October 2021 - Amazon Listing Service

Month: October 2021

How to find the best Amazon SEO Expert for your business

How To Find The Best Amazon Seo Expert For Your Business

Often, when you hear the word SEO, you only think of Google and other search engines. However, search engines aren’t the only place where you want to rank higher. As an Amazon business owner, you also want your potential customers to find your Amazon product on the first page of Amazon search results. This is where Amazon SEO can be of great help to your business.

Amazon SEO services can help rank your Amazon product page higher in the Amazon search results, resulting in increased traffic and sales. However, the ranking algorithm of Amazon works differently than search engine ranking algorithms. Successful Amazon SEO involves many challenges and hurdles. Hiring an Amazon SEO expert can be the best possible solution. Here is a quick guide to help you find a professional Amazon marketing expert to handle all your SEO needs.

Things to look for when Hiring Amazon SEO Expert

Having a specialist to manage the SEO work for your Amazon business can provide several benefits. An expert with relevant skills and experience will handle all the SEO work to provide quality results. Additionally, delegating the SEO task to an expert can save you a lot of time. You can invest in other aspects of your business and improve the quality of the product and customer services. Here are three things to consider when hiring an Amazon SEO expert for your business:

1. While looking for an Amazon SEO expert, make sure to look at the company’s background, experience, and past performances.

2. The Amazon SEO expert should know Amazon’s latest A10 algorithm to provide you with the best results. Amazon updates the algorithm constantly, and the SEO expert should be able to update their knowledge accordingly.

3. Look at the reputation of the company or virtual assistant you want to hire. You can look online for reviews and feedback about them.

Where to look for an Amazon SEO Expert?

When looking to hire an Amazon SEO professional, it may seem hard to find the best person to handle the task. However, it becomes easier when you know where to look, and you can find the one with the right skill sets and experience. You can look for SEO professionals at the following three places:

1. Online Platforms

The best place to find an Amazon marketing expert is through online freelancer platforms, such as Fiverr, Upwork, Freelancer, etc. In addition, you can find freelance SEO experts who offer their services. You can look for experienced Amazon consultants on these websites and check their skillset, job success score, and reviews from past clients before hiring them.

2. Search Engine

You can search “best Amazon SEO expert near me” on the search engine to find SEO specialists around you. You can check their websites, their portfolio, and online reviews to know more. You can make a list of potential experts and agencies and then contact them for a quote to choose the best from them.

3. Ask for Recommendations

You can ask for recommendations from other Amazon sellers who are already working with Amazon SEO specialists. In addition, you can browse online forums to ask for any recommendations. Many forum members comment on the search queries and help others find what they are looking for.

Tips to consider before hiring Amazon SEO Services Agency

Here are a few tips that you should consider when you hire an Amazon SEO services agency:

  • Be clear on what you want

When you know what you want for your business, you can assess whether the prospective SEO expert or agency can do it for you or not. For example, do you only require the services for listing optimization, or do you also want them to handle the other things, such as creating new product listings, managing PPC campaigns, setting storefront design, or translating your listings?

  • Set a realistic budget

Before looking for an Amazon SEO expert, you should set your budget. First, evaluate your product and market competition to determine an estimated budget for your campaign. You can also do some research to understand what SEO companies are usually charging.

  • Agree upon the scope and schedule

Ask your Amazon SEO agency for a detailed list of listing optimization measures they plan to take along with the quote for each service. The agency may not be able to provide a precise quote. Instead, you can ask for an estimate. Also, ask for the forecast on the ROI you can expect.

Also, ask how often they will share updates on the project and agree upon a reporting schedule along with monthly or bi-weekly calls to update on your product listing performance.

  • Put everything in writing

This is essential. Make sure to put everything you have agreed on in writing before you begin the project. You can also sign a contract with the agency. The contract may include details of both parties, how you will be charged, payment schedule, project details, services included, account access they require, the delivery timing, along with the terms of cancellation.

Conclusion

Hiring an Amazon SEO expert will help you improve your product’s ranking in the search results. However, finding the best agency requires some planning and research, and when you invest some time in preparation, you can save yourself from any trouble that may arise when hiring. Follow this guide to find the right Amazon marketing expert that can help you improve the ranking and boost your product sales.

Are you looking to rank your Amazon product higher in search results? Then, get in touch with the best Amazon SEO virtual assistant services and give your Amazon business a boost.

How to Effectively Manage your Amazon Reviews to Accelerate Sales

How To Effectively Manage Your Amazon Reviews To Accelerate Sales

The eCommerce industry observed a massive surge in sales in the recent few years as customers worldwide shifted from in-store shopping to online. This trend is expected to continue as most customers believe that most shopping in the future will happen online. With customers preferring online stores over in-store purchases, online review management becomes an important factor in building the brand reputation of an online store.

