August 2021 - Amazon Listing Service

Month: August 2021

9 Significant Ways an Amazon Virtual Assistant can Help Boost Your Holiday Sales

9 Significant Ways An Amazon Virtual Assistant Can Help Boost Your Holiday Sales

The holiday seasons are a challenging but exciting time for any business. Amazon sellers have found 2020 to be a lucrative time for their brands. According to reports by Amazon, the Black Friday Sale reached a record high in the company's history, earning $4.8 billion in revenue. In addition, more than 71,000 SMEs surpassed the $100,000 revenue mark in 2020 during the Holiday Season. This was despite the financially tough year that the world had. The main reasons for this were the Amazon seasonal support, product variety and incredible discounts the company offered buyers. 

Other studies have indicated that this will become a trend in the future, as customers move further away from physical stores. The online retail business is ready to grow exponentially, and if you're a seller on Amazon, you can expect big things to come your way. 

Is this the Right Time to Hire an Amazon Virtual Assistant?

With the holiday season around the corner for this year, you might be on track to prepare for the show. But, with a mountain of tasks in front of you, do you think you'll be done in time for Christmas? If not, you could use some help.

Hiring a reliable Amazon virtual assistant will help ease the stress this holiday season. You can accomplish more, and for sure, there is an Amazon virtual assistant out there that fits your needs.

The Tasks an Amazon Virtual Assistant can Help You During this Holiday Season!

Customer Service 

Stats prove that 75% of customers will continue to purchase with a brand that delivers a consistent service experience across platforms. 

This holiday season might be a good time for you to entice this huge percentage of customers with the service that turns them into returning, long-term buyers. Amazon virtual assistants can help you deliver the most dedicated and personalized customer service, thereby freeing your internal teams for other tasks. From Amazon chat support to email assistance, they'll take over customer service across all channels. 

Moreover, suppose you have more than one store. In that case, it will be a wise choice to identify a team of customer service virtual assistants who can effectively handle the influx during the holiday season.

Review Moderation

Online threats, trolls and unavoidable negative reviews can harm your business reputation. One way to deal with this issue is to keep an eye on your reviews and moderate your content online. If you don't have the needed time, your remote seasonal support can help you collect customer feedback. They'll also be able to analyze this feedback and share insights about what customers liked and didn't like about your Amazon holiday sale store. It can also help you implement the necessary changes for the next holiday sale. 

Product Research

Every holiday season follows a specific trend. For example, if one-year fashion products are the preferred holiday gift, the next year, it may be homeware appliances. Adding new products that are in demand will create a great impact on your profits. However, product research is a time-intensive process. You can hire a remote assistant who can handle this job effectively. The virtual assistant can do detailed market research about customer buying behaviours and preferences during the holiday season. 

Product Sourcing

Product sourcing virtual assistants will have immense experience in sourcing the products from the right people. They'll keep your core specifications and cost/quality criteria in mind to vet suppliers. They know what MOQ is most economical for you and will ensure you have the items in stock in time for the holiday. 

Inventory Management

Most of the holiday sale products will be purchased for loved ones as a gift. And, if the listed item is not in stock, it might frustrate your customers and can lead to bad reviews. You can trust Amazon remote assistants to keep track of your inventory during the holidays and ensure the inventory is always up to the mark. They'll fill up any shortages while ensuring that excess inventory doesn't clog up your resources. 

Amazon Listing Services

Building a compelling Amazon page listing is especially important during the holiday since a well-designed page is more likely to get a higher number of orders. Your Amazon seasonal support team can help you clean up your existing Amazon store, get it ready for the holiday, and ensure visually compelling and informative. They'll make sure the listing details are transparent & accurate; the photo shows the product in the best light, and all links are working correctly. 

Amazon Page Optimization:

Experienced Amazon remote assistants are very knowledgeable about Amazon SEO. They'll be able to use the right keywords & key phrases, so your listing appears at the top of the search list. This way, customers will be able to see exactly what they want when they view the listing, and they'll be compelled to buy the product. 

Content Development

The key to engaging your prospects is to create premium-quality and compelling content. This is where Amazon remote seasonal support can help. They can write articles, website copy, product descriptions and social media posts which you can share across channels. Many Amazon virtual assistants can also help create videos, infographics, slides and memes, which you can share on social media. They can even develop compelling email marketing content where you can express your gratitude for their patronage and share details of your Amazon holiday sale. 

