Category: Amazon Content Services

To maximize your revenue from selling on Amazon, you must balance aggressive pricing and extensive marketing. As a direct implication of all this, there is an increased risk that salespeople will lose their concentration on the fundamental aspects of making conversions and closing deals.

The keys to securing sales on Amazon are having compelling content and a creative presence in the marketplace.

Here to help brands with it, Amazon has an excellent feature that gives vendors and sellers a chance to increase conversions, build SEO relevance and gain customer confidence - Amazon A+ Content.

What is Amazon A+ Content?

Amazon A+ content is an effective and robust tool that elevates the value of products listed on the Amazon site. 

It showcases your products with high-quality multimedia, HD images, comparison charts, product videos, etc., for a successful Amazon A+ Content creation. In simple words, eye-catching layouts play a significant role in your sales. 

According to Amazon, A+ content can increase your sales by upto 10% by educating your audience about your product.

Want to know more?

Here is how Amazon A+ page creation can be worth your investment. It can help overcome your Amazon business challenges. Additionally, we have included winning examples for your inspiration.

Challenge: Insufficient Product Details

Customers look for detailed information on the product they are going to purchase. Not providing enough details on your product can slow down the pace of your sales as customers will be dicey before hitting the buy button. 

Provide Product Information that Help Drive Purchase Decision

Linenspa is one such brand that sets the stage on fire for their microfiber comforter via enhanced brand content. By throwing light in visualizing and describing necessary product details, including allergen information, reversible design, availability of colours, etc., Linenspa owns an excellent customer base. They provide all the essential information on their site for educating their customers to make a purchase. 

Challenge: Competition 

In this hyper-competitive eCommerce market, to stand a chance against the big brands, you must find ways to differentiate your business from the crowd and build a community beyond just a shopping experience. However, to start with, you need to find ways to keep your customer's attention on your site.

Differentiate your product from the competition

Appealing product content will make your product page stand out from the rest of the crowd. Moreover, adding enhanced brand content can also help push down some of the ads placed by Amazon on your product listing. Thus, making sure the customers aren't distracted by the competition.

Here is a clear example of how the brand COSRX Sun cream. The brand has best used the enhanced content to pull down customer attention from the list of alternate products suggested by the platform. They’ve used a bright yellow product image below the suggestions. And, this will drive the customers to scroll down without focusing on the other brand options available.

Challenge: Brand Building

We know price plays a significant factor in making purchases. However, not many would understand that building a captivating and engaging brand story can bring the ball to your court. Your brand may exist for many years. However, if you don't show your brand quality and experience, you are building a barrier. 

Communicate your brand story with Amazon A+ Content Creation

A great brand story offers quality assurance and highlights your brand value. By establishing a brand value, you can explain to your customers why your products are pricey. Wattne provides reusable zip lock bags for reducing the quantity of plastic waste. With an Amazon A+ page creation, you can tell your product's story and how it can create a better impact on customers. 

Challenge: Ranking and Sales Velocity

Sales velocity is the key factor in Amazon's ranking system. The more you sell, the more you rank higher on the list, and vice versa. This circle makes it very difficult for new brands to enter the Amazon marketplace. Without sales, your product is condemned to failure. That's why you need to step beyond traditional sales strategies and present your products to set your sales velocity high.

Increase Conversions with Amazon A+ Content Page Creation

Adding enhanced content to the listing is to increase conversions and eventually sales. However, merely adding images will not do the job. You need to create an A+ content strategy that flows along with the content, appeal to your audience, and convince them to make a purchase.

Here we have some tips for designing the best practices:

Create a Landing page from your A+ content: View your A+ content as your landing page to provide all the needed details to convince your customer that your product is precisely what they are looking for.

Focus on a specific point you want to bring across: Create clear and concise content that is easy to digest and highlight your product's benefit to your customers.

Stick to your Style guide: Make sure to match your fonts and colors with your brand to create brand recognition. Make use of every possible opportunity on Amazon to highlight your brand.

Plan your content like a journey: Create a clear flow of what you expect your customers to see first and the last. Make sure your A+ copy and images align with this flow.

If you still need expert support to create Amazon A+ content pages, we’re just a click away! we can create high-quality, conversion-focused A+ content @just $15 an hour.

Now Let’s further look into the production page of Nature’s Willow. Here, you will see rich visuals combined with information, benefits of the products and concise copy.

Conclusion

Amazon A+ Page Creation offers amazing opportunities to amazon vendors for displaying their products. Using distinct multimedia formats, including images, videos, infographics, and layouts, you can gain significant traffic. Amazon has introduced a new step in increasing customer experience by optimizing the product listing. So -

Don’t wait to enhance your Amazon page with A+ content, we can help create Amazon A+ content just within a week

Want to know more?

We at Vserve Amazon Listing Creation Service offer A+ pages for your brand. Straight from detailed product description to crisp images, our vast range of Amazon A+ content services involve A+ Content Creation, A+ detail page layout, SEO Friendly product description, Metadata and description, content uploading, keyword selection, etc.

