Isn't it demotivating when you put your best products on Amazon, but your customers aren't able to locate them? It seems like all your efforts have become useless, and you don't even know the reason. Most sellers face such issues because they aren't aware of product listing optimization.
Optimizing your listing ensures good product exposure and consistency across branding. It maintains regularity in the reviews, ratings, and messaging and helps your brand rank higher on the Amazon search engine result page. As your brand products rank higher, they increase the chances of being purchased.
Besides that, there's a lot more to Amazon listing optimization services. If you are wondering what, then read through:
What is Amazon Listing Optimization Service?
An Amazon product listing features relevant product information like its name, cost, description, images, reviews, etc. Put, it informs a customer of everything they want to know about the product.
So, when this product listing is improved or optimized, they are called Amazon listing optimization services. If done correctly, Amazon listing optimization services can generate higher traffic, conversion rates, and, eventually, more significant revenues for your brand. It should be tailored with extensive keyword research, SEO-friendly strategies, and other such practices for the best outcomes!
Understanding Amazon's A9 Algorithm
Before we move on to the Amazon product listing optimization process, let's learn how Amazon works.
You can think of Amazon as a commercial search engine. It shows the products for the search terms that it feels might get sold.
So, the platform uses the A9 Algorithm to rank 350 million products, out of which inventory of about 12 million items is owned by Amazon itself. A9 Algorithm uses different factors to show the search results (as per their search terms) to the shopper. This includes:
- Reputable seller account
- Keyword relevancy in the product listings
- SEO for Amazon Algorithm
- Number of sales
Of course, a lot of things come into play beyond these factors. But, the above four are significant criteria for high-ranking products. You need to start with a good Amazon marketplace set up first and then move to keywords and SEO.
Both keywords and SEO are a part of listing optimization. Ironically, if you are efficient with your seller account, keywords, and SEO, the sales increase themselves. In short, it's all interconnected!
What Are the Benefits of Amazon Listing Optimization?
The main objective of Amazon listing optimization services is to create a perfect product listing for customers' attention. Once that happens, the sales increase themselves! Besides that, listing optimization offers the following benefit:
Greater Product Visibility: In the case of Amazon listing optimization, your aim should be to rank your product for profitable keywords. Once you do so, your products ultimately rank on the top of the Amazon search result pages.
It also becomes more visible to your target audience. When product visibility combines with high-quality product description writing, images, etc., your brand develops higher chances of sales growth.
More Customer Visits: Amazon listing optimization services can also increase the number of customer visits to a product. In Amazon's language, it can improve both the sessions and page views for your Amazon pages.
A session is the number of unique visits (by a shopper) within 24 hours for those who don't know. If a shopper visits your page once to look into an item and then visits again (within 24 hours) to purchase them, it's considered a unique visit! On the other hand, a page view is the number of times a shopper visits your listings.
So, when your products rank higher, your audience is likely to click on the same, even if they are looking. This leads to more sessions, product views, and eventually more sales!
Higher Click-through Rate: When you work on crucial factors like listing texts, contents, keywords, images, and reviews, your product click-through rate increases. The click-through rate for Amazon is the ratio of the number of times people have clicked on your advertisements to the total number of people who have seen them. A good CTR for Amazon is 0.4% on average.
Higher CTRs indicate that your customers are finding your ads/listings helpful. It means you are getting more leads and the likelihood of the customers purchasing the item.
How to Improve Your Sales with Amazon Listing Optimization?
An Amazon listing optimization service includes everything that makes your brand's product stand out. From title modifications to persuasive copy, it should ace all the domains for high-end results. Here is a list of things you need to do to optimize your Amazon listings:
- Keyword Research: Finding high-value keywords that define your product and customer search intent for higher search rankings
- Product Titles: Creating SEO-friendly titles to evoke your shopper's interests and encourage them to make a purchase.
- Bulleted Product Specifications: Adding accurate product specifications (in bulleted form) with crucial selling features and product benefits.
- High-quality Product Copy: Creating fresh, purposeful, and strategic product descriptions with Amazon A+ content for A+ product pages
Image Optimization: Uploading multiple relevant and good quality images that look appealing to potential buyers
