February 2020 - Amazon Listing Service

Month: February 2020

Amazon Pay-Per-Click (PPC) To Improve Conversion Rate

Amazon listing optimization

The key to success to high sales and huge profits on Amazon is two-fold: driving traffic to your listing and performing routine Amazon listing optimization to encourage conversions. What follows is a quick primer on how you can fully prepare your Amazon product listing for massive sales on not only Prime Day but every other day of the year. Amazon pay-per-click is considered as vital to achieve the same.

Amazon listing optimization has its own internal advertising system

Pay-per-click (PPC) in Amazon is a great way to get your product in front of more traffic. It creates sponsored ads for your product that places your product at the front of search results. Each time a customer clicks on your ad, you’re charged a bid amount.

  • Use all Amazon PPC platforms together. This includes Sponsored Ads, Headline Search Ads, and Amazon Stores.
  • Launch all new Prime Day campaigns at least 2 weeks in advance with a $100 budget. A lot of times, shoppers won’t make their final purchases until the actual Prime Day comes. They’ll leave your product in their cart and checkout when the time comes. So start advertising now.
  • Advertise all products with 3.5+ stars. If your product has some great reviews, then make sure it’s in front of plenty of people.
  • Group your products together in PPC campaigns. Similar products that are lumped together have a better chance getting purchased as a combination. So use multi-product campaigns to boost your bottom line.
  • Set your daily budgets at least 200% higher. Prime Day traffic is a lot like holiday traffic. And the last thing you want to have happen is waking up the day of Prime Day to learn that your budget dry up while you were sleeping. If you’ve plenty of Amazon listing optimization and your conversion rates are high, you’ll make back those costs.
  • Turn on Bid+. Bid+ is an advertising tool under manual campaigns that allows your keyword bids to go 150% over their normal bid price if there’s a chance to get to the first page. While it may seem like you’re spending more money for the same clicks, don’t worry. Conversion rates are typically higher on Prime Day, so less clicks earns more sales.
  • Use a mix of keyword types. Broad match keywords cast a wider net and less expensive, but may not convert as well. Meanwhile, phrase and exact match keywords may not get as many impressions, but help pinpoint high-converting keywords for you.
  • Add negative keywords. Not every keyword is one you want sending people you’re away. Especially if you’ve discovered, historically, they perform poorly.

Wrapping Up

There are several ways to improve conversion rate to your Amazon store. But, more important and effective way to bring it is by Amazon Pay-per-click strategy. If you are looking for an marketing expert, then Amazon Listing Services may help you to get the job done effectively.


Also read the related topics:

Various Benefits of Setting up an Amazon Store

Increase Traffic to Your Amazon Listing Product

Amazon Marketing Expert Advice To Increase Sales

Amazon Marketing

Amazon SEO is exploding on the Internet for Amazon marketing expert. The reason being, Google has named Amazon as their biggest competitor and people are making a lot of money using the site.

Customer search behavior changes over time, so it’s ideal to continue using such tools on a regular basis, constantly improving the effectiveness of advertising efforts. Words and terms that are not effective today may become more effective in a few months. Because, customers expose to new product choices time by time.

The Influence of an Amazon Marketing Expert

Using Amazon marketing expert services is a way Amazon’s million shoppers during the research and buying process. Although the total number of users is a small percentage of those reached through Google’s Search and Display networks, the group is a more targeted set of user’s targets that are already in the buying phase on a site they have likely purchased from before.

Ad placement options include ads that display when a user performs a search as well as ads that display on specific product pages. Amazon Marketing Services is Amazon’s pay-per-click (PPC) platform where sellers can get their product in front of relevant visitors. Meanwhile, it will be based on keywords, products and shopper interests.

The services offered by Amazon marketing expert include:

  • Amazon Pages
  • Product Display Ads
  • Headline Search Ads
  • Sponsored Products Ads

If you are looking for Amazon marketing expert, assistance with Amazon product management or someone to manage your Amazon advertising, look no further. Amazon Listing Services is a pioneer in Amazon and has a suite of marketing services to enhance your Amazon sales.

After Amazon made changes to its product review rules, many more sellers are becoming focused on advertising and sale strategies for Amazon Marketing Services to drive traffic to their products. The Sponsored Product ad offering by Amazon provides sellers with opportunities to increase traffic to their listings. Meanwhile, the competition for the limited ad space is quickly increasing.

