Amazon is a lucrative marketplace — it provides sellers a far larger customer base than any other platform. Becoming a third-party Amazon seller can bring the huge potential of success to your business. However, it is not the only way to get your products sold on Amazon.
Did you know that instead of selling your product to your buyers, you can sell them to Amazon who will then sell your products for you? This is how Amazon Vendor Central Management works.
You must have heard a lot about Amazon Seller Central. However, there is a lot less conversation about Amazon Vendor Central. In this blog, we will take you through the beginner’s guide to Amazon vendor services.
Here’s what you will learn -
- What is Amazon Vendor Central?
- How is it different from Seller Central?
- What are the benefits of joining Amazon Vendor services for sellers?
- What services does Amazon Vendor Central Management include?
Let’s begin!
What is Amazon Vendor Central?
Amazon vendor central is an invite-only platform for sellers, where businesses can sell their products to Amazon directly. The platform allows the manufacturers and distributors to interact. Instead of being the third-party Amazon seller, you become the first-party seller who is distributing products in bulk to Amazon.
However, as a first-part seller, your role is limited to supplying products to Amazon. You have no part to play in the actual selling process.
Here’s how the core process works -
- Amazon lists and sends you the purchase order.
- You send the products to Amazon.
- Amazon sells its products to its customers.
- Amazon pays you, irrespective of the sales, according to the set guidelines.
The Amazon Vendor Central sure seems to be lucrative. You do not have to deal with any of the hassles of selling the products to your customers. It’s simpler to sell the products to Amazon. The time and energy you save can be invested in other business functions.
However, it’s not up to you to become an Amazon vendor. It’s Amazon’s choice to send you an invitation proposing you become a vendor. The selection criteria include your brand’s traffic, sales volume, conversion rate, and many other factors.
Difference Between Amazon Vendor Central and Seller Center
1.Seller Support
With Amazon Vendor Central comes the support of the eCommerce giant itself. Once you become a vendor, Amazon is by your side, and its support can make a huge difference to your business. Be it the catalog updation and management, or customer service, your business leverages more flexibility.
On the other hand, Amazon Seller Central provides minimal support to its sellers. You are on your own when it comes to selling, marketing, and optimizing your products. Amazon offers decent support when it comes to problems related to inventory, payments, and listings. However, one should not expect much.
2.Marketing Support
When you become an Amazon vendor, you get to leverage the Amazon Vendor services. One of them is the advanced marketing support to your brand. Increasing the visibility of your products is easier for vendors than third-party sellers.
Vendor Central partners get access to special marketing features, such as their brand page, A+ content, exclusive promotional programs, vendor coupons, headline ads, and more.
The Seller Central also provides some support to their sellers, such as they can create pricing promotions. However, running those promotions is challenging.
3.Streamlined Business Model
The process of working and conducting the business is a lot simpler for first-party sellers than it is for third-party sellers. Vendors have to focus on filling the orders for Amazon on time and billing it without paying late chargebacks. The platform handles everything else, from selling the products to customer support.
However, a seller has to deal with all the aspects of selling their products, along with handling lost inventory, tax liabilities, and many other costs. Moreover, dealing with competition is a lot more intense for sellers than for vendors. The latter group thrives with the confidence of Amazon.
Advantages of Joining Amazon Vendor Central
1.Consumer Trust
You must have seen a few products listed as “In Stock, Shipped and Sold by Amazon.com.” on Amazon. Most people will choose these products versus the products sold by individual sellers. You wonder why? It’s because of the reputation of the Amazon brand.
The brand name of Amazon instills trust in customers. They find it more comforting to know that their purchases are Amazon-approved. Even though eCommerce shopping is safer than before, some customers still beat around the bush while making purchases. However, as an Amazon vendor’s product, it gets easier to close the sale.
