Category: Amazon Listing Optimization

An attractive and practical product title gravitates your customers towards your products! 

In a sea of similar products with similar price ranges, you need to ensure that your Amazon content optimization is at the top of its game. This optimization is what will help your product rank higher in the Amazon product listing. 

Otherwise, it will never be seen by your target customers and, as a result, will fail to sell. So, if you are wondering how to proceed, then take a look at our top tips for Amazon content creation with specific reference to Amazon product titles that drive clicks!

But wait! Before you begin...

A key aspect to remember is that you need to appeal to both your target customers and the search engine. You may have come across many Amazon products with lengthy titles that are stuffed with keywords. While these titles may help them rank up in the search engine, they are not appealing. On the other hand, some Amazon titles do not use proper keywords that the search engine can pick up. Hence, they do not rank on top. 

Understanding this thin line is essential for you to plan your keyword search and marketing strategy in a way that considers both Amazon SEO optimization and customer needs. Here are some tips for Amazon content creation and enhancement.

Concise title

While writing your product title, ensure that the title is concise and clear. Amazon has a limit of 200 characters (35 words) which includes spaces. 

Despite the 200 character capping, you only need to use 60-80 characters for effective optimization. This is your golden number that will hook your consumers as well as the SEO without being cluttered. 

Best practices

In the process of Amazon content creation, it is helpful to follow some best practices. This will ensure that your titles contain the necessary details to understand all about the product quickly. 

Some necessary details to include are:

• Brand name
• Product
• Functions or primary feature
• Size/color/quantity

In terms of writing optimized content for your title, you should:

• Keep the first letter of each word in capitals
• Spell out quantities or numbers
• Avoid keyword stuffing

Following these guidelines and best practices will ensure that your title is catchy and perfect on Amazon.

Keywords

Keyword research is imperative for Amazon SEO optimization. Since Amazon has its search engine known as A9, the focus area is on selling. 

One great way to find relevant keywords for your products is through the keywords used in the 'paired products' section. Take a look at what your competitors are using and incorporate those keywords in your title. This ensures that your keywords are up-to-date according to the A9 standards.

Pro tip: You can also use Amazon's search bar to round up some keywords for your product title. For example, if you want to sell shoes, type that on your Amazon search bar and then see Amazon's automated suggestions. Now, include some keywords from those suggestions for optimization. 

Understanding customer needs

Nowadays, with a short attention span and an information overload, consumers like to make their decisions quickly. They do not want to wait or figure out the details, especially while purchasing products. While browsing on Amazon, they will click on the most relevant title and then proceed to purchase the product. 

Hence, you can see that these things happen so quickly that you do not have time to be bland or average. Your product title must be informative and appeal to some part of your consumers' needs. In some cases, you can add an emotionally charged word in your titles, such as 'facial cleansing brush for beautiful skin', or you can also add a practical word in your title such as 'powerful emergency light for camping needs'.

Such adjectives instantly connect with the relevant customers and hence peaks their interest in choosing your product over other similar products. Yes, it is complex taking care of so many factors simultaneously while sticking to a word limit, but remember, one word can completely change your title's tonality, so take advantage of that!

Things to avoid in your Amazon product titles

So far, we have discussed the necessary elements to include in your title. The equally important thing is to ensure that you avoid mentioning certain things in your product titles. Some of them are:

• Price: You do not need to include the price in your title because Amazon will already display it, so it is unnecessary and repetitive. 
• Promotional offers: Adding such gimmicky content in your title takes away its credibility and ranks lower in the Amazon search engine's listing.
• Special characters: Special characters or symbols such as "&" or "%" are also ranked lower in the Amazon product listing, so avoid using them in your title.
• Words in all caps: This is visually unappealing and comes across as super loud for your customers. So, do not capitalize all your words in the title.

Examples of optimized Amazon product titles

Let us look at how the format of an Amazon product title would look like. Ideally, this would include all the features we talked about in the above section. The rules are the same across all product categories, which makes your work easier. Great Amazon product titles would include: 

Laptops/ Mobiles: Brand name + Model number + 2 main specs + Size + Color 

Apparel: Brand name + Type of apparel + Fabric + Utility + Size + Color

Thus, these were the top 5 tips for effective Amazon content creation! Having this mini-guide in your hand would prove to be helpful while working on your product listings. Furthermore, doing your research on keywords, competitors, and the market will effectively help you market your products effectively. 

