December 2021 - Amazon Listing Service

Month: December 2021

A Starter Guide to Amazon Vendor Central Management

A Starter Guide To Amazon Vendor Central Management

Amazon is a lucrative marketplace — it provides sellers a far larger customer base than any other platform. Becoming a third-party Amazon seller can bring the huge potential of success to your business. However, it is not the only way to get your products sold on Amazon.

Did you know that instead of selling your product to your buyers, you can sell them to Amazon who will then sell your products for you? This is how Amazon Vendor Central Management works. 

You must have heard a lot about Amazon Seller Central. However, there is a lot less conversation about Amazon Vendor Central. In this blog, we will take you through the beginner’s guide to Amazon vendor services. 

Here’s what you will learn - 

  • What is Amazon Vendor Central?
  • How is it different from Seller Central?
  • What are the benefits of joining Amazon Vendor services for sellers?
  • What services does Amazon Vendor Central Management include?

Let’s begin!

What is Amazon Vendor Central?

Amazon vendor central is an invite-only platform for sellers, where businesses can sell their products to Amazon directly. The platform allows the manufacturers and distributors to interact. Instead of being the third-party Amazon seller, you become the first-party seller who is distributing products in bulk to Amazon.

However, as a first-part seller, your role is limited to supplying products to Amazon. You have no part to play in the actual selling process.

Here’s how the core process works - 

  • Amazon lists and sends you the purchase order.
  • You send the products to Amazon.
  • Amazon sells its products to its customers.
  • Amazon pays you, irrespective of the sales, according to the set guidelines.

The Amazon Vendor Central sure seems to be lucrative. You do not have to deal with any of the hassles of selling the products to your customers. It’s simpler to sell the products to Amazon. The time and energy you save can be invested in other business functions. 

However, it’s not up to you to become an Amazon vendor. It’s Amazon’s choice to send you an invitation proposing you become a vendor. The selection criteria include your brand’s traffic, sales volume, conversion rate, and many other factors. 

Difference Between Amazon Vendor Central and Seller Center

1.Seller Support

With Amazon Vendor Central comes the support of the eCommerce giant itself. Once you become a vendor, Amazon is by your side, and its support can make a huge difference to your business. Be it the catalog updation and management, or customer service, your business leverages more flexibility.

On the other hand, Amazon Seller Central provides minimal support to its sellers. You are on your own when it comes to selling, marketing, and optimizing your products. Amazon offers decent support when it comes to problems related to inventory, payments, and listings. However, one should not expect much. 

2.Marketing Support

When you become an Amazon vendor, you get to leverage the Amazon Vendor services. One of them is the advanced marketing support to your brand. Increasing the visibility of your products is easier for vendors than third-party sellers. 

Vendor Central partners get access to special marketing features, such as their brand page, A+ content, exclusive promotional programs, vendor coupons, headline ads, and more. 

The Seller Central also provides some support to their sellers, such as they can create pricing promotions. However, running those promotions is challenging.

3.Streamlined Business Model

The process of working and conducting the business is a lot simpler for first-party sellers than it is for third-party sellers. Vendors have to focus on filling the orders for Amazon on time and billing it without paying late chargebacks. The platform handles everything else, from selling the products to customer support.

However, a seller has to deal with all the aspects of selling their products, along with handling lost inventory, tax liabilities, and many other costs. Moreover, dealing with competition is a lot more intense for sellers than for vendors. The latter group thrives with the confidence of Amazon. 

Advantages of Joining Amazon Vendor Central

1.Consumer Trust

You must have seen a few products listed as “In Stock, Shipped and Sold by” on Amazon. Most people will choose these products versus the products sold by individual sellers. You wonder why? It’s because of the reputation of the Amazon brand.

The brand name of Amazon instills trust in customers. They find it more comforting to know that their purchases are Amazon-approved. Even though eCommerce shopping is safer than before, some customers still beat around the bush while making purchases. However, as an Amazon vendor’s product, it gets easier to close the sale. 

2.Simplified Selling Process

As a third-party seller, you need to abide by the seller guidelines set by Amazon. It includes fulfilling direct customer orders, tax liabilities, lost inventory, extra business costs, and more. However, when you supply to Amazon, you do not need to worry about any of it. 

