messages assist in managing customer communication effectively.
• Total balance: It reflects the current amount in the selling account, including sales, expenses, refunds, and reserves. Total balance gives sellers an overview of their financial status on the platform.
• Inventory performance index (IPI): It represents the score for the performance of FBA inventory, influenced by factors like inventory balance. IPI scores range from zero to one thousand. IPI helps sellers evaluate the efficiency of their inventory management.

Utilizing Expandable Cards And Accessing Related Tools And Dashboards

You may easily access various tools and dashboards by using the expandable cards on the Amazon Seller Central account home page, which offers a plethora of information. These cards are made to provide in-depth explanations and guide you swiftly to the essential functions you require. You may go deeper into certain metrics, reports, and functionalities by clicking on these expandable cards, empowering you to effectively manage your selling operations on the platform and make data-driven decisions. It is an invaluable tool that enables sellers to stay informed and make wise decisions that will lead to success.

Steps to Access Amazon Seller Central Account Settings

• The gear icon in the top right corner of the Amazon Seller Central account platform provides access to information and settings for your account.
• Selecting "Account Info" allows you to review key business information, such as your business name, address, and tax information.
• Other menu options allow you to review defaults and preferences for notifications, shipping, and returns.
• You can also manage user permissions for additional users on your account.

Overview of the Main Menu Categories in Amazon Seller Central Account

A. Core Selling Tools

• Catalog Management: This section allows sellers to add and manage their products in the Amazon catalog. Sellers can create new product listings, update existing listings, and perform bulk operations for efficient catalog management. It also provides brand-specific benefits for enrolled sellers, such as enhanced brand content and brand protection features.

• Inventory Management: Sellers can efficiently manage their inventory in this section. They can track stock quantities, update prices, and monitor inventory health. Inventory management includes managing both merchant-fulfilled items and products fulfilled by Amazon (FBA).

• Pricing Strategies: In this section, sellers can set and automate their offer information, including pricing, discounts, and promotions. They can review pricing health metrics and sales conversion data to optimize their pricing strategies.

• Order Management: This category focuses on handling seller-fulfilled purchases and returns. Sellers can efficiently process and fulfill customer orders, manage shipping settings, and handle customer returns and refunds.

B. Additional Selling Tools

• Advertising Options: Sellers can access various advertising options to promote their products on Amazon. They can create and manage promotions, deals, and coupons to attract customers. Sponsored Products and Sponsored Brands campaigns are available for sellers to increase product visibility and drive sales.

• Creating and Managing Stores: This section enables sellers to create and customize their brand-specific store pages on Amazon. Sellers can showcase their product offerings, create a branded shopping experience, and engage with customers.

• Exploring Growth Opportunities: Sellers can explore growth opportunities, including product recommendations and programs, to expand their business on Amazon. They can discover new product ideas, access selling programs, and participate in initiatives to boost sales and visibility.

• Generating Reports for Analysis: This section provides sellers with access to various reports for analyzing their sales, inventory, and performance data. Sellers can track their business metrics, monitor trends, and make data-driven decisions to optimize their operations.

• Monitoring Performance and Customer Feedback: In this section, sellers can monitor their account health, performance metrics, and customer feedback. They can receive notifications and insights to maintain high standards and provide excellent customer service. The Voice of the Customer dashboard allows sellers to gather customer insights and improve their products and services.

• Leveraging the Partner Network: In this category, sellers can discover approved apps and services provided by Amazon partners. They can find solutions and tools to enhance their selling experience, including inventory management, marketing automation, and more. Sellers can also connect with third-party providers specializing in specific areas to further support their business needs.

• Accessing Learning Resources in Seller University: Seller University offers comprehensive educational content and resources to help sellers succeed on Amazon. Sellers can access tutorials, guides, webinars, and forums to expand their knowledge, learn best practices, and stay updated with the latest selling strategies.

C. Tools For Professional Sellers

1. B2B

Sellers can utilize B2B Central within Amazon Seller Central account to access tools specifically designed to encourage sales from business customers. B2B Central serves as a hub for B2B-related functionalities and features. Within B2B Central, sellers can explore and view all the available B2B tools Amazon provides. It gives sellers an overview of the tools they can leverage to cater to business customers. Sellers can jump directly to a B2B tool, such as "Manage Quotes," to access its functionalities. It saves time by providing quick access to the desired tool without navigating multiple menus.

