Category: Amazon Product Listing

Amazon, the largest online marketplace in the world, offers retailers a powerful platform to promote their goods to millions of shoppers globally. If you're a seller aiming to grow your business and reach more customers, applying to sell a product, category, or brand on Amazon is a smart step. At Amazon Listing Services, we regularly assist sellers through this process, helping them navigate the application and compliance steps with confidence.

To begin selling on Amazon, you must apply and fulfill several conditions. These would include supplying product information, adhering to Amazon's regulations, and going through the registration procedure. In this post, we'll look at how to apply to sell a brand, category, or product in the Amazon store.

The product must first be verified as safe. It must be compliant with all rules and laws and authorized for sale.

According to Jungle Scout, around 7% of sellers successfully gain approval (“ungate”) to sell in restricted or gated categories.

Study the restricted product and product compliance policies carefully to confirm that Amazon does not prohibit the product.

Identifying whether the product needs any approvals is also essential. You can post certain items in the Amazon shop without getting approval. However, some products, categories, and brands that are members of the Amazon Brand Registry need approval. You must complete a selling application in Seller Central to receive approval for an Amazon product listing. It may involve document requests, performance reviews, and other requirements. Amazon has this procedure in place to ensure that customers can shop at the Amazon store with confidence, knowing that the products are genuine and safe.

Table of Contents

How Can You Tell if a Product Needs to Be Approved?

Selling Application for a Category Enrolled in Amazon Brand Registry

Selling Application for a Brand Enrolled in Amazon Brand Registry

Requesting Approval for a New Product

Time for Approval

Frequently Asked Questions (FAQs)

Conclusion

How Can You Tell if a Product Needs to Be Approved?

Amazon has incorporated approval checks and applications into the Amazon product listing process. It allows you to assess whether a product needs permission.

• Click "Add a Product" after hovering over "Inventory" in the Seller Central main menu to add a product that someone is already selling in the Amazon shop.
• Search for the item using a product ID or GTIN (such as a UPC, ISBN, E-A-N, or J-A-N). You can also search using an ASIN or other ID combined with a description of the item, such as its brand or name. Find the item using the search results.
• If the product needs approval, Amazon will show a "Show Limitations" link. Clicking on it will bring up a list of the prerequisites for an Amazon product listing. After reading the requirements, use the drop-down option to choose a product condition.
• To start the approval procedure, click the "Apply to Sell" button, followed by the button on the selling application page. The goods advertised on the Amazon product listing page and the kind of approval required will determine which selling application may be necessary.

Selling Application for a Category Enrolled in Amazon Brand Registry

• Start by responding to any inquiries about the product when creating a selling application for a category page Amazon product listing.
• Provide a list of prerequisites for the purchase invoice; follow those instructions. The purchase invoice must have a 180-day expiration date. It must include the seller's name and address to be valid. It must also demonstrate a cumulative purchase of at least ten units, as well as the manufacturer's or distributor's name and address. It will show that the seller is the owner of the inventory.
• Tick the box to agree that Amazon may contact the manufacturer or distributor to verify the document.
• After checking each mandatory box, upload the purchase invoice as a high-resolution PDF file in the appropriate orientation.
• Any optional comments that might aid Amazon in evaluating the application should be included, along with contact details Amazon can use to inquire further.
• You must then finish the application by clicking the "Submit" button.

You might also like: Are Amazon AI Listing Services Enough for Competitive Niches? – Learn when automation works—and when expert support makes the difference.

Selling Application for a Brand Enrolled in Amazon Brand Registry

• Select the document type you wish to upload as part of your application on the selling application for brand page by clicking on it to begin.
• You may upload a purchase order for the brand's goods that you obtained from a supplier or distributor, as well as a letter directly from the supplier or distributor approving your sale of the brand's goods.
• Present the documents that satisfy the exact requirements as category approval when submitting a purchase invoice. You must include your name and address on any authorization letters you send. The date must be within 180 days and match the details on your selling account. You must also print the letter on the brand's letterhead and include the brand's name and address.
• Ensure the PDF file is aligned correctly and has good resolution.
• Before selecting "Submit" to finish the application, you must enter your contact information and any optional remarks after uploading either document.