With Amazon Vendor Central, your business model becomes more straightforward. Your seller admin responsibilities no longer play a part. You only have to focus on fulfilling your purchase orders timely and billing Amazon. There is no requirement of worrying about serving multiple customers - Amazon takes care of it. 

3.More Advertising Options

You get access to Amazon Marketing Services ( AMS ) when you are a seller with Amazon Seller Central. However, when you become an Amazon Vendor Central seller, you get access to more features and tools to create stronger ad campaigns and drive more targeted traffic to your product pages. 

Moreover, you get access to easy-to-understand insight reports that include brand metrics and help you optimize your campaigns. It helps you reach your business goals much more effectively as robust advertising options decrease your clients’ average cost per click and increase your return on ad spend.

4.Exclusive Promotional Programs

Along with effective advertising tools, Amazon vendor central also promotes exclusive programs to boost your brand sales. 

  • Subscribe & Save - It is like a digital loyalty card for customers who make purchases regularly. When there are regular deliveries set for shipment, customers get a 5-15% discount. It motivates them to make recurring purchases.
  • Amazon Vine - It is an incentive program that invites its top reviewers to receive a product for free in exchange for a review. While buyers get the product for free in exchange for honest reviews, sellers get to know unbiased and real reviews about their product. 

Amazon Vendor Central Management Services

1.New Item Setup

Once you become a member of Amazon Vendor Central Management, our Amazon Vendor Central consultants do the NIS (New Item Setup) creation for you. From optimizing listings, verifying ASINs, eliminating barcode errors, and updating inventory status for your Amazon store, we extend complete support in your new journey.

2.Inventory and Order Management

Our Amazon Vendor Central consultants ensure efficient tracking, management, and replenishment of your inventory. We keep stock of all your Amazon orders, manage shipping logistics, handle communications, and track the entire FBA development process. We take it as our responsibility to ensure timely order fulfillment.

3.A+ Content Writing and SEO

Amazon vendor services help you leverage the power of content and multimedia elements by making your product page more interactive. Be it text, images, or videos, we design to impress and convert. We also make it a point to integrate high-ranking keywords in your content to make it SEO-friendly.

4.Amazon Account Health Management

Our experienced team of Amazon Vendor Central consultants manages your Amazon Vendor Central account round the clock. We perform regular analysis to follow-up on invoices, address customers, and maintain quality and keep the customer satisfaction rates high. We also help you build a long-lasting relationship with Amazon.

5.Reviews and Feedback Support

Since we monitor your content and Amazon Vendor account in real-time, we keep track of your business’s reviews and ratings. Our team monitors them and provides your customers with rapid responses to their feedback. We also take care of customer grievances and initiate customer communication. 

Benefits of Outsourcing Amazon Vendor Central Management Services

1.Expert Help

The Amazon Vendor Central Management services have professional experience and the expert skills to streamline your eStore efficiently.

2.Strategic Advice

Our strategic planning and approach assist you in managing and improving your Amazon store with insightful metrics and information.

3.Increased Efficiency and Productivity

Our team equips you with the needed tools and methods that enhance your productivity and improve your efficiency.

4.Direct Vendor Communication

We handle the communication processes, make them more accurate, and straightforward and save your time. 

Advantages of Outsourcing with Vserve

Vserve is one of the leading and well-known Amazon listing service providers that assists you in cornering the competition. Our Amazon Vendor Central consultants are efficient at handling your Amazon account and making it more successful. Outsourcing your eStore management to us will help you reduce your overhead costs and enhance your visibility and sales on Amazon.

Join us to achieve exponential growth with your Amazon account and fine-tune your strategies to ace the Amazon Vendor Central Management. To learn more about our service, contact us at +13322139163 and drop a message at

How to Write Amazon Product Descriptions That Rank

How To Write Amazon Product Descriptions That Rank

Amazon, being the largest online retailer in the world, has over 500 million products in stock and online sellers are always finding ways to get on top of their competitors and showcase their product to as many people as they can. If you're an ecommerce store with unique products looking to sell on the Amazon marketplace, you should be making moves to create the best amazon product description copy that sells.To leverage this opportunity in order to showcase your brand to a large, varied, and discerning audience, you need to present your store as well as your products in the best light with the most appropriate product descriptions. But how do you establish your niche, differentiate your brand from countless others, and emerge on top of the searches?