If you still need help with Amazon product listing content writing, you can head over to Vserve Amazon listing services. Hiring professionals for Amazon content optimization will significantly drive your sales and increase your revenue without being overwhelmed by all the work yourself!

 

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A persuasive product listing is the secret to boosting your profits and increasing your market share on Amazon. And, the quicker you can upload your Amazon product listing, the faster you can craft product sales.

But do you have the time and effort to deal with bulk product listing, product content creation, and upload? If not, you don’t have to hire yourself or bog down your team on this monotonous task. Instead, outsource Amazon listing services to an expert ecommerce agency that can handle the hassle while you can focus on what’s best for your business. Here we can prove to you why –

Amazon is changing the eCommerce game!

As one of the largest eCommerce platforms, it offers incredible opportunities to reach a massive customer base and delivers the infrastructure needed.

In fact, almost half of Amazon sellers generate 80-100% of revenue from Amazon sales. And 50% of Amazon’s revenue in 2019 came from the third-party sellers.

Evolving every second, Amazon also makes the marketplace welcoming for small and medium businesses. And as a small business, you can gain profits by utilizing its ubiquity and tapping into the array of opportunities.

Easier said than done; establishing an Amazon store is more than just signups and listing your products. With fierce competition and ever-growing customer expectations, it’s about differentiating your product meaningfully yet keeping your profit margin.

To your surprise, your Amazon product listing can make it happen. An asset to your Amazon store, the product data augments your customer’s shopping experience with an appeal that drives them toward purchase. Unique product descriptions can convince customers to buy your product against competitors.

Outsourcing Amazon Listing Services is the Right Choice for Small Businesses

Though not rocket science, creating and listing your products on Amazon is best when left to the experts. Not only does expert support offer you a competitive advantage, but various other benefits, including cost savings and all the needed time to focus on your core business growth.

Skeptical about outsourcing the product listing and optimization tasks to an agency? Here are the benefits that an outsourcing partner can bring to your business.

Benefits of Outsourcing Amazon Listing Services

Time to Focus on Revenue Earning Opportunities

Day-to-day Amazon tasks can take away all your time. Between updating PPC campaigns and frequent product uploads, you may miss out on potential growth opportunities and brand promotion. And, If you add filling out product descriptions and the fact that it may not be your expertise, it eats up the valuable time and resources you cannot afford to waste.

On the other hand, a reliable outsourcing partner takes good care of your product listings. They use strategies to ensure that your Amazon store will constantly be updated. They provide accurate and high-quality listings to help you stand out from the crowd that is selling the same product as you. And at the same time, they can give you back all the time and resources needed to build your business to success.

Expert Support

The eCommerce giant has a massive yet closed ecosystem. Everything within its systems is focused on and specific to Amazon’s goals and functions. From customer service to the tools that support it, Amazon has its own rules.

While you might have a basic understanding of how Amazon product listing works, a professional partner will have years of experience building and managing Amazon product portfolios. They also ensure that every element in your product listing is appealing and informative and prompts the customer to purchase. Moreover, if you wish to utilize Amazon’s seller central and vendor central account benefits, most outsourcing partners will be ready to step in to support you with that.

Boost Page Ranking

To rank better on Amazon and Google, you must optimize your product listing to catch your customer's attention perfectly. But, attaining the most informative and appealing Amazon product listing is not a cakewalk.

However, professional Amazon listing service partners can craft a product listing that carries all the primary relevant product keywords and their variations. With search possibilities incorporated, they create listings that are appealing, readable, and get picked up by the search engine. This strategy can boost your ranking and improve product visibility.

Increase Conversion

Buyers always look for exciting and informative product details before purchasing. They expect the product details to be accurate and have the exact feel they would experience in a physical store.

This may not be a challenge with a few products in hand. But, it’s time-consuming and a tiresome task when your product range increases from a few to hundreds and thousands.

That’s when an expert product listing services team can help you when outsourcing Amazon listing services. They can handle various tasks in presenting high-quality product details to your customers.

• They use impeccable and compelling marketing language to drive conversions by focusing on key product benefits.
• The listing will be on par with the best-selling competitors to put you in a position to dominate the SERP.
• They also make sure that the product image is free from flaws and depicts the original features of your product and
• Help gain confidence by providing authentic and transparent product information to your customers.