Note: When you submit a selling application for a brand registered with Amazon Brand Registry, you expressly ask permission to match offers to the brand's current product detail pages. Amazon does not give you extra Amazon product listing rights to create or modify product detail pages for the brand. With this approval, you will not have access to brand-selling advantages like stores and A-plus content. These extra rights and benefits are only available to brand-approved third parties and internal brand sellers.

Requesting Approval for a New Product

• Check to ensure there isn't already an Amazon product listing for your item. Use the "Product Adding Tool" to search for the article, and then click "Create a New Listing" if it doesn't appear in the search results.
• When you choose a product type in the Amazon product listing creation process, you'll learn whether your new product needs category approval.
• You can search for specific product types or browse them; it will display a lock icon and a "Learn More" button. Click to view the categories and products that need clearance on Amazon's assistance page for Amazon product listing creation.
• Locate and click the "Request Approval" link next to the appropriate product category. It will take you to the selling application for the category page. Here, you may complete the Amazon product listing creation process using the same procedures.
• When inputting information for the new description page later in the Amazon product listing creation process, you'll learn whether you need to submit a selling application for a registered brand. Error 5461 will appear when you enter or choose the brand name in the brand name field. The selling application for the catalog authorization page is accessible via the link in the error message. Here, you can apply for permission for Amazon product listing and selling for the brand.
• Submit a letter of authorization from the brand along with product details and images as part of the application. You will require this to generate the new ASIN and product detail page. It's crucial to remember that this is the sole situation in which a seller other than the brand owner or another seller who has been given listing privileges for the brand can seek to create a new Amazon product listing for a brand registered with Amazon Brand Registry.

Time for Approval

You will receive a notification from Amazon that Amazon is reviewing your request for approval within 24 hours of submitting a selling application. Amazon finishes the evaluation procedure typically in three working days.

•  Select "View Selling Applications" from the Seller Central main menu after hovering over "Catalog." It will let you keep track of the progress of a selling application.
•  Once Amazon authorizes an application, you may begin with an Amazon product listing. Add items to your inventory by clicking the "List Products" option.

Frequently Asked Questions (FAQs)

1. How to set up an Amazon seller account?

Visit sellercentral.amazon.com, click “Sign up,” and follow the prompts to register your business. You’ll need tax info, a bank account, and contact details. At Amazon Listing Services, we guide sellers through every step to ensure smooth and accurate setup.

2. How to sell on Amazon FBA step by step?

Start by creating an Amazon seller account, enrolling in FBA, listing your products, and shipping inventory to Amazon’s fulfillment centers. Amazon Listing Services helps you launch successfully with FBA from listing optimization to shipment prep and compliance.

3. How to find good products to sell on Amazon FBA?

Look for high-demand, low-competition products using tools like Jungle Scout or Helium 10. Consider profit margins, size, and customer demand. At Amazon Listing Services, we help clients research and validate winning products using data-backed insights.

4. How to sell online without inventory?

Use models like dropshipping or Amazon FBA, where third parties handle storage and fulfillment. With Amazon Listing Services, you can launch and scale an online store without holding inventory. We manage setup, listings, and backend support.

5. Can I sell a brand on Amazon without a Brand Registry?

Yes, you can list many brands without Brand Registry, but features like A+ content and enhanced brand protection won’t be available. Amazon Listing Services helps you make the most of your listing options even without registry access.

Conclusion

Selling on Amazon may be a lucrative chance for sellers to grow their brands and connect with millions of customers. The Amazon store has specified a few prerequisites for applying to sell a product, category, or brand. These include providing accurate product information, adhering to Amazon's standards, and completing registration. Once approved, you can start with an Amazon product listing.

Amazon offers several services, including the Fulfillment by Amazon (FBA) program and the Amazon Brand Registry. It helps merchants to protect their brands, manage shipping and customer service, and handle fulfillment. Sellers can succeed on the Amazon platform by strictly adhering to their rules and utilizing these initiatives. With its extensive reach and reliable tools for Amazon product listings, Amazon provides sellers with many options to expand their businesses and thrive online.