Amazon product description writing is all about quality rather than quantity. Your first interaction with a customer is through your product copy. It needs to be simple and straightforward. For your products to rank higher on Amazon’s marketplace, you need high-quality and optimised content that proves how your product fulfils the needs of your customer and is preferred over your competitors. Our Amazon copywriting tips will not only help you formalise your seller information and policies in a user-friendly manner, but also enhance your conversion rate and boost your product sales. 

Here’s how Vserve’s product services can help:

1.Writing clear and concise copy:  

Product description writing for Amazon that is creative but not fanciful, and fact-based yet strategic fulfils the dual task of persuading your customer to buy while also informing them about its unique features. For this, the copy needs to describe the product in simple and clear language, and use SEO tools that can steer the customer towards making a regular buying decision.

For example, while a women’s shawl and stole could be used for a somewhat similar purpose, the descriptors used in the former would focus on features like texture and ability to provide warmth, while the latter could bring out aspects like color and use-case.

Amazon’s product description writing services will transform every visit into a successful transaction by:

a.Listing product features in bullet form: Not only is the strategy of using short sentences and crisp content essential for SEO, but it also entices your customers. When customers have all the information about the product, presented to them in an easily understandable manner, they are more likely to engage with your product and your brand, and make the decision to buy.

b.Ensuring product specifications are unique: Our team of Amazon product description writers deliver only the right and necessary product information to the customer. At Vserve, we review every unique product specification to make sure it is accurate, complete and relevant.

c.Providing product descriptions in long and short forms: Short-form content in bite-sized formats may be the need of the hour, but sellers still need to provide product descriptions in long-form as well. Vserve’s team of expert amazon product description writers have been trained to collate information from a variety of sources to create product descriptions in long-form as well as short-form. And regardless of the word count, our powerful writing that uses targeted keywords will transform your product content and boost your online presence by differentiating it from the countless others.

2.Using high-quality images:

While paying attention to your amazon product description writing you also need to ensure that your product image speaks a thousand words, you need impressive pictures that can help customers visualize the product in real-time and enable them to buy it. Instead of hiring a regular photo editing agency that may not understand the nitty gritties of your Amazon marketplace, choose Vserve’s professionals who are adept at editing and enhancing images. Not only this, our visual ninjas will make sure that the product images on your site are professional and appealing.

At Vserve, we believe that excellent product images are a deal-breaker, especially when selling on Amazon. High-quality images can cause a customer who is merely browsing to pause, click, and explore the product.

For example, a product like a kitchen organiser, would require multiple high-quality images in different angles such that customers can visualise its dimensions and its usefulness. This information can ensure a better sales outcome than a two-dimensional image that can be a disappointment to a customer who actually bought the product.

At the same time, a high-quality video will provide a preview into the product, especially if it requires setting up; this can also be leveraged as a selling tool.

3.Integrating pages across needs:

Today, buyers shop on the go, using their mobile and other devices, and voice assistants like Alexa to make the process easier. This means that product pages need to be developed on systems that are seamless across mobile and web, while being voice-friendly, so that neither your brand nor your product misses out on these platforms.

Our team of amazon product description writers create A+ product detail pages that present your visitors with enhanced content. This means that every product page will comply with the guidelines set by Amazon. From images that can be clicked to be enlarged to buying guides for comparison charts, you can rely on Vserve experts for quality, expertise, and competency to deliver on time. We will help you keep your customers interested with unique formats and creative layouts with our excellent amazon product description writing services, also ensuring the customer returns long after buying the product, for regular and repeat purchases. 

4.Using modules for an immersive and interactive experience:

Capturing and retaining the attention of a customer is paramount for your estore. For this, we at Vserve, have developed hotspot modules that encourage customers to communicate with your brand; they immediately understand the USPs of the product when they hover through the features and scroll through the easily accessible carousel module. This interactive experience satisfies the customer’s curiosity, adequately informs them about the product, and clears any confusion. And when all these aspects are consistent across your product offerings, it increases their trust in your brand, and hence results in increase of sales, regularly and consistently.

