What are the Essential Pillars of Amazon Product Optimization?
If you desire to begin your e-commerce platform but aren’t sure where to start with, Amazon should be at the top of your priority list. With more than 300 million people connected with this e-commerce site, it has perhaps become one of the top-most platforms to sell your commodities. As per the recent research, better your final product is, the more is the probability of its visibility to your customers. Now you might be wondering about the approaches you should opt to boost up the sales and revenue of your product. No need to worry now as we’ve come up with some essential pillars of Amazon product optimization to aid you to diversify your e-commerce business.
What is Amazon Product Optimization?
Similar to the Google, Yahoo, and other such search engines, Amazon has its unique procedure to rank diverse articles based on the search query that is commonly known as ‘A9′. Have you ever typed any product requirement on Amazon search list? If yes, then you have already utilized A9. It is easy to use for the customers as it provides the most relevant product results for the entered queries, however, it plays a vital role in determining the product ranking and visibility for the sellers. This is one of the major reasons why Amazon vendors make their every possible effort to get a good ranking for their products and enhance their business.
The role of keyword and ranking in Amazon product optimization
Amazon utilizes specific keywords to assist the visitors in finding their typed products. With the main aim of choosing the keywords that your potential clients would enter into the search bar, Amazon evaluates your product description, content, and keyword strategy to rank your product in a search engine. Here’s how you can search and use the most excellent and frequently typed keyword for your product:
- Competitor Analysis – In order to find suitable keywords for your product, concentrate on the titles, product descriptions, use of bullet points, sub-titles, and other multimedia features of the top-sellers. Ascertain where you’re lacking and in which particular field you require improvement.
- Amazon autocompletes – Another method of finding appropriate keywords is by searching your product on Amazon search engine itself. For instance, your product is ‘books’, type books in the Amazon search bar and observe the names displayed by the search engine. These are the most popular keywords often searched by customers.
What all to include in Amazon product optimization?
In order to get your content at the top of the Amazon search engine list, the foremost thing you should take into the account is keyword rich title and sub-titles. Make your title keyword optimized and try to insert as many keywords you can (make sure it doesn’t look forcefully stuffed as it may negatively affect your brand’s ranking). Moreover, using bullet points, sub-heads, images, and videos can help you to make your product SEO optimized.