Category: Amazon Seller Central Management

Table of Contents

Learning the Amazon Seller Central Tabs

The Home Screen

Other Major Tabs to Consider

Keeping Up-to-Date with Amazon Seller Central

Conclusion

A web-based tool called Amazon Seller Central was created to make it easier for sellers to run their businesses on Amazon. You can manage your Amazon Seller Central inventory, keep an eye on your sales success, track your orders, and communicate with clients with this all-in-one solution. You have access to some tools and features through Amazon Seller Central services that can help you increase sales and expand your business on Amazon.

Utilizing Amazon Seller Central is crucial to managing your business as an Amazon seller. Using the platform's precise analytics and insights into your sales success, you can improve your product listings and increase your revenues by making data-driven decisions. To ensure you never run out of stock, you may also utilize the Amazon Seller Central inventory services to manage your inventory, keep an eye on your stock levels, and set up automated inventory replenishment.

You may contact customers directly through the platform using Amazon Seller Central in addition to inventory control and sales data. From one central location, you can manage your customer feedback and reviews, react to customer messages, and manage returns and refunds.

Overall, the features offered by Amazon Seller Central provide you with everything you need to run your Amazon business efficiently. Amazon Seller Central is a potent tool that may assist you in achieving your objectives, regardless of whether you're just getting started or hoping to grow your company to new heights.

Learning the Amazon Seller Central Tabs

In managing your business, each tab on Amazon Seller Central has a specific function.

• Inventory tab: You may update your product listings on the Inventory tab by adding new goods, changing existing ones, and keeping track of inventory levels using Amazon Seller Central inventory management tools.
• Orders tab: You may monitor and handle customer orders in the Orders tab, including shipping and handling, refunds, and cancellations. If you're wondering what does open orders mean on Amazon Seller Central, it refers to orders that have been placed but not yet fulfilled or shipped.
• Advertising page: You may build and manage advertising campaigns under the Advertising page to promote your products and boost sales.
• Reports tab: The Reports tab offers insightful information and valuable data about your marketing efforts, client satisfaction, and sales performance.
• Performance tab: You can check the status of your account and confirm that you are performing according to Amazon's requirements using the Performance tab.
• Settings tab: You may manage your account information, including payment and billing information, shipping preferences, and user rights, on the Settings tab.

Using these tabs on Amazon Seller Central, you can efficiently manage your company and monitor your sales, inventory, and customer interactions. It's crucial to frequently examine these tabs and take advantage of them to ensure your business functions properly.

The Home Screen

One of the most crucial tabs for Amazon sellers is the Home screen on Amazon Seller Central. It gives you a brief overview of your accounts and your sales performance.

• Market Places: Amazon.com, Amazon.ca, and Amazon.co.uk are just a few examples of the marketplaces listed in the Marketplaces section. From this section, you can access each marketplace with ease.
• Open orders: Any orders that have not been fulfilled will be seen in this option. What does open orders mean on Amazon Seller Central? It means unfulfilled orders those pending shipment by you or Amazon.
• Today's Sales: Another essential element on the Home screen is Today's Sales. It displays your daily revenue and sales, vital data for monitoring your progress toward your sales objectives. By choosing a specific date range, you may also see your sales performance over some time.
• Buyer Messages: Your buyer messages are also shown on the home screen. You can use this functionality to view and reply to buyer messages right from your Home screen. It's critical to respond to consumer messages right away to maintain vital customer service, which can ultimately result in favorable evaluations and higher sales.
• Total Balance: Last but not least, the Total Balance column on the Home screen shows your account's current balance. You must know this information to manage your funds and prevent any negative balances. It's crucial to monitor your overall balance and ensure you have enough money to pay any essential bills, such as refunds or shipping fees.
• Inventory Performance Index (IPI): Inventory Performance Index (IPI), a metric provided by the Inventory Amazon Seller Central inventory services, assesses a seller's inventory management effectiveness. Higher IPI scores, which range from 0 to 1000, indicate better inventory management. It is a crucial element that establishes your eligibility for services and programs like waivers of storage fees and the capacity to develop new offers during periods of high sales.