Stay Up-to-date with Online Treds

Sellers need to become much more sophisticated in their bidding strategies and available budgets. Fortunately, new software is available to help sellers make sense of the return on investment of the endless number of keywords. Those details could be used to promote individual products through Sponsored Products.

Customer search behavior changes time over time. So, it’s ideal to continue using such tools on a regular basis, constantly improving the effectiveness of advertising efforts. Words and terms that are not effective today may become more effective in a few months. Because customers expose to new product choices time by time.

Final Thoughts

You should focus more on your product listings to get insights about the visibility of your products and sales. An Amazon Marketing Expert will help you to resolve all the issues and also offers the ideas to upgrade your Amazon Store. Therefore, reach Amazon Listing Services to find your marketing expert that your business requires.

Read the similar contents:

What are the Essential Pillars of Amazon Product Optimization?

How Can Amazon Search Engine Optimization Boost Your Online Marketing

Amazon Listing Optimization: Amazon Cares About Buyers And Sellers

Amazon listing optimization

The Amazon listing optimization lets you create and manage listings to sell your products on Amazon. Your products aren't automatically listed on Amazon when you activate the Amazon sales channel. After you've created a listing, it's submitted to Amazon for approval. Most successful listings are approved within a few hours. If your listing is approved, then it will appear in the Amazon marketplace. You can manage your Amazon sales channel listings in your admin. This page has following categories:

•Get approved to sell in a category

•Create a new listing for a product

•Add a UPC or EAN code

•Add your registered brand

•Create an offer for a product on Amazon

•Link to your existing Amazon listings

Some product categories require approval in Amazon listing optimization before selling. If your product requires approval, then you'll be prompted to apply before you can submit your listing. You can only create listings for new products by using the Amazon sales channel in these categories:

•Clothing, Shoes, & Jewelry

•Arts, Crafts & Sewing

•Home & Kitchen

•Patio, Lawn & Garden

•Sport & Outdoors

•Health & Household

•Toys & Games



Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. Once you know what to put in these fields, it makes it very easy to implement any changes. However, because A9 is a maturing algorithm, frequent and unpredictable updates is a common point of frustration for many sellers on Amazon?

More About Amazon Listing Optimization

Do your best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Even the best SEO software and tools can’t predict the future.

As consumers; we rarely hop on Amazon just for product research. We are usually very close to the point of purchase. Amazon knows this. In turn, Amazon will continually make changes to test what makes shoppers buy more frequently. Therefore, we need to make changes that will help shoppers convert more frequently.

This includes making our products more visible than our competitor’s, so shoppers find us more often. Additionally, we need to make changes that turn browsers to buyer while keeping in mind the goal of the Amazon search algorithm. Some things to think about when optimizing your Amazon listing include:

•Should you have more images?

•What should you put in the title?

•What price should you sell at?

Wrapping Up

Creating and managing listings in the recommended manner helps you to attain higher sales on Amazon. Partner up with an Amazon Listing Optimization company to make sure that you have not missed any optimization techniques.

You can also read:

Step by Step Guide On How to Sell Products on Amazon

How Amazon Store Re-Pricing Tools Can Maximize Your Profits

Amazon omnichannel retail is the key to success in the ecommerce industry

Amazon Omnichannel Retail Is The Key To Success In The Ecommerce Industry

    Omnichannel is a strategy that organizations use to improve their customers' experiences. Amazon omnichannel retail experiences are the key to retaining customers, which helps them regain previously lost sales. 

    Omnichannel implies the integration of physical and online channels from where customers can make a purchase. This includes stores, websites, amazon product pages, apps, mobile ads, push notifications, and so on. 

    Amazon Omnichannel Retail introduces various avenues that provide a differentiated customer experience to this generation. So, all channels seamlessly interact with each other to unleash a channel-agnostic journey for the customer capabilities. Amazon go omnichannel approach includes management of multiple components such as :

    • Ecommerce
    • Order Management Solution
    • Warehouse Management Solutions
    • Merchandising
    • Order Broker Solution
    • CRM

    Rather than working in parallel, communication channels and their supporting resources are designed and integrated to cooperate within the omnichannel solution. As a result, the engagement experience across all these channels someone chooses to use becomes even more efficient or pleasant than using a single channel in isolation.

