The retail industry experiences a significant shift in people choosing to shop online rather than in-person at the retail stores. Thanks to the convenience, variety of products, and wealth of information available, that escalates the popularity of eCommerce stores.
People buy products based on their visual representation and how best they are depicted on the websites. Studies reveal that about 89% of consumers prefer buying a product from Amazon than other eCommerce sites when it comes to online shopping. Studies also prove that a product image can increase the conversion by about 250%. Thus, an Amazon seller needs to focus on adding stunning visual elements to attract more prospects.
However, the pressure lies on small and medium-size businesses to invest in product photography and image editing techniques to bring out the magic in images that help stand out from the big brands in the market. Are you an Amazon seller looking out for the best choice for Amazon image processing? Here's what we have for you!
3D Rendering Vs. Product Photography – What To Choose For Your Amazon Image Editing
Traditional product photography:
Product images can be easily produced with the help of traditional photography. The products will be selected, staged, and will be photographed under bright light. There is an option to edit the images in different ways before coming up with the final pictures. Companies like Patagonia and Toms use in-house product images to keep their pictures close to the natural world with sunny backdrops filled with flowers and plants. Some alternate methods for product photography are to gather product images from the manufacturer or outsource it to a photo studio.
3D product rendering:
Visual experiences will alone motivate the buyer, and brands are expected to foster them with attractive images. But should the brand spend all its budget on Amazon image editing rather than brand marketing? This is where the 3D rendering technology comes to their rescue.
In 3D rendering technology, the images are processed with computers powered by Artificial Intelligence. Therefore, they are expected to improve the brand conversion rates by at least 20% to 30%.
Wayfair Next, which uses 3D rendering for their product images, states that it enables the customers to visualize the product in their home. The AR-powered product experiences help brands project their products in a completely new way, creating compelling brand experiences. It helps them drive sales, compete healthily on the eCommerce platform and satisfy their end consumer completely.
3D rendering Vs Product Photography:
Creating a prototype can be costly when we have to shoot objects with intricate designs such as jewels and wristwatches. But with the help of 3D modelling technology doesn't require building prototypes, and the 3D technology allows the website to display an upcoming product before gaining access to it.
Lighting is one of the most important factors in product photography. But when created with lights and shadows, they can establish the product in its best ambience. We can adjust the lighting and contrasts and use them appropriately to shape and texture the product and communicate the brand message. In 3D rendering, we don't have to worry about lighting and customize it within a few clicks.
Customers crave a personalized experience, and as an Amazon seller, you need to showcase as many configurations as possible to inform your customers of the best available options. 3D product rendering provides an array of opportunities in product customization when compared to product photography. You can show variations in color, texture and material without a great deal of effort compared to product photography.
3D product rendering offers tremendous flexibility. We can edit and retouch the product images with a few computer clicks and save time and money. Online customers require tailored and personalized experiences, and with 3D technology, it is possible to portray as many configurations and options as possible.
Traditional photography is not cheap as setting up the entire scene, and the production environment with lights and a camera can be expensive. 3D rendering, on the other hand, can be a cost-effective option. The product is not required to create the image, and the customization options are infinite. We can also save time and money and achieve uncompromised image quality with the help of 3D rendering technology.
As a competitive brand on the eCommerce platform, optimizing it with appropriate images is the only ship that helps you sail your brand to the shore. You can either do it by taking photographs of your product under good light and other conditions and upload on your page, or use computer-based 3D rendering technology for Amazon photo editing.
The best sellers on Amazon use this 3D rendering technology to depict their products in the best way possible. And unlike traditional photography, you don't have to ship the product back and forth. 3D product rendering is cost-effective and brags limitless potential. Apart from listing the images, you can also optimize them to reach the eyes of prospective customers faster and better.
Amazon image editing services help your brand to rank higher on the Amazon search results. This helps sellers to bring their products close to their potential customers. Our Amazon image editing services will help improve the product listing on par with the ranking algorithm of Amazon, which reflects on the sales and ROI.