Many businesses find it challenging to manage the demands of their core competence while also managing their Amazon product listings. They want to return their attention to their primary activities. They can ensure that their products are appropriately listed and optimized on Amazon by working with professionals in Amazon product listing services, like us.

This blog is inspired by the video ‘Apply to sell a product, category, or brand in the Amazon store’ by ‘Amazon Seller University’.

Are you aiming to improve your Amazon business and gain a competitive edge? This article introduces three cutting-edge AI tools that can transform your Amazon operations. These are paid and free Amazon listing optimization tools that provide valuable insights into optimizing your Amazon product listings and improving product images. They can give a big boost to your sales.

1. Seller Central's Customer Review Insights (Beta)

Customer Review Insights from Seller Central is a powerful Amazon listing optimization tool for understanding customer opinions and feedback. Start by hovering over the "Growth" tab and clicking "Product Opportunity Explorer." This opens a world of information about what customers are saying about products in your category.

Two Ways to Use the Tool: Category and ASIN approach

This free Amazon listing optimization tool works in two ways – by category or by individual product (ASIN). You can use it to discover both positive and negative customer opinions. This helps you improve your Amazon product listings by using real customer feedback in your titles, bullet points, descriptions, Q&A sections, and product images.

Study Impact on Star Ratings

Another great feature of Customer Review Insights is the ability to see how feedback affects star ratings. By scrolling down, you can visually spot patterns in customer satisfaction. It shows what features people love most – these can be highlighted in your Amazon product description AI content. At the same time, it helps you spot and fix issues in your Amazon product listings that customers dislike.

For example, if you sell washable pads for dogs, you can use this Amazon listing optimization AI tool to find out what customers like – such as absorbency, easy cleaning, and pet-friendliness. You’ll also discover common complaints like leaks, smells, or lack of water resistance. You can improve your Amazon product description by emphasizing features like leak-proof design, odor-free experience, and waterproof protection.

2. Jungle Scout's Assist

Powered by OpenAI, Jungle Scout's Assist is a top Amazon product listing optimization AI tool that takes listing improvement to the next level. It uses smart technology to automatically create engaging titles, bullet points, and product descriptions based on your most important keywords.

Using the Jungle Scout Tool

To use this Amazon product description AI tool:

• Open it and enter your pertinent product keywords.
• Enter your brand and product information before selecting "Generate."
• Optimize the automatically generated title, bullet points, and description as necessary.
• Aim for bullet points between 160 and 200 characters, and capitalize where appropriate.
• Ensure the inclusion of high-volume keywords and evaluate the prospective search volume.
• Add additional keywords if needed.
• Copy the optimized text and paste it into your Amazon product listing.

Listing Optimization Score

What makes Jungle Scout’s Assist a great Amazon listing optimization tool is its listing optimization score. This score shows how likely your product is to rank well and sell. It updates automatically as you improve your Amazon product listings based on keyword quality and relevance. By tracking this score, sellers can make better choices and improve visibility and conversions.

3. AI-Enhanced Product Images with Adobe Photoshop

Images on Amazon are a key part of getting customers’ attention. With AI-enhanced visuals using Adobe Photoshop’s generative fill, your Amazon product listings can look more appealing than ever. This feature adds lifestyle or seasonal elements to your product images easily.

For example, if you’re selling washable pads for dogs, you can add holiday-themed elements like a Christmas hat to the dog in your image. You can also show your product in real-life situations, making it more relatable and boosting engagement.

Using AI tools like this helps you create high-quality, eye-catching images quickly. These visuals improve your product’s appeal and increase click-through and conversion rates.

Conclusion

Using AI tools for optimizing Amazon product listings can completely change your Amazon business. They give you important insights, help you improve product listings, and enhance your images.

• Seller Central’s Customer Review Insights lets you understand what customers are saying and adjust your listings accordingly.
• Jungle Scout’s Assist, a powerful Amazon product description AI tool, helps you generate keyword-rich and appealing content for your listings.
• Adobe Photoshop’s AI tools let you create better, more engaging product images.