    Advantages of an omnichannel approach

    The omnichannel approach seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

    Many retailers have realized the devastating impact poor inventory management can have. Customers are often unwilling to return to a store that is out of the desired product and make no effort to locate it. In such a situation, the major associates of the retailer are available on the sales floor to quickly address and provide resolution. Adding to this, here are some other major advantages of an omnichannel retail strategy: 

    Improvement in customer service, experience, and satisfaction

    Amazon's omnichannel strategy involves integration across different marketing channels. These include channels such as mobile push ads, social media, newsletters, mobile apps, laptop purchasing, and chatbots. Such integration and easy accessibility enhance the overall customer buying experience. For example: Push notifications usually contain jokes or relatable content. Such things attract the customers' attention and motivate them to click through the ad, leading to high conversions. 

    In addition to this, omnichannel marketing encourages the buyers to always prefer your services over skipping and choosing competitors. Statistics show that omnichannel delivers 90% higher customer retention than buying through a single channel. It eventually makes your product visible at multiple physical and online locations. It also emphasizes the importance of buying those products and helps you generate better revenue. 

    Helps in brand building, awareness, and visibility

    For retailers, one primary purpose of implementing an omnichannel retail strategy is to increase brand visibility. Your brand must be there wherever your customers are, whether online or offline. This gives them more alternatives to shop and builds brand-customer solid relationships. 

    If your customers face difficulty finding your brand or the specific products they are looking for, you are indeed not devising the right Amazon omnichannel strategy. An omnichannel strategy helps build easily visible and accessible touchpoints at various platforms. As a result, customers get redirection and product purchase assistance, increasing their overall shopping experience. Moreover, word-of-mouth works for you as customers share their experiences and help you get more users onboard. As per research, around 78% of the people discuss their favorite experiences with others atleast once a week. 

    Generates better sales and traffic

    It is evident from the above two points that omnichannel retail focuses directly on the customers and enhances their experience. Positive experience with a brand is directly proportional to high sales, more revenue, and high profit. Given that, you adapt to the customer preferences, understand their demographics, and know what products excite them. You also segregate audiences to generate high traffic on your brand website and get higher sales. 

    While implementing the omnichannel strategy, dedicate each channel to a specific purpose. For example, choose one channel for communication, news updates, and getting clicks and conversions. Additionally, choose one for active notifications and one for generating traffic. In such a way, you simplify and customize the user experience and generate massive sales. 

    High accumulation of customer data  

    Data is an essential component for today's technologically and digitally equipped businesses. Data that involves customer behavior, purchase trends, demographics, age factor, color choices, size fits, and gender preferences help you target your campaigns better. 

    Through Amazon retail channel, this data is extracted and accumulated through multiple physical and online platforms. As a result, you can audit your strategies and choose which one to run for longer and which one should be paused through this data. Accordingly, you can balance your time creating and running campaigns over different platforms. For example: if more customers are coming through push notifications and less through Facebook ads, you can limit the time and resource spending on Facebook and invest more time on push notifications. Thus, the omnichannel strategy is perfect for accumulating more data and extracting valuable insights. 

    Difference between Omnichannel and Multi-channel Marketing

    New technology and the evolution of strategies in today's marketing landscape bring a new wave of terminology that marketers need to become acquainted with. Two new-age definitions that immediately come to mind are multichannel and omnichannel marketing. Omnichannel and multichannel marketing are two distinct and separate marketing strategies, even though both focus on using multiple channels to reach consumers and potential consumers.

    Multichannel marketing refers to interacting with potential customers on various platforms. This platform or channel could be a print ad, a website, a product's package, a retail location, a promotional event, or word-of-mouth.

    Omnichannel refers to the multichannel sales approach that provides an integrated shopping experience. So, the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless and consistent. 

    Final Thoughts

    Omnichannel is one of the strategies that most online businesses use to regain their lost sales. It is a great move to expand your business, improve your brand reach, reduce customer waiting time, and ensure optimized utilization of resources. It can also help you attract potential customers who can bring in more sales. Amazon Listing Services provides credible Omnichannel retail support that boosts your business sales. Reach us for further details and queries.