A creative, meaningful, and compelling amazon product description writing is the key to boosting your sales. This process often takes numerous iterations through trials and errors, causing a loss of time, revenue, and effort, which could be better invested elsewhere. 

As a small business owner selling on Amazon, you wear multiple hats--managing inventory and product quality, while marketing yourself and your products. And if you are a large enterprise wanting to expand your reach across channels, you would prefer strategies that deliver so that you can focus on scaling. In either case, Vserve will be your best choice. By outsourcing your Amazon product description writing services to Vserve, you can be rest assured your marketing content will be accurate, attractive to customers, and boost your product ranking. 

If this blog answers your questions, do like it and share it with your community. We would love to be  of help! And if you are a seller on Amazon, comment and let us know your experience with product copywriting. We’d love to know your thoughts. 

Get in touch with us to try our services. We promise there’s no turning back!

Understanding Amazon Listing Optimization for a Successful Product Launch in 2021

Understanding Amazon Listing Optimization For A Successful Product Launch In 2021

It's both exhilarating and difficult to launch a new product. 

There's nothing more exciting than seeing your product on the market. It can, however, feel like you're in a mad scientist's laboratory. You can see that it is complete with science equipment, levers, and flashing buttons you can’t wait to touch. However, there are no clear directions on what to do. 

What most people don't realize is that a successful product launch involves extensive research, time, and effort. 

It's not only an issue of putting your product on the market or having a great product. Rushing into it may turn a sure-fire triumph into a costly and disappointing start. 

An excellent product will fail in the market because of a poorly-planned product launch.

For your product launch to be successful on Amazon, you'll need a well-thought-out core strategy. 

You’ll have to make use of various methods such as Amazon A+ content. It’s also important to understand Amazon Sponsored Ads and everything related to that.

You will need to take several steps to create a successful product launch. Figuring out what tools you'll need to use is key to making sure your product launch goes well.

Product Launch Page Optimization Strategy

Product Page Content

Only 2.42% of site visits result in a purchase on average. This is bad news for online sellers. The most common cause of this is due to poorly designed pages. You will lose prospective consumers if you have a non-refurbished product page. 

On their pages, the majority of successful online firms employ a CRO strategy. You can use customer testimonials, reviews, or product suggestions.

The most successful of the pack employs a combination of CRO methods, as well as a few extras, to boost the effectiveness of the strategies. 

By optimizing your pages, you may convert those who only visit them into sure consumers.

Another tool that can help you with this is Amazon A+ Content, which you will learn about in a few more topics.

Keyword Research and Optimization

A keyword is a word or a combination of words that someone types into a search engine or search bar on the internet. 

To maintain an online presence, you must conduct keyword research. 

Keyword research may provide you significant insight into the Google searches that your target market is searching for.

The knowledge you may get from this study can assist you in developing a well-thought-out keyword approach. 

Your keywords can help your pages get to the top of search results. 

With Amazon listing optimization, you may improve your search visibility, click-through rate (CTR), and conversion rate (CR), resulting in more sales. 

You may target these keywords in your headlines, bullet points, and description. Amazon SEO and customers’ demands are your main goals when thinking and considering keywords.

Product Page Structure and Style Guide

Customers will remember your brand if you maintain consistency throughout all of your material. 

This is why maintaining a consistent brand image is so important. 

Having consistency on all of your product detail pages is an excellent method. This way, your brand, and products are easily identifiable throughout the world. 

There are distinct sets of “style rules” that you must follow while creating content. The rules usually differ according to each country. 

Amazon's standards ban the use of words such as "high-quality" and "best on the market” on listings. You must consider the varying market-based needs while developing content.

Product Images

This details another importance of Amazon listing optimization. You need to have your product page optimized. This is because product images are the first thing customers see.

When a picture contains text in a certain language, it's important to maintain that the text is consistent with the product description. Keeping the photos in the same sequence as on other sites or pages is also essential.

After seeing the initial product image, buyers should have all the information they need to make a purchasing choice. This is especially significant because people regularly multitask while shopping on their phones.

A+ Content

Images, text, and other visual cues are vital parts of Amazon A+ content. There are a lot of templates to choose from. With A+ content, you'll not only increase sales but also establish a high-quality brand presence on Amazon.

