Category: Amazon Seller Central Management

Nowadays, you may now conduct your shopping online, in the comfort of your own home, even while wearing your most comfortable house clothes or nestled in bed preparing to sleep, especially at the height of the COVID-19 pandemic.

Amazon is one such company that, among other things, focuses on eCommerce, online streaming, artificial intelligence, and cloud computing. It takes a lot of effort to become a successful Amazon business seller. Whether you are a seasoned seller or just getting started, there seems to be more that could do to boost sales and expand your Amazon company.

One of the best ways to boost your sales and increase traffic is to hire an expert that knows what they’re doing when working with Amazon. To get a large consumer base on your Amazon seller central account, you may have to focus your time and efforts. The vendor may be eager to put forth considerable effort for the business, but there isn't much time. Additionally, your manufacturing efforts may slow down if you put a lot of emphasis on the seller center while neglecting other aspects of the business.

In this article, you’ll know more about Amazon Seller Central, the strategies you can employ, and hiring an expert to help you maximize them for your gain.

What is Amazon Seller Central?

Firstly, we have to know what Amazon Seller Central is. Almost anyone can become an Amazon seller using the Amazon Seller Central online platform. As a Seller Central user, you don't need to worry about dealing with things like payment processing, developing and maintaining a personal website, or even processing returns, as most e-commerce sites do.

To get started on this, you should go to Amazon.com and click the “sell” option at the top of the page. After this, you can then sign up and create an account. Be sure to have all the important information for your planned business. 

Once you’ve filled out all of the details, take one more look to make sure that they are correct. Remember that if you want to sell your items in a singular region, you only need one Amazon Seller Central login account, regardless of how many products and brands you have.  In contrast, if you intend to access numerous territories, you may have to create multiple accounts.

Why Should You Hire An Expert In Amazon Seller Central?

Employing an Amazon seller specialist is a wise business decision if you want to see big development with your company. They provide a variety of services to guarantee that items are accurately listed, fulfilled, and follow all Amazon criteria. They can also help with product photography, keyword-targeted authoring, listing building, paid to advertise, and a variety of other services. To make the procedure easier, they will sometimes cover all Amazon costs, including referral and shipment.

How To Hire An Expert In Amazon Seller Central: 

Qualities and traits expected of an Amazon Expert:

Honesty

This is a trait that is needed for anyone who works and collaborates with other people. Consultants and product description writers have to observe honesty, of course. 

Honesty is not only being open and transparent with the pricing, schedules, and other obvious information. It’s also about disclosing to your clients if their project ideas are unreasonable or unattainable. Be wary of consultants and writers who would rather sugarcoat things and ideas for fear of losing a client. Because of this, you cannot maximize your content and the potential of your business.

A good Amazon writer or consultant will be able to provide you with your next move through a clear and honest plan. They should be able to design marketing plans without sugarcoating anything.  

Experienced

It may sound like you’ve heard this saying about a hundred times, but it’s true when they say that “experience is the greatest teacher”. A good Amazon expert should be thoroughly experienced within the field. There’s a certain kind of understanding when it comes to navigating around Amazon.

What matters is that your Amazon expert has enough knowledge to navigate around the enterprise. It doesn’t matter if they are previous Amazon individual sellers, have been trained with Amazon consultancy or product description writing, or that they had experience working in the same job.

The experience gained gives them a foresight for problems that have happened in the past and, along with that, comes the solution to solving them. Because of that, your Amazon expert can get on top of the problems before they even get worse.

Perceptive

Amazon experts should be able to see through different lenses. When you're perceptive, you're skilled at comprehending or figuring out things. Perceptive individuals are observant, clever, and capable of seeing what others do not.

Sometimes, business owners get biased towards their work. They develop this kind of tunnel vision. Having an extra pair of eyes and brain that can see through more perspectives and different angles of one topic will be very beneficial for you as an Amazon individual seller.

Adaptable.

Change is constant, and Amazon is no stranger to this. It constantly changes the rules of its game. Your Amazon expert must be on top of these changes. They have to be brave enough to face it and ride the ever-changing digital economic waves.

Even if you resist change, it will always force you to abide by its rules. In business, these changes are brought upon by trends and growth. Society influences change and as an up-and-coming business, your success depends on your adaptability. With your Amazon expert helping you with this, your business will be safe.

