January 2021 - Amazon Listing Service
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Month: January 2021

Things You Need to Know About Amazon Store Setup & Management

Amazon Store Setup

Amazon creates an excellent platform for sellers with an unavoidable competition. The 5 million plus sellers on this market is a tough competition for any aspiring and developing seller. Failing to get through may collapse your business aspiration. The way out is to build a successful brand by differentiating and showcasing your uniqueness from others. It is possible by building an online store -

On this note, Amazon offers to create a store page for its sellers, to showcase its uniqueness. Here is all about Amazon store setup and management.

What is an Amazon Store?

Amazon store is a premium feature offered by Amazon to its sellers, to create a custom brand page to showcase their value and increase user experience. An adequately built amazon store can resemble a physical sales outlet that enhances the brand-centric shopping experience both on desktop and mobile. The feature is available for sellers, agencies and vendors.

Why Do You Need An Amazon Store

What are the key features of an Amazon store?

Customizable Templates:

Amazon offers the freedom to choose from various templates and design to create the page. These features are also customizable according to preferred changes.

Curated Content: 

The content profile, including descriptions, images and videos can be edited at any point of time. In addition, this feature helps adapt to changes and improvisation easily.

Multiple Product Pages:

Apart from the home page, it is possible to extend our online store to three pages. For instance, this extension can be utilized to showcase more products and collections.

Integrated Promotion:

To help the seller with marketing, amazon extends a one-touch integrated social sharing button that directs you to various promotional extensions.

Detailed Business Insights: 

The amazon store insights dashboard is the tool to analyze your metrics. Data analysis will now be much more comfortable with daily visits, page views, sales stringed to the dashboard. 

How to set up an Amazon Store?

Start by creating a seller account : 

The process begins with setting up a seller account that requires your basic information like bank account details. In addition, to ensure the legitimacy of the information, amazon would verify all valid documents. Be prepared with documents related to payment, business contact information, email address and password. This step could be completed within a few minutes.

Create Amazon Seller Account

Register your account with Amazon Brand Registry:

This is a significant step in Amazon Store setup. For example, someone can sell fake products in your brand name, which brings down your brand and sale value. Registering with Amazon brand registry helps you curb the chances of copycat products. Through this process, amazon eliminates fake and counterfeit products. And it also becomes necessary, as only a registered brand seller can build and control the amazon store pages. 

Amazon Brand Registry Application

Note: Amazon will accept only brands approved by World Intellectual Property Organization and the following 15 countries: United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Singapore, Spain, United Kingdom, European Union, United Arab Emirates

Start Creating Your Store's home page:

Post brand registration, it's time to create our store page. Relate this home page to the reception of your physical store. Try making the best impression. Selecting an inappropriate theme can degrade the look of your store. So, choose the best that your store needs.

Therefore, Amazon offers four different themes, from which we could select a home page design. Select a theme which will best suit the kind of product that you sell. Consider and have a thought process about the type of content including images, videos and descriptions that you are going to display. 

As you know, the theme and content should not mismatch. 

Creating a store page begins with uploading the brand logo and display name. If you are a startup, make sure to design the best and suitable logo. So, it will be easier to register in people's minds.

Continue building other store pages: 

Of course, a single page isn't enough to demonstrate all aspects of your business. To help you with this, amazon offers to create additional three pages, which could be navigated from the home page. These pages are useful to display more collections and variants.

Make use of this option to demonstrate more of your brand products. Add content tiles in line with the home page. Picking random styles without considering other pages may affect the appearance of your Amazon store. Also keep the navigation of these pages in a simple way, so that it is easy and friendly for users to operate.  

Add Content Tiles to the pages:

After creating the series of pages, it's time to add content tiles. Content tiles are nothing but the section that holds the images, descriptions, videos and navigation to your products in other pages. Select the tiles available and place them sequentially to get the best display.

Upload your products:  

This is a prime task in amazon store setup. Upload the products that you want to sell through your store. In addition, list your products with the Amazon Standard Identification Number; Create the best content to promote your product; and include all necessary information regarding the product.

Let the homepage highlight your best selling and latest products. Upload all other variants and collections in the additional pages. As you have already arranged the tiles, now place the relevant images, videos and descriptions accordingly. 

Upload Amazon Products

Note that listing products is not a one time task; it is repetitive. Changes have to be made with every analysis, brand improvement, and stock availability. It's efficient to pull a product listing expert for better management.

Submit your page for review: 

  It's time to submit your created page for review. The page can be published only after the review process by amazon. Twice check your page thoroughly for any spelling mistakes, View optimization, Descriptions and all videos and images. This review process might take several days, during which you shall wait and then publish.

How to Manage your Amazon Store?

Managing an Amazon store means, updating products, removing or adding contents, performing constant price and competition analysis, checking on stock availability and doing any required changes to your pages. So, it's pretty much confirmed that merely creating a page may not build a profitable business; Management is magic.

Employing yourself for every task may end up as a burden to the business. Hiring random experts for Amazon store management will require supervising, which can kill your time and energy. It's efficient to go for a one-stop solution, where all amazon services are available from A to Z. 

How can we help?

The long and creative process to set up an amazon store requires expertise to create and manage. As an Amazon Store Setup and Management Service, we can help you build the best online store and manage it efficiently. Our flawless process and expertise work will help you build the store that you need.