This approach to providing high-quality and accurate product details on every unique product page has proven to increase traffic as well as conversion rate and sales on Amazon.

Cost Benefits

Outsourcing Amazon listing services is cost-effective. An entire team will take care of the upload on Amazon while you can chill waiting for the profit. And it’s more effective than hiring a full-time employee, where you’ll have to pay only a fixed amount or hourly rate compared to paying beyond the salary for a full-time employee.

Scalability

As your business grows or during seasonal sales, you will need assistance managing your expanded portfolio. You need to ensure timely product updates and add more resources to meet the increase in product volume. Many businesses fail to capitalize here as they lack the scalability that matches the opportunities.

Additionally, outsourcing Amazon product listing tasks provides you with the ability to scale up with already trained staff that can handle the increase in product volume.  Conversely, scaling back down to a more minor team is equally more accessible when the demand is temporary.

Get all your business needs met in one place!

At Vserve, we understand the time and effort it takes to create a well-optimized Amazon product listing. From creating appealing product descriptions and attractive images to optimizing your product listing, we have the required skill and expertise to be the one-stop solution for all your Amazon listing service requirements. You can count on our commitment to deliver top-quality Amazon listing services, complying with industry best practices and timelines.

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Step by Step Guide On How to Sell Products on Amazon

The Amazon listing optimization lets you create and manage listings to sell your products on Amazon. Your products aren't automatically listed on Amazon when you activate the Amazon sales channel. After you've created a listing, it's submitted to Amazon for approval. Most successful listings are approved within a few hours. If your listing is approved, then it will appear in the Amazon marketplace. You can manage your Amazon sales channel listings in your admin. This page has following categories:

•Get approved to sell in a category

•Create a new listing for a product

•Add a UPC or EAN code

•Add your registered brand

•Create an offer for a product on Amazon

•Link to your existing Amazon listings

Some product categories require approval in Amazon listing optimization before selling. If your product requires approval, then you'll be prompted to apply before you can submit your listing. You can only create listings for new products by using the Amazon sales channel in these categories:

•Clothing, Shoes, & Jewelry

•Arts, Crafts & Sewing

•Home & Kitchen

•Patio, Lawn & Garden

•Sport & Outdoors

•Health & Household

•Toys & Games

•Beauty

•Electronics.

Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. Once you know what to put in these fields, it makes it very easy to implement any changes. However, because A9 is a maturing algorithm, frequent and unpredictable updates is a common point of frustration for many sellers on Amazon?

More About Amazon Listing Optimization

Do your best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Even the best SEO software and tools can’t predict the future.

As consumers; we rarely hop on Amazon just for product research. We are usually very close to the point of purchase. Amazon knows this. In turn, Amazon will continually make changes to test what makes shoppers buy more frequently. Therefore, we need to make changes that will help shoppers convert more frequently.

This includes making our products more visible than our competitor’s, so shoppers find us more often. Additionally, we need to make changes that turn browsers to buyer while keeping in mind the goal of the Amazon search algorithm. Some things to think about when optimizing your Amazon listing include:

•Should you have more images?

•What should you put in the title?

•What price should you sell at?

Wrapping Up

Creating and managing listings in the recommended manner helps you to attain higher sales on Amazon. Partner up with an Amazon Listing Optimization company to make sure that you have not missed any optimization techniques.

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Step by Step Guide On How to Sell Products on Amazon

How Amazon Store Re-Pricing Tools Can Maximize Your Profits

If you wish to be a seller and want to capitalize on the 300 million Amazon users market, or you are already an Amazon seller and you want to rank higher on seller lists, there are many important things to keep in mind. Competition Price Tracking, Mapping, Product Description, Catalog Maintenance, Customer Support and Listing Enhancements are essential aspects. If you rank higher, you sell more, this is true on Amazon, and therefore you can make a significant impact by using Amazon Listing Optimization. There are millions of products on Amazon, and therefore it is necessary for you to adopt Amazon listing services and get the best optimization for your products.

If you are a new seller, undoubtedly you will think why Amazon Listing Optimization is so important?

Know Why Amazon Listing Optimization is Important?

Let me tell you that in Amazon marketplace where there are millions of products and countless sellers in which many of them selling things similar to yours, the sales of your product directly depends on how your product appears on the search page. It will be tough for you to place your foot firmly if you try to do it without professional advice. As Google listing is essential to get your website visibility, it is necessary for you to follow an Amazon Listing Optimization strategy to get the most out of your product page on Amazon.