By using advanced paid and free Amazon listing optimization tools, you’ll stay ahead in the highly competitive Amazon marketplace and give your customers a better shopping experience. This can lead to more sales and stronger business growth.

If you need expert help with your Amazon product listings, reach out to Vserve Amazon Listing Services. Vserve offers professional help to increase your product’s visibility and sales. Their team supports everything from keyword research and content writing to image improvements—making sure your listings are optimized and appealing to Amazon shoppers.

Table of Contents

Preparing for Amazon Product Listing

Benefits of Listing Your Amazon Product Early

1. Effective Risk Management

2. Timely Documentation Submission

3. Address Inventory-related Issues

Step-by-Step Guide to Amazon Product Listing

Access Seller Central:

Categorize Your Product:

Enter Required Information:

Variation Amazon Product Listing:

Conclusion

Listing first product on Amazon is a crucial step in establishing your presence as a seller on one of the world's largest e-commerce platforms. It provides you with a global marketplace and the potential to reach millions of customers. However, the process of Amazon product listing can sometimes be intimidating, especially for newcomers.

The blog aims to simplify the process and guide you through the necessary steps to listing your first product on Amazon in 2023. 58% of Amazon sellers became profitable within their first year of launching their business. With these insights, you'll gain a clear understanding of the Amazon product listing requirements and steps involved, enabling you to confidently navigate the process and maximize your chances of success on Amazon's platform.

Preparing for Amazon Product Listing

GTIN: Before you can list your product on Amazon, there are a few essential requirements that you need to fulfill. First and foremost, you need a GTIN (Global Trade Item Number) for every unique product you intend to list. This GTIN is often referred to as a UPC in the US or EAN in Europe. You can obtain the GTIN from your local GS1 website by selecting your country and obtaining the codes.

Product Image: In addition to the GTIN, you must also have a product image with a clean white background. This image is crucial as it enhances the visual appeal of your product and helps attract potential customers. Ensure that the image is of high quality, with the product prominently displayed on a white background, allowing customers to get a clear view of what they are purchasing.

Categorization Path: Another requirement is determining the categorization path for your product. You need to decide the specific category on Amazon where your product will be listed. The Amazon product category tree helps in organizing products on the platform and makes it easier for customers to find what they are looking for. Carefully choose the most relevant category for your product to maximize visibility and reach.

Starting Sell Price: Lastly, you need to set your starting sell price for the product. It's recommended to list a product on Amazon before finalizing payment with your supplier. Although this initial listing will be basic and bare bones, it serves an important purpose.

By fulfilling these Amazon product listing requirements, you will be well-prepared to create your listing and lay a solid foundation for your journey as a seller on the platform.

Benefits of Listing Your Amazon Product Early

1. Effective Risk Management

Listing your product on Amazon early provides several advantages that can contribute to the success of your selling journey. One key benefit is effective risk management.

By listing your product early, you can proactively address potential challenges such as category restrictions and product reviews. This allows you to navigate any limitations or requirements specific to your Amazon product category tree and ensure compliance with Amazon's guidelines.

2. Timely Documentation Submission

Another advantage of listing your product early is the opportunity for timely documentation submission. Amazon may request specific documentation or certifications for certain products, such as safety certificates or regulatory approvals.

By listing early, you can gather and submit these documents on time, ensuring you meet the Amazon product listing requirements and avoid suspension risks.

3. Address Inventory-related Issues

Listing your product early allows you to address any potential inventory-related issues in a timely manner. By creating your product listing before finalizing payment with your supplier, you can identify any discrepancies or problems with the inventory.

This early awareness gives you the chance to resolve issues, such as incorrect quantities or damaged products, before they become more significant concerns. It also helps prevent situations where you might have inventory stuck in the pipeline without the ability to sell or fulfill orders promptly.

Step-by-Step Guide to Amazon Product Listing

Access Seller Central:

To begin the process of Amazon product listing, you'll need to access Seller Central, the platform's seller dashboard. Start by visiting the Amazon Seller Central website and logging in with your seller account credentials. Once logged in, you'll be directed to the main dashboard.

