Category: Amazon Content Services

Amazon A+ Content has become an essential tool for sellers looking to make their products stand out in the crowded marketplace of Amazon. It allows you to enhance your product listings with compelling images, detailed descriptions, and engaging multimedia content. However, to leverage the full potential of A+ Content, choosing the right service provider is crucial.

In this article, we'll explore the key factors to consider when selecting the best Amazon A+ Content service provider.

Table of Contents

1. Experience and Expertise

2. Content Quality

3. Customization and Creativity

4. Compliance and Guidelines

5. Turnaround Time

6. Pricing

7. Client Reviews and Testimonials

8. Communication and Collaboration

9. Reporting and Analytics

10. Scalability

Amazon A+ Content Services - Why Hire Vserve Amazon Listing Services?

The Advantages Of Vserve’s Amazon Listing Services Include

Wrapping Up

1. Experience and Expertise

According to Salsify, adding Basic A+ Content has been shown to increase sales by 3–10%, according to Amazon’s internal study.

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One of the first things to look for in an Amazon A+ Content service provider is their experience and expertise in creating compelling content. Consider the following:

• Industry Experience: Look for providers with a proven track record of creating A+ Content for your specific industry or product category. Experience in your niche can make a significant difference in the quality and effectiveness of your content.
• Portfolio: Review their portfolio of past work. This will give you a sense of their style, creativity, and the quality of content they produce. Look for examples that resonate with your brand and target audience.

2. Content Quality

The quality of A+ Content can significantly impact your product's success on Amazon. Ensure the provider can offer:

• High-Quality Visuals: A+ Content relies heavily on images and multimedia elements. Check if the Amazon content services can deliver high-resolution images and videos that showcase your products effectively.
• Compelling Copy: Written content should be engaging, error-free, and optimized for human readers and search engines. Look for providers with skilled copywriters who understand the importance of SEO.

3. Customization and Creativity

63% of online shoppers say product images and videos are more influential than product descriptions when deciding to purchase. A one-size-fits-all approach won't work for Amazon A+ Content. The provider should be willing to tailor their services to your brand's unique needs. Consider:

• Customization: Ask if they can create content that aligns with your brand's voice, values, and goals. The content should reflect your brand identity and resonate with your target audience.
• Creativity: Innovative and creative content can set your product apart. Ensure the provider can brainstorm and implement fresh ideas that captivate potential buyers.

4. Compliance and Guidelines

Amazon has specific guidelines and requirements for A+ Content. Make sure the Amazon A+ service is well-versed in these guidelines and can ensure compliance. This is crucial to preventing issues with Amazon and maintaining a positive seller reputation.

5. Turnaround Time

In the fast-paced world of eCommerce, speed matters. Check the provider's turnaround time for delivering A+ Content. You'll want a provider who can efficiently create and update your content to keep up with market trends and changes.

6. Pricing

While cost shouldn't be the sole determining factor, it's essential to consider your budget. Compare the pricing structures of different providers. Keep in mind that investing in high-quality A+ Content can yield substantial returns in the form of increased sales and brand visibility.

7. Client Reviews and Testimonials

Reading reviews and testimonials from previous clients can provide valuable insights into the provider's reputation and the quality of their services. Look for providers with positive feedback and a history of satisfied customers.

8. Communication and Collaboration

Effective communication is the key to a successful partnership. Ensure the provider is responsive, easy to reach, and open to collaboration. You should be able to discuss your goals, provide feedback, and make necessary adjustments throughout the content creation process.

9. Reporting and Analytics

To measure the impact of A+ Content on your Amazon sales, it's beneficial to have access to analytics and performance reports. Ask if the provider can provide insights into how the content influences customer behavior and sales.

10. Scalability

As your company expands, your requirements for A+ Content will shift. Ensure that the service provider can adjust the level of their offerings to meet your ever-changing needs.

Recommended Read:

Explore the risks and best practices in using generative AI for product descriptions in What Are the Risks of Using Generative AI for Product Descriptions?.

Amazon A+ Content Services - Why Hire Vserve Amazon Listing Services?

Consider partnering with Vserve Amazon Listing Services to outsource the Amazon A content services to a dependable outsourcing partner. The Amazon Listing Services team will recommend the optimal plan based on your requirements.

The Advantages of Vserve’s Amazon Listing Services Include

The team of professionals at Amazon Listing Services is committed to providing quality services. The Vserve team will help you manage your Amazon site affordably by leveraging our offshore talent pool of skilled, educated, and experienced professionals.