This tool allows sellers to handle quotes and negotiate prices with business customers. Sellers can send and respond to quotes, update pricing, and negotiate terms to facilitate B2B transactions. Besides "Manage Quotes," other tools are likely available within B2B Central that cater to specific aspects of B2B sales. These tools might include features for managing bulk orders, setting customized pricing for business customers, or providing specialized customer support for B2B transactions.

2. Brands

If you are a seller internal to a brand enrolled in the brand registry, you will have access to additional brand selling benefits in the Brands category. Resellers authorized by a brand do not have access to this category but still enjoy access to a more limited set of selling benefits. Select Brand Analytics to access a series of reports that you can use to make data-driven decisions about your brand's products and advertising.

Sellers internal to a registered brand can use Manage Your Experiments to optimize brand-related content. They can also use the Customer Engagement tool to create and send campaigns to customers who follow their brand store. If you see "All Brand Benefits" in the Brands sub-menu instead of a list of tools, click it to go to the brand benefits page. You will be able to access each brand-selling benefit using menu cards.

Conclusion

As an efficient platform, the Amazon Seller Central account platform provides various tools and services to assist sellers in running their companies on the Amazon marketplace. Let's review some of the platform's main attributes and advantages:

Sellers can make the most of the platform by frequently reviewing analytics on the home page, using the main menu to access all features, and keeping up with programs, trends, and essential tasks through the news, suggestions, and alert cards. Also, sellers should personalize their experience and maximize their businesses using the search bar and account settings.

Vserve Amazon Seller Central experts can help by supplying high-quality, precise product data that includes all the details buyers and sellers require. Improve your seller-central experience by contacting us.

This Blog is inspired by the video: "Get to know Amazon Seller Central" by "Amazon Seller University."

A web-based tool called Amazon Seller Central was created to make it easier for sellers to run their businesses on Amazon. You can manage your inventory, keep an eye on your sales success, track your orders, and communicate with clients with this all-in-one solution. You have access to some tools and features through Amazon Seller Central services that can help you increase sales and expand your business on Amazon.

Utilizing Amazon Seller Central is crucial to managing your business as an Amazon seller. Using the platform's precise analytics and insights into your sales success, you can improve your product listings and increase your revenues by making data-driven decisions. To ensure you never run out of stock, you may also utilize the Amazon Seller Central services to manage your inventory, keep an eye on your stock levels, and set up automated inventory replenishment.

You may contact customers directly through the platform using Amazon Seller Central in addition to inventory control and sales data. From one central location, you can manage your customer feedback and reviews, react to customer messages, and manage returns and refunds.

Overall, the features offered by Amazon Seller Central provide you with everything you need to run your Amazon business efficiently. Amazon Seller Central is a potent tool that may assist you in achieving your objectives, regardless of whether you're just getting started or hoping to grow your company to new heights.

Learning the Amazon Seller Central Tabs

In managing your business, each tab on Amazon Seller Central has a specific function.

• Inventory tab: You may update your product listings on the Inventory tab by adding new goods, changing existing ones, and keeping track of inventory levels.
• Orders tab: You may monitor and handle customer orders in the Orders tab, including shipping and handling, refunds, and cancellations.
• Advertising page: You may build and manage advertising campaigns under the Advertising page to promote your products and boost sales.
• Reports tab: The Reports tab offers insightful information and valuable data about your marketing efforts, client satisfaction, and sales performance.
• Performance tab: You can check the status of your account and confirm that you are performing according to Amazon's requirements using the Performance tab.
• Settings tab: You may manage your account information, including payment and billing information, shipping preferences, and user rights, on the Settings tab.

Using these tabs on Amazon Seller Central, you can efficiently manage your company and monitor your sales, inventory, and customer interactions. It's crucial to frequently examine these tabs and take advantage of them to ensure your business functions properly.

The Home Screen

One of the most crucial tabs for Amazon sellers is the Home screen on Amazon Seller Central. It gives you a brief overview of your accounts and your sales performance.

