Last updated on April 23rd, 2025
Table of Contents
1. Optimize Your Amazon Product Listing for SEO
2. Follow Amazon's Product Guidelines
3. Use Amazon's Branding Tools
4. Leverage Amazon Sponsored Ads
6. Check and Track Competition
Due to the vast traffic on the eCommerce platform, Amazon serves as an excellent venue for sellers to present their products to their target market. With such massive traffic, the competition on the forum is also huge. How can Amazon sellers beat and boost their product sales in this competitive marketplace?
Numerous Amazon sellers have achieved success on the platform by presenting their products to the appropriate audience and generating sales. If they are able to achieve it, then you can achieve it as well. Simply adhere to the best techniques that enhance your ranking, accessibility, and conversion rate.
Here we bring the top 8 Amazon marketing experts' advice to help sellers increase their sales on Amazon and become successful as Amazon sellers. Whether you’re a new seller or an experienced one, learning how to increase sales on Amazon is key to long-term success.
1. Optimize Your Amazon Product Listing for SEO
According to the study, 70% of Amazon customers never scroll past the first page of search results. Therefore, it is not easy to capture the interest of your prospective customers and get them to buy your products. By enhancing your product listing for Amazon SEO, you can achieve a better ranking for your listing.
The result will be increased visibility and an improved click-through rate. Optimize your product listing for relevant keywords and mention product details aptly. Consider various aspects of your product listing, including product titles, bullet points, product images, and product descriptions, while optimizing the listing for Amazon SEO.
However, while optimizing for Amazon, do not ignore Google because everything in your product listing can also be listed on Google. The leading search engine is a huge source of Amazon traffic and can further help in how to increase sales on Amazon.
2. Follow Amazon's Product Guidelines
It is crucial to consistently follow Amazon's product rules when developing and enhancing your product listing. If your product listing fails to meet the guidelines, Amazon might either penalize your listing or suspend your seller account. This is why it's crucial to engage Amazon specialists who are well-versed with the guidelines and follow them while enhancing your product listing for both Amazon and Google. With reliable and seasoned professionals, one can avoid the repercussions that result in failing to adhere to the guidelines. Staying compliant with Amazon’s policies is essential if you want to know how to increase sales on Amazon without disruptions.
3. Use Amazon's Branding Tools
Amazon provides several beneficial tools to Amazon sellers that they can use to boost their product visibility and sales. However, sellers must register themselves with Amazon Brand Registry to use these features. After registering with Amazon Brand Registry, sellers can add A+ content to their listing. The quality is only available for brand owners, and it can help sellers stand out from the competition. The brand dashboard is another brand-exclusive feature that allows sellers to avail opportunities to boost relevant traffic, customer experience, and conversion. Brands also access features like Amazon attribution, Amazon Renewed, Amazon storefronts, and other features.
4. Leverage Amazon Sponsored Ads
Amazon sponsored ads are a great way to increase sales on this platform. It can help drive relevant traffic to your product listing and boost your brand visibility. Prior to utilizing Amazon sponsored ads for promoting your products, you need to select the products you wish to advertise and determine your advertising budget. As reported by AdBadger.com, the typical cost per click on Amazon is $0.89, while the average conversion rate is 36.67 conversions for each user daily. Amazon offers various choices for sellers to create advertisements. This includes Amazon Sponsored Ads, Product Display Ads, and Headline Search Ads.
5. Get More Reviews
The purchasing decisions of customers are greatly affected by product reviews. Up to 80% of online shoppers first take a look at product reviews before deciding whether to make a purchase online. For many Amazon sellers, convincing customers to give their thoughts is challenging. This is why some sellers started to incentivize customers to provide reviews. However, this is against Amazon's policies, and Amazon can remove such listings. Sellers need to develop an effective review management strategy to increase product sales. Amazon sellers can hire Amazon listing optimization experts to help them get genuine reviews from verified Amazon users.
6. Check and Track Competition
Tracking what your competitors are doing in the marketplace is essential to becoming a good Amazon seller. By analyzing your competitors, you come to know what you might be missing or what your potential customers may be looking for. Sellers can use the following four tools to track their competition:
- SEMRush: Use this marketing tool to collect information on relevant keywords and track how the competitors' products rank on Amazon for those keywords.
- Ahrefs: This tool allows sellers to analyze the product listing most successfully for a particular keyword.
- Moat: Moat can be used to check and track competitor ads and how much money they invest in a particular ad type. This will help you analyze how the competitors target your potential customers and how successful they are in their campaigns.
- Price tracking tools: Since product pricing is a vital element that prospective buyers often analyze when purchasing a product, it is essential for Amazon sellers to observe when their competitors alter their product prices. Several excellent price tracking tools allow sellers to keep track of the prices of all competitors' product listings.
Understanding your competition is a critical step in how to increase sales on Amazon, as it helps sellers refine their strategies.
7. Add Backend keywords
Amazon product listing optimization services doesn't just include adding keywords to the product title, bullet points, and description. Sellers can use the backend keyword feature. These keywords can be added to Amazon Seller Central Management and are called Search terms. Amazon uses these keywords to rank product listings for relevant searches. This will result in better product visibility and more sales. Amazon allows sellers to add up to 125 words in backend keywords. Proper keyword usage is an often-overlooked factor in how to increase sales on Amazon effectively.
8. Win Buy Box
Winning Amazon Buy Box for your product is the best strategy to increase product sales. When an Amazon seller wins the Buy box, at least 80% of all the deals are redirected to that seller, as most buyers don't even look at other sellers' products. Buyers just click on "Add to Cart," and the seller who owns the Buy Box wins the sale. To win the Amazon buy box, sellers need to follow the following strategies:
- Ensuring that the product is never out of stock
- Responding to customer queries within 24 hours
- Keeping a competitive product pricing
- Using Fulfillment by Amazon (FBA)
- Sticking to the shipping guidelines
- Reducing the defective products
Winning Amazon Buy Box for a particular product is a great strategy, and once it is won, sellers need to keep the listing optimized and track the competitors' pricing to keep the Buy Box for longer.
Conclusion
Every Amazon seller aims to boost their product sales using different marketing strategies. Following the suggestions mentioned above from Amazon marketplace experts will help Amazon sellers increase their sales but also help them improve brand awareness and achieve higher customer satisfaction.
From optimizing the product listing with the right keywords to continuously monitoring competitors' listing and pricing and using Amazon sponsored ads, staying ahead of the competition is the key to success as an Amazon seller. Managing all this can be difficult, but putting all the hard work into this can be worth it as it will help increase brand awareness and product sales.