Empathetic

Your Amazon expert has to have a connection with your brand, your products, and your vision. Only after they stand with you in what you believe in with your business and product will they be able to provide you with the best advice. Your strategies and policies will be centered on your core values.

Your Step-By-Step Guide to Hiring an Amazon Expert

Figuring Out Your Goals

What do you want to achieve with your business? What problems do you have in your company? Setting your goals based on the questions you want to be answered is the first step you have to accomplish. Once you have set these goals, you will have a clear understanding of the kind of person you want to hire. Write them down clearly and ranked by priority. Knowing what you want will give you a clear guideline and plan on executing your next moves.

Setting a Budget

In business, money is the single most important thing to consider. Whatever the precise expenses are, it is evident that not only does recruiting take time, but it is also costly. So much the better if it's done right the first time. Hiring a new employee or person to collaborate with is extremely expensive because you will have to spend on equipment, health benefits, and monthly pay.

Getting Help

With this part of the recruitment process, you can ask for help from Amazon service providers like VServe. The company's diversified clientele throughout the world receives timely and cost-effective solutions from VServe. Decision-making with the assistance of a professional service provider will make sure that you are given the best of the best, the cream of the crop.

Get To Know Them

Base the interview on the guidelines you’ve created. Do they fit the guidelines? If they have things that they don’t tick off on your list, is compromising for what they can offer a good idea? Take note of how they respond to your queries. Study their body language. If you’re doing the interview virtually, focus on their facial expressions and look at their eyes for sincerity when they speak.

Finalizing Your Decision

By now, you probably have two to three finalists for the position. We at VServe can help you narrow these down to the ultimate choice. When selecting one, consider your gut instinct as well as the expenses. To obtain exceptional outcomes, the chemistry must be just perfect. This is frequently more essential than a few dollars saved.

Conclusion

Your Amazon consultant should be familiar with your product or category. In all their dealings with you, they should be honest and understand the values that underpin your brand. They can create an appropriate, specific long-term plan for you and alter it as circumstances change.

You need to be sure to choose an Amazon consultant who can do this for you when sorting through the seemingly infinite number available. Putting in place a system that will allow you to match them to your needs will assist you in this process.

With VServe’s Amazon Listing Services, you can be assured that our focus on the client guides our decision-making, work ethics, and strategies, making us the perfect business partner to take on and finish all of your outsourcing tasks on time and within your budget.

If you have any questions or would want to work with us, please contact us at info@amazonlistingservice.com or +13322139163.

Due to increasing popularity, the Amazon marketplace is becoming overly crowded for buyers as well as sellers. According to MarketplacePulse 2021, Amazon has over 9 million sellers worldwide, making it extremely difficult for the brands to stay ahead of the competition. As a result, businesses use marketing techniques like listing optimization, advertising, descriptive and winning titles. These help in increasing the brand awareness and sales.

However, with increasing competition in the marketplace, all these are not enough, and many sellers are already doing the same. Luckily, Amazon has introduced another unique feature of Enhanced Brand Content or EBC listing. It helps you stay ahead of your competitors and convert your potential customers into sales. It provides sellers with additional content space that they can use to entice potential customers into purchasing their products.

EBC Listing or Enhanced Brand Content - What is it?

Amazon Enhanced Brand Content, also known as Amazon A+ content, is a premium feature on seller central and vendor central that sellers can use to represent their brand on Amazon. Amazon introduced EBC or A+ content feature to seller central in 2016. It allows sellers to modify the description of a product listing with custom text and enhanced images. This adds a unique value proposition to their product listing. Amazon EBC also allows sellers to add bullet points to the product description to make the content in the product listing more readable. In addition, sellers can add explanatory content and images of the product, its features, and how to use it.

EBC listing is open for brand owners who have registered through the brand registry process of Amazon. Once the seller gets approval as a brand owner, they can add A+ content only to those products that are a part of their brand catalog.. However, the ASINs that are not a part of the brand are not eligible for Amazon EBC.

Who can use Amazon A+ Content?

Amazon A+ content is available for the third-party sellers who have registered their own branded products with the Amazon Brand registry. You should be a professional seller or an approved brand owner to add the EBC listing feature to your product. However, it is not available for products from books, videos, media, and digital categories.

Why do you need an EBC listing?

