April 2021 - Amazon Listing Service
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Month: April 2021

Is Amazon A+ Content Worth your Investment? Proven with Winning Examples!

Amazon A Content

Selling on Amazon involves juggling between pricing and marketing efforts to increase your sales. As a result, the chances are higher that sellers might miss the focus on the core elements of conversion and sales.

Strong content and a creative presence are the secrets to nailing down sales on Amazon.

Here to help brands with it, Amazon has an excellent feature that gives vendors and sellers a chance to increase conversions, build SEO relevance and gain customer confidence - Amazon A+ Content.

What is Amazon A+ Content?

Amazon A+ content is an effective and robust tool that elevates the value of products listed on the Amazon site. 

It showcases your products with high-quality multimedia, HD images, comparison charts, product videos, etc., for a successful Amazon A+ Content creation. In simple words, eye-catching layouts play a significant role in your sales. 

According to Amazon, A+ content can increase your sales by upto 10% by educating your audience about your product.

Want to know more?

Here is how Amazon A+ page creation can be worth your investment. It can help overcome your Amazon business challenges. Additionally, we have included winning examples for your inspiration.

Challenge: Insufficient Product Details

Customers look for detailed information on the product they are going to purchase. Not providing enough details on your product can slow down the pace of your sales as customers will be dicey before hitting the buy button. 

Provide Product Information that Help Drive Purchase Decision

Linenspa is one such brand that sets the stage on fire for their microfiber comforter via enhanced brand content. By throwing light in visualizing and describing necessary product details, including allergen information, reversible design, availability of colours, etc., Linenspa owns an excellent customer base. They provide all the essential information on their site for educating their customers to make a purchase. 

Amazon Product Information

Challenge: Competition 

In this hyper-competitive eCommerce market, to stand a chance against the big brands, you must find ways to differentiate your business from the crowd and build a community beyond just a shopping experience. However, to start with, you need to find ways to keep your customer's attention on your site.

Differentiate your product from the competition

Appealing product content will make your product page stand out from the rest of the crowd. Moreover, adding enhanced brand content can also help push down some of the ads placed by Amazon on your product listing. Thus, making sure the customers aren't distracted by the competition.

Here is a clear example of how the brand COSRX Sun cream. The brand has best used the enhanced content to pull down customer attention from the list of alternate products suggested by the platform. They’ve used a bright yellow product image below the suggestions. And, this will drive the customers to scroll down without focusing on the other brand options available.

Differentiate your product from the competition

Challenge: Brand Building

We know price plays a significant factor in making purchases. However, not many would understand that building a captivating and engaging brand story can bring the ball to your court. Your brand may exist for many years. However, if you don't show your brand quality and experience, you are building a barrier. 

Communicate your brand story with Amazon A+ Content Creation

A great brand story offers quality assurance and highlights your brand value. By establishing a brand value, you can explain to your customers why your products are pricey. Wattne provides reusable zip lock bags for reducing the quantity of plastic waste. With an Amazon A+ page creation, you can tell your product's story and how it can create a better impact on customers. 

Amazon A+ Content Creation

Challenge: Ranking and Sales Velocity

Sales velocity is the key factor in Amazon's ranking system. The more you sell, the more you rank higher on the list, and vice versa. This circle makes it very difficult for new brands to enter the Amazon marketplace. Without sales, your product is condemned to failure. That's why you need to step beyond traditional sales strategies and present your products to set your sales velocity high.

Increase Conversions with Amazon A+ Content Page Creation

Adding enhanced content to the listing is to increase conversions and eventually sales. However, merely adding images will not do the job. You need to create an A+ content strategy that flows along with the content, appeal to your audience, and convince them to make a purchase.

Here we have some tips for designing the best practices:

Create a Landing page from your A+ content: View your A+ content as your landing page to provide all the needed details to convince your customer that your product is precisely what they are looking for.

Focus on a specific point you want to bring across: Create clear and concise content that is easy to digest and highlight your product's benefit to your customers.

Stick to your Style guide: Make sure to match your fonts and colors with your brand to create brand recognition. Make use of every possible opportunity on Amazon to highlight your brand.

Plan your content like a journey: Create a clear flow of what you expect your customers to see first and the last. Make sure your A+ copy and images align with this flow.

If you still need expert support to create Amazon A+ content pages, we’re just a click away! we can create high-quality, conversion-focused A+ content @just $15 an hour.

Now Let’s further look into the production page of Nature’s Willow. Here, you will see rich visuals combined with information, benefits of the products and concise copy.

Amazon A+ Page Creation

Conclusion

Amazon A+ Page Creation offers amazing opportunities to amazon vendors for displaying their products. Using distinct multimedia formats, including images, videos, infographics, and layouts, you can gain significant traffic. Amazon has introduced a new step in increasing customer experience by optimizing the product listing. So -

Don’t wait to enhance your Amazon page with A+ content, we can help create Amazon A+ content just within a week

Want to know more?

We at Vserve Amazon Listing Creation Service offer A+ pages for your brand. Straight from detailed product description to crisp images, our vast range of Amazon A+ content services involve A+ Content Creation, A+ detail page layout, SEO Friendly product description, Metadata and description, content uploading, keyword selection, etc.

