Last updated on December 8th, 2025
Often, when you hear the word SEO, you only think of Google and other search engines. However, search engines aren’t the only place where you want to rank higher. As an Amazon business owner, you also want your potential customers to find your Amazon product on the first page of Amazon search results. This is where Amazon SEO can be of great help to your business.
Amazon SEO services can help rank your Amazon product page higher in the Amazon search results, resulting in increased traffic and sales. However, Amazon’s ranking logic, governed by the A10 algorithm, works differently than standard search engine algorithms, prioritizing factors like organic sales velocity, customer behavior, and seller authority. Successful Amazon SEO involves many challenges and hurdles. Hiring an Amazon SEO specialist can be the best possible solution. Here is a quick guide to help you find a professional Amazon marketing expert to handle all your SEO needs.
Table of Contents
Things to look for when Hiring an Amazon SEO Expert
Where to look for an Amazon SEO Expert?
Tips to Consider Before Hiring an Amazon SEO Services Agency
Frequently Asked Questions (FAQ)
Things to look for when Hiring an Amazon SEO Expert
As an Amazon business owner, your success hinges on visibility. While 56% of consumers still begin their product search on Amazon, the competition to rank on page one has never been higher.
Having a specialist to manage the SEO work for your Amazon business can provide several benefits. An Amazon SEO specialist with relevant skills and experience will handle all the optimization work to provide quality results. Additionally, delegating the SEO task to an expert can save you a lot of time. You can invest in other aspects of your business and improve the quality of the product and customer services. Here are four crucial things to consider when hiring an Amazon SEO expert for your business:
1. Experience and Proven Results:
While looking for an Amazon SEO expert, make sure to look at the company’s background, experience, and past performances. Request case studies demonstrating success, especially for products in your niche.
2. Mastery of the A10 Algorithm and Modern Ranking Factors:
The Amazon A10 algorithm constantly updates, shifting focus away from sheer PPC sales toward holistic factors. The SEO expert should know that A10 prioritizes Organic Sales, External Traffic (traffic driven to Amazon from sources like social media or Google), and Seller Authority (account health and feedback score). They must be able to update their knowledge and strategy accordingly.
3. Expertise in Amazon Review Management:
Customer reviews are one of the most powerful ranking and conversion factors. The expert should be proficient in strategies for ethical review generation and possess robust skills in Amazon review management, including addressing negative feedback promptly and professionally to protect your Seller Authority.
4. Reputation and Client Feedback:
Look at the reputation of the company or virtual assistant you want to hire. You can look online for reviews and feedback about them, paying attention to how long they have maintained good client accounts and seller health metrics.
Where to look for an Amazon SEO Expert?
When looking to hire an Amazon SEO specialist, it may seem hard to find the best person to handle the task. However, it becomes easier when you know where to look, and you can find the one with the right skill sets and experience. You can look for SEO professionals at the following three places:
1. Online Platforms
The best place to find an Amazon marketing expert is through online freelancer platforms, such as Fiverr, Upwork, Freelancer, etc. In addition, you can find freelance SEO experts who offer their services. You can look for experienced Amazon consultants on these websites and check their skillset, job success score, and reviews from past clients before hiring them.
2. Search Engine
You can search “best Amazon SEO expert near me” or "top amazon review management agency" on the search engine to find specialists around you. You can check their websites, their portfolio, and online reviews to know more. You can make a list of potential experts and agencies and then contact them for a quote to choose the best from them.
3. Ask for Recommendations
You can ask for recommendations from other Amazon sellers who are already working with Amazon SEO specialists. In addition, you can browse online forums (like seller communities) to ask for any recommendations. Many forum members comment on the search queries and help others find what they are looking for.
Tips to Consider Before Hiring an Amazon SEO Services Agency
Here are a few tips that you should consider when you hire an Amazon SEO services agency:
Be clear on what you want
When you know what you want for your business, you can assess whether the prospective SEO expert or agency can do it for you or not. For example, do you only require the services for listing optimization, or do you also want them to handle the other things, such as:
- Keyword Research and Listing Optimization (Title, Bullet Points, Backend Search Terms).
- A+ Content creation and Storefront design.
- Amazon review management and proactive reputation monitoring.
- PPC campaign management and optimization.
- Strategy for driving external traffic (social media, influencer marketing).
Set a realistic budget
Before looking for an Amazon SEO expert, you should set your budget. First, evaluate your product and market competition to determine an estimated budget for your campaign. You can also do some research to understand what SEO companies are usually charging. Remember, cheap services often lead to black-hat tactics that risk account suspension.
Agree upon the scope and schedule
Ask your Amazon SEO agency for a detailed list of listing optimization measures they plan to take along with the quote for each service. Ask for an estimate and a forecast on the Return on Investment (ROI) you can expect. Also, ask how often they will share updates on the project and agree upon a reporting schedule along with monthly or bi-weekly calls to update on your product listing performance.
Put everything in writing
This is essential. Make sure to put everything you have agreed on in writing before you begin the project. You can also sign a contract with the agency. The contract may include details of both parties, how you will be charged, payment schedule, project details, services included (explicitly listing amazon review management policies), account access they require, the delivery timing, along with the terms of cancellation.
Frequently Asked Questions (FAQ)
1. How important are customer reviews to Amazon SEO?
Reviews are critical. They influence both conversion rates and the A10 algorithm's Seller Authority factor. A large volume of recent, positive reviews signals product quality and trustworthiness, directly boosting organic rankings.
2. What is the difference between Product Reviews and Seller Feedback?
Product Reviews are about the item itself (quality, functionality, fit). Seller Feedback is about the fulfillment experience (shipping speed, customer service, packaging). Both contribute to your overall Seller Authority metric.
3. How many customers contribute reviews?
According to Amazon, in 2023, more than 100 million customers contributed one or more reviews or ratings to the Amazon store, highlighting the massive scope of customer trust and reliance on this information.
Conclusion
Hiring an Amazon SEO specialist will help you improve your product’s ranking in the search results. However, finding the best agency requires some planning and research, especially one proficient in modern A10 strategies and dedicated amazon review management. When you invest some time in preparation, you can save yourself from any trouble that may arise when hiring. Follow this guide to find the right Amazon marketing expert that can help you improve the ranking and boost your product sales.