Selling on Amazon involves juggling between pricing and marketing efforts to increase your sales. As a result, the chances are higher that sellers might miss the focus on the core elements of conversion and sales.
Strong content and a creative presence are the secrets to nailing down sales on Amazon.
Here to help brands with it, Amazon has an excellent feature that gives vendors and sellers a chance to increase conversions, build SEO relevance and gain customer confidence - Amazon A+ Content.
What is Amazon A+ Content?
Amazon A+ content is an effective and robust tool that elevates the value of products listed on the Amazon site.
It showcases your products with high-quality multimedia, HD images, comparison charts, product videos, etc., for a successful Amazon A+ Content creation. In simple words, eye-catching layouts play a significant role in your sales.
According to Amazon, A+ content can increase your sales by upto 10% by educating your audience about your product.
Want to know more?
Here is how Amazon A+ page creation can be worth your investment. It can help overcome your Amazon business challenges. Additionally, we have included winning examples for your inspiration.
Challenge: Insufficient Product Details
Customers look for detailed information on the product they are going to purchase. Not providing enough details on your product can slow down the pace of your sales as customers will be dicey before hitting the buy button.
Provide Product Information that Help Drive Purchase Decision
Linenspa is one such brand that sets the stage on fire for their microfiber comforter via enhanced brand content. By throwing light in visualizing and describing necessary product details, including allergen information, reversible design, availability of colours, etc., Linenspa owns an excellent customer base. They provide all the essential information on their site for educating their customers to make a purchase.
In this hyper-competitive eCommerce market, to stand a chance against the big brands, you must find ways to differentiate your business from the crowd and build a community beyond just a shopping experience. However, to start with, you need to find ways to keep your customer's attention on your site.
Differentiate your product from the competition
Appealing product content will make your product page stand out from the rest of the crowd. Moreover, adding enhanced brand content can also help push down some of the ads placed by Amazon on your product listing. Thus, making sure the customers aren't distracted by the competition.
Here is a clear example of how the brand COSRX Sun cream. The brand has best used the enhanced content to pull down customer attention from the list of alternate products suggested by the platform. They’ve used a bright yellow product image below the suggestions. And, this will drive the customers to scroll down without focusing on the other brand options available.
Challenge: Brand Building
We know price plays a significant factor in making purchases. However, not many would understand that building a captivating and engaging brand story can bring the ball to your court. Your brand may exist for many years. However, if you don't show your brand quality and experience, you are building a barrier.
Communicate your brand story with Amazon A+ Content Creation
A great brand story offers quality assurance and highlights your brand value. By establishing a brand value, you can explain to your customers why your products are pricey. Wattne provides reusable zip lock bags for reducing the quantity of plastic waste. With an Amazon A+ page creation, you can tell your product's story and how it can create a better impact on customers.
Challenge: Ranking and Sales Velocity
Sales velocity is the key factor in Amazon's ranking system. The more you sell, the more you rank higher on the list, and vice versa. This circle makes it very difficult for new brands to enter the Amazon marketplace. Without sales, your product is condemned to failure. That's why you need to step beyond traditional sales strategies and present your products to set your sales velocity high.
Increase Conversions with Amazon A+ Content Page Creation
Adding enhanced content to the listing is to increase conversions and eventually sales. However, merely adding images will not do the job. You need to create an A+ content strategy that flows along with the content, appeal to your audience, and convince them to make a purchase.
Here we have some tips for designing the best practices:
Create a Landing page from your A+ content: View your A+ content as your landing page to provide all the needed details to convince your customer that your product is precisely what they are looking for.
Focus on a specific point you want to bring across: Create clear and concise content that is easy to digest and highlight your product's benefit to your customers.
Stick to your Style guide: Make sure to match your fonts and colors with your brand to create brand recognition. Make use of every possible opportunity on Amazon to highlight your brand.
Plan your content like a journey: Create a clear flow of what you expect your customers to see first and the last. Make sure your A+ copy and images align with this flow.
If you still need expert support to create Amazon A+ content pages, we’re just a click away! we can create high-quality, conversion-focused A+ content @just $15 an hour.
Now Let’s further look into the production page of Nature’s Willow. Here, you will see rich visuals combined with information, benefits of the products and concise copy.
Amazon A+ Page Creation offers amazing opportunities to amazon vendors for displaying their products. Using distinct multimedia formats, including images, videos, infographics, and layouts, you can gain significant traffic. Amazon has introduced a new step in increasing customer experience by optimizing the product listing. So -
Don’t wait to enhance your Amazon page with A+ content, we can help create Amazon A+ content just within a week
Want to know more?
We at Vserve Amazon Listing Creation Service offer A+ pages for your brand. Straight from detailed product description to crisp images, our vast range of Amazon A+ content services involve A+ Content Creation, A+ detail page layout, SEO Friendly product description, Metadata and description, content uploading, keyword selection, etc.
As an Amazon A+ Content Service Provider, we not only build and handle your Amazon A+ Content, but we elevate your sales along with enhancing your online and Amazon presence in different ways. For helping your business to thrive on Amazon, connect with us today!
If you like this article, please show your love by sharing, liking, and commenting on it!
Interesting posts to read: