What Are the 5 Benefits of Amazon Content Creation and Enhancement?
Content Creation and Enhancement Permits Trademark Brand Owners the capacity to adjust the depiction field of their ASINs. It also gives brand sellers the choice to improve their pictures and content arrangements and portray the highlights of their items through a "brand story." You can utilize this component to answer client requests by giving nitty-gritty data. The two help tilt the scales for uncertain potential purchasers and decrease the probability of unsatisfied clients and returns.
With Content Creation and Enhancement, the seller has an expanded capacity to feature their item, separate their brand from rivals through narrating, and (above all) transform more snaps into changes.
Who can benefit from Content Creation and Enhancement?
EBC is for sellers who have been affirmed as brand proprietors in the wake of agreeing to accept Amazon's Brand Registry. Your Enhanced Brand Content will or the Content Creation and Enhancement likewise should be endorsed by Amazon before influencing it to live.
How Does Content Creation and Enhancement Work?
Advances in various shopping styles
A few shoppers read each passage, and others like to read filter bolded headers and visual cues for a general diagram. Pictures and recordings offer visual aid and can undoubtedly represent item properties. Item grids help shoppers effortlessly look at numerous contributions inside a product offering.
Makes a decent initial introduction
Item portrayals have a short window to inspire. Seven seconds, to be correct. Decisions make the web. Giving convincing, valuable data is an effective method to catch your clients' consideration and help them achieve a choice.
Lifts site design improvement
Enhanced Content gets found. The initial 150 expressions of your item depiction will appear in index lists and be communicated around the web. Effective enhanced Content additionally fuses Amazon SEO catchphrases for better natural query items. Exploit this "butterfly effect" so Content is effective wherever it winds up.
Offers a convincing computerized shopping background
Enhanced Content forms purchaser certainty and puts the client first. Enhanced pages have the advantage-centered content shoppers need to make great buys. In the computerized field, purchaser trust is based on helpful, convincing, and precise data.
Expands sales, both on the web and in-store
Learning is power - and it likewise offers items. Numerous shoppers utilize the web as the initial phase in investigating potential purchases, paying little mind to whether they are buying on the web or at a block and cement.
Amazon Enhanced Brand Content Requirements
The tool is open to Brand Registered sellers, thus, a brand with Amazon Brand Registry. However, Brand Registry is not open for media, video, digital, or book categories.
Enhanced Brand Content Fees and Cost
Currently, the tool is in its promotional period, when sellers will not be charged a promotional fee. However, when and once the fee is applicable, the seller's existing Content will remain on the detail page. Industry experts echo the sentiments that Amazon EBC will not be for free forever. Thus, sellers are advised to take advantage of the feature.
Enhanced Brand Content Submission
As per the rules, not all submitted enhanced brand content will be published. There are chances of the EBC submissions being rejected. While most Content is published within two days of submission, the reason for the EBC getting rejected is provided in a week.
Enhanced Brand Content Video
Amazon does not have the self-service access to video uploads. However, industry experts anticipate this feature will be implemented soon.
How to Set Up Enhanced Brand Content
In the next section of our blog, we will discuss setting up enhanced brand content. The Modular Templates" for Enhanced Brand Content resemble templates in A+ Content. One can create the EBC content using one of five pre-built templates. It can also be created by selecting the customer template and using individual modules to create your desired style.
The new EBC modules are:
- Rose
- Tulip
- Orchid
- Sunflower
- Lilly
- Custom
- Amazon Enhanced Brand Content Violations
Content can be rejected under the following circumstances:-
- Referring to your company as a seller or a distributor or when company contact information is provided.
- By mentioning the competitor's products or seller authorization, such as "product only sold by authorized resellers."
- Using terms like cheapest widget on Amazon to promote the product and while pricing.
- Use terms like free shipping and shipping timelines while mentioning shipping information.
- Use copyright, trademark, or registered symbols in the text or images.
- Using comments like "top-selling product," "hottest item," and "#1 Selling item" that are boastful.
- Providing time-sensitive product information: "on sale now" or "best new product of the year."
- Information about customer reviews from Amazon or any other site.
- Adding Content from third-party sources like magazines, and television shows, among others.
- Blurry images, low quality, or images that contain unreadable text.
- Brand images used to narrate the 'Brand story' do not necessarily have to contain the product.
- Any mention of products being used for criminal activity.
- Grammatical errors, punctuation errors, misspellings, strings of all caps text, or abusing font features – Bold and Italics are only used to highlight headings or a few select words.
- Weblinks that attempt to redirect links to other websites instead of the Amazon site,
- Lastly, any violations of category requirements or Selling on Amazon policies must be strictly avoided.
Working with an agency to create EBC
Working with an agency for Enhanced Brand Content (EBC) is any day better than working as a DIY do It Yourself model. Many valuable benefits can be obtained while working with an agency or a service provider. A few of them have access to a dedicated project manager and an in-house design team. In the last part of the blog, we discussed the benefits of working with an agency on EBC creation?
Understanding how EBC works on Amazon
Amazon is a huge marketplace. We know and understand how each type of Content works in the Amazon marketplace. When working with Amazon, it must be noted that we are not just creating any design for a website or a channel. We are tailoring our brand's Content to match Amazon's audience. Thus, every element, including the images, layout, and design, must be specifically designed for Amazon. Most in-house designers find it a struggle to navigate Seller Central or the EBC creator. However, a professional will be aware of how EBC works. Thus it is best to outsource the services to an individual or an agency.
Can help in saving money
A lot of trial and error goes into the creation process if one works with a designer who is not familiar with the EBC. It could drain valuable time and resources. On the other hand, working with an experienced agent with Amazon will make sure that the seller gets the best EBC promptly.
Final Words
Content creation and enhancement have played an important role in every eCommerce business for over a decade. Especially on Amazon, there are many sellers, so the competition will also be very high.
So, Amazon content optimization, including product titles, bullets, descriptions, and others, helps you stay on top of Amazon product listings. For effective Amazon content writing services, you can hire Amazon Listing Services to gain the results you are looking for.