The retail industry experiences a significant shift in people choosing to shop online rather than in person at retail stores. Thanks to the convenience, variety of products, and wealth of information available, the popularity of eCommerce stores.
People buy products based on their visual representation and how best they are depicted on the websites. Studies reveal that about 89% of consumers prefer buying a product from Amazon to other eCommerce sites for online shopping. Studies also prove that a product image can increase conversion by about 250%. Thus, a newly setup Amazon store seller needs to focus on adding stunning visual elements to attract more prospects.
However, the pressure lies on small and medium-size businesses to invest in product photography and image editing techniques to bring out the magic in images that help stand out from the big brands in the market. Are you an Amazon seller looking for the best choice for Amazon image processing? Here's what we have for you!
What to Choose for Your Amazon Image Editing?
Traditional Product Photography
Product images can be easily produced with the help of traditional photography. The products will be selected, staged, and photographed under bright light. There is an option to edit the images in different ways before coming up with the final pictures. Companies like Patagonia and Toms use in-house product images to keep their pictures close to the natural world with sunny backdrops filled with flowers and plants. Some alternate methods for product photography are to gather product images from the manufacturer or outsource it to a photo studio.
3D Product Rendering
Visual experiences alone motivate the buyer, and brands are expected to foster them with attractive images. But should the brand spend all its budget on Amazon image editing rather than brand marketing? This is where 3D rendering technology comes to their rescue.
In 3D rendering technology, the images are processed with computers powered by Artificial Intelligence. Therefore, they are expected to improve brand conversion rates by at least 20% to 30%.
Wayfair Next, which uses 3D rendering for its product images, states that it enables the customers to visualize the product in their homes. AR-powered product experiences help brands project their products completely new, creating compelling brand experiences. It helps them drive sales, compete healthily on the eCommerce platform, and satisfy their end consumer completely.
The images are created using advanced three-dimensional graphic software. 3D rendering, in simple words, is a process of generating realistic 2D images from 3D product models. The right amount of color, light, texture, and shadow is added during the rendering process to make the image more realistic and visually appealing.
3D rendering Vs Product Photography
Prototyping
Creating a prototype can be costly when we have to shoot objects with intricate designs, such as jewels and wristwatches. But with the help of 3D modeling technology, one doesn't require building prototypes, and the 3D technology allows the website to display an upcoming product before gaining access to it.
Lighting
Lighting is one of the most important factors in product photography. But when product images are created with lights and shadows, they can establish the product in its best ambiance. We can adjust the lighting and contrasts and use them appropriately to shape and texture the product and effectively communicate the brand message to the target audience. In 3D rendering, we don't have to worry about lighting and customize it within a few clicks.
Product Customization
Customers crave a personalized experience, and as a newbie Amazon seller who wants to setup amazon store, you need to showcase as many configurations as possible to inform your customers of the best available options. 3D product rendering provides an array of opportunities in product customization compared to product photography. You can show variations in color, texture, and material without much effort compared to product photography. In the case of product photography, you need to have images for each product variation, whereas for 3D rendering, you can edit and customize features as required.
Flexibility
3D product rendering offers tremendous flexibility. We can edit and retouch the product images with a few computer clicks and save time and money. Online customers require tailored and personalized experiences, and with 3D technology, it is possible to portray as many configurations and options as possible.
Affordability
Traditional photography is not as cheap as setting up the entire scene, and the production environment with lights and a camera can be expensive. 3D rendering, on the other hand, can be a cost-effective option. The product is not required to create the image, and the customization options are infinite. We can also save time and money and achieve uncompromised image quality with the help of 3D rendering technology.
Time-saving
When you have products with multiple variations, 3D modeling can be a time-saving process as you can generate images with different variations (color, fabric, and texture) in the same lighting and same angles in a short time. Once the archetype is generated, you may visualize and generate endless options and variations of the same product. Whereas, in product photography, you will require to get a different photo for each product variation, which will require more time.
Safety
With 3D rendering, you can easily demonstrate product features that may be hard to capture with a camera. For instance, if you are selling products that protect users working in a dangerous environment, illustrating the user's safety can be safer in 3D image rendering than showcasing the instance in reality.
Consistency
3D rendering allows businesses to ensure brand-specific consistency in images for each product. Product images can be rendered in the same lighting and angle with a flawless finish through 3D product rendering, which might not be possible with product photography. This consistency in product photos will provide your eCommerce store's professional and credible appearance.
Creativity
Product photography can be a costly process, which may lead to sacrificing creativity. Illustrating your ideas and creativity will be difficult without an enormous budget for photography. However, 3D image rendering can be a lifesaver in this case. You can create rendered images using any décor, location, lighting, etc., without investing a huge amount of money.
Bottom Line
As a competitive brand on the eCommerce platform, amazon content optimization with appropriate images is the only ship that helps you sail your brand to the shore. You can either take photographs of your product under good light and other conditions and upload them on your page or use computer-based 3D rendering technology for Amazon photo editing.
The best sellers on Amazon use this 3D rendering technology to depict their products in the best way possible. Unlike traditional photography, you don't have to ship the product back and forth. 3D product rendering is cost-effective and boasts limitless potential. Apart from listing the images, you can also do amazon content optimization to reach the eyes of prospective customers faster and better.
Amazon image editing services help your brand rank higher on Amazon search results. This helps sellers to bring their products close to their potential customers. Our Amazon image editing services will help improve the product listing on par with the ranking algorithm of Amazon, which reflects on sales and ROI.