Marketing

Once the content is ready, you need someone who can actively start running promotional campaigns. You can hire Amazon remote assistants who are highly experienced in marketing and social media management to promote your Amazon store holiday sale. These remote seasonal support professionals can offer a variety of services: 

  • They can measure competitor marketing performance and create detailed performance comparison reports, which you can use to improve your promotional campaigns. 
  • Create and run advertising campaigns across social media platforms and Google.
  • Actively answer any questions people post on your various digital platforms & engage audiences on social media posts. 
  • Analyze your marketing campaign performance and tweak the campaigns as necessary to improve leads and conversions. 
  • Analyze the impact generated by your seasonal discounts on holiday season shop activity. 

Wrapping up 

Amazon virtual assistants can be a massive help if you plan on having a holiday season sale. Contact VServe Amazon Listing Services to learn more about the remote seasonal support services we offer. Our Amazon remote assistants have helped make holiday sales of companies across industries a phenomenal success. We can help you too. Call us for more information.

Top 21 Amazon Statistics You Should Know in 2021

Top 21 Amazon Statistics You Should Know In 2021

Without any doubt, Amazon is the pioneer in the eCommerce industry generating over $386 billion in revenue in 2020, increasing from $280.52 in 2019. In the recent few years, this eCommerce giant has gained a monumental shift and helped retail industries across the world achieve great heights.

Since its inception as an online book store, Amazon has diversified its business in several industries. From eCommerce to Enterprise-level IT services (Amazon Web Services), from Voice recognition and automation to Gaming, Amazon has become a market leader in different industries. The growth Amazon has shown in the past few years has changed the dynamics of the eCommerce industry.

If you are looking to set up an Amazon store and build a successful career as an Amazon seller, here are 21 Amazon statistics that you should know in 2021. These facts and stats will make you familiar with the Amazon store setup and help you move towards success. You can run targeted marketing campaigns and make smarter decisions to take your eCommerce business to great heights using these stats.

  • With a 49.1% share in the total online retail sales, Amazon dominates US eCommerce. Such a majority reflects the trust of the consumer population.

The eCommerce giant enjoys most of the share in online sales, with the closest competitor having only 6.6% of market share, while Apple stands at number 3 with just 3.9% of the total online market share in the US. This clearly shows the amount of trust buyers and sellers have in this eCommerce platform. With such a significant difference between the top two online retail stores, it is high time that you start your Amazon store setup today and start selling on the world's largest online marketplace.

  • As of July 2020, Amazon's market value has reached $1.49 trillion, as reported by Forbes. And it is predicted to increase by 50% in 2021.

With a total market value crossing $1.49 trillion, Amazon has become one of the largest companies in the world, only after Apple, whose total worth is $1.61 trillion, and Microsoft, whose market value is worth $1.54 trillion. Moreover, the company's current market value is expected to increase by at least 50% in 2021. With buyers preferring Amazon over other platforms, the company is on the right track to achieve the target within the stipulated time.

  •  Amazon sells more than 75.1 million products as of March 2021

Amazon has sold over 75.1 million products across all the categories with a largest category on the platform being books (52.1 million); and the second-largest category being industrial and scientific products (3 million)

Therefore, identifying the right product niche and proper Amazon store management can help you stand out from the competition and be successful in the marketplace.

  • Amazon holds about 89.9% of the market share in the electronics category. Also, electronics are the most bought item on the Amazon market (44%).

In the electronics category, Amazon has a massive marketplace of 89.9%. This clearly shows how much users trust this eCommerce platform when buying an electronic item online. Additionally, electronic items (44%) are the most bought products on Amazon, followed by clothing and apparel (43%) and Home Kitchen (39%).

  • Very recent data from January 2021 reports that Amazon ranked 9th in the global internet traffic engagement.

In the list of top websites with the highest internet traffic engagement, Amazon is ranked 9th with 87.55% of the traffic generated from organic searches. Moreover, Amazon.com is ranked 14 among the most visited websites worldwide.

Customer Behavior Statistics

  • Almost 79% of US customers glance through Amazon customer reviews. This proves that as a seller you need to deliver quality products and services.

The value of positive reviews cannot be ignored anymore. People prefer to check reviews before deciding whether to buy a product or not. Hence, this statistic clearly shows why an Amazon seller should always focus on providing quality services along with a great product to every buyer. In addition, sellers can encourage their buyers to give valuable feedback to help potential customers know more about the product quality.

  • Globally, 63% of customers start their search for a new product on Amazon, and it is 49% in the United States.