This process is different from Google listing optimization as there are some specific formats of products on Amazon, which are not required on Google Listings. There is not much focus on link building, and page optimization is more critical. Google is built to sell ads while on Amazon you sell products. Most of the traffic comes from Amazon.

Read the following before you kick start Amazon Listing Optimization:

• Product Categorization: It is important to give a proper title and product description. This is to ensure your product is displaying in the correct category even after applying the filter.
• Image Optimization: Enhance your Images, upload more than one photo, show packaging and include size also. Take pictures from different angles and make sure all the photos are bright and look appealing.
• Product Title Optimization: Longer and more detailed titles are better, and Keyword rich long titles outrank others. A catchy title will attract customers and add attractive messages with the title can give more clicks to your product.
• Use Bullet Point Description: You should take professional advice to make your description which is considered as an important aspect. Make sure each bullet highlights key features of your product and use keywords on every point. Also, try to avoid duplicate content.
• Product Discoverability: Take professional help to enhance discoverability of your product by adding relevant content and adding additional images.
• Increase Amazon Product Reviews: Buyers generally prefer the product with more positive reviews. Make sure that the reviews of yours are precise and informative.

Its All Up to You

Doing all this on your own is like a hard nut to crack. You can seek professional help from Amazon listing optimization services with the professionals who can make your work a lot easier. We will handle all promotion-related pressure so that you are more focused on sales. Reach us at info@amazonlistingservice.com for more information.

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Various Benefits of Amazon Product Onboarding

The Amazon Marketplace is similar to other marketplaces in terms of being lucrative and crowded. To gain maximum profits as a seller, you have to be the most unique among the other two million sellers on the platform. But if you are successful in grabbing your buyer's attention, the sale is bound to happen. The average rate of conversion in Amazon is 15%, which means it is three times higher than a regular e-commerce website. Therefore, the key to driving your buyer's attention towards your brand is maximizing your Amazon product listing. There are thousands of products on the marketplace, making it difficult for buyers to notice everyone. Hence, make it convenient for your buyers to find you by working on your Amazon listing optimization. 

Why driving traffic to your Amazon product listing is important?

As the sponsored advertisement costs and Amazon seller competition is increasing day by day, you need to get one step ahead by looking for additional ways to drive organic traffic to your amazon product listing. Although Amazon already offers incredible internal advertising solutions to sellers, it is still necessary to derive external traffic on your amazon listing products. 

Before you begin with the process of driving traffic to your Amazon product listing, you should make sure that your Amazon listing optimization is accurate, with a decent conversion rate. A robust Amazon listing optimization includes the following:

• SEO-friendly content
• High-quality images
• Thorough product information
• 25-35 reviews with at least a rating of 4 stars.

The primary benefit of optimizing your Amazon product listing is that you can derive external traffic directly at your Amazon storefront without competition or ads. 

How to derive traffic on your Amazon product listing?

To boost your Amazon listing products' visibility, we have highlighted a few essential techniques to derive traffic on your Amazon product listing. By using these strategies, you can lead buyers right at your Amazon store to make their way down to your sales funnel and grow to become your loyal customers forever. Let us dive in.

Amazon listing optimization with SEO.

Search engine optimization helps in leading buyers to your Amazon product listing. Both the shoppers who already exist on Amazon and external buyers who use other sites will find your Amazon listing products if you use appropriate keywords. In addition to this, other websites along with Amazon determine that your Amazon product listing is authentic and relevant, thus ranking it higher on the search engine. 

The popular tools for identifying the popular keywords used by the shoppers are:

Google Keyword Planner: This tool is free, indicating the search volume of keywords on the Google search engine, month-wise. Since Amazon product listing has high ranks on Google, this tool might prove extremely useful.

Scope: This is a keyword tool that is specially created for Amazon listing optimization. It offers tracking of keywords' monthly volume, estimated sales, ranking position, and much more. 

Once you know which keywords you want to use, you can place them throughout your Amazon product listing, like in the titles and product descriptions. 

Buying sponsored products ads.

Even by doing the best of search engine optimization, there is no guarantee that your Amazon product listing will rank higher on the Amazon search results. The marketplace considers some additional ranking factors like price, selling history, reviews, etc. Therefore, if you want to gain more control over the visibility of your Amazon product listing, you can pay for your ads to get sponsored to place them in higher search results. Moreover, you only need to pay when a buyer clicks on your sponsored ad, making your Amazon promotion a guaranteed payoff. 