According to Amazon, A+ content may assist a product's overall sales to improve by up to 10% on average. It serves as an Amazon listing enhancement tool that creates visually appealing web content for your items. It aims to grab the attention of your customers.

Post Launch Strategy

Drive Traffic to your Site

After your product has launched, there are quite a few tasks to undertake. You'll need to make sure that your website's online traffic keeps growing. Amazon listing enhancement is necessary for a solid and continuous flow of online traffic.

There are several strategies to improve traffic to your website. Things like reviews, customer recommendations, and Amazon Sponsored Ads can pull customers towards your product. 

You should concentrate on the outcomes rather than the details. It's also critical that you emphasize how your product benefits customers rather than concentrating just on how great you and your organization are.

Get Reviews and Create Social Proof

Any online seller who wants to have a consistent and strong presence on Amazon needs to pay attention to reviews. Customers believe in product reviews because they are expected to be genuine. 

Amazon and its policies regulate product reviews and seller feedback. It's best to start being familiar with them.

Product reviews are also necessary for your product to rise to the top of the ranking system. PPC campaigns are impossible to run without them. You must put in as much effort as possible to receive positive reviews.

Restock Inventory

One of the most critical skills you'll need is effective inventory management. 

You must prepare for the possibility that your sales may grow, and you must resupply your goods ahead of time. There is a risk of running out of supplies before they arrive if you restock at the last minute. This may have an impact on the amount of activity on your product page. 

When you run out of goods, your page's activity will reduce until it comes to a standstill. This is the last thing you want to happen.

Build a Solid Content Strategy

It's impossible to make a sale if your buyer has no idea what your product is or how it will benefit them. 

Customer retention, or recall, is the objective of every successful marketing strategy. Your product must be the first thing that springs to mind for your consumers when they think of anything similar. 

With this in mind, having a great marketing team behind your product is critical. 

Focusing on the advantages of your product and how it is vital for your clients' needs and wants is one of the finest methods to ensure this happens. 

Knowing your target audience through conducting online research, particularly on social media, to learn about their opinions and needs for your product.


Launching a product can be as terrifying as admitting your feelings, but you must plan ahead of time to ensure its success.

Now that you understand how things like Amazon A+ Content work, you should take advantage of Vserve’s Amazon Listing Services.

You can count on us to provide distinct, comprehensive, and appropriately classified listings. 

To make it more enticing to clients, prices are created to be competitive.

It is there to help you every step of the way because we at Vservice understand how overwhelming this is for you.

We guarantee that all that mumbo jumbo about Amazon listing enhancement and Amazon Sponsored Ads are not that hard to understand. We'll be there to help you every step of the way.

Everything You Need to Know about Amazon Variation Listing

Everything You Need To Know About Amazon Variation Listing

Nearly 197 million people search for from their devices. This makes it obvious for sellers on Amazon to provide the best customer experience, which can eventually help them to gain a lump sum profit. It may also be useful for enhancing their brand popularity in this marketplace. One of the best ways to offer exceptional customer service is by providing Amazon variation listings. So, if you want to know how to add a variation to an existing Amazon listing, read this article for more. 

Let us give you a small picture of what Amazon variation listing is- 

Suppose I am shopping for a t-shirt on Amazon and I want to know if a different size or colour is available for the same. How do I find that? Of course, I could search for this in the search section, but it might take a long time. So, I checked the variation of the same product listed below on the product page. This is what is known as an Amazon variation listing.

Amazon variation listing was designed to provide convenience to customers in finding a different size or colour. It also allows the customer to easily scout from a range of similar products for a more comfortable shopping experience. In return, it may allow you to gain better conversions and customer visibility too. Let me detail you more on this below. 

What Is Amazon Variation Listing?

These are also known as parent-child relationships that are different product options designed for you to refer to for sale under a single listing. The products are mostly similar but may differ in size, cost, colour and print. 

For example- I am a seller on Amazon, and I have 30 products that are similar in type but different in colour. Instead of having them listed on entirely different pages altogether, I group them on the same product page. 

Each of these products contains a distinguished ASIN variation. This proves to be a good strategy for me as it provides convenience for my customers and me. All I need to learn is how to add a variation to an existing Amazon listing. Once I get the hang of it, there is no turning back. 