As an Amazon A+ Content Service Provider, we not only build and handle your Amazon A+ Content, but we elevate your sales along with enhancing your online and Amazon presence in different ways.  For helping your business to thrive on Amazon, connect with us today! 

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Tips to Write Amazon Product Titles that Drive Clicks

Tips to Write Amazon Product Titles that Drive Clicks

Amazon Product Titles

An attractive and practical product title gravitates your customers towards your products! 

In a sea of similar products with similar price ranges, you need to ensure that your Amazon content optimization is at the top of its game. This optimization is what will help your product rank higher in the Amazon product listing. 

Otherwise, it will never be seen by your target customers and, as a result, will fail to sell. So, if you are wondering how to proceed, then take a look at our top tips for Amazon content creation with specific reference to Amazon product titles that drive clicks!

But wait! Before you begin...

A key aspect to remember is that you need to appeal to both your target customers and the search engine. You may have come across many Amazon products with lengthy titles that are stuffed with keywords. While these titles may help them rank up in the search engine, they are not appealing. On the other hand, some Amazon titles do not use proper keywords that the search engine can pick up. Hence, they do not rank on top. 

Understanding this thin line is essential for you to plan your keyword search and marketing strategy in a way that considers both Amazon SEO optimization and customer needs. Here are some tips for Amazon content creation and enhancement.

Concise title

While writing your product title, ensure that the title is concise and clear. Amazon has a limit of 200 characters (35 words) which includes spaces. 

Despite the 200 character capping, you only need to use 60-80 characters for effective optimization. This is your golden number that will hook your consumers as well as the SEO without being cluttered. 

Best practices

In the process of Amazon content creation, it is helpful to follow some best practices. This will ensure that your titles contain the necessary details to understand all about the product quickly. 

Some necessary details to include are:

  • Brand name
  • Product
  • Functions or primary feature
  • Size/color/quantity

In terms of writing optimized content for your title, you should:

  • Keep the first letter of each word in capitals
  • Spell out quantities or numbers
  • Avoid keyword stuffing

Following these guidelines and best practices will ensure that your title is catchy and perfect on Amazon.

Keywords

Keyword research is imperative for Amazon SEO optimization. Since Amazon has its search engine known as A9, the focus area is on selling. 

One great way to find relevant keywords for your products is through the keywords used in the 'paired products' section. Take a look at what your competitors are using and incorporate those keywords in your title. This ensures that your keywords are up-to-date according to the A9 standards.

Pro tip: You can also use Amazon's search bar to round up some keywords for your product title. For example, if you want to sell shoes, type that on your Amazon search bar and then see Amazon's automated suggestions. Now, include some keywords from those suggestions for optimization. 

Understanding customer needs

Nowadays, with a short attention span and an information overload, consumers like to make their decisions quickly. They do not want to wait or figure out the details, especially while purchasing products. While browsing on Amazon, they will click on the most relevant title and then proceed to purchase the product. 

Hence, you can see that these things happen so quickly that you do not have time to be bland or average. Your product title must be informative and appeal to some part of your consumers' needs. In some cases, you can add an emotionally charged word in your titles, such as 'facial cleansing brush for beautiful skin', or you can also add a practical word in your title such as 'powerful emergency light for camping needs'.

Such adjectives instantly connect with the relevant customers and hence peaks their interest in choosing your product over other similar products. Yes, it is complex taking care of so many factors simultaneously while sticking to a word limit, but remember, one word can completely change your title's tonality, so take advantage of that!

Things to avoid in your Amazon product titles

So far, we have discussed the necessary elements to include in your title. The equally important thing is to ensure that you avoid mentioning certain things in your product titles. Some of them are:

  • Price: You do not need to include the price in your title because Amazon will already display it, so it is unnecessary and repetitive. 
  • Promotional offers: Adding such gimmicky content in your title takes away its credibility and ranks lower in the Amazon search engine's listing.
  • Special characters: Special characters or symbols such as "&" or "%" are also ranked lower in the Amazon product listing, so avoid using them in your title.
  • Words in all caps: This is visually unappealing and comes across as super loud for your customers. So, do not capitalize all your words in the title.

Examples of optimized Amazon product titles

Let us look at how the format of an Amazon product title would look like. Ideally, this would include all the features we talked about in the above section. The rules are the same across all product categories, which makes your work easier. Great Amazon product titles would include: 

Laptops/ Mobiles: Brand name + Model number + 2 main specs + Size + Color 

Apparel: Brand name + Type of apparel + Fabric + Utility + Size + Color

Thus, these were the top 5 tips for effective Amazon content creation! Having this mini-guide in your hand would prove to be helpful while working on your product listings. Furthermore, doing your research on keywords, competitors, and the market will effectively help you market your products effectively. 

If you still need help with Amazon product listing content writing, you can head over to Vserve Amazon listing services. Hiring professionals for Amazon content optimization will significantly drive your sales and increase your revenue without being overwhelmed by all the work yourself!

 

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