Cost per Click Program allows the products to be shown as a sponsored post and will get desirable spots when people search for similar products.
It is important the keywords used match well with the products that are being sold. Take note that there are various categories available and there are also a lot of merchants that are selling the same products that you are offering. You will incur a certain charge for every click of a customer.
The Use of Sponsored Products to Improve Sales
Visibility of Products in Amazon
Amazon is known to be one of the chosen marketplaces not only by sellers but by customers as well. The only issue that merchants may have is they cannot make sales is because of their visibility. If they are not visible to consumers, people would not buy from them. The use of Amazon Sponsored Products can totally improve the visibility of your products on the marketplace.
Through the use of sponsored products, you can expect the following:
- Improve buy box traffic
- Offer One-of-a-Kind selections
- Improve changes of your products to become visible
- Get exposure for low session products
- Improve the visibility of your items
- Highlight new offers
- Change buy box factors in a positive manner
Expect Sponsored Products to Get More Exposure in Amazon
The places where sponsored products in Amazon appear have increased.This widespread exposure will make people more curious about what you have to offer.
You can expect the sponsored product placements in:
- Right side of search results (Amazon SERPs)
- Bottom area of search results (Amazon SERPs)
- Detail Pages
- Mobile and tablet advertisements
- Amazon search
The Influence of Buy Box
Making use of sponsored products can be ideal for you because of the following:
- You can improve the amount of traffic that you get.
- You also improve the factors that can make you win the Buy Box such as the reviews you will get and the number of people who have purchased from you.
Other Things You Should Know About Sponsored Products
- If you are an Amazon Seller, the sponsored products will appear on the ads on search and the product pages.
- The sponsored products become listed on the search are depending on the keyword used.
- The sponsored products usually appear after the main product image. It may also appear on the right side and the bottom portion of the search results page.
- Sponsored products require CPC program.
The Criteria for Amazon Sponsored Product Listings
Amazon Sponsored Products will work with the use of the CPC offered by Amazon. As a seller, you will be paying a certain amount every time a customer clicks on your ad. The ads appear depending on the auction pricing model.
It will depend on you, the seller, how much you want to pay for every click. The larger the amount that you set, the better the placement is going to be.
Important Points to Take Note: Sponsored Products Charges
- Free impressions
- Auction based pricing model
- CPC based pricing
- Sellers pay when their ads are clicked by customers
- This service is post-pay
Strategy for Advanced Sponsored Products
It should be noted that Amazon sponsored products may not always have enough space to be shown. There are only a few advertisements that usually appear on the search page. There are some product variables that should be highlighted in order to improve chances of sponsored products to appear on the search page. Focus on the following:
- Star Rating
- Title Price
- Product Image
- Buy Box Winning Seller Name
Let Vserve AmazonListingService Help You with Amazon Sponsored Products