What Are The Elements Of Amazon Variation Listing?

The Amazon variation listing comprises of three types- 

1. Parent Listing

The parent listing contains child listings. This one is a non-buying entity. In the Amazon catalogue, parent listings are used to link the child listings properly. For example- if I see three different pants under the same listing, this indicates that they are child products. 

2. Child ASINs

These are the genuine variants of the parent product that I can purchase. A single parent ASIN can have various child products. Each child variant is different from the other. This could be in terms of size, shape, colour, print and so much more. 

3. Variation Theme

This one is a form of variation that analyses how related products are distinguished from one another. This can be different based on the type in which you list your products. If I want, I can also choose to apply two variation themes in particular theme categories. This can help customers to choose the size and colour without going through single products and wasting time. 

What Are The Benefits Of Amazon Product Listing?

Did you know that nearly 9 out of 10 customers check the prices of products on Amazon? Well, price does have an important role to play when purchasing products. But what is even more important is to find the desired product. 

If that is possible, buyers won't mind spending a fortune on Amazon. That is why Amazon product listing needs to be executed carefully to provide buyers convenience and comfort at every step of the way. Here are some other benefits you might want to look at before jumping into how to add variations to an already existing Amazon listing

1. Boost Conversions

The best part about using Amazon product listings is that shoppers do not have to go through single products to search for what they want. It is grouped under a single listing. So, you can choose from the different colours, shapes and other types to get what you want. As such, it helps spike up the conversion rates and bring lump sum revenue.

2. Improve Child Listing Visibility 

If you want to improve your under-performing listings, combining them with high-performing listings is a good practice. For example- I sell lipstick that is not doing well on Amazon. So, I combine it with a compact powder that is quite high-performing. So, you can easily add your new listing as a variation to an already existing lipstick ASIN. 

3. Improve Organic Ranking

Before you want to know how to add variations to an already existing Amazon listing, you must understand the importance of improving organic ranking. If you have good ratings on your brand, Amazon will automatically help you rank high. So, when every sale on the parent-child listing combines with the entire sales history of the child listings, it results in organic ranking to an extreme level. 

How To Add A Variation To An Existing Amazon Listing?

If you want to add a variation to an existing Amazon listing, you need to focus on the steps properly. Make sure that you do exactly as I mention so that there is no room for errors. Here, I have listed a comprehensive guide for your reference to avoid having to face any hurdles. So, pay attention to that. 

1.Install the right category template. Go through the Valid Values tab in the template to understand the available variation themes. 

2.The next thing you need to do is create parent and child SKUs by visiting the inventory template. 

3.On the parent item-

  • Include the demanded values for every section. This must contain SKU as well. You can insert any alphanumeric string here of 40 characters. It could be even less but make sure it isn't a copy of the SKU. As a seller, I could even choose to combine "parent" to the base SKU. This helps keep in mind a note of the Parent SKU. 
  • Do not fill up the parent SKU section. 
  • Include the value of the Parent in the parentage section. Also, enter a proper value in the Variation Theme column. 
  • Do not fill up the Relationship Type section. 
  • Whatever comes after that need not be filled. 

4.For all the child sections-

  • Add in the right values for every section when needed.
  • Enter the important details in the Parent SKU.
  • Add Child in Parentage and add Variation in Relationship Type. 
  • Visit the Variation Theme section and include the same value you had incorporated for Variation Theme on the Parent. 

How To List Diverse Variations On Amazon?

Before you start forming your parent-child listing on Amazon, properly inspect the product categories that are significant for listing variations. Here are the primary listing categories that authorize variations- 

  • Pet Supplies 
  • Toys & Games
  • Sports & Outdoors
  • Grocery
  • Health & Beauty
  • Clothing
  • Accessories & Shoes. 

Once you finish off with this, it won't be late when you realize that creating a listing on Amazon is not a tough nut to crack. As a registered Amazon seller, you can go on reading the steps I have mentioned below for a more appropriate helping hand. 

For starters, there are two main ways to create listings variations on Amazon. Either download it or perform the entire task manually. So, let me help you learn about how to add variations to an already existing Amazon listing

Step 1- Log in to your Amazon Seller Central Account.