Other Major Tabs to Consider

• Catalog>Add Products: This option is used for adding a product that's not sold on Amazon. When you're building our brand or making our products, we get started here and list it here. You can choose the product type or category and then make the listing.
• Inventory>Manage Inventory: Under this option is where you can see all your products and the price points of our products. You can edit your products here by uploading and managing product images and videos.
• Inventory>Manage FBA Shipments: You can track the shipments that you have sent to Amazon here. Details like units received and expected can be seen here. Amazon will reimburse you for the damaged products during shipment if you report the issue immediately to them.
• Orders>Manage Orders: You can see the orders, the price of your items, customer information, the shipping date and address, and more details about the order under this option. You can also request a review from Amazon for any order from this option.
• Advertising>Promotions: This option is great to use while doing off-Amazon promotions. It's a great tool to bring people to Amazon by giving OFF or PROMO codes on the checkout page.
• Settings>Account Info: Account info is the crucial information on your account. Payment information and deposit methods are factors that you should be cautious about in this option. All your business, shipping, and return information will be available here.

Keeping Up-to-Date with Amazon Seller Central

To operate your business successfully as an Amazon seller, keeping up with changes and upgrades on Amazon Seller Central is essential. Several resources are available through Amazon Seller Central services to stay current.

• Email Alerts: To begin with, you can configure email alerts to receive notifications of significant updates and changes. You may keep updated without constantly checking the platform with the aid of these customizable notifications.
• Seller Forum: There is a seller forum on Amazon Seller Central where you may talk to other merchants and obtain information on many subjects. The platform is a fantastic resource for finding out about typical problems and their fixes, as well as gaining suggestions from seasoned sellers.
• Amazon Seller App: Another helpful resource for remaining current is the Amazon Seller App. You can use the app to manage your company while moving and get real-time notifications on your sales, inventory, and customer interactions. Even when you are not in front of your computer, it is a practical approach to staying in touch with your company.

Optimizing your business following platform changes and remaining informed about them is critical. Sponsored Products and Amazon Advertising are only two of the tools and resources offered by Amazon Seller Central services to assist you in optimizing your business. You may enhance your sales and visibility on the platform with these tools.

You can remain ahead of the competition and successfully manage your business on Amazon Seller Central by staying current and adjusting.

Conclusion

You can effectively manage your inventory, keep track of your sales and revenue, and deliver first-rate customer support by utilizing the tools and capabilities offered by Amazon Seller Central. You can also prevent extra expenses and fees by keeping a strong IPI, which can significantly influence your bottom line.

Lastly, you may optimize your Amazon business and become a successful seller by becoming familiar with the tabs on Amazon Seller Central, paying attention to the Home screen, maintaining a solid IPI, and staying current with the platform.

Utilize Vserve's Amazon Seller Central inventory service to have total control over product listings and inventory shipments. Upgrade your products' rankings right now.

This Blog is inspired by the video: "Complete Amazon Seller Central Tutorial (Don't Touch These Settings!)" by "Camron James."

For competitive Amazon selling, wielding the right tools can be the best way to stay ahead of the curve in a competitive landscape. Today, we're diving deep into comparing two industry giants: Helium 10 and Jungle Scout Amazon. These tools act as your armor, ensuring you stay caught up by your FBA (Fulfillment by Amazon) competitors. Amazon store management software has now come down to a two-horse race: Helium 10 and Jungle Scout.

Table of Contents

Comparison Between Helium 10 vs. Jungle Scout

I. Pricing: The Cost Dilemma

II. Accuracy of Revenue Estimates

III. Keyword Research Accuracy

IV. Features: A Collection of Tools

Conclusion

Comparison Between Helium 10 vs. Jungle Scout

Jungle Scout Amazon and Helium 10 share significant Amazon store management feature overlaps. However, juxtaposing them side by side can be bewildering due to their distinct packaging. Moreover, although insightful, Helium 10's unconventional naming conventions—Cerebro, Frankenstein, Scribbles, Black Box, Misspellinator—can initially leave you scratching your head.

