What is Amazon A+ Content and How It Makes More Sales?
Amazon has become one of the main stores of many users. The American giant sells practically everything in our country, either directly or through the different stores that sell on its website. Although there are many of us who buy almost any product on Amazon, there are still many users who are not clear about what each of the services of the online store is for. Amazon A+ Content is the new feature by Amazon which has been started rolling from 1st Jan 2018. To add A+ Detail Page is now unlimited and free for any vendor who is selling their products on Amazon platform.
What is Amazon A+ Content?
This is a superior brand content offer to all the vendors which is known as 1P (First Partly). Using this feature, you are able to mention more details to your item description, videos, comparison chars, heightened images, and many more things that will eventually help to increase the sales of your products.
Amazon offering 2 types of enhancing content feature to help brands create more comprehensive and engaging product details pages: EBC which is Enhanced Brand Content for registered brand sellers & EMC which is Enhanced Marketing Content.
Following are the benefits of Amazon A+ Content:
- Increased conversion:
Your products will be eligible for benefits that drive customer demand that will be including free shipping for prime members.
- Trusted brands:
Customers will buy your products with confidence since they know we take extra care of customer service, delivery, packing, and return.
- Premium marketing:
With the Amazon A+ Content, vendors can access A+ enhanced marketing content, brand stores, Gold box deals, Lightning deals, Holiday Gift Guides, and vine.
- Reach to more sales channel:
There are already millions of customers are shopping with Amazon around the world, reach out to as many as possible and increase your sales.
- Detailed analytics:
Now learn more about the customers with operational metrics, detailed sales, geographic sales, and traffic analysis.
Usually, the customer will find all the additional details under the fold on a product detailed page, below the section “From the Manufacturer”.
Why is Amazon A+ Content so important?
Currently, there are about 2 million sellers are available on Amazon, so there is a lot of competition in the most niche of markets. And that is the reason you need to provide additional product details with Amazon A+ Content. This feature offers an unprecedented prospect to distinguish your product from similar products sold by your competitors.
With the help of Amazon A+ Content, you will not only craft enhanced content to your product, but it will also maximize visibility in Amazon Search Engine Results (SERPs).
All in all, if you want your product to stand out from the ever-growing competition, Amazon A+ Content is your solution.