Step 2- Tap on the Inventory button and add a product from the drop-down menu list present there. 

Step 3- Fill in all your important information over here. Make sure each section is filled carefully with no room for errors. The Product Name, Manufacturer and all other details need to be mentioned properly. Once you complete doing this, tap on the Variations button and choose your Variation Theme. 

Step 4- Now, upload the correct inventory file. For this, you have to start by visiting the Seller Central Dashboard. Now, tap on Add Products via Upload. Once you do this, add your desired product, choose the correct category and tap on Generate Template. 

The Bottom Line

Today, Amazon sells more than 12 million products. As such, it is one of the best places to acquire potential customers, make the most of your business and improve organic rankings. That is why learning how to add a variation to an existing Amazon listing could go a long way for you on Amazon. 

If you found this article helpful, make sure you like, share and comment on it. This will help other readers to find my article useful as well. Also, if you think you need to get your hands on potential product reviews, is here to do that for you.

How Customer Interaction Service on Amazon Impacts Your Business

How Customer Interaction Service On Amazon Impacts Your Business

It might look like customer interaction service on Amazon occurs between a single big company and several customers. It doesn’t seem like a customer is interacting with individual businesses that sell their items on a website. 

A person once purchased three novels, but the books arrived in bad conditions. This person raised his fist at the marketplace and didn’t interact with the seller the books came from.  

Amazon seems like a quick-fire market where only the prices and the customer ratings matter. The market space adds to the idea with its design. It also relegates customer interaction service to second place at best. 

Although this might seem like the case, customer interaction service is important to buyers. This means they should be important to sellers as well. Customers find attracting, stores that answer their questions.   

Amazon Customer Interaction Service can be the defining trait of a seller who would ordinarily drown in the pool of numerous five-star stores. This is because it improves customer satisfaction. Additionally, it creates an advert for the seller, which is the word of mouth.

What is a Good Amazon Customer Interaction Service? 

Customer interaction is more than giving customers information on what they need. The memories dearest to me are the ones that made me feel emotion deeply. It is a very important tactic in sales and marketing. Customer interaction service is a channel by which an impersonal online shopping experience can become a very satisfying and memorable one. 

I would define a good customer interaction service as a service that: 

  • Provides satisfaction to the customer. 
  • Builds loyalty. 
  • Establishes a standard of business the customer will expect from future interactions. 

There are three things a good Amazon customer interaction service provides: good sales, marketing opportunities, and brand equity. Good sales come because your customers have had a good experience. 

Customers that have had a good experience with a seller are three times more likely to repurchase from that seller. For instance, after buying my latest phone from a seller and having an amazing experience, I have bought all my mobile accessories and even a laptop from the same seller.

A good Amazon customer interaction service will give the seller valuable marketing. Although we cannot quantify the reach of word-of-mouth, its effect on a business is invaluable. People who are satisfied with a seller are three times more likely to recommend the seller. 

When customers get good experiences from valuable interaction, the seller builds the brand’s name. Reputation will become branding and that will foster loyalty. This is brand equity. 

Good Customer Service = Effortless Marketing

The importance of word-of-mouth in marketing is clear. When a customer is satisfied, family and friends associated with that customer get a referral. There are stores on Amazon that are popular through referrals.

The seller must understand the Amazon customer interaction service because it will funnel in customers. What are the components of good customer service? There are two: generosity and initiative. 


Generosity in customer service is choosing to give a customer a good experience even if it will cost you financially. Imagine selling a Nintendo Switch Lite console to a customer as brand-new. Following the sale, the customer says the console didn’t come on after opening the box. You have two options at this point. 

If you don’t acknowledge the problem and do not offer any form of refund or replacement, you might save $200. However, the customer will write a bad review and highlight your response. The manufacturing mistakes of Nintendo will not be as damaging to your business as your response. 

On the other hand, if you choose the other option and offer a replacement unit, you would’ve spent more. Meanwhile, the customer is satisfied and will recommend your store to others.


Initiative in customer interaction services is anticipating the challenges customers will face. It is also implementing solutions before the customers state the problems. 

The first and most important step in taking initiative is making it easy for your customers to contact you. I feel much better when I realize a seller’s contact information works on Amazon. It means that I can relay any problem I might face to the seller. This will also make customers loyal. It will also lead to more recommendations by these satisfied customers. 