Sharing your Amazon product listing on social media.

The average person spends almost three to four hours on social media daily. Considering this popularity, promoting your Amazon product listing on social media is a great way to increase traffic and get your products in front of thousands of potential buyers. Here are a few ideas on how you can subtly share your Amazon product listing on social media:

Share content linking your Amazon product listing: Post helpful and informative blogs and articles, including a link to your Amazon listing products. You can even create how-to-do videos for the same purpose.

Make promo codes: As a professional seller, you can create promotional links and share them on your social media business account to offer deals and discounts to your customers. Unlike traditional ads, sharing promo codes increases user value, as they can save money when buying from your Amazon product listing. 

Running Competitor Analysis.

To make your Amazon product listing internally visible, it needs to stay one step ahead of your competitors' Amazon listing products. If you fail to monitor how your competitors engage their shoppers, your product listing will always fall behind in getting higher search rankings and gaining buyers' attention.

To keep your Amazon product listing always on top in the search engine, you must monitor the following few factors:

Price: Every buyer is attracted to an online store when it offers its products at a lower price than others. Therefore, try to price your goods in the Amazon product listing lower or the same as your competitor's product rates.

Product images: Visuals are a significant factor in encouraging online sales. While shopping online, buyers are not only attracted to an excellent selling price but also to high-quality and clear product photos. Therefore, make sure that your Amazon product listing has more high-quality images than your competitors. 

Product descriptions: Be sure to add relevant information about your products or services on your Amazon product listing. If your listing is not getting a good rank in the search engine, there might be some issue with your keyword choice. Therefore, choose your keywords wisely. 

Partnering with a few influencers.

Just like any other e-commerce store, your Amazon product listing can get organic traffic simply by influencer marketing. Have some prominent influencers promote your services on their social media through pictures and videos linking your Amazon listing products. This would convey a message to your buyers that your Amazon product listing is worth checking out! 

For your Amazon listing optimization through influencer marketing, be sure that you make a list of those influencers with a strong community with a considerable base of social media followers. It is also important to look for influencers relevant to the kind of Amazon product listing you own. 

Maintaining a robust product rating.

For a marketplace as vast and competitive as Amazon, you need to make your first impression, a great one. Since Amazon is a huge name, your buyers would not settle for a product on your Amazon product listing with zero or average reviews. Therefore, maintaining high-star ratings is essential to make your first impression a positive one. These ratings will be visible to your buyers if they go through your products on your Amazon product listing. 

Here are a few easy ways to maintain high-star ratings on your products. 

Clear and straightforward product description: Describe your product exactly how it is. Do not add more or less information that might hurt your buyer's expectations after the product is delivered. 

Excellent customer support: Buyers are most likely to return and become loyal customers if they get their queries and issues solved instantly by the seller. Therefore, offering excellent customer service to your buyers is the most significant way of maintaining high stars on your Amazon product listing.

Reach out to negative reviewers: If your buyers leave a poor rating on your amazon product listing, reach out to them to see if their query or issue can be solved. This way, you would make your buyers feel valuable, and they might edit their reviews to a positive one in the future. 

Affiliate blogging.

While you would not completely control this unless you own your own blogging site, affiliate blogging is a great way to drive external traffic to your Amazon product listing. There are hundreds of blogging websites run by content creators associated with The Amazon associate Program. We will tell you how it works. Whenever you ask a blogger to write a blog related to your product, they would add an affiliate link to your Amazon product listing. This is a common practice known as Amazon affiliate blogging. That way, your hired blogger would also benefit by earning some commission each time a visitor clicks on your Amazon product listing link from their blog. 

Start Now!

We hope that this article has helped you understand how you can derive internal and external traffic to your Amazon product listing. By following the above-mentioned tips and techniques, you would not only get more and more conversions, but it will also assist you in gaining some valuable insights to understand your buyers on Amazon, which your competitors would not be able to do. 

Hence, if you plan to outsource your Amazon listing optimization work, then Vserve Amazon Listing Service will be the best option for you. We function as the one-stop solution for all your Amazon listing optimization needs, giving you the best possible results in no time.

For further assistance, you can reach us at info@amazonlistingservice.com. We will be more than happy to help you at any time.