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7 Tips to Manage Amazon Virtual Assistants and Boost Productivity

Manage Amazon Virtual Assistants

Amazon virtual assistants can make your life much easier. A valuable addition to your business, they can help boost performance and save your time and effort to focus on tasks that need your attention. 

Infact, an Amazon virtual assistant can help reduce your operating costs upto 60%

That said - Hiring an Amazon virtual assistant will add no value until you know how to make the best out of working with them. While proper communication is the key, let's step further to understand how to build a successful business relationship with your virtual assistants.

Tips to Manage Amazon Virtual Assistants

Define the Role:

Imagine a situation when you want to hire two dedicated VAs. One for data entry and another for product listing optimization. The similarities between the jobs may lead to a communication gap between the employees. 

That's why it's essential to define the role clearly upon hiring. Make it a point to delegate the specific tasks to the suitable Amazon virtual assistant based on their skills and experience. And invest some extra time to outline the tasks concisely to your VA. Assigning your employees to their zone of excellence will improve their productivity and help them learn and excel in their expertise. 

Communicate:

Make communication a priority. Consistent communication with your VA is a must to find the areas that need the most attention. Make sure the mode of communication is quick and effective. You can use online communication platforms like Skype, Zoom, Slack, and Loom to consistently contact your virtual assistants. 

Slack is an excellent tool for instant messaging. It is customizable, and you can create channels in slack specific to your business. For Instance, you can create separate channels for Amazon store management and product content creation and listing and direct messages distinct to your Amazon virtual assistant based on the task.  

And, Loom is an easy-to-use tool that can record your computer screen, voice and face and instantly share your video with your team. Instead of hopping on a skype call or typing a brief for your virtual assistants over email, It is easy to send them a loom.

Tips To Communicate Effectively With Va

Set Targets:

Establish performance goals and break them into meaningful metrics to understand your VAs performance. It's easier for you and your virtual team to sort out these critical metrics at the beginning. Set the KPIs based on the tasks they need to accomplish.

For Instance, the metrics for customer support virtual assistant will be the number of sales and resolved customer issues addressed in a month. In contrast, for a product sourcing virtual assistant for Amazon will be the number of profitable products and the winning deals at the same time.

According to a study by psychologist Gail Matthew, when people have written goals, they were 33% more successful in achieving them.

Once you establish your KPI's, it's best to put them in writing. The document that spells out your expectations can be used to evaluate your VA's performance. Moreover, having this document in view will motivate your virtual assistants to work towards achieving them.

Track Progress:

Make a point to track their progress. Tools such as Asana and Trello are excellent task management boards that allow your team to log every step of the process. This will keep you and your VA to be on the same page with the daily, weekly and monthly expectations. And help check the progress quickly rather than constant emails and message check-ins.

But, How to monitor and manage your Amazon virtual assistant without micromanaging them? 

The key is to use the right set of tools and technology to connect with your VA.

There are several online management tools that are not intrusive with your Amazon virtual assistant's everyday activities yet are compelling enough to make sure the project runs at the needed pace. 

Create a Shared System:

Save yourself from the trouble of continually emailing deadlines, project lists and updates, by creating a shared system giving access to your Amazon virtual assistants. Besides, you can also plan and track the tasks using the shared network for easy access. 

The simple setup and generous amount of free storage make Dropbox a suitable choice for many businesses. The free version includes 2GB of storage space. However, Google Drive offers more open space than dropbox does, starting with 5GB, and is cost-effective compared to other shared file systems.

There might be situations where you want to share credit card numbers and confidential information. And in turn, your VA can store new passwords in the same documents when they open new accounts. A password manager tool like Lastpass can help create solid account information and passwords and share them across your team securely in such situations.

Motivate:

Did you know, disengaged employees cost companies a total of $300 billion in lost productivity each year? 

Employee motivation is a critical aspect of effective management, and it's even more critical when handling remote assistants. Appreciate their success, completed timelines and reward skills in review meetings. Moreover, having regular reviews will allow you to discuss any concerns. And be clear about the changes that need to be made.

Besides positive feedback, a word of kindness can keep their motivation afloat. Give your Amazon virtual assistant a review on how their results positively impacted your sales and performance. For Instance, it will be a good idea to give your Amazon virtual assistant a quick peek at how their product content or the SEO efforts have increased the site clicks and sales.

Provide Training:

Train them on every aspect of your business. An Amazon virtual assistant will have strong technical knowledge and skill sets but will need a bit of understanding of your business's particulars. If you own a brand or sell a unique product, it's better to train your Amazon virtual assistant on the product and the niche industry.

Use software like droplr.com to quickly create video walkthroughs of the tasks to handle or the software used to manage and upload data. It is also good to maintain a central repository of know-how and information related to the Amazon business to save your time on training.

Do you still think you need hands-on helping with managing an Amazon virtual assistant?

We can Help -

Vserve is a one-stop solution for all your Amazon virtual assistant needs. Manage your Amazon marketplace accounts right from setting up your store to account management and promotional activities. We have experts to get it all done while you sit back and relax. Additionally, trust Vserve virtual assistant services to deliver the needed assistance to manage your virtual assistants for Amazon with a dedicated program manager and 24*7 support.

 

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