Note that satisfied customers are three times more likely to recommend your product or service to others. The seller isn’t involved in this marketing channel. This makes the marketing effortless. So, I can say that good customer service leads to effortless marketing. 

Top 5 Reasons Why Customer Interaction Matters on Amazon

  • Your Buyers Want to Feel Like They Matter

No one wants a seller to see him or her as an inanimate asset. I know I don’t want that. Buyers are people and they want merchants to see them as such. They are buying products from your store in the sea of competing stores. 

If they don’t feel like you are valuing them, they will examine their options. This is one of the reasons customer interaction matters on Amazon. It is a way of showing customers you care and they want sellers who care. 

  • Good Customer Service Keeps You Ahead of the Competition

Amazon is a vast marketplace with many merchants selling similar items at similar prices. Sellers that have responded to the reviews and complaints of customers, always get my attention.

Customer interaction hasn’t reached its peak on Amazon so there is still room for distinction in the area. Eventually, good customer interaction services will be standard. When that happens, distinguishing yourself then will be difficult. So, make the best of the opportunity it brings now.  

  • Consistent Interactions Build Loyalty

Customer loyalty is priceless yet it is one of the things growing sellers begin to ignore. It is common on Amazon for sellers to rely on metrics. Being consistent in customer interaction services will make customers come back again. Customers that have good experiences with sellers are three times more likely to return to the same seller. In addition, 44% of these buyers won’t shop around for alternatives.

  • Your Seller Rating Matters on Amazon

Although good customer interaction is beneficial first to the customer, it is also beneficial to the seller. The ‘buy box’ position on Amazon multiplies sales. However, ratings given by customers are a big determinant in Amazon deciding who gets a buy box. 

Even if the merchant doesn’t get the buy box, good customer interaction is clear on your page for potential customers to see. Customers, like myself, are more likely to hover longer in stores that have customer interaction. It gives a good picture of the values of the seller. 

  • Good Customer Services = Increased Sales

We market experiences so much in the world and there is a reason for that. Everyone loves a good experience. That includes buying items on Amazon. There is a reason Amazon gets 50% of online sales in the United States. It is because the experience of shopping is so robust. In such a vast marketplace, good customer service becomes a big neon sign. It is more important than a fancy name or even 2% discounts. 

When customers are satisfied with their interactions with sellers, they are less sensitive to prices. 33% in a study said they would require over 20% discount to jump ship. The same customers are three times more likely to return. They are also three times more likely to recommend the seller's products or services. Good customer services increase sales.

Challenges of Implementing a Good Customer Interaction Team on Amazon

Like most good things, good customer interaction isn’t a walk in the park. If it was, all sellers would be doing it. It comes with challenges that no one can ignore. It can even discourage a seller from being consistent in providing good customer interaction services on Amazon. 

The first challenge is the work required to make interactions successful. It requires a lot of work. There are no shortcuts or easy copy and paste formulas. Each customer, potential or active, is unique in their needs, perceptions, and acceptance of solutions. Good customer interaction will require interacting with all kinds of customers in all imaginable ways. The aim is to fight for their satisfaction. 

The other challenge is the price you will pay to satisfy a customer. There will be replacements that the seller will make and these replacements will come from the seller’s purse. Although this can build customer loyalty and bring in more customers, it is still not pleasant to dent a budget. There is also the cost of manpower required to interact with customers regularly and proffer solutions.

Still, with all these challenges, good customer interactions are important. This means that merchants will have to factor in the challenges of Amazon customer interaction services, into budgets.  

This is the Time to Get Customer Interaction Service into your Business

After figuring out the following:

  • what good customer interaction services are 
  • why they are important in the Amazon marketspace, 
  • combing through the benefits, 
  • and examining the challenges, 

there is one thing left; implementation. 

You might not know what to do and that is where we at Vserve come in. Using our solutions to improve your customer interactions is like Dominic Toretto using his nitrous boosters to win a race. 

We provide email support, Amazon chat support, and call center support. Our prices are in three categories: Lite at $549 a month for 5 services, Standard at $649 a month for 7 services, and Growth which costs $949 a month and offers all the services.