Vserve Amazon Listing Services provides a one-stop shop for all services relating to establishing an Amazon store. Thus, Amazon Listing Services is your one-stop shop for all Amazon store-related requirements.

Frequently Asked Questions (FAQs)

1. How to create A+ Content on Amazon?

To create A+ Content, enroll in Amazon Brand Registry first. Then go to Seller Central > Advertising > A+ Content Manager and start building your module using images and text.

2. How to add A+ Content in Amazon?

Once you've created your A+ Content, submit it for approval. After it's approved, link it to your ASINs from the A+ Content Manager to display enhanced content on your product pages.

3. How to upload A+ Content on Amazon?

You can upload A+ Content by selecting modules within the A+ Content Manager, uploading high-resolution images and text, and submitting the content to Amazon for review.

4. How to make A+ Content on Amazon?

Making A+ Content involves using branded imagery, informative text, and custom layouts to enhance your product listing. You can choose from predefined templates or create your own layout.

Wrapping Up

Choosing the best Amazon A+ Content service provider is critical for any Amazon seller. By considering factors like experience, content quality, customization, compliance, turnaround time, pricing, client reviews, communication, analytics, and scalability, you can make an informed choice that enhances your Amazon presence and drives sales. Investing in high-quality A+ Content can be a strategic move to outshine your competitors and attract more customers on the world's largest eCommerce platform.

What Are the 5 Benefits of Amazon Content Creation and Enhancement?

Content Creation and Enhancement Permits Trademark Brand Owners the capacity to adjust the depiction field of their ASINs. It also gives brand sellers the choice to improve their pictures and content arrangements and portray the highlights of their items through a "brand story." You can utilize this component to answer client requests by giving nitty-gritty data. The two help tilt the scales for uncertain potential purchasers and decrease the probability of unsatisfied clients and returns.

With Content Creation and Enhancement, the seller has an expanded capacity to feature their item, separate their brand from rivals through narrating, and (above all) transform more snaps into changes.

Who can benefit from Content Creation and Enhancement?

EBC is for sellers who have been affirmed as brand proprietors in the wake of agreeing to accept Amazon's Brand Registry. Your Enhanced Brand Content will or the Content Creation and Enhancement likewise should be endorsed by Amazon before influencing it to live.

How Does Content Creation and Enhancement Work?

Advances in various shopping styles

A few shoppers read each passage, and others like to read filter bolded headers and visual cues for a general diagram. Pictures and recordings offer visual aid and can undoubtedly represent item properties. Item grids help shoppers effortlessly look at numerous contributions inside a product offering.

Makes a decent initial introduction

Item portrayals have a short window to inspire. Seven seconds, to be correct. Decisions make the web. Giving convincing, valuable data is an effective method to catch your clients' consideration and help them achieve a choice.

Lifts site design improvement

Enhanced Content gets found. The initial 150 expressions of your item depiction will appear in index lists and be communicated around the web. Effective enhanced Content additionally fuses Amazon SEO catchphrases for better natural query items. Exploit this "butterfly effect" so Content is effective wherever it winds up.

Offers a convincing computerized shopping background

Enhanced Content forms purchaser certainty and puts the client first. Enhanced pages have the advantage-centered content shoppers need to make great buys. In the computerized field, purchaser trust is based on helpful, convincing, and precise data.

Expands sales, both on the web and in-store

Learning is power - and it likewise offers items. Numerous shoppers utilize the web as the initial phase in investigating potential purchases, paying little mind to whether they are buying on the web or at a block and cement.

Amazon Enhanced Brand Content Requirements

The tool is open to Brand Registered sellers, thus, a brand with Amazon Brand Registry. However, Brand Registry is not open for media, video, digital, or book categories.

Enhanced Brand Content Fees and Cost

Currently, the tool is in its promotional period, when sellers will not be charged a promotional fee. However, when and once the fee is applicable, the seller's existing Content will remain on the detail page. Industry experts echo the sentiments that Amazon EBC will not be for free forever. Thus, sellers are advised to take advantage of the feature.

Enhanced Brand Content Submission

As per the rules, not all submitted enhanced brand content will be published. There are chances of the EBC submissions being rejected. While most Content is published within two days of submission, the reason for the EBC getting rejected is provided in a week.

Enhanced Brand Content Video

Amazon does not have the self­-service access to video uploads. However, industry experts anticipate this feature will be implemented soon.

How to Set Up Enhanced Brand Content

In the next section of our blog, we will discuss setting up enhanced brand content. The Modular Templates" for Enhanced Brand Content resemble templates in A+ Content. One can create the EBC content using one of five pre-built templates. It can also be created by selecting the customer template and using individual modules to create your desired style.

