Recently, Amazon has introduced a new functionality as a complement to the product listings: it is Amazon A+ Content. This new feature, which we could translate as improved content on the brand is available only to owners of trademarks registered in the Amazon trademark registry.
To date, there was already what was known as an improved description of Amazon products and could be created through the supplier program. However, thanks to this it will be possible for any vendor to generate content including headlines, images, and graphics.
Amazon A+ Content in AVC (Amazon Vendor Central):
Amazon A+ Content is specially designed to increase the sales of the products. Now you can add additional features and highlights of the products. In this way, your customer will get detailed information about your products. In addition, it is also good for an Amazon SEO point of view.
One of the most interesting features of Amazon A+ Content is its conversion graphics. It allows the end user to understand the characteristics of the items compared to those products which are offered by the competitors.
Benefits of Amazon A+ Content:
When it comes to online shopping, a list of product pages represents the shelf. It creates a dynamic and a full view of your items.
Here are some benefits of Amazon A+ optimization:
- Appealing different style of shopping: With the videos and images of your products, it appeals and creates a quick impression to visual learners. In addition, the comparison chart helps to cross-sell.
- Making a strong first impression: Standing out among hundreds of similar product is a must. Using Amazon Content, your products highlight.
- Creating a complete digital shopping experience: Enhanced content minimizes returns, builds confidence in consumers, and helping to keep customers happy.
Amazon A+ Content Guidelines:
Following is the guidelines which are important for you to take into the consideration. If you will not follow the guidelines, your content may reject. Following tips will surely help you to prepare right Amazon writings.
– Don’t include special characters and certain symbols which writing the detailed information of your products.
– Hyperlinks are also prohibited and so you must avoid it.
– Include graphics.
– Ensure the image is conforming to the required dimensions.
Thus, there are certain guidelines you should follow to get the Amazon A+ Content to your product.
The requirements for the success of marketing strategies for Amazon are increasingly complex. Amazon is constantly expanding the capabilities of its advertising services (Amazon Marketing Services) as well as its possibilities of presenting the brand. Especially in this context, A + content and the enhanced brand content (Enhanced Brand Content) offer a variety of options.
If you think this entire process is tough and time taking, it is advisable to approach Amazon A+ Content service provider. With a reliable services partner, you can able to focus on your core business activities. And, the rest of optimization works for all your products will be carried out by them. So, make your vice decision and get going to receive higher sales on your Amazon store.
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