Enhanced Brand Content provides brand owners with an additional opportunity to grab the attention of their potential customers and encourage them to choose your product. Here are seven reasons why sellers should choose to add Amazon A+ content to their product listing:

You can customize your store using EBC

Amazon EBC allows you to craft an impressive storefront that illustrates your brand's essence. High-quality product images, convincing titles, detailed product descriptions with custom text, and engaging product listing all work together to establish a compelling storefront for your brand that attracts potential customers to your product. A+ content not only customizes your storefront but also optimizes your product listings, keeping your potential customers engaged for longer and increasing the chances of conversion.

A+ content can improve conversion rate

With probably thousands of similar products that fit the needs of your potential customers, it is likely that they are interested in more than one product. When they find a product with all the specifications they want, they will probably use it as a reference and compare various similar listings to get a product with the best pricing and features. However, the design and appeal of the product listing can be an essential factor that can make all the difference. According to Amazon, adding Amazon EBC to your product listing can increase the number of sales by 3% to 10%. Also, A+ content can reduce the bounce rate on your product listing by increasing engagement through compelling photos and text.

Amazon A+ content enhances brand reputation

EBC listing can help brand owners reinforce their brand's reputation that they have already built over the years. Before the launch of enhanced brand content, Amazon lacked branding opportunities for the brand owners. This resulted in private label products and sellers flourishing, which was a disadvantage for the well-established brands with high reputation and loyalty. With the introduction of A+ content, the gap was bridged, and the content helped customers distinguish brand owners from private-label sellers. This helps brand owners reinforce the reputation of their brand and build loyalty.

EBC listing helps overcome objections

Your potential customers will compare multiple products on Amazon and look for reasons to reject a particular product. With Amazon EBC, you can provide clear details about the product through high-quality images and engaging copy, eliminating the reasons for rejections that they can find. You can use A+ content to answer all types of queries your customers may have about the product. Since EBC listing provides you an opportunity to add more images, you can include image keywords to improve the SEO of your product listing. This will help your listing rank higher in the product search pages and generate higher traffic.

EBC helps grab more attention of your potential customers

Enhanced brand content helps your product stand out from the competition. Your customers can better differentiate your product from your competitors' products. Business owners can use the a+ amazon feature to share their brand story and connect with their potential customers, helping them convert into loyal customers. Enhanced brand content can be used to share details like how to use, where to use, and FAQs. With more details provided in the listing, your potential customers will be more attracted to your product. It will also help in increasing the number of sales.

EBC prevents order cancellation and negative feedback

When your product listing contains comprehensive content, your customers will get a clear idea about the product specifications. With precise product details, they will make an informed purchasing decision. The customers will know what they can expect from your product. Irrelevant or incomplete information about the product may be misleading and can increase the chances of getting a negative review. EBC allows you to add more details about the product to help customers know the detailed specifications.

EBC can improve the SEO of your product listing

Optimizing your listing is a great way to increase your sales. Optimizing your listing can improve its rank in search results. EBC listing allows you to add images with descriptive text where you can add keywords and optimize your listing for a higher ranking. Further, EBC enhances your product's mobile optimization. When your potential customers use a mobile device to search for your products using relevant keywords, they only see 200 product description words. To see more details, they need to open the product page. However, with amazon a+ listing, they can see your content, title, description, and images without opening your product page. Hence, more visibility will result in more clicks and better chances of conversion.

How to set up Enhanced Brand Content?

To create your EBC listing, log in to your Amazon Vendor Central or Seller Central. Next, click on the advertising tab on your account page and choose "A+ Content Manager" from the dropdown menu. To start with the process, click on "Start creating A+ Content."

You will be asked to choose from Enhanced Brand Content or Product Description. After choosing the type of A+ content, you will be asked to name your content. Amazon A+ content is available in different module templates as follows: Rose, Tulip, Orchid, Sunflower, Lily, and Custom. The first two modules in every template include the brand logo and product description. You can choose the design of the remaining five module slots to suit your brand and product. These modules can include images, keywords, bullet text, comparison charts, and infographics. Follow the onscreen prompts to create your own Amazon EBC listing that suits your brand style.

Once the process is complete, you can submit it for approval, which can take up to a week. However, Amazon usually provides a response within two days. If the submission is not approved, you can check the reasons for rejection along with suggestions and changes required. After the approval from Amazon, your EBC listing will be published on Amazon within the next 24 hours.

