A Guide to Sustainable Shopping Choices for Ecommerce Businesses

Amazon’s Green Revolution: A Guide to Sustainable Shopping Choices for Ecommerce Businesses

Sustainable Shopping

Amazon’s Green Revolution: A Guide to Sustainable Shopping Choices for Ecommerce Businesses

In recent years, there has been a growing concern about the environmental impact of online shopping, particularly with the rise of ecommerce giants like Amazon. As consumers become more conscious of their carbon footprint, they are seeking out sustainable alternatives to traditional shopping practices.

This article aims to provide ecommerce businesses with a guide to making sustainable shopping choices and finding ethical alternatives to Amazon.

The Environmental Impact of Amazon

Amazon, as the largest online retailer in the world, has a significant environmental footprint. From packaging waste to carbon emissions from transportation, the company's operations contribute to climate change and resource depletion. Here are some key statistics:

  • Amazon emitted 51.17 million metric tons of carbon dioxide in 2019, equivalent to the emissions of 13 coal-fired power plants.
  • The company's packaging waste amounted to 465 million pounds in 2019, filling landfills and contributing to pollution.
  • Amazon's delivery trucks travel an estimated 1.6 billion miles each year, resulting in substantial greenhouse gas emissions.


Why Choose Ethical Alternatives to Amazon?

As an ecommerce business, making sustainable shopping choices is not only beneficial for the environment but also for your brand reputation and customer loyalty. Here are some reasons why you should consider ethical alternatives to Amazon:

  • Environmental Responsibility: By choosing sustainable options, you can reduce your carbon footprint and contribute to a healthier planet.
  • Brand Differentiation: Embracing sustainability sets your business apart from competitors and attracts environmentally conscious customers.
  • Customer Loyalty: Consumers are increasingly prioritizing sustainability in their purchasing decisions. By offering ethical alternatives, you can build long-term relationships with your customers.

How to Find Sustainable Brands on Amazon

While Amazon may not be the most sustainable option, it does offer a wide range of products, including those from eco-friendly and socially responsible brands. Here are some tips for finding sustainable brands on Amazon:

  • Read Product Descriptions: Look for keywords such as "organic," "fair trade," "recycled," or "sustainable" in the product descriptions to identify environmentally friendly options.
  • Check for Certifications: Look for certifications like USDA Organic, Fair Trade Certified, or Forest Stewardship Council (FSC) to ensure the products meet specific sustainability standards.
  • Read Customer Reviews: Customers often share their experiences and opinions about a product's sustainability in their reviews. Pay attention to these insights.

Top 4 Ethical Amazon Alternatives

If you are looking for more sustainable ecommerce options beyond Amazon, there are several ethical ecommerce platforms that prioritize environmental responsibility and social impact. Here are some alternatives to consider:


1. Etsy

Etsy is a popular online marketplace that focuses on handmade, vintage, and eco-friendly products. It has a dedicated section for sustainable and ethical goods, making it a great platform for finding unique and environmentally friendly items.

2. Thrive Market

Thrive Market is an online grocery store that specializes in organic, non-GMO, and sustainable products. It offers a wide range of food, household, and personal care items, making it a convenient option for eco-conscious consumers.

3. Package Free Shop

Package Free Shop is a zero-waste online store that offers a curated selection of sustainable alternatives to everyday products. From reusable straws to plastic-free toiletries, this platform is perfect for those looking to reduce their waste and live a more sustainable lifestyle.

4. EarthHero

EarthHero is an online marketplace that exclusively features sustainable and eco-friendly products. It carefully vets each brand and product to ensure they meet strict sustainability criteria, making it a reliable source for ethical shopping choices.

How to Shop Sustainably

Regardless of the platform you choose, there are several practices you can adopt to shop more sustainably:

  • Buy Local: Support local businesses and reduce the carbon footprint associated with long-distance shipping by purchasing from local vendors.
  • Choose Eco-Friendly Packaging: Look for products that use minimal packaging or opt for those with sustainable packaging materials like recycled cardboard or biodegradable materials.
  • Consider Secondhand: Embrace the circular economy by purchasing secondhand items whenever possible. Platforms like eBay and Poshmark offer a wide range of used products.
  • Offset Carbon Emissions: Some ecommerce platforms offer carbon offset options at checkout. Consider supporting these initiatives to neutralize the environmental impact of your purchases.



As ecommerce businesses, it is crucial to prioritize sustainable ecommerce and make ethical choices when it comes to shopping. While Amazon may not be the most sustainable option, it does offer opportunities to find eco-friendly brands. Additionally, exploring ethical alternatives like Etsy, Thrive Market, Package Free Shop, and EarthHero can provide a wider range of sustainable options. By adopting sustainable ecommerce practices and offering ethical Amazon alternatives, ecommerce businesses can contribute to a greener future while attracting environmentally conscious customers.

In addition, by partnering with a professional like Amazon Listing Services, we can all work together to make the future healthier and focus on sustainable shopping.