To navigate to the "Catalog" section, look for the menu toggle on the top left corner of the screen. Click on it to expand the menu options and then hover over "Catalog." From the dropdown menu, select "Add products." This will take you to the product listing page where you can input the details of your product.

Categorize Your Product:

Now it's time to categorize your product. There are two methods you can use: manual classification path selection or searching for the product type using the search box. If you opt for manual classification, Amazon provides a classification path that helps you choose the most appropriate category for your product. You can navigate through the category tree, selecting the relevant options until you reach the appropriate subcategory.

Alternatively, you can use the search box to find your product type. Simply enter relevant keywords or phrases related to your product, and Amazon will display matching categories. Choose the most relevant category from the search results.

Enter Required Information:

• Next, you'll need to enter the required information for your product. Start with the product ID, which can be a UPC (Universal Product Code) or EAN (European Article Number). This unique identifier helps Amazon track and manage your product.
• Provide a concise product name, ideally a short phrase that accurately describes your product. It's essential to choose a name that is clear and concise for potential customers.
• Enter the brand name of your product, and be aware that Amazon may require proof of brand ownership or authorization, especially for well-known brands.
• Specify the unit count, which refers to the number of barcoded units you have for the product. This helps Amazon keep track of your inventory accurately.
• Indicate the fulfillment details for your product, whether it will be fulfilled by Amazon (FBA - Fulfillment by Amazon) or by you as the seller (FBM - Fulfillment by Merchant).

Variation Amazon Product Listing:

If your product has multiple variations, such as different sizes or colors, you'll need to create a variation listing. Start by creating a parent listing that will hold the child listings. The parent listing represents the overall product, while the child listings represent the individual variations. Add variation themes and details to each child listing, such as size, color, or any other relevant attribute that distinguishes them.

Conclusion

In conclusion, listing your first product on Amazon is a valuable opportunity to access a massive customer base. By following this guideline, you’ll not only meet the essential Amazon product listing requirements, but also take full advantage of Amazon’s tools and visibility features.

At Vserve Amazon Listing Services, we specialize in helping businesses—especially first-time sellers—navigate every detail, from GTIN sourcing to category selection using the Amazon product category tree. Whether you're wondering how to list a product on Amazon, or how to structure variations and optimize your content, our team is here to help.

We don’t just automate—we guide. With a team of Amazon experts and cutting-edge tools, we ensure your listings are accurate, visible, and fully compliant. Get started today, and let us simplify your Amazon journey.

This blog is inspired by the video: “How to List Your First Product on Amazon 2023 - Create Your Amazon Product Listing 2023 (p2)” by “Dan Rodgers.”

What Does a Suppressed Amazon Listing Mean, and How Can You Fix It?

A suppressed Amazon listing means that Amazon has hidden your product from search results because of policy violations or missing information. Consider it as Amazon flagging your listing because it doesn't meet their stringent customer experience standards. Fixing this requires quick action:

• Identify the issue in your Amazon Seller Central dashboard under the "Fix Your Products" tab.
• Correct all the flagged errors, including incomplete product details or failure to adhere to image requirements.
• Resubmit your listing for Amazon's approval.

Marketplace Pulse suggests that suppressed listings contribute to as much as 10% of Amazon's inactive products. This underlines the significance of remaining alert regarding compliance.

The Most Common Product Listing Errors on Amazon

What are the most common product listing errors on Amazon? The mistakes are surprisingly easy to make, especially for new sellers. Some of the most common issues include:

• Incomplete Product Information: Need to include titles, descriptions, or bullet points.
• Non-Compliant Images: Photos that don't meet Amazon's size, background, or resolution requirements.
• Pricing Errors: Prices that are significantly higher or lower than comparable products.
• Keyword Stuffing: Overloading listings with irrelevant or repetitive keywords leads to poor SEO and suppression.

These errors not only affect visibility but also have penalties, such as Amazon suppressed listings, which directly affect your bottom line.