Do you have any doubts related to Enhanced brand content? Feel free to comment below!

Conclusion

Enhanced Brand Content or A+ content is a great way for the brand owners to make their product listing stand out from the competition. EBC listing allows sellers to highlight the key features and uses of the product. Use the EBC feature in your listing to give a visually improved experience to your customers so that they can make an informed buying decision. In addition, adding the Amazon A+ content to your listing can boost conversion rates and reduce the number of unsatisfied customers.

Do you wish to include Amazon A+ content to your product listing? Vserve Amazon listing service can help you add engaging A+ content and create a winning product listing. We ensure that your product page has enhanced content with compelling images, product descriptions, and infographics to grab your potential customer's attention.

Amazon is a lucrative marketplace — it provides sellers a far larger customer base than any other platform. Becoming a third-party Amazon seller can bring the huge potential of success to your business. However, it is not the only way to get your products sold on Amazon.

Did you know that instead of selling your product to your buyers, you can sell them to Amazon who will then sell your products for you? This is how Amazon Vendor Central Management works. 

You must have heard a lot about Amazon Seller Central. However, there is a lot less conversation about Amazon Vendor Central. In this blog, we will take you through the beginner’s guide to Amazon vendor services. 

Here’s what you will learn - 

• What is Amazon Vendor Central?
• How is it different from Seller Central?
• What are the benefits of joining Amazon Vendor services for sellers?
• What services does Amazon Vendor Central Management include?

Let’s begin!

What is Amazon Vendor Central?

Amazon vendor central is an invite-only platform for sellers, where businesses can sell their products to Amazon directly. The platform allows the manufacturers and distributors to interact. Instead of being the third-party Amazon seller, you become the first-party seller who is distributing products in bulk to Amazon.

However, as a first-part seller, your role is limited to supplying products to Amazon. You have no part to play in the actual selling process.

Here’s how the core process works - 

• Amazon lists and sends you the purchase order.
• You send the products to Amazon.
• Amazon sells its products to its customers.
• Amazon pays you, irrespective of the sales, according to the set guidelines.

The Amazon Vendor Central sure seems to be lucrative. You do not have to deal with any of the hassles of selling the products to your customers. It’s simpler to sell the products to Amazon. The time and energy you save can be invested in other business functions. 

However, it’s not up to you to become an Amazon vendor. It’s Amazon’s choice to send you an invitation proposing you become a vendor. The selection criteria include your brand’s traffic, sales volume, conversion rate, and many other factors. 

Difference Between Amazon Vendor Central and Seller Center

1.Seller Support

With Amazon Vendor Central comes the support of the eCommerce giant itself. Once you become a vendor, Amazon is by your side, and its support can make a huge difference to your business. Be it the catalog updation and management, or customer service, your business leverages more flexibility.

On the other hand, Amazon Seller Central provides minimal support to its sellers. You are on your own when it comes to selling, marketing, and optimizing your products. Amazon offers decent support when it comes to problems related to inventory, payments, and listings. However, one should not expect much. 

2.Marketing Support

When you become an Amazon vendor, you get to leverage the Amazon Vendor services. One of them is the advanced marketing support to your brand. Increasing the visibility of your products is easier for vendors than third-party sellers. 

Vendor Central partners get access to special marketing features, such as their brand page, A+ content, exclusive promotional programs, vendor coupons, headline ads, and more. 

The Seller Central also provides some support to their sellers, such as they can create pricing promotions. However, running those promotions is challenging.

3.Streamlined Business Model

The process of working and conducting the business is a lot simpler for first-party sellers than it is for third-party sellers. Vendors have to focus on filling the orders for Amazon on time and billing it without paying late chargebacks. The platform handles everything else, from selling the products to customer support.

However, a seller has to deal with all the aspects of selling their products, along with handling lost inventory, tax liabilities, and many other costs. Moreover, dealing with competition is a lot more intense for sellers than for vendors. The latter group thrives with the confidence of Amazon. 

Advantages of Joining Amazon Vendor Central

1.Consumer Trust

You must have seen a few products listed as “In Stock, Shipped and Sold by Amazon.com.” on Amazon. Most people will choose these products versus the products sold by individual sellers. You wonder why? It’s because of the reputation of the Amazon brand.

