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Month: September 2018

Amazon Listing Optimization To Improve Conversion Rate

Amazon listing optimization

Amazon Listing Optimization To Improve Conversion Rate

The key to success to high sales and huge profits on Amazon is two-fold: driving traffic to your listing and performing routine Amazon listing optimization to encourage conversions. What follows is a quick primer on how you can fully prepare your Amazon product listing for massive sales on not only Prime Day but every other day of the year.

Amazon listing optimization has its own internal advertising system

Amazon Pay-per-click (PPC) is a great way to get your product in front of more traffic. Amazon PPC creates sponsored ads for your product that places your product at the front of search results. Each time a customer clicks on your ad, you’re charged a bid amount.

  • Use all Amazon PPC platforms together. This includes Sponsored Ads, Headline Search Ads, and Amazon Stores.
  • Launch all new Prime Day campaigns at least 2 weeks in advance with a $100 budget. A lot of times, shoppers won’t make their final purchases until the actual Prime Day comes. They’ll leave your product in their cart and checkout when the time comes. So start advertising now.
  • Advertise all products with 3.5+ stars. If your product has some great reviews, then make sure it’s in front of plenty of people.
  • Group your products together in PPC campaigns. Similar products that are lumped together have a better chance getting purchased as a combination. So use multi-product campaigns to boost your bottom line.
  • Set your daily budgets at least 200% higher. Prime Day traffic is a lot like holiday traffic. And the last thing you want to have happen is waking up the day of Prime Day to learn that your budget dried up while you were sleeping. If you’ve done plenty of Amazon listing optimization and your conversion rates are high, you’ll make back those costs.
  • Turn on Bid+. Bid+ is an advertising tool under manual campaigns that allows your keyword bids to go 150% over their normal bid price if there’s a chance to get to the first page. While it may seem like you’re spending more money for the same clicks, don’t worry. Conversion rates are typically higher on Prime Day, so less clicks earns more sales.
  • Use a mix of keyword types. Broad match keywords cast a wider net and less expensive, but may not convert as well. Meanwhile, phrase and exact match keywords may not get as many impressions, but help pinpoint high-converting keywords for you.
  • Add negative keywords. Not every keyword is one you want sending people you’re away. Especially if you’ve discovered, historically, they perform poorly.

Amazon Marketing Expert Advice To Increase Sales

Amazon Marketing Expert Advice To Increase Sales

Amazon SEO is exploding on the Internet for Amazon marketing expert. The reason being, Google has named Amazon as their biggest competitor and people are making a lot of money using the site.Customer search behavior changes over time, so it’s ideal to continue using such tools on a regular basis, constantly improving the effectiveness of advertising efforts. Words and terms that are not effective today may become more effective in a few months, as customers are exposed to new product choices.

Amazon marketing expert services is a platform to reach Amazon’s million shoppers during the research and buying process. Although the total number of users is a small percentage of those reached through Google’s Search and Display networks, the group is a more targeted set of user’s targets that are already in the buying phase on a site they have likely purchased from before. Ad placement options include ads that display when a user performs a search as well as ads that display on specific product pages. Amazon Marketing Services is Amazon’s pay-per-click (PPC) platform where sellers can get their product in front of relevant visitors based on keywords, products and shopper interests.

The services offered by Amazon marketing expert include:

  • Amazon Pages
  • Product Display Ads
  • Headline Search Ads
  • Sponsored Products Ads

If you are looking for Amazon marketing expert, assistance with Amazon product management or someone to manage your Amazon advertising, look no further. Ignite Visibility is a pioneer in Amazon and has a suite of marketing services to enhance your Amazon sales. After Amazon made changes to its product review rules, many more sellers are becoming focused on advertising and sale strategies for Amazon Marketing Services to drive traffic to their products. While the Sponsored Product ad offering by Amazon provides sellers with opportunities to increase traffic to their listings, competition for the limited ad space is quickly increasing.

Sellers need to become much more sophisticated in their bidding strategies and available budgets. Fortunately, new software is available to help sellers make sense of the return on investment of the endless number of keywords that could be used to promote individual products through Sponsored Products. Customer search behavior changes over time, so it’s ideal to continue using such tools on a regular basis, constantly improving the effectiveness of advertising efforts. Words and terms that are not effective today may become more effective in a few months, as customers are exposed to new product choices.