As Amazon is the most preferred eCommerce platform for most people, they start their product research from Amazon before deciding to make a purchase. This stat is enough to emphasize the value of Amazon in the eCommerce industry.

  • 43% of US consumers click on Amazon advertisements from the web.

US consumers trust Amazon advertisements over actual results on search engines. This shows that Amazon is a better online marketplace to sell your products compared to any other platform.

  • Studies show that almost 89% of customers are more likely to purchase from the Amazon market than other marketplaces.

As Amazon is the #1 choice of customers when purchasing a product online, you should set up an Amazon store today to sell your products on the most preferred online marketplace.

  • 82% of consumers check the product prices from Amazon before making the purchase decision.

Whether the customers are buying online or offline, they would check the prices from Amazon before making their minds. If they find better prices on Amazon, they would most likely purchase from Amazon.

  • 45% of US consumers tend to scroll through at least two pages when searching for a product on Amazon.

When your product ranks higher in the Amazon search results, customers are more likely to click on it and make a purchase. Hence, proper Amazon store setup and management with Amazon listing optimization can help you place your products higher in search results.

Amazon Seller Activity Statistics

  • With 6254 sellers joining every day into the Amazon market, your competition is real and huge.

With such massive competition on this marketplace, it is essential to set up your Amazon store properly and optimize it using the right keywords to stay ahead of the competition and become a successful seller.

  • There are over 2 million third-party sellers who list their products on the Amazon market.

With more than 2 million sellers already selling their products on this top online marketplace, the competition is already huge, eliminating any chances of error. Hence, due to fierce competition, it is unlikely that your potential buyers will be able to see your product if your product listings are not optimized properly.

  • Around 94% of sellers avail themselves of the Fulfillment by Amazon option. This reveals the benefit and success of Amazon FBA.

Amazon FBA is a huge success, with sellers across the globe trusting it and making huge success in the Amazon marketplace. The primary reason for the success of Fulfillment by Amazon is that it increases the conversion rate and boosts sales.

  • There is more scope for the seller to operate globally as Amazon ships products to more than 100 countries outside the US.

As an Amazon seller, you get the benefit of marketing and prospecting your customers located in different countries, providing you a more comprehensive range of targeted customers and more opportunities to sell your products. Set up an Amazon store today and sell your products globally.

Amazon Traffic Details

  • Interestingly, 26% of consumers choose to buy the products appearing in the top result.

As these customers prefer purchasing products that appear higher in search results, sellers need to rank their products higher using listing optimization techniques to increase their conversion rate.

  • Amazon sellers in the home and kitchen products account for about 45% of the listing. This trend may continue in 2021, providing good sales for the home and kitchen item sellers.

As kitchen products are the third-most selling category with the highest number of sellers, Amazon sellers targeting this category have a huge competition and sales opportunities.

  • By 2021, Amazon is projected to achieve 39.7% in market share in the US eCommerce sales.

With customers turning towards online and Amazon targeting to increase its market share in the eCommerce industry, selling products on the Amazon marketplace will be an excellent opportunity for the businesses to grow and become successful.

  • 48% of US consumers visit amazon.com a few times a week, and increasingly, 89% visit the online marketplace at least once a month.

With such a massive amount of traffic on the website, Amazon provides an excellent opportunity for the sellers to market and sell their products. With Amazon store management, you can make your product reach potential customers and boost your sales.

  • Amazon had 3.10 billion mobile and desktop visits during July to December 2020 time period.

Benefit from this tremendous opportunity to market your products and sell them across the country on a marketplace that gets more than 3 billion visits in just six months.

  • 74% of the consumers visit Amazon when they are ready to buy the product.

As these customers have already decided to buy the product, seize the moment by providing them what they are looking for. When these customers find your product listed at competitive pricing, the conversion rate will be higher.

Conclusion

These statistics clearly show that Amazon is an excellent marketplace for businesses to list and market their products. They also show how customers trust Amazon marketplace and prefer this marketplace to purchase products over any other eCommerce platform. These statistics give clear insights into Amazon's dominance in the eCommerce world. We hope that these statistics would help you understand the Amazon marketplace. So, use these stats to create effective marketing campaigns for your Amazon store and target your potential customers more efficiently, giving a boost to your journey toward becoming a successful Amazon seller.

Are you finding difficulties in Amazon Store Setup and Management? Worry no more. Get in touch with us today, and we will help you set up, manage, and optimize your Amazon store.