The new EBC modules are:

• Rose
• Tulip
• Orchid
• Sunflower
• Lilly
• Custom
• Amazon Enhanced Brand Content Violations

Content can be rejected under the following circumstances:-

• Referring to your company as a seller or a distributor or when company contact information is provided.
• By mentioning the competitor's products or seller authorization, such as "product only sold by authorized resellers."
• Using terms like cheapest widget on Amazon to promote the product and while pricing.
• Use terms like free shipping and shipping timelines while mentioning shipping information.
• Use copyright, trademark, or registered symbols in the text or images.
• Using comments like "top-selling product," "hottest item," and "#1 Selling item" that are boastful.
• Providing time-sensitive product information: "on sale now" or "best new product of the year."
• Information about customer reviews from Amazon or any other site.
• Adding Content from third-party sources like magazines, and television shows, among others.
• Blurry images, low quality, or images that contain unreadable text.
• Brand images used to narrate the 'Brand story' do not necessarily have to contain the product.
• Any mention of products being used for criminal activity.
• Grammatical errors, punctuation errors, misspellings, strings of all caps text, or abusing font features – Bold and Italics are only used to highlight headings or a few select words.
• Weblinks that attempt to redirect links to other websites instead of the Amazon site,
• Lastly, any violations of category requirements or Selling on Amazon policies must be strictly avoided.

Working with an agency to create EBC

Working with an agency for Enhanced Brand Content (EBC) is any day better than working as a DIY do It Yourself model. Many valuable benefits can be obtained while working with an agency or a service provider. A few of them have access to a dedicated project manager and an in-house design team. In the last part of the blog, we discussed the benefits of working with an agency on EBC creation?

Understanding how EBC works on Amazon

Amazon is a huge marketplace. We know and understand how each type of Content works in the Amazon marketplace. When working with Amazon, it must be noted that we are not just creating any design for a website or a channel. We are tailoring our brand's Content to match Amazon's audience. Thus, every element, including the images, layout, and design, must be specifically designed for Amazon. Most in-house designers find it a struggle to navigate Seller Central or the EBC creator. However, a professional will be aware of how EBC works. Thus it is best to outsource the services to an individual or an agency.

Can help in saving money

A lot of trial and error goes into the creation process if one works with a designer who is not familiar with the EBC. It could drain valuable time and resources. On the other hand, working with an experienced agent with Amazon will make sure that the seller gets the best EBC promptly.

Final Words

Content creation and enhancement have played an important role in every eCommerce business for over a decade. Especially on Amazon, there are many sellers, so the competition will also be very high.

So, Amazon content optimization, including product titles, bullets, descriptions, and others, helps you stay on top of Amazon product listings. For effective Amazon content writing services, you can hire Amazon Listing Services to gain the results you are looking for.

To maximize your revenue from selling on Amazon, you must balance aggressive pricing and extensive marketing. As a direct implication of all this, there is an increased risk that salespeople will lose their concentration on the fundamental aspects of making conversions and closing deals.

The keys to securing sales on Amazon are having compelling content and a creative presence in the marketplace.

Here to help brands with it, Amazon has an excellent feature that gives vendors and sellers a chance to increase conversions, build SEO relevance and gain customer confidence - Amazon A+ Content.

What is Amazon A+ Content?

Amazon A+ content is an effective and robust tool that elevates the value of products listed on the Amazon site. 

It showcases your products with high-quality multimedia, HD images, comparison charts, product videos, etc., for a successful Amazon A+ Content creation. In simple words, eye-catching layouts play a significant role in your sales. 

According to Amazon, A+ content can increase your sales by upto 10% by educating your audience about your product.

Want to know more?

Here is how Amazon A+ page creation can be worth your investment. It can help overcome your Amazon business challenges. Additionally, we have included winning examples for your inspiration.

Challenge: Insufficient Product Details

Customers look for detailed information on the product they are going to purchase. Not providing enough details on your product can slow down the pace of your sales as customers will be dicey before hitting the buy button. 

Provide Product Information that Help Drive Purchase Decision

Linenspa is one such brand that sets the stage on fire for their microfiber comforter via enhanced brand content. By throwing light in visualizing and describing necessary product details, including allergen information, reversible design, availability of colours, etc., Linenspa owns an excellent customer base. They provide all the essential information on their site for educating their customers to make a purchase. 

Challenge: Competition 

In this hyper-competitive eCommerce market, to stand a chance against the big brands, you must find ways to differentiate your business from the crowd and build a community beyond just a shopping experience. However, to start with, you need to find ways to keep your customer's attention on your site.