The brand name of Amazon instills trust in customers. They find it more comforting to know that their purchases are Amazon-approved. Even though eCommerce shopping is safer than before, some customers still beat around the bush while making purchases. However, as an Amazon vendor’s product, it gets easier to close the sale. 

2.Simplified Selling Process

As a third-party seller, you need to abide by the seller guidelines set by Amazon. It includes fulfilling direct customer orders, tax liabilities, lost inventory, extra business costs, and more. However, when you supply to Amazon, you do not need to worry about any of it. 

With Amazon Vendor Central, your business model becomes more straightforward. Your seller admin responsibilities no longer play a part. You only have to focus on fulfilling your purchase orders timely and billing Amazon. There is no requirement of worrying about serving multiple customers - Amazon takes care of it. 

3.More Advertising Options

You get access to Amazon Marketing Services ( AMS ) when you are a seller with Amazon Seller Central. However, when you become an Amazon Vendor Central seller, you get access to more features and tools to create stronger ad campaigns and drive more targeted traffic to your product pages. 

Moreover, you get access to easy-to-understand insight reports that include brand metrics and help you optimize your campaigns. It helps you reach your business goals much more effectively as robust advertising options decrease your clients’ average cost per click and increase your return on ad spend.

4.Exclusive Promotional Programs

Along with effective advertising tools, Amazon vendor central also promotes exclusive programs to boost your brand sales. 

• Subscribe & Save - It is like a digital loyalty card for customers who make purchases regularly. When there are regular deliveries set for shipment, customers get a 5-15% discount. It motivates them to make recurring purchases.
• Amazon Vine - It is an incentive program that invites its top reviewers to receive a product for free in exchange for a review. While buyers get the product for free in exchange for honest reviews, sellers get to know unbiased and real reviews about their product. 

Amazon Vendor Central Management Services

1.New Item Setup

Once you become a member of Amazon Vendor Central Management, our Amazon Vendor Central consultants do the NIS (New Item Setup) creation for you. From optimizing listings, verifying ASINs, eliminating barcode errors, and updating inventory status for your Amazon store, we extend complete support in your new journey.

2.Inventory and Order Management

Our Amazon Vendor Central consultants ensure efficient tracking, management, and replenishment of your inventory. We keep stock of all your Amazon orders, manage shipping logistics, handle communications, and track the entire FBA development process. We take it as our responsibility to ensure timely order fulfillment.

3.A+ Content Writing and SEO

Amazon vendor services help you leverage the power of content and multimedia elements by making your product page more interactive. Be it text, images, or videos, we design to impress and convert. We also make it a point to integrate high-ranking keywords in your content to make it SEO-friendly.

4.Amazon Account Health Management

Our experienced team of Amazon Vendor Central consultants manages your Amazon Vendor Central account round the clock. We perform regular analysis to follow-up on invoices, address customers, and maintain quality and keep the customer satisfaction rates high. We also help you build a long-lasting relationship with Amazon.

5.Reviews and Feedback Support

Since we monitor your content and Amazon Vendor account in real-time, we keep track of your business’s reviews and ratings. Our team monitors them and provides your customers with rapid responses to their feedback. We also take care of customer grievances and initiate customer communication. 

Benefits of Outsourcing Amazon Vendor Central Management Services

1.Expert Help

The Amazon Vendor Central Management services have professional experience and the expert skills to streamline your eStore efficiently.

2.Strategic Advice

Our strategic planning and approach assist you in managing and improving your Amazon store with insightful metrics and information.

3.Increased Efficiency and Productivity

Our team equips you with the needed tools and methods that enhance your productivity and improve your efficiency.

4.Direct Vendor Communication

We handle the communication processes, make them more accurate, and straightforward and save your time. 

Advantages of Outsourcing with Vserve

Vserve is one of the leading and well-known Amazon listing service providers that assists you in cornering the competition. Our Amazon Vendor Central consultants are efficient at handling your Amazon account and making it more successful. Outsourcing your eStore management to us will help you reduce your overhead costs and enhance your visibility and sales on Amazon.

Join us to achieve exponential growth with your Amazon account and fine-tune your strategies to ace the Amazon Vendor Central Management. To learn more about our service, contact us at +13322139163 and drop a message at info@amazonlistingservice.com.