The comparison of Jungle Scout and Helium 10 revolves around several crucial criteria:

I. Pricing: The Cost Dilemma

In terms of affordability, Jungle Scout takes the lead over Helium 10. A noteworthy twist in the tale is Helium 10's offering of a free plan, which Jungle Scout lacks. Helium 10's free plan provides a tantalizing glimpse into its Amazon store management features through a sample set. Both tools follow a fixed monthly fee model, regardless of the revenue generated. They are a valuable insight for sellers with a tight omnichannel Amazon budget.

However, for serious Amazon sellers pursuing an Amazon omnichannel strategy, both platforms recommend advancing to their higher-tier plans—Jungle Scout's Sweet Plan or Helium 10's Platinum Plan. While entry-level plans provide a taste of functionalities, their usage caps render them inadequate for omnichannel operations. Though robust, Helium 10's Platinum Plan commands a fee of $97/month, while Jungle Scout's counterpart stands at a more budget-friendly $69/month. Despite Helium 10’s free plan, Jungle Scout's affordability remains a distinguishing factor, making it a smart option for those executing Amazon omni channel strategies on a budget.

II. Accuracy of Revenue Estimates

Accuracy in revenue estimates becomes pivotal when structuring omni-channel logistics on Amazon. Here, Jungle Scout edges out Helium 10. This assertion is supported by real data from over 50 Amazon products. Both platforms estimate a product's 30-day trailing revenue on Amazon.

Helium 10's X-Ray tool, via its Chrome extension, offers metrics like sales revenue, fees, and review count. On the other hand, Jungle Scout mirrors this via its extension but with greater precision. While both tools may slightly inflate figures, Jungle Scout's revenue projections are generally more accurate. This is vital for building omni retailers' strategies in sync with real-world performance data.

III. Keyword Research Accuracy

Exact keyword volume data for Amazon's A9 search engine isn't publicly disclosed. Therefore, Amazon enhanced brand content creators must approach keyword volume figures from Helium 10 and Jungle Scout with cautious optimism. Nevertheless, Amazon Brand Analytics arms brand-registered sellers with invaluable data—search terms, buyer demographics, and more—essential to an omnichannel Amazon approach.

A meticulous comparison ensures the alignment of search volumes with expectations in both Amazon store management tools. Typically, one would anticipate a descending search volume trend for lower-ranked keywords. Regarding keyword research, Helium 10's tool emerges as the victor regarding accuracy. Its tools align more closely with omni-channel content trends, making it a preferred choice for those developing Amazon enhanced brand content as part of a broader Amazon omnichannel strategy.

IV. Features: A Collection of Tools

Jungle Scout Amazon and Helium 10 are renowned for offering an expansive suite of features designed to support Amazon store management at every stage. Whether you're seeking new product ideas or navigating omni-channel logistics Amazon needs, these tools deliver operational value. Let's explore their shared core functionalities and platform-specific advantages in detail.

1. Finding New Product Ideas

One of the fundamental steps in the Amazon omnichannel strategy is discovering winning product ideas before the competition does. Both tools offer powerful research features in this arena. Helium 10’s Black Box helps identify high-performing product ideas using filters such as minimum revenue of $2,000/month, under 200 reviews, and price thresholds of $20 or more.

On the flip side, Jungle Scout Amazon software features the Opportunity Finder, which reveals keywords associated with products that sell 300+ units monthly, carry a search volume of over 1,000, and are priced competitively at $20 or more. For omni retailers, these insights provide a strategic advantage when diversifying inventory across platforms. Both tools reduce guesswork by empowering you with data-backed product research, a key component in executing any scalable omnichannel Amazon sales model.

2. Optimize Listings

Once the product is selected, crafting a compelling listing with strong Amazon enhanced brand content becomes vital. Jungle Scout simplifies the process with a user-friendly listing builder available within its web app, guiding sellers through optimized copy creation. Meanwhile, Helium 10's Scribbles tool assists in integrating high-volume keywords effectively, streamlining backend optimization.

Both platforms support keyword rank tracking over time, ensuring that your listings remain visible as trends evolve. Do an Amazon omnichannel case study, and you will realize that maintaining SEO-optimized listings across platforms isn’t just helpful—it’s essential. These optimization features not only support Amazon but can also be adapted to strengthen listings on external channels, aligning with a wider Amazon omni channel strategy.

