The Role of Content and Keywords in Amazon Product Listing Optimization
With more than 300 million users engaged in Amazon, it is perhaps the best possible place to sell your products. In the recent era, customers widely prefer online e-commerce website to purchase their desired commodity and without a doubt, Amazon is considered to be one of the most popular and preferred e-commerce sites. This is the major reason that compels vendors to create their account in the platform, sell their commodities, and earn good revenue. Now, you might be wondering about how to make your product appear at the top of the Amazon search bar or how to induce customers to buy the same? The answer is Amazon product listing optimization. In short, the vendors are required to make their content keyword rich, write a top-notch product description, and make their content SEO optimized to make it rank in the Amazon search engine. Here’s the detailed analysis of what product listing exactly is and how does it work?
Amazon product listing optimization – Content
Perhaps, content affects your product’s visibility, sales, and revenue generated from the same to a great extent. A good content always results in increased income, so developing the most excellent and relevant content should be at the top of your product optimizing catalog. Here are the points you should consider prior to creating content for your product:
- A keyword-rich and catchy title (keyword should appear somewhere in the title and it should also be sensible and attractive). Amazon permits the users to write a 200characters (including spaces) long title so why not to utilize the opportunity to its maximum? To create a perfect title, capitalize the initial letter of all your words, numbers in the title should be displayed in numeric terms (5 rather than five), spell the word ‘and’, only list the colors if it comes in multiple.
- Include 5-6 bullet points that would highlight the essential features of your product. In addition to bullets, you could also utilize numbering to present the benefits or features of your product. Make sure to make the title and sub-headings of your content in bold or italic as to avoid making your entire content look alike
- Description plays a vital role in determining the quality and features of your product. There isn’t any doubt to say that the most important thing that consumers would go through is your product description. So make sure to include all the essential features of your product in the description.
Finally, put as many keywords in the content, however, it is worth to note that unnecessary keyword stuffing may give you a negative result so use it wisely and wherever required.