Differentiate your product from the competition

Appealing product content will make your product page stand out from the rest of the crowd. Moreover, adding enhanced brand content can also help push down some of the ads placed by Amazon on your product listing. Thus, making sure the customers aren't distracted by the competition.

Here is a clear example of how the brand COSRX Sun cream. The brand has best used the enhanced content to pull down customer attention from the list of alternate products suggested by the platform. They’ve used a bright yellow product image below the suggestions. And, this will drive the customers to scroll down without focusing on the other brand options available.

Challenge: Brand Building

We know price plays a significant factor in making purchases. However, not many would understand that building a captivating and engaging brand story can bring the ball to your court. Your brand may exist for many years. However, if you don't show your brand quality and experience, you are building a barrier. 

Communicate your brand story with Amazon A+ Content Creation

A great brand story offers quality assurance and highlights your brand value. By establishing a brand value, you can explain to your customers why your products are pricey. Wattne provides reusable zip lock bags for reducing the quantity of plastic waste. With an Amazon A+ page creation, you can tell your product's story and how it can create a better impact on customers. 

Challenge: Ranking and Sales Velocity

Sales velocity is the key factor in Amazon's ranking system. The more you sell, the more you rank higher on the list, and vice versa. This circle makes it very difficult for new brands to enter the Amazon marketplace. Without sales, your product is condemned to failure. That's why you need to step beyond traditional sales strategies and present your products to set your sales velocity high.

Increase Conversions with Amazon A+ Content Page Creation

Adding enhanced content to the listing is to increase conversions and eventually sales. However, merely adding images will not do the job. You need to create an A+ content strategy that flows along with the content, appeal to your audience, and convince them to make a purchase.

Here we have some tips for designing the best practices:

Create a Landing page from your A+ content: View your A+ content as your landing page to provide all the needed details to convince your customer that your product is precisely what they are looking for.

Focus on a specific point you want to bring across: Create clear and concise content that is easy to digest and highlight your product's benefit to your customers.

Stick to your Style guide: Make sure to match your fonts and colors with your brand to create brand recognition. Make use of every possible opportunity on Amazon to highlight your brand.

Plan your content like a journey: Create a clear flow of what you expect your customers to see first and the last. Make sure your A+ copy and images align with this flow.

If you still need expert support to create Amazon A+ content pages, we’re just a click away! we can create high-quality, conversion-focused A+ content @just $15 an hour.

Now Let’s further look into the production page of Nature’s Willow. Here, you will see rich visuals combined with information, benefits of the products and concise copy.

Conclusion

Amazon A+ Page Creation offers amazing opportunities to amazon vendors for displaying their products. Using distinct multimedia formats, including images, videos, infographics, and layouts, you can gain significant traffic. Amazon has introduced a new step in increasing customer experience by optimizing the product listing. So -

Don’t wait to enhance your Amazon page with A+ content, we can help create Amazon A+ content just within a week

Want to know more?

We at Vserve Amazon Listing Creation Service offer A+ pages for your brand. Straight from detailed product description to crisp images, our vast range of Amazon A+ content services involve A+ Content Creation, A+ detail page layout, SEO Friendly product description, Metadata and description, content uploading, keyword selection, etc.

As an Amazon A+ Content Service Provider, we not only build and handle your Amazon A+ Content, but we elevate your sales along with enhancing your online and Amazon presence in different ways.  For helping your business to thrive on Amazon, connect with us today! 

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With millions of products sold on Amazon today, there is a wide variety of options for customers to choose from. If you desire to commence your e-commerce product sales, Amazon should be your foremost choice. This is because the platform is not only trusted by thousands of customers but is a reputable marketplace providing adequate security to buyers. Now, the question is how to lure consumers into buying your product? To seek the visitors' attention to your brand, getting your amazon product listing copywriter is very important to stay at the Top of the search engine.

Complicated job, isn't it? Yes, it requires a lot of effort, strategies, and managerial skills to make your product reach thousands of customers. Copywriting is one method to draw visitors' attention to your product and make it a big hit. That's why it is essential to hire an expert in Amazon product listing content writing to enhance the value and visibility of your brand.

There is no doubt to say that well-crafted Content can not only escalate your Amazon product sales but can also boost your conversions, thereby enhancing your revenue on the platform.

How Can an Amazon Product Listing Copywriter Improve Your Business?

Selling your products online is not as easy as you might have considered it. Customers always desire to interrelate, compare the product, and do competitor price tracking before finalizing a deal. So, if your Content isn't effective enough, your customer won't take much time to shift their interest to the products at your competitor's site.