Hiring Virtual Assistants to Maximize the Effectiveness of an Amazon Repricer

Hiring Virtual Assistants To Maximize The Effectiveness Of An Amazon Repricer

Do you have Amazon products that need to be consistently tracked for price changes? Hiring Amazon virtual assistants can help you save a lot of time and make your business more profitable. 

As an Amazon seller, you already know how difficult it can be to keep up with the Amazon marketplace and pricing. In fact, according to Deliverr, around 2.5 million price changes are noticed on Amazon daily. Moreover, the marketplace has increasingly stringent policies for compliance, which means that there are more tasks related to repricing than ever before. A good pricing strategy, along with an effective repricing tool, can help you stay on pace and stay competitive. 

Why Do You Need A Virtual Assistant to Manage Your Amazon Repricer?

There are several automated Amazon price tracking and repricing tools in the online market to help with this task. The tool automatically identifies all your competitor prices for your product and updates your price according to its predefined rules. In addition, sellers find it helpful to integrate the tool with their Amazon seller account. Still, there are reasons why it cannot be a stand-alone solution for price monitoring.

Not every competitor repricing tool can be compatible with your Amazon seller account. You need expert support to identify the right tool that best fits your business and manage it. Moreover, you need the right skills to understand the algorithm and feed the correct data, as any minor error can result in inaccurate pricing.

This is where Amazon assistant can help you -

Amazon virtual assistants can take care of tasks related to repricing, inventory management, and more. As a result, you can ensure that your account doesn't get suspended because it has been flagged as violating Amazon's policies. 

Let's look further into the tasks an Amazon virtual assistant can handle to maximize the effectiveness of an Amazon repricer tool.

#1 Set Up the Repricing Rule

Setting Amazon price rules can be time-consuming and challenging, especially when setting minimum and maximum prices. However, Amazon virtual assistants are knowledgeable in the marketplace, which means they know how to set the price for your products. As a result, you don't have to worry about losing product pricing control or getting flagged by Amazon. They will also make sure that pricing is updated regularly. 

#2 Calculate Profit Margin

Another Amazon repricer task that Amazon virtual assistants can take care of is calculating your profit margin. Amazon employs a sophisticated pricing algorithm. So you need to be mindful of all the variables for it to work successfully for your business. Amazon virtual assistants will make sure that prices are updated, and there's no confusion when it comes to estimating your profits. 

Amazon repricer features require calculating financial data. This makes it difficult to do without the proper skill set for spreadsheet work and other calculations. Amazon virtual assistants offer these services in addition to Amazon pricing policies compliance because they know exactly what is needed on your behalf.  

#3 Optimize your Repricing Rules

Amazon virtual assistants are excellent at optimizing repricing rules which can help you rank higher on Amazon. Optimized pricing will make sure that your products sell better. Moreover, optimizing the repricing rules to improve the efficiency of your repricer. Amazon virtual assistants can do detailed research of your competitor's pricing information on an ongoing basis and customize the pricing rules accordingly. For instance, they can also customize the pricing strategies for your FBA or FBM based on the competitors on each platform. 

The Value, an Amazon Virtual Assistant, can Bring to Your Overall Amazon Pricing Strategies.

Amazon virtual assistants are Good at Logic 

Amazon virtual assistants will know pricing rules and the Amazon repricing algorithms for them to do their job. They will have a proper understanding of which setting would be the most effective for your listings so that repricing stays in line with Amazon's guidelines.

Amazon virtual assistants are good with numbers

They can help keep Amazon pricing up-to-date, which means they'll often be working with numbers. Amazon sellers should consider hiring a virtual assistant who has experience in data entry and managing spreadsheets, as these are vital skills in price monitoring.

They can closely monitor price fluctuations 

Amazon is fiercely competitive, so even a one-cent mishap can cause the repricing strategy to fail. Amazon virtual assistants need to be on the edge so that they can keep track of the numbers. They can closely monitor the fluctuations in price changes, ensuring that the pricing is optimized accordingly.

Wrapping Up

Setting up Amazon virtual assistants is an excellent way to make sure that your Amazon business stays profitable. Amazon virtual assistants are a time-saving, cost-effective solution for Amazon repricing needs!

If you have any questions about how Amazon virtual assistants can help with Amazon repricing or anything related to an Amazon business, please feel free to contact us! Our virtual assistants can take care of all your repricing needs so that you can focus on growing your business. Our skilled assistants are ready to help you with the information you need to optimize Amazon repricing better.