As an Amazon A+ Content Service Provider, we not only build and handle your Amazon A+ Content, but we elevate your sales along with enhancing your online and Amazon presence in different ways.  For helping your business to thrive on Amazon, connect with us today! 

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With millions of products sold on Amazon today, there is a wide variety of options for customers to choose from. If you desire to commence your e-commerce product sales, Amazon should be your foremost choice. This is because the platform is not only trusted by thousands of customers but is a reputable marketplace providing adequate security to buyers. Now, the question is how to lure consumers into buying your product? To seek the visitors' attention to your brand, getting your amazon product listing copywriter is very important to stay at the Top of the search engine.

Complicated job, isn't it? Yes, it requires a lot of effort, strategies, and managerial skills to make your product reach thousands of customers. Copywriting is one method to draw visitors' attention to your product and make it a big hit. That's why it is essential to hire an expert in Amazon product listing content writing to enhance the value and visibility of your brand.

There is no doubt to say that well-crafted Content can not only escalate your Amazon product sales but can also boost your conversions, thereby enhancing your revenue on the platform.

How Can an Amazon Product Listing Copywriter Improve Your Business?

Selling your products online is not as easy as you might have considered it. Customers always desire to interrelate, compare the product, and do competitor price tracking before finalizing a deal. So, if your Content isn't effective enough, your customer won't take much time to shift their interest to the products at your competitor's site.

A professional novelist has the potential to make the plot come alive in the novel. Similarly, your Amazon product listing copywriter should be capable enough to make the product come instantly to the reader's imagination. Apart from attracting visitors to your brand, you need to stay at the Top of the search engine. Compelling copywriting perhaps aids you in achieving it. To achieve this benefit, here's what a good copywriter should consider while creating content for your brand.

1. Perform Keyword Research

Keyword research will be the most important part of search engine optimization and effective content writing. The Amazon product listing copywriter needs to know customers' search terms to find similar products. When performing keyword research for the Amazon marketplace, you need to consider additional factors. Choosing the keywords with stronger buyer intent is important because the traffic on this eCommerce platform is from customers at the bottom of your marketing funnel.

2. Understand the Target Audience

To write engaging and compelling Content for your Amazon listing, you not only want to know the keywords but also the target audience, their interests, and motivations. Understanding the key buyer of the Amazon product is essential to improve the listing rank and sales on the eCommerce marketplace. Also, you need to understand that the primary buyer of the product may be different from the end-user. For instance, the primary buyer of children's books can be the parents, but the end-user is the child.

3. Optimize Product Titles

The keyword in the product title plays a significant role in optimizing Amazon product listing. Usually, the maximum length of a product title is 200 characters for most product categories. However, Amazon recommends a product title length of 80 characters only for mobiles. Hence, the copywriter should make sure that the product keyword appears in the first 80 characters of the title. Your product title should include:

• Brand name
• Product name
• Color, size, flavor, etc. variations
• Product model or make
• USPs

For most product categories, Amazon provides a specific product title format.

4. Informative Product Description

The product description is at the bottom of the product listing and provides the buyers with detailed information about the product. The product description is an important part of an Amazon product listing that can help you improve your ranking on Amazon search results. While Amazon doesn't provide index product descriptions, it is an important section where you can provide detailed information about the product for hesitant buyers, helping you improve your conversion rate and a higher search ranking.

5. Feature Bullets

The bullet point section in the Amazon product listing can highlight the product's features, USPs, and benefits. Like the product title, the format and length of these bullet points vary with the product category. Amazon product listing copywriter can follow the following practices while writing a compelling feature bullet:

• Do not add prices
• Use a semicolon to separate different phrases in a single bullet point
• Do not add company and shipping details
• Add product-specific details, such as features, dimensions, etc.
• Keep it precise and short. The maximum length of a bullet point is 500 characters.

6. Keep the Language Simple

Using jargon and fancy words in your Amazon product listing may seem like a great way to communicate with the customers, but using such words may impact your customers negatively. Using complex words and jargon can limit the Audience to only those who understand its correct meaning. However, when you use simple and easy-to-understand yet compelling language, the target audience will consume the Content easily and make the purchasing decision based on the understanding, increasing your sales and conversion rate. It is equally essential to write your Content in a conversational tone. It makes the readers feel as if you're communicating with them. This way, you can create amazing and well-organized Content to help your product appear at the top of the Amazon product search listing.

7. A+ Content (Only for Brand Sellers)

This premium feature is available for brand-registered vendors and third-party sellers only. Sellers eligible for Amazon A+ content can use this feature for their benefit. Amazon's A+ content feature provides different tools allowing sellers to customize the product description in the listing and make it more informative, authentic, and engaging for the customers. The feature allows adding high-quality product images, videos, comparison charts, FAQs, and other types of Content.

8. Update the Amazon Product Listing Regularly

Even if you have created a compelling listing, it is essential to update it regularly, as Amazon keeps changing listing features. When customers look for a product, they browse multiple listings offering similar products. They may choose to buy from the one that has updated the product listing to add the latest information. Hence, it is important to keep updating the Content on your listing regularly and make changes accordingly. Further, most sellers overlook the questions and answers section in the product listing. Answering these questions will improve the chances of conversion as customers feel heard by the brand, and they will build a rapport with your brand.