A professional novelist has the potential to make the plot come alive in the novel. Similarly, your Amazon product listing copywriter should be capable enough to make the product come instantly to the reader's imagination. Apart from attracting visitors to your brand, you need to stay at the Top of the search engine. Compelling copywriting perhaps aids you in achieving it. To achieve this benefit, here's what a good copywriter should consider while creating content for your brand.

1. Perform Keyword Research

Keyword research will be the most important part of search engine optimization and effective content writing. The Amazon product listing copywriter needs to know customers' search terms to find similar products. When performing keyword research for the Amazon marketplace, you need to consider additional factors. Choosing the keywords with stronger buyer intent is important because the traffic on this eCommerce platform is from customers at the bottom of your marketing funnel.

2. Understand the Target Audience

To write engaging and compelling Content for your Amazon listing, you not only want to know the keywords but also the target audience, their interests, and motivations. Understanding the key buyer of the Amazon product is essential to improve the listing rank and sales on the eCommerce marketplace. Also, you need to understand that the primary buyer of the product may be different from the end-user. For instance, the primary buyer of children's books can be the parents, but the end-user is the child.

3. Optimize Product Titles

The keyword in the product title plays a significant role in optimizing Amazon product listing. Usually, the maximum length of a product title is 200 characters for most product categories. However, Amazon recommends a product title length of 80 characters only for mobiles. Hence, the copywriter should make sure that the product keyword appears in the first 80 characters of the title. Your product title should include:

• Brand name
• Product name
• Color, size, flavor, etc. variations
• Product model or make
• USPs

For most product categories, Amazon provides a specific product title format.

4. Informative Product Description

The product description is at the bottom of the product listing and provides the buyers with detailed information about the product. The product description is an important part of an Amazon product listing that can help you improve your ranking on Amazon search results. While Amazon doesn't provide index product descriptions, it is an important section where you can provide detailed information about the product for hesitant buyers, helping you improve your conversion rate and a higher search ranking.

5. Feature Bullets

The bullet point section in the Amazon product listing can highlight the product's features, USPs, and benefits. Like the product title, the format and length of these bullet points vary with the product category. Amazon product listing copywriter can follow the following practices while writing a compelling feature bullet:

• Do not add prices
• Use a semicolon to separate different phrases in a single bullet point
• Do not add company and shipping details
• Add product-specific details, such as features, dimensions, etc.
• Keep it precise and short. The maximum length of a bullet point is 500 characters.

6. Keep the Language Simple

Using jargon and fancy words in your Amazon product listing may seem like a great way to communicate with the customers, but using such words may impact your customers negatively. Using complex words and jargon can limit the Audience to only those who understand its correct meaning. However, when you use simple and easy-to-understand yet compelling language, the target audience will consume the Content easily and make the purchasing decision based on the understanding, increasing your sales and conversion rate. It is equally essential to write your Content in a conversational tone. It makes the readers feel as if you're communicating with them. This way, you can create amazing and well-organized Content to help your product appear at the top of the Amazon product search listing.

7. A+ Content (Only for Brand Sellers)

This premium feature is available for brand-registered vendors and third-party sellers only. Sellers eligible for Amazon A+ content can use this feature for their benefit. Amazon's A+ content feature provides different tools allowing sellers to customize the product description in the listing and make it more informative, authentic, and engaging for the customers. The feature allows adding high-quality product images, videos, comparison charts, FAQs, and other types of Content.

8. Update the Amazon Product Listing Regularly

Even if you have created a compelling listing, it is essential to update it regularly, as Amazon keeps changing listing features. When customers look for a product, they browse multiple listings offering similar products. They may choose to buy from the one that has updated the product listing to add the latest information. Hence, it is important to keep updating the Content on your listing regularly and make changes accordingly. Further, most sellers overlook the questions and answers section in the product listing. Answering these questions will improve the chances of conversion as customers feel heard by the brand, and they will build a rapport with your brand.

SEO and Amazon Copywriting

Search engine optimized (SEO) content: If you're running a website, Search engine optimization might not be a new term for you, is it? The Content comprises a set of keywords, meta description, header and subtitles, and internal and external linking. In addition, multimedia content, including images, audio, video, infographics, and others, make Content optimized for search engines.

Final Thoughts

Now you know the importance of Amazon content optimization for your own Amazon store. It also offers you to maximize your sales and stay ahead of your competitors. So what are you waiting for? Hire the best Amazon product listing copywriter and boost your sales and revenue. All the best!