Pay-per-click has been an imminent way of creating customers and audiences. For search, the average PPC conversion rate across all industries is 3.75 percent (Google Ads). For display networks, it's around 0.77 percent. Of course, the conversion rate differs per industry. For example, in the Dating and Personal market, conversion rates for search are as high as 9.64 percent. On the other hand, the average conversion rate for advocacy is only 1.96 percent.
Driving traffic to your listing and executing frequent Amazon listing optimization to boost conversions are the two keys to extensive sales and huge earnings on Amazon. The following is a quick primer on thoroughly preparing your Amazon product listing for large sales on Prime Day and throughout the year.
Your internal advertising system with Amazon listing optimization
Pay-per-click (PPC) advertising on Amazon is an excellent approach to increasing your goods' visibility. It creates sponsored adverts for your goods, putting them in front of the search results. Each time a customer clicks on your ad, a charge on bid happens.
- Combine all Amazon PPC platforms. Sponsored Ads, Headline Search Ads, and Amazon Stores are examples of this.
- All new Prime Day campaigns should be launched at least two weeks ahead of time, with a $100 budget. The majority of shoppers will wait until Prime Day to make their final purchases. They'll put the item in their shopping basket and pay when it arrives. To begin advertising right now.
- Promote all products with 3.5+ stars. If your product has received positive feedback, make sure many individuals see it.
- In PPC advertising, group your products. Group similar products that have a better possibility of being bought together. So, to enhance your bottom line, implement multi-product campaigns.
- Increase your daily budget by at least 200 percent. Holiday traffic is similar to Prime Day traffic. And the last thing you want is to wake up on Prime Day to discover that your budget has dried up while you were sleeping. If you have a lot of Amazon listing optimization and strong conversion rates, you'll be able to recoup your investment.
- Bid+ should be enabled. Bid+ is a manual campaign advertising tool that allows you to increase your keyword bids by 150 percent if you have a probability of getting to the top page. Don't worry if it appears that you're spending more money for the same number of clicks. Conversion rates are often more excellent on Prime Day, so fewer clicks result in more sales.
- Make use of a variety of keyword kinds. Broad match keywords are less expensive and cast a giant net, but they may not convert. While phrase and exact match keywords may not generate as many impressions, they can assist you in identifying high-converting keywords.
- Include some nasty terms. Keywords are not always used to inform people that you are on vacation. Especially if you've realized they have a lousy track record.
Increasing your AmazonPay-Per-Click conversion rate could be pretty challenging to retain. Aside from these, it would be best always to remember to assess and re-evaluate your strategies. Know your past and current, and foresee your future Amazon Pay-Per-Click conversion rate. These are critical activities of our Amazon listing optimization services.
To do so, start tracking all of the conversions from your existing PPC ads. These ads, in turn, can assist you in determining which campaigns are succeeding and which are not. As a result, you'll know which techniques you should keep and which ones you should abandon. It can also assist you in determining your typical PPC conversion rate based on your campaigns.
Is Amazon Pay-Per-Click Worth It?
PPC advertising on Amazon can help you increase sales, enhance organic rankings, and raise brand exposure. You're probably missing out on a significant potential if you're using Amazon as a selling (but not advertising) platform.
Should You Avail?
Amazon Pay-Per-Click is often more effective than other ad channels since it allows you to contact shoppers where they make purchases (i.e., on Amazon). Amazon Pay-Per-Click enables you to market your products on Amazon in apparent locations, including desktop and mobile browsers and the Amazon app.
You may choose from a range of Amazon ad kinds depending on your goals, control and flexibly establish and scale your budget, and monitor how your advertising worked with detailed reports using Amazon PPC. To guarantee that your message reaches the intended audience, Amazon PPC offers a variety of targeting options, including keywords, categories, brands, and items (ASINs—Amazon Standard Identification Numbers) and retargeting on external websites.
How About the Amazon Advertising Fees?
Advertisements for Sponsored Products and Sponsored Brands are purchased on a cost-per-click (CPC) basis and displayed for free—views and impressions are not. Both CPC and cost per 1,000 visible impressions (VCPM) models are available for Sponsored Display adverts. You only pay when a potential customer clicks on your ad with Amazon CPC. You have control over how much you're willing to pay per click, hence how much you spend on ads.
Amazon Cost-Per-Click Auction: How Does It Work?
A second-price auction determines the cost per click (CPC) for each ad on Amazon. For their ad, each advertiser enters a default bid (the most amount they are ready to spend per click).
The top bidder receives the highest ad position (ad rank #1) and pays the highest CPC, but they do not accept the whole amount bid. Only $0.01 separates the most elevated and second-highest bidders.
The Average Cost-Per-Click
CPCs on Amazon.com normally run from $0.02 to $3.00. They can vary significantly based on the product category, marketplace, and ad kind. See our free Sellics Amazon PPC Benchmarker [Beta] tool for CPC benchmarks.
Should You Be Wary of Hidden Charges Associated with Amazon Pay-Per-Click?
No, is the quick response. The pricing structure is straightforward and transparent. You only pay for your Amazon advertisements when someone clicks on one of them, and you have complete control over how much you spend because you select your bids and daily PPC budget.
The second-highest bidder in the ad auction will determine the exact amount you spend per click. You will win the auction if you are the top bidder, and you will pay $0.01 more than the second-highest bidder.
Before Jumping to Amazon Pay-Per-Click, Optimize Your Amazon Listing
Before you begin PPC advertising on Amazon, optimize your Amazon product listings for Amazon SEO, which is required for keyword targeting and optimizing your Amazon PPC advertisements' click-through rate and conversion rate.
There are two steps to Amazon SEO:
- Keyword Optimization: In the product listing text, include all relevant keywords where the product is. A keyword in your listing is required not only for organic rankings but also for your advertisements to be seen for that keyword and to generate impressions from ad views.
- Listing or Content Optimization: To enhance both your organic and PPC click-through rate and conversion rate, use high-quality and relevant photos, explicit language, and so on.
To Wrap Up
There are various techniques to boost your Amazon store's conversion rate. However, Amazon's pay-per-click plan is a more crucial and effective means to get it in. Should you be thinking twice or having doubts, you can still try and dip your feet in the waters. You will never know unless you try. If you need help with marketing, Amazon Listing Services may be able to assist you.