3. Profit and Loss Dashboards

Profitability is more than gross revenue—it's about knowing what is your financial health. Both Jungle Scout and Helium 10 provide robust profit and loss dashboards designed to offer sellers a comprehensive view of their finances. From Amazon seller fees to ad spend and returns, the dashboards break down everything affecting your margins.

This kind of insight is crucial for sellers managing complex operations across multiple platforms. For the omni-channel logistics Amazon provides, sellers must juggle varying costs, and these dashboards bring clarity to that complexity. They enable better forecasting, improve budgeting accuracy, and are an indispensable resource for omnichannel Amazon brands trying to scale responsibly.

4. Garnering Reviews and Alerts

Managing customer feedback is another cornerstone of long-term success in Amazon store management. Both Helium 10 and Jungle Scout provide tools that allow sellers to monitor and manage reviews, while also offering real-time listing alerts. If there's a change in your product's Best Seller Rank (BSR), listing content, or if a negative review is posted, you’ll know about it immediately.

This level of control enables sellers to take swift action, which is particularly important in maintaining brand equity across multiple touchpoints—an expectation in today’s omni retailers’ landscape. The ability to set performance thresholds and receive updates gives Amazon sellers a competitive edge when striving for a seamless and responsive Amazon omnichannel experience.

5. Inventory Management and Product Tracking

Inventory mismanagement can lead to costly mistakes—stockouts hurt rankings, while overstocking leads to unnecessary storage fees. Fortunately, both tools offer intelligent inventory management solutions. Jungle Scout and Helium 10 feature predictive inventory models that suggest when to reorder based on sales velocity, seasonality, and lead time.

Product tracking tools provide insights into how listings are performing across different timeframes. These tools are invaluable when building an Amazon omni channel ecosystem, allowing sellers to make informed decisions about where and when to push inventory. Whether you’re launching a product exclusively on Amazon or synchronizing stock across several sales channels, these platforms serve as powerful forecasting companions within any omni-channel logistics Amazon framework.

6. Jungle Scout's Supplier Database

This is where Jungle Scout Amazon separates itself from the pack. Its Supplier Database allows users to research suppliers by product type or brand and gives access to shipment data sourced from U.S. customs records. This includes container contents, frequency of shipments, and supplier contact details. The Supplier Database is a goldmine for sellers looking to identify vetted manufacturers or understand their competition’s sourcing strategy.

In an omnichannel Amazon world, your supply chain must be just as agile and informed as your marketing. This Amazon store management tool provides transparency that directly supports supply chain optimization and is a differentiator for omni retailers managing a diverse catalog of private-label goods. It’s the type of feature you’d expect to see highlighted in any robust Amazon omnichannel case study.

7. Notable Helium 10 Features: A Toolbox of Distinctive Tools

Helium 10 brings to the table several features that Jungle Scout Amazon does not yet offer. The Misspelling Eraser, for instance, identifies common customer misspellings for backend keyword optimization—perfect for refining Amazon enhanced brand content. Their Review Downloader helps analyze customer sentiment quickly by pulling review data across ASINs.

Their mobile app, equipped with real-time stats and tracking, is a major plus for on-the-go sellers operating under an Amazon omnichannel model. Additionally, Helium 10 integrates a profitability calculator within its Chrome extension and provides a feature called Refund Genie—designed to streamline FBA reimbursement claims by automatically detecting eligible cases, generating messages, and estimating potential refunds.

For sellers managing large SKU portfolios and multiple sales channels, Refund Genie saves hours of administrative time and helps recover overlooked revenue—making it an essential part of Amazon store management and a solid tool within any omnichannel Amazon strategy.

Conclusion

While Helium 10's Platinum Plan may provide more features, Jungle Scout's Supplier Database delivers unmatched strategic insight for Amazon omnichannel strategy leaders. In the end, your decision depends on your goals—whether optimizing Amazon enhanced brand content, scaling via omni-channel logistics Amazon, or launching new SKUs under an omnichannel Amazon strategy.