SEO and Amazon Copywriting

Search engine optimized (SEO) content: If you're running a website, Search engine optimization might not be a new term for you, is it? The Content comprises a set of keywords, meta description, header and subtitles, and internal and external linking. In addition, multimedia content, including images, audio, video, infographics, and others, make Content optimized for search engines.

Final Thoughts

Now you know the importance of Amazon content optimization for your own Amazon store. It also offers you to maximize your sales and stay ahead of your competitors. So what are you waiting for? Hire the best Amazon product listing copywriter and boost your sales and revenue. All the best!

To boost your Amazon Business sales, it is crucial to prioritize your product pages.

Amazon has established itself as a go-to place for most of the eCommerce-related activities. To your benefit, most searches on the internet relevant to an Amazon product would result at the top.

Have you ever guessed why Google and other search engines rank Amazon products on the top of the search results?

Because of better content, optimized pages and its benefits. These are the reasons why Amazon product pages often rank up high on searches and promote Amazon businesses.

So, Amazon product description writers need to follow some essential tips so that the product content remains relevant to the user's searches. Additionally, it results in a better conversion rate and promotion of businesses.

The Need for a Good Amazon Product Description Writing

Amazon product pages plays a vital role in defining the value of a product to a customer and providing its benefits. It directly influences the customers on understanding the value that a product can add to their life. This results in them making a purchase successfully.

An Amazon product pages should focus on how the product solves a customer's problems. So, let's look at some copywriting tips for Amazon listings. Amazon product description writers should follow these tips to improve their business performance and conversion rate.

Top 11 Amazon Product Description Writing Tips for better Copywriting

Talk about the benefits of the product

When buying or searching for a product, a customer has in mind interests that make them curious to know what is in the product and how it can benefit the person. The benefits of a product provide a more profound and better explanation of the product to the customer. Hence, involving the main advantages of a product would let them have a better experience with the product.

Use bullet listing in the content description

Regular Amazon product pages should be focused on describing the product in a much better way. And using bullet points and lists is an excellent way to serve the product information. People tend to read lists more than paragraphed content, so taking advantage of the bulleted options is a good way.

Greatly elaborative product description

Amazon description writers should focus on crafting the content so that it explains what the product would be like. So the description should be able to trigger the imagination of the customers and portray the product.

Keeping the language simple

Using fancy and jargon words in content might seem to you as an impressive way to communicate with your customers. But it is in no way practical. By doing so, you limit your audience to which the content's correct meaning would be delivered. On the other hand, if you use just plain, simple language, it would be a much better result. Every customer would understand it and make decisions based on their understanding.

Sell a cure, not a preventive measure

Customers who seek a product online are already struggling with a problem. The Amazon product pages should focus on how it solves their problem, not how it prevents the problem for some time. People wouldn't tend to invest in something that temporarily solves their pain, but something that is a permanent cure.

Using precise words and CTAs

Power or Precise words play an essential role in making the customer aware of a product's fact. It helps them sum up the benefits of the product and provides them with a big picture without lengthy sentences. Along with famous power words such as Amazing, Next Level, and Affordable, you should also use CTAs such as Buy Now, Shop Now, etc., to make your customers purchase the product.

 30 Product Description Power Words that Convert

Create a sense of urgency

One of the prime concerns of a customer while making a purchase is the scarcity of goods and the fear of stock-outs. This fear of missing out on great deals creates the urgency to buy the product.

Creating description templates

For Amazon Product Description writers writing many descriptions, it doesn't seem easy to follow the same guidelines for every product. They end up creating low-quality content that could result in poor page performance. Hence, creating product description templates is a great way to prevent this situation.

Taking breaks frequently

One thing that Amazon description writers don't take seriously is taking small breaks from work. They prefer working in single sittings and completing all their description entries. So they should emphasize taking more frequent breaks and ensure the peace of mind that allows them to perform better.

Taking the opinion of other people

Presenting your work to others, and taking their feedback on it is a great way to make your content better. Hence, following Amazon listing copywriting tips should present their work to other people more frequently and take their feedback on it. It allows them to find errors and fix them and improve on the missing points in the description.

Split testing your content

There are often situations where just changing a single element of your content can drastically improve its conversion rate. Going through different variations in the range would help you understand the best version of it. So try more variations to get to the winning combination at last.

Conclusion

Good content quality is crucial for every business as it is the critical factor that can either make or break a sale. A product description is a deciding factor of whether a customer would make a purchase or not.

And if the customer doesn't, you need to rewrite the description rather than face a tiny conversion rate. So, by focusing on this blog's tips, you won't have to look into such situations again.

Alternatively, you can also get some expert help. Rather than spending your productive days on writing copies for your products, you can hire an expert Amazon product description writer to get the work done professionally in no time.

Do leave your comment below if you need more Amazon SEO copywriting tips for product pages specific to your product industry or would like share your thoughts and inputs on this blog.

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