• Market Places: Amazon.com, Amazon.ca, and Amazon.co.uk are just a few examples of the marketplaces listed in the Marketplaces section. From this section, you can access each marketplace with ease.
• Open orders: Any orders that have not been fulfilled will be seen in this option. Unfulfilled order means that it's a pending order that either needs to be shipped by you or Amazon.
• Today's Sales: Another essential element on the Home screen is Today's Sales. It displays your daily revenue and sales, vital data for monitoring your progress toward your sales objectives. By choosing a specific date range, you may also see your sales performance over some time.
• Buyer Messages: Your buyer messages are also shown on the home screen. You can use this functionality to view and reply to buyer messages right from your Home screen. It's critical to respond to consumer messages right away to maintain vital customer service, which can ultimately result in favorable evaluations and higher sales.
• Total Balance: Last but not least, the Total Balance column on the Home screen shows your account's current balance. You must know this information to manage your funds and prevent any negative balances. It's crucial to monitor your overall balance and ensure you have enough money to pay any essential bills, such as refunds or shipping fees.
• Inventory Performance Index (IPI): Inventory Performance Index (IPI), a metric provided by the Inventory Amazon Seller Central services, assesses a seller's inventory management effectiveness. Higher IPI scores, which range from 0 to 1000, indicate better inventory management. It is a crucial element that establishes your eligibility for services and programs like waivers of storage fees and the capacity to develop new offers during periods of high sales.

Other Major Tabs to Consider

• Catalog>Add Products: This option is used for adding a product that's not sold on Amazon. When you're building our brand or making our products, we get started here and list it here. You can choose the product type or category and then make the listing.
• Inventory>Manage Inventory: Under this option is where you can see all your products and the price points of our products. You can edit your products here by uploading and managing product images and videos.
• Inventory>Manage FBA Shipments: You can track the shipments that you have sent to Amazon here. Details like units received and expected can be seen here. Amazon will reimburse you for the damaged products during shipment if you report the issue immediately to them.
• Orders>Manage Orders: You can see the orders, the price of your items, customer information, the shipping date and address, and more details about the order under this option. You can also request a review from Amazon for any order from this option.
• Advertising>Promotions: This option is great to use while doing off-Amazon promotions. It's a great tool to bring people to Amazon by giving OFF or PROMO codes on the checkout page.
• Settings>Account Info: Account info is the crucial information on your account. Payment information and deposit methods are factors that you should be cautious about in this option. All your business, shipping, and return information will be available here.

Keeping Up-to-Date with Amazon Seller Central

To operate your business successfully as an Amazon seller, keeping up with changes and upgrades on Amazon Seller Central is essential. Several resources are available through Amazon Seller Central services to stay current.

• Email Alerts: To begin with, you can configure email alerts to receive notifications of significant updates and changes. You may keep updated without constantly checking the platform with the aid of these customizable notifications.
• Seller Forum: There is a seller forum on Amazon Seller Central where you may talk to other merchants and obtain information on many subjects. The platform is a fantastic resource for finding out about typical problems and their fixes, as well as gaining suggestions from seasoned sellers.
• Amazon Seller App: Another helpful resource for remaining current is the Amazon Seller App. You can use the app to manage your company while moving and get real-time notifications on your sales, inventory, and customer interactions. Even when you are not in front of your computer, it is a practical approach to staying in touch with your company.

Optimizing your business following platform changes and remaining informed about them is critical. Sponsored Products and Amazon Advertising are only two of the tools and resources offered by Amazon Seller Central services to assist you in optimizing your business. You may enhance your sales and visibility on the platform with these tools.

You can remain ahead of the competition and successfully manage your business on Amazon Seller Central by staying current and adjusting.

Conclusion

You can effectively manage your inventory, keep track of your sales and revenue, and deliver first-rate customer support by utilizing the tools and capabilities offered by Amazon Seller Central. You can also prevent extra expenses and fees by keeping a strong IPI, which can significantly influence your bottom line.

Lastly, you may optimize your Amazon business and become a successful seller by becoming familiar with the tabs on Amazon Seller Central, paying attention to the Home screen, maintaining a solid IPI, and staying current with the platform.

Utilize Vserve's Amazon Seller Central service to have total control over product listings and inventory shipments. Upgrade your products' rankings right now.

This Blog is inspired by the video: "Complete Amazon Seller Central Tutorial (Don't Touch These Settings!)" by "Camron James."