If you're seeking Amazon marketplace management services, look no further than Vserve Amazon Listing Services. With proven expertise in Amazon store management, they can help optimize your listings, enhance visibility, and elevate your omnichannel presence. Whether you're a solo seller or part of a growing team of omni retailers, Vserve ALS offers effective support tailored to your goals.

Inspired by the video The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout by MyWifeQuitHerJob Ecommerce Channel.

Table of Contents

EBC Listing: an important concept for Amazon sellers to master

EBC Listing or Enhanced Brand Content - What is it?

Who can use Amazon A+ Content?

Why do you need an EBC listing?

You can customize your store using EBC

A+ content can improve conversion rate

Amazon A+ content enhances brand reputation

EBC listing helps overcome objections

EBC helps grab more attention of your potential customers

EBC prevents order cancellation and negative feedback

EBC can improve the SEO of your product listing

How to set up Enhanced Brand Content?

Conclusion

Due to increasing popularity, the Amazon marketplace is becoming overly crowded for buyers as well as sellers. According to MarketplacePulse 2021, Amazon has over 9 million sellers worldwide, making it extremely difficult for the brands to stay ahead of the competition. As a result, businesses use marketing techniques like listing optimization, advertising, descriptive and winning titles. These help in increasing the brand awareness and sales.

However, with increasing competition in the marketplace, all these are not enough, and many sellers are already doing the same. Luckily, Amazon has introduced another unique feature of Enhanced Brand Content or EBC listing. It helps you stay ahead of your competitors and convert your potential customers into sales. It provides sellers with additional content space that they can use to entice potential customers into purchasing their products.

EBC Listing or Enhanced Brand Content - What is it?

Amazon Enhanced Brand Content, also known as Amazon A+ content, is a premium feature on seller central and vendor central that sellers can use to represent their brand on Amazon. Many sellers also refer to these solutions as part of amazon ebc services. Amazon introduced EBC or A+ content feature to seller central in 2016. It allows sellers to modify the description of a product listing with custom text and enhanced images. This adds a unique value proposition to their product listing. Amazon EBC also allows sellers to add bullet points to the product description to make the content in the product listing more readable. In addition, sellers can add explanatory content and images of the product, its features, and how to use it. Those who invest in amazon ebc design often see better results.

EBC listing is open for brand owners who have registered through the brand registry process of Amazon. Once the seller gets approval as a brand owner, they can add A+ content only to those products that are a part of their brand catalog.. However, the ASINs that are not a part of the brand are not eligible for Amazon EBC.

Who can use Amazon A+ Content?

Amazon A+ content is available for the third-party sellers who have registered their own branded products with the Amazon Brand registry. You should be a professional seller or an approved brand owner to add the EBC listing feature to your product. However, it is not available for products from books, videos, media, and digital categories. Many sellers apply through the ebc application process inside Seller Central.

Why do you need an EBC listing?

Enhanced Brand Content provides brand owners with an additional opportunity to grab the attention of their potential customers and encourage them to choose your product. Here are seven reasons why sellers should choose to add Amazon A+ content to their product listing:

You can customize your store using EBC

Amazon EBC allows you to craft an impressive storefront that illustrates your brand's essence. High-quality product images, convincing titles, detailed product descriptions with custom text, and engaging product listing all work together to establish a compelling storefront for your brand that attracts potential customers to your product. Sellers who focus on amazon ebc design usually see a more professional storefront. A+ content not only customizes your storefront but also optimizes your product listings, keeping your potential customers engaged for longer and increasing the chances of conversion.

A+ content can improve conversion rate

With probably thousands of similar products that fit the needs of your potential customers, it is likely that they are interested in more than one product. When they find a product with all the specifications they want, they will probably use it as a reference and compare various similar listings to get a product with the best pricing and features. However, the design and appeal of the product listing can be an essential factor that can make all the difference. According to Amazon, adding Amazon EBC to your product listing can increase the number of sales by 3% to 10%. This shows the major impact of ebc in sales when used effectively. Also, A+ content can reduce the bounce rate on your product listing by increasing engagement through compelling photos and text.

