Last updated on May 22nd, 2025
The majority of customers shop on Amazon through search
This means that they know what they are looking for. All they have to do is type in the right keyword—often using tools like Jungle Scout Amazon—to find the product.
For Amazon sellers, this is enough to realize they need to increase their visibility within Amazon’s organic search algorithm. There are hundreds of Amazon sellers offering the same product under different brand names. So, why do you think customers should buy from you?
You should be able to address the pain points your competitors often ignore. And what do you think can work best to handle those concerns while also showcasing your products?
Enhanced Brand Content Can Save You!
With that being said, Amazon content creation, especially using Amazon Enhanced Brand Content, is more important than ever for helping your products stand out.
From the beginning to the end of the omnichannel Amazon customer journey, you need to grab every chance to show buyers why your products are the best option. Two key parts of this strategy are content creation and content optimization.
With Amazon Enhanced Brand Content (EBC), you can boost your Amazon conversions significantly. It’s a feature that allows sellers to enhance product listings using rich media content—key to any Amazon omnichannel strategy.
This post explains how EBC can increase conversion rates, traffic, and overall sales when used correctly.
What is Enhanced Brand Content, and How Does it Help with Amazon Content Creation and Enhancement?
Amazon Enhanced Brand Content, also known as Amazon A+, was introduced in 2016 for brand-registered sellers. It allows sellers to highlight unique features of their products using enhanced text and images.
In short, it’s a premium tool for sellers that lets them replace dull product descriptions with engaging, informative, and optimized content—especially useful for those focusing on Amazon omnichannel visibility.
This feature allows you to tell your brand story, include comparisons, and give your listings a polished look. When done right, your product detail pages will attract more traffic and improve sales—just like in the case of Apple, which perfectly demonstrates a strong omni-channel logistics Amazon approach.
Here’s a visual comparison from Apple and Fujifilm listings:
Apple uses Enhanced Brand Content to optimize its listing:
Fujifilm uses basic text:
It’s easy to see which listing is more attractive. Customers can’t touch or test the product, so great visuals and copy are essential. Apple’s use of EBC makes the product easier to understand and more appealing—showcasing a textbook Amazon omnichannel case study.
No wonder Apple’s Amazon sales are climbing!
How Enhanced Brand Content Results In Improving Amazon Conversions?
EBC is becoming more popular among sellers. They are using it to fine-tune listings and boost both traffic and conversions—an essential part of any omni retailers plan.
Here’s how EBC helps:
- It gives a detailed yet engaging view of how the product helps the buyer and solves problems.
- Listings become more attractive with high-quality images, a must for any Amazon omni channel strategy.
- It improves how your brand-registered content is presented and increases its reach.
- EBC breaks down complex info into easy-to-understand chunks with images and data.
- Good product descriptions minimize the risk of bad reviews or returns.
- Most importantly, EBC builds an emotional connection with the buyer—key to long-term loyalty in an omnichannel Amazon model.
How Can You Optimize Your Amazon Listing With EBC?
There are multiple ways to make the most of Amazon Enhanced Brand Content:
- Show customers how the product fits into their life.
- Use high-resolution, professional images.
- Choose easy-to-read fonts and words for quick scanning.
- Organize content so it’s easy to follow—like Apple’s side-by-side iPhone comparison.
- Give a complete product description with visuals to reduce misunderstandings.
- Use EBC to tell your brand story and build loyalty—especially important if you’re aiming for an Amazon omnichannel experience.
For sellers using the Jungle Scout Amazon route to find what products work, combining that research with high-quality EBC can significantly boost conversions.
Amazon Enhanced Content Is Also A Way Into SERPs
When we talk about better conversions through Amazon Enhanced Brand Content, we can’t forget its effect on search engines. Many Amazon omnichannel sellers don’t realize that EBC is also indexed by Google.
All the text and images in EBC pages can appear in search results—helping your listings show up more often. This visibility supports your broader Amazon omnichannel strategy, boosting organic traffic and increasing conversions.
⚠️ Note: EBC content in images won't help Amazon SEO directly, as images can’t be crawled for keywords. For SEO benefits, use keywords like “omnichannel Amazon” and “Amazon omni channel” in your product titles and descriptions.
Conclusion
In conclusion, Amazon Enhanced Brand Content is a powerful tool for sellers looking to increase conversions and sales quickly. It’s an essential part of Amazon content creation and a must-have for any Amazon omnichannel seller.
To avoid complications and maximize your listing’s performance, follow Amazon’s guidelines carefully when creating EBC.
For high-impact product listings, expert-level EBC, and complete Amazon SEO optimization, get in touch with Vserve today. Leverage the power of Enhanced Brand Content now!