Amazon listing optimization: Amazon Care About Buyers And Sellers

Amazon listing optimization

Amazon listing optimization: Amazon Care About Buyers And Sellers

The Amazon listing optimization lets you create and manage listings to sell your products on Amazon. Your products aren’t automatically listed on Amazon when you activate the Amazon sales channel. After you’ve created a listing, it’s submitted to Amazon for approval. Most successful listings are approved within a few hours. If your listing is approved, then it will appear in the Amazon marketplace. You can manage your Amazon sales channel listings in your admin. This page has following categories:

•Get approved to sell in a category

•Create a new listing for a product

•Add a UPC or EAN code

•Add your registered brand

•Create an offer for a product on Amazon

•Link to your existing Amazon listings

Some product categories require approval in Amazon listing optimization before selling. If your product requires approval, then you’ll be prompted to apply before you can submit your listing. You can only create listings for new products by using the Amazon sales channel in these categories:

•Clothing, Shoes, & Jewelry

•Arts, Crafts & Sewing

•Home & Kitchen

•Patio, Lawn & Garden

•Sport & Outdoors

•Health & Household

•Toys & Games

•Beauty

•Electronics.

Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. Once you know what to put in these fields, it makes it very easy to implement any changes. However, because A9 is a maturing algorithm, frequent and unpredictable updates is a common point of frustration for many sellers on Amazon?

Do your best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Even the best SEO software and tools can’t predict the future. As consumers; we rarely hop on Amazon just for product research. We are usually very close to the point of purchase. Amazon knows this. In turn, Amazon will continually make changes to test what makes shoppers buy more frequently. Therefore, we need to make changes that will help shoppers convert more frequently.

This includes making our products more visible than our competitor’s, so shoppers find us more often. Additionally, we need to make changes that turn browsers to buyer while keeping in mind the goal of the Amazon search algorithm. Some things to think about when optimizing your Amazon listing include:

•Should you have more images?

•What should you put in the title?

•What price should you sell at?

Amazon Omni-channel Retail is a Success to Key

amazon omni channel retail

Amazon Omni channel Retail is a Success to Key

Amazon Omni channel Retail experiences are the success key to retaining customers which helps them  regaining sales previously lost to online. Omni channel is a strategy that a organizations use to improve their experience.. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Omni channel implies integration and orchestration of channels such that the experience of engaging across all the channels someone chooses to use is as, or even more, efficient or pleasant than using single channels in isolation.

Omni channel, spelled Omni-channel — is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Amazon Omni-channel Retail  opens up several avenues to provide a differentiated experience to the customers of this age. All channels seamlessly interact with each other to unleash a channel agnostic journey for the customer capabilities

  • Ecommerce
  • Order Management Solution
  • Warehouse Management Solutions
  • Merchandising
  • Order Broker Solution
  • CRM
  • Point of Sale (POS)
  • Mobile

The retailer’s associates are equipped with tablets to provide immediate answers to customer questions on the sales floor. The handhelds also act as cash registers, and out of stock items can be instantly ordered online for home delivery. Many retailers have realized the devastating impact poor inventory management can have: Customers are often unwilling to go back to a store that is out of a desired product and that makes no effort to locate it.

With new technology and the evolution of strategies in today’s marketing landscape comes a new wave of terminology with which marketers need to become acquainted. Two new-age definitions that immediately come to mind are multichannel marketing and omnichannel marketing. Omni channel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers.

Multichannel marketing refers to the ability to interact with potential customers on various platforms. A channel might be a print ad, a retail location, a website, a promotional event, a product’s package, or word-of-mouth. Omni channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

How Can Amazon Search Engine Optimization Boost Your Online Marketing

Amazon Search Engine Optimization

How Can Amazon Search Engine Optimization Boost Your Online Marketing

Even though Amazon commenced as a small online bookseller in 90’s, the platform is, without a doubt, dominating the global retail in the recent days. As per the famous studies, Amazon accounted for approximately 40% of the entire online traffic in the United States during the previous year. For any vendor that desire to attract a huge crowd to their site, purchase their commodities, and get them a considerable amount of sale and revenue, Amazon is the best possible e-commerce selling platform with around 300+ million people engaged in it. From the health and beauty products to the fantastic and super-quality electronic items, everything could be availed form this platform. However, with the increased number of sellers choosing Amazon as their trading option, the competition has perhaps escalated to a great extent and to survive such competition, people often rely on Amazon search engine optimization strategies to get their product rank at the top of Amazon search engine. Before heading on to the requirement of SEO in Amazon, let’s first comprehend the fundamental of the same:

What exactly is Amazon search engine optimization?

Amazon has moved into the global internet search market by providing A9, its very unique and own search engine. The A9 algorithm is specially designed to assist customers to get their desired product and services with ease. The users just type their commodity name in the Amazon search bar and a plethora of products matching to their search appears. Where it makes it simple for the customers to get their required commodity, the sellers are striving to survive the competitive Amazon market by modifying their SEO approaches.  If you aren’t aware of Amazon selling tactics and product listing, here’s what you should do to get your product SEO optimized:

How to optimize your product for Amazon search engine