Product reviews are an important part of the eCommerce industry. According to a survey by Podium, 93% of customers believe that reviews impact purchasing decisions. Reviews also play an important role in inventory planning, product visibility, brand reputation, and conversion rate. Relevant reviews provide essential insights to potential buyers about the product and the brand. Online buyers can use them to make informed purchase decisions. Hence, Amazon sellers must consider Amazon product review management as an integral part of their marketing strategy.

Why do Amazon Business Owners need Review Management?

Regardless of the type of product your business sells on Amazon, the power of reviews cannot be ignored. Positive reviews on your product listings on Amazon can help you improve your brand reputation and improve conversion rates. When your potential customers consider buying products online, most of them probably browse online reviews to know more about the product and brand. Hence, the quality of the reviews on your Amazon product can make or break your business. Here are three benefits of Amazon product review management for Amazon business owners:

  •  It can help improve Sales
  •  Amazon review helps build a brand image
  • It improves product visibility

Challenges in Managing Customer Reviews

Managing Amazon reviews can be a real challenge for Amazon sellers. Customers don't usually make an effort to provide their feedback on a product unless they face a bad experience. In the old review policy, sellers were free to send reminders to customers and encourage them to provide their feedback. However, in 2016, Amazon restricted sellers from encouraging customers to provide their reviews on the product. Amazon made significant changes in its review policies that prevent sellers from providing discounts, free products, or incentives for getting reviews.

Amazon has tightened its review policy for sellers asking their customers for product reviews and sending follow-up emails after the product purchase with the new review policy. These changes in Amazon's review policy have made it difficult for sellers to get product reviews from customers.

Tactics to Effectively Manage Amazon Reviews and Improve Sales

Amazon sellers need to implement an effective Amazon review management strategy to encourage buyers to provide positive reviews as they can improve your brand image and improve product visibility and boost conversion. Amazon sellers need to manage positive as well as negative reviews on their products.

An adequate review management strategy should include the following two things:

  • Encouraging new reviews
  • Addressing negative reviews and getting them removed

How to Encourage More Positive Reviews?

Not getting reviews from your happy customers may hurt your business as much as a negative review does. Business owners have three options to encourage your customers to provide positive reviews on your product listing:

●      Provide a great customer experience

This may seem too obvious, but it is the most important as most negative reviews involve unhappy customers who feel misled about the product. Be honest in what you offer and what your customers should expect from the product. If you want your customers to give good reviews, you need to offer them a great customer experience.

●      Use the "Request a Review" button

The new "Request a Review" button allows Amazon sellers to request reviews from the buyers within 4 to 30 days of order/purchase. This incredible feature available in the Seller Central can help Amazon sellers increase the chances of getting reviews from the customers exponentially. The option will send your customers a reminder to provide a review after they have received the product.

●      Send a Follow-up Email

While Amazon's review policy may not allow sellers to send emails to encourage reviews, you can send follow-up emails to customers after every purchase. You can use this opportunity to your advantage and use follow-up emails to check customer satisfaction and offer them to solve a problem they might be facing while using the product. This little effort from your side will encourage them to give their feedback.

●      Reach out to customers on social media

While Amazon guidelines may restrict you from asking customers to post their reviews on your product, you can use other platforms, such as social media websites like Instagram and Facebook, to encourage your customers. Encourage your happy customers to provide their feedback, and you can also offer them discounts and rewards for offering their reviews.

●      Reach out to customers who reviewed similar products

You can also connect with customers who have reviewed products similar to your products and ask them to provide their reviews on your product. You can find your competitor's products from your product page and look for them  in sections "Customers Who Viewed This Item Also Viewed" and "Customers Who Bought This Item Also Bought."

●      Reach out to Top Amazon reviewers

Getting a review from one of the top reviewers on Amazon can be a great value to your product page. Find them from Amazon's list of top reviewers and then browse for the tags they used in their reviews. Reach out to the reviewers who used tags similar to your page tag and send a thoughtful and compelling email requesting a review.

How to Address Negative Reviews?

At times, even after offering your best, you may receive negative reviews from your customers. Here are two ways you can manage negative reviews and change them into positive reviews:

  • Contact your customers to make it right

The best way to manage the negative review is to turn your customer's negative experience into a positive one. It is better to handle every negative review the same day and resolve the issue your customer is facing. This may encourage them to change their negative feedback into a positive review. You can also contact them to resolve the problem they are facing and ask them to change the review in your favor.

  • Remove negative feedback

Amazon policy allows sellers to take down negative reviews only in some cases. Suppose you received a negative review from a customer that violates Amazon's guidelines. In that case, you may report such reviews to customer support and ask them to remove them without going through the customer who left the review.

Reviews are critical for the success of an Amazon seller business. Treat every order you receive as an opportunity to get a five-star review from your customer. An Amazon product review management strategy will help you effectively manage positive and negative product reviews to improve product visibility and accelerate sales.

Get in touch with our team to avail Amazon product review management services for your business and get on your way to a 5-star rating on your Amazon product listings.