Exploring Amazon Seller Central Account Menu: The Overview

Exploring Amazon Seller Central Account Menu: The Overview

Amazon Seller Central Account 1

Exploring Amazon Seller Central Account Menu: The Overview

Amazon Seller Central is a platform that empowers sellers to manage their business on Amazon. Sellers can access various tools within the Amazon Seller Central account for listing, pricing, fulfillment, and promotion of their products. Professional sellers have additional access to advanced tools for advertising, automation, and bulk operations. Sellers enrolled in the Amazon brand registry can enjoy brand-specific selling benefits, providing additional advantages for their business. Let's learn more about the various features of the Amazon seller central account.

Exploring the Homepage of Amazon Seller Central Account

Key Metrics Displayed On The Home Page

  • Open orders: It provides information on pending and unshipped customer orders. Open orders help sellers stay updated on pending shipments.
  • Today's sales: It shows the total sales made so far on the current day. Today's sales provide real-time information on daily sales performance.
  • Buyer messages: It displays the total number of unanswered messages received in the last seven days. Buyer messages assist in managing customer communication effectively.
  • Total balance: It reflects the current amount in the selling account, including sales, expenses, refunds, and reserves. Total balance gives sellers an overview of their financial status on the platform.
  • Inventory performance index (IPI): It represents the score for the performance of FBA inventory, influenced by factors like inventory balance. IPI scores range from zero to one thousand. IPI helps sellers evaluate the efficiency of their inventory management.

Utilizing Expandable Cards And Accessing Related Tools And Dashboards

You may easily access various tools and dashboards by using the expandable cards on the Amazon Seller Central account home page, which offers a plethora of information. These cards are made to provide in-depth explanations and guide you swiftly to the essential functions you require. You may go deeper into certain metrics, reports, and functionalities by clicking on these expandable cards, empowering you to effectively manage your selling operations on the platform and make data-driven decisions. It is an invaluable tool that enables sellers to stay informed and make wise decisions that will lead to success.

Steps to Access Amazon Seller Central Account Settings

  • The gear icon in the top right corner of the Amazon Seller Central account platform provides access to information and settings for your account.
  • Selecting "Account Info" allows you to review key business information, such as your business name, address, and tax information.
  • Other menu options allow you to review defaults and preferences for notifications, shipping, and returns.
  • You can also manage user permissions for additional users on your account.

Overview of the Main Menu Categories in Amazon Seller Central Account

A. Core Selling Tools

  • Catalog Management: This section allows sellers to add and manage their products in the Amazon catalog. Sellers can create new product listings, update existing listings, and perform bulk operations for efficient catalog management. It also provides brand-specific benefits for enrolled sellers, such as enhanced brand content and brand protection features.
  • Inventory Management: Sellers can efficiently manage their inventory in this section. They can track stock quantities, update prices, and monitor inventory health. Inventory management includes managing both merchant-fulfilled items and products fulfilled by Amazon (FBA).
  • Pricing Strategies: In this section, sellers can set and automate their offer information, including pricing, discounts, and promotions. They can review pricing health metrics and sales conversion data to optimize their pricing strategies.
  • Order Management: This category focuses on handling seller-fulfilled purchases and returns. Sellers can efficiently process and fulfill customer orders, manage shipping settings, and handle customer returns and refunds.

B. Additional Selling Tools

  • Advertising Options: Sellers can access various advertising options to promote their products on Amazon. They can create and manage promotions, deals, and coupons to attract customers. Sponsored Products and Sponsored Brands campaigns are available for sellers to increase product visibility and drive sales.
  • Creating and Managing Stores: This section enables sellers to create and customize their brand-specific store pages on Amazon. Sellers can showcase their product offerings, create a branded shopping experience, and engage with customers.
  • Exploring Growth Opportunities: Sellers can explore growth opportunities, including product recommendations and programs, to expand their business on Amazon. They can discover new product ideas, access selling programs, and participate in initiatives to boost sales and visibility.
  • Generating Reports for Analysis: This section provides sellers with access to various reports for analyzing their sales, inventory, and performance data. Sellers can track their business metrics, monitor trends, and make data-driven decisions to optimize their operations.
  • Monitoring Performance and Customer Feedback: In this section, sellers can monitor their account health, performance metrics, and customer feedback. They can receive notifications and insights to maintain high standards and provide excellent customer service. The Voice of the Customer dashboard allows sellers to gather customer insights and improve their products and services.
  • Leveraging the Partner Network: In this category, sellers can discover approved apps and services provided by Amazon partners. They can find solutions and tools to enhance their selling experience, including inventory management, marketing automation, and more. Sellers can also connect with third-party providers specializing in specific areas to further support their business needs.
  • Accessing Learning Resources in Seller University: Seller University offers comprehensive educational content and resources to help sellers succeed on Amazon. Sellers can access tutorials, guides, webinars, and forums to expand their knowledge, learn best practices, and stay updated with the latest selling strategies.

C. Tools For Professional Sellers

1. B2B

Sellers can utilize B2B Central within Amazon Seller Central account to access tools specifically designed to encourage sales from business customers. B2B Central serves as a hub for B2B-related functionalities and features. Within B2B Central, sellers can explore and view all the available B2B tools Amazon provides. It gives sellers an overview of the tools they can leverage to cater to business customers. Sellers can jump directly to a B2B tool, such as "Manage Quotes," to access its functionalities. It saves time by providing quick access to the desired tool without navigating multiple menus.

This tool allows sellers to handle quotes and negotiate prices with business customers. Sellers can send and respond to quotes, update pricing, and negotiate terms to facilitate B2B transactions. Besides "Manage Quotes," other tools are likely available within B2B Central that cater to specific aspects of B2B sales. These tools might include features for managing bulk orders, setting customized pricing for business customers, or providing specialized customer support for B2B transactions.

2. Brands

If you are a seller internal to a brand enrolled in the brand registry, you will have access to additional brand selling benefits in the Brands category. Resellers authorized by a brand do not have access to this category but still enjoy access to a more limited set of selling benefits. Select Brand Analytics to access a series of reports that you can use to make data-driven decisions about your brand's products and advertising.

Sellers internal to a registered brand can use Manage Your Experiments to optimize brand-related content. They can also use the Customer Engagement tool to create and send campaigns to customers who follow their brand store. If you see "All Brand Benefits" in the Brands sub-menu instead of a list of tools, click it to go to the brand benefits page. You will be able to access each brand-selling benefit using menu cards.


As an efficient platform, the Amazon Seller Central account platform provides various tools and services to assist sellers in running their companies on the Amazon marketplace. Let's review some of the platform's main attributes and advantages:

Sellers can make the most of the platform by frequently reviewing analytics on the home page, using the main menu to access all features, and keeping up with programs, trends, and essential tasks through the news, suggestions, and alert cards. Also, sellers should personalize their experience and maximize their businesses using the search bar and account settings.

Vserve Amazon Seller Central experts can help by supplying high-quality, precise product data that includes all the details buyers and sellers require. Improve your seller-central experience by contacting us.

This Blog is inspired by the video: "Get to know Amazon Seller Central" by "Amazon Seller University."