What are Amazon store taxonomy & organization & how it applies to Sites?
The purpose of Amazon Store Taxonomy & Organization is to demystify the concept and, in passing, to lose the fear of its application to organize content on websites.
Let us find out what exactly Amazon Store Taxonomy & Organization is and how it applies to sites?
Amazon Store Taxonomy & Organization:
Amazon Store Taxonomy & Organization is a structure of information that is formed by a set of categories and subcategories, thanks to which we can join entities that share some common characteristic.
For example, Film and Television share the characteristic of being audiovisual products, which is why they are subcategories of the Audiovisual Communication category.
Amazon Store Taxonomy & Organization can be used for a huge variety of purposes, from the organization of books in a library to the organization of the contents of a website. In this way, it can be said that the main function of taxonomy is to predict where the things we are looking for will be.
The first basic idea of taxonomies is that they are formed by terms, such as Cinema and Television. These terms express categories, concepts or classes, depending on the point of view.
7The second basic idea of taxonomies is that all terms are related or connected to each other. All terms are part of a higher term or are the higher term on which other subordinate terms depend. In turn, the higher level terms are part of a maximum level term, although this is not always expressed.
Impact of Amazon Store Taxonomy & Organization on a website:
There is a broad consensus that taxonomy can impact. At least, on these two dimensions of a website:
- In the user experience by favoring clear, logical, and consistent navigation structures. As well as by multiplying the options of access to information and guidance signals.
- In SEO, by facilitating the structures. Avoiding the cannibalization of keywords, favoring users’ time of stay by facilitating semantic navigation and reducing bounce time.
How do they apply to sites?
The ideal is to have a CMS (Content Management System) that incorporates the possibility of assigning categories or other taxonomy to the entries and pages of the website.
In the case of a CMS such as WordPress, taxonomies for both Categories and Labels can be used to group entries. The Categories correspond to the large sections of the site. Therefore they express the content in a global way. Tags are applied as keywords to express the contents of each entry with a higher level of specificity.
The terms of the taxonomies can be used in a wide variety of menu systems and navigation structures. Elements of Amazon store Taxonomy & Organization may appear in each section of a website such as:
- Menu system
– Main menu
– Secondary menu
– Complementary menus
– Dropdown menu
– Tag cloud