Amazon A+ content enhances brand reputation

EBC listing can help brand owners reinforce their brand's reputation that they have already built over the years. Before the launch of enhanced brand content, Amazon lacked branding opportunities for the brand owners. This resulted in private label products and sellers flourishing, which was a disadvantage for the well-established brands with high reputation and loyalty. With the introduction of A+ content, the gap was bridged, and the content helped customers distinguish brand owners from private-label sellers. This helps brand owners reinforce the reputation of their brand and build loyalty.

EBC listing helps overcome objections

Your potential customers will compare multiple products on Amazon and look for reasons to reject a particular product. With Amazon EBC, you can provide clear details about the product through high-quality images and engaging copy, eliminating the reasons for rejections that they can find. You can use A+ content to answer all types of queries your customers may have about the product. Since EBC listing provides you an opportunity to add more images, you can include image keywords to improve the SEO of your product listing. This will help your listing rank higher in the product search pages and generate higher traffic.

EBC helps grab more attention of your potential customers

Enhanced brand content helps your product stand out from the competition. Your customers can better differentiate your product from your competitors' products. Business owners can use the a+ amazon feature to share their brand story and connect with their potential customers, helping them convert into loyal customers. Enhanced brand content can be used to share details like how to use, where to use, and FAQs. With more details provided in the listing, your potential customers will be more attracted to your product. It will also help in increasing the number of sales.

EBC prevents order cancellation and negative feedback

When your product listing contains comprehensive content, your customers will get a clear idea about the product specifications. With precise product details, they will make an informed purchasing decision. The customers will know what they can expect from your product. Irrelevant or incomplete information about the product may be misleading and can increase the chances of getting a negative review. EBC allows you to add more details about the product to help customers know the detailed specifications.

EBC can improve the SEO of your product listing

Optimizing your listing is a great way to increase your sales. Optimizing your listing can improve its rank in search results. EBC listing allows you to add images with descriptive text where you can add keywords and optimize your listing for a higher ranking. Further, EBC enhances your product's mobile optimization. When your potential customers use a mobile device to search for your products using relevant keywords, they only see 200 product description words. To see more details, they need to open the product page. However, with amazon a+ listing, they can see your content, title, description, and images without opening your product page. Hence, more visibility will result in more clicks and better chances of conversion.

How to set up Enhanced Brand Content?

To create your EBC listing, log in to your Amazon Vendor Central or Seller Central. Next, click on the advertising tab on your account page and choose "A+ Content Manager" from the dropdown menu. To start with the process, click on "Start creating A+ Content."

You will be asked to choose from Enhanced Brand Content or Product Description. After choosing the type of A+ content, you will be asked to name your content. Amazon A+ content is available in different module templates as follows: Rose, Tulip, Orchid, Sunflower, Lily, and Custom. The first two modules in every template include the brand logo and product description. You can choose the design of the remaining five module slots to suit your brand and product. These modules can include images, keywords, bullet text, comparison charts, and infographics. Follow the onscreen prompts to create your own Amazon EBC listing that suits your brand style.

Once the process is complete, you can submit it for approval, which can take up to a week. However, Amazon usually provides a response within two days. If the submission is not approved, you can check the reasons for rejection along with suggestions and changes required. After the approval from Amazon, your EBC listing will be published on Amazon within the next 24 hours.

EBC meaning in beer may be different (referring to color in brewing), but in Amazon eCommerce, EBC is all about rich, engaging content that boosts sales and builds brand trust!

Do you have any doubts related to Enhanced brand content? Feel free to comment below!

Conclusion

Enhanced Brand Content or A+ content is a great way for the brand owners to make their product listing stand out from the competition. EBC listing allows sellers to highlight the key features and uses of the product. Use the EBC feature in your listing to give a visually improved experience to your customers so that they can make an informed buying decision. In addition, adding the Amazon A+ content to your listing can boost conversion rates and reduce the number of unsatisfied customers.

Do you wish to include Amazon A+ content to your product listing? Vserve Amazon listing service can help you add engaging A+ content and create a winning product listing. We ensure that your product page has enhanced content with compelling images, product descriptions, and infographics to grab your potential customer's attention.