2.Simplified Selling Process
As a third-party seller, you need to abide by the seller guidelines set by Amazon. It includes fulfilling direct customer orders, tax liabilities, lost inventory, extra business costs, and more. However, when you supply to Amazon, you do not need to worry about any of it.
With Amazon Vendor Central, your business model becomes more straightforward. Your seller admin responsibilities no longer play a part. You only have to focus on fulfilling your purchase orders timely and billing Amazon. There is no requirement of worrying about serving multiple customers - Amazon takes care of it.
3.More Advertising Options
You get access to Amazon Marketing Services ( AMS ) when you are a seller with Amazon Seller Central. However, when you become an Amazon Vendor Central seller, you get access to more features and tools to create stronger ad campaigns and drive more targeted traffic to your product pages.
Moreover, you get access to easy-to-understand insight reports that include brand metrics and help you optimize your campaigns. It helps you reach your business goals much more effectively as robust advertising options decrease your clients’ average cost per click and increase your return on ad spend.
4.Exclusive Promotional Programs
Along with effective advertising tools, Amazon vendor central also promotes exclusive programs to boost your brand sales.
- Subscribe & Save - It is like a digital loyalty card for customers who make purchases regularly. When there are regular deliveries set for shipment, customers get a 5-15% discount. It motivates them to make recurring purchases.
- Amazon Vine - It is an incentive program that invites its top reviewers to receive a product for free in exchange for a review. While buyers get the product for free in exchange for honest reviews, sellers get to know unbiased and real reviews about their product.
Amazon Vendor Central Management Services
1.New Item Setup
Once you become a member of Amazon Vendor Central Management, our Amazon Vendor Central consultants do the NIS (New Item Setup) creation for you. From optimizing listings, verifying ASINs, eliminating barcode errors, and updating inventory status for your Amazon store, we extend complete support in your new journey.
2.Inventory and Order Management
Our Amazon Vendor Central consultants ensure efficient tracking, management, and replenishment of your inventory. We keep stock of all your Amazon orders, manage shipping logistics, handle communications, and track the entire FBA development process. We take it as our responsibility to ensure timely order fulfillment.
3.A+ Content Writing and SEO
Amazon vendor services help you leverage the power of content and multimedia elements by making your product page more interactive. Be it text, images, or videos, we design to impress and convert. We also make it a point to integrate high-ranking keywords in your content to make it SEO-friendly.
4.Amazon Account Health Management
Our experienced team of Amazon Vendor Central consultants manages your Amazon Vendor Central account round the clock. We perform regular analysis to follow-up on invoices, address customers, and maintain quality and keep the customer satisfaction rates high. We also help you build a long-lasting relationship with Amazon.
5.Reviews and Feedback Support
Since we monitor your content and Amazon Vendor account in real-time, we keep track of your business’s reviews and ratings. Our team monitors them and provides your customers with rapid responses to their feedback. We also take care of customer grievances and initiate customer communication.
Benefits of Outsourcing Amazon Vendor Central Management Services
1.Expert Help
The Amazon Vendor Central Management services have professional experience and the expert skills to streamline your eStore efficiently.
2.Strategic Advice
Our strategic planning and approach assist you in managing and improving your Amazon store with insightful metrics and information.
3.Increased Efficiency and Productivity
Our team equips you with the needed tools and methods that enhance your productivity and improve your efficiency.
4.Direct Vendor Communication
We handle the communication processes, make them more accurate, and straightforward and save your time.
Advantages of Outsourcing with Vserve
Vserve is one of the leading and well-known Amazon listing service providers that assists you in cornering the competition. Our Amazon Vendor Central consultants are efficient at handling your Amazon account and making it more successful. Outsourcing your eStore management to us will help you reduce your overhead costs and enhance your visibility and sales on Amazon.
Join us to achieve exponential growth with your Amazon account and fine-tune your strategies to ace the Amazon Vendor Central Management. To learn more about our service, contact us at +13322139163 and drop a message at info@amazonlistingservice.com.