Why Does Amazon Suppress Listings, and How Can It Be Prevented?

Amazon suppresses listings to ensure that its customers have a smooth shopping experience. Would you, for example, buy a product with missing images or vague descriptions? How does incomplete product information lead to suppressed Amazon listings? Well, complete details need to be clarified for buyers, eventually eroding trust. For example, buyers will skip your listing if the product dimensions or materials need to be included.

How to avoid suppression:

• Regularly audit your product listings for accuracy and adherence to the rules.
• Use a tool like Helium 10 or Jungle Scout to check listing health.
• Keep tabs on Amazon's policies for title length, image requirements, and description formatting.

These practices greatly diminish the chances of suppressed listings.

How Do Product Listing Errors Affect Amazon Seller Performance?

Each mistake is costly. How do listing mistakes impact Amazon seller performances? Here's how:

• Less Visibility: Listings move down in rankings, which means customers need help finding your item.
• Lost Revenue: Suppressed listings mean potential buyers are unable to buy your item, resulting in lost revenue
• Account Health Problem: Repeated errors will flag the account and lead to warnings or suspensions from the marketplace.

Recent studies by DataHawk reported that listings with errors garner 40% less traffic than optimized ones. The takeaway? You cannot bypass listing maintenance.

Tools to Detect and Fix Amazon Listing Errors

What tools can sellers use to detect and fix Amazon listing errors? Thankfully, you don’t have to go it alone. Here are some of the best tools:

• Helium 10: Provides alerts for listing issues and recommendations for fixes.
• SellerApp: Offers insights into keyword optimization and policy compliance.
• Jungle Scout: Helps identify suppression triggers and suggests corrective actions.

Sellers can address errors quickly and minimize downtime by using these tools, ensuring consistent performance and visibility.

Key Steps to Correct Errors in Amazon Listings

Act quickly in case of errors.  What are the key steps to correct errors in Amazon listings? Simple process:

• Understand the Problem: Click on the "Fix Your Products" tab
• Make the Updates: Make the changes to the product details, images, or even pricing as soon as possible.
• Preview: Preview your listing to check for compliance before resubmitting.
• Monitor Performance: After rectification, keep a keen eye on your listing to ensure the problem does not recur.

These steps solve the current problem and make your listing more vital for potential success.

Amazon’s Guidelines for Avoiding Product Listing Suppression

What are Amazon’s guidelines for avoiding product listing suppression? To be honest, Amazon's policies can be overwhelming sometimes, but sticking to the basics goes a long way:

• Ensure Full Product Information: Titles, bullet points, descriptions, and backend keywords should be complete and relevant.
• Use High-Quality Images: Use Amazon's standards, such as a white background and high resolution.
• Competitive Pricing: Avoid overpricing or underpricing compared to similar products.
• Regular Updates: Review your listings regularly to ensure they comply with Amazon's changing policies.

By following these best practices, sellers can reduce the chances of suppressed listings and increase customer trust.

Frequently Asked Questions (FAQs)

1. How often should I audit my Amazon product listings?

Regularly audit your listings at least once a month to catch potential errors early and ensure compliance with Amazon’s updated policies.

2. Are suppressed listings permanent?

No, suppressed listings can often be fixed by addressing the flagged issues and re-submitting the listing for Amazon’s review.

3. Can I recover lost sales from a suppressed listing?

While you can’t recover the lost sales, quickly resolving the issue and reactivating the listing minimizes the overall impact.

Key Takeaways

Wrapping up this discussion about standard product listing errors that cause Amazon listings to be suppressed, vigilance and optimization are all about success. Here are three key takeaways:

• Stay Compliant: Ensure your listings are current and regularly audited, avoiding common mistakes such as incomplete information or non-compliant images.
• Leverage Tools: Use tools like Helium 10 or Jungle Scout to monitor listing health and catch problems before they become major.
• Act Fast: Correct errors as soon as possible to prevent lost time and potential damage to your account health.

We have covered the most essential reasons why listings get suppressed and how to avoid them. Share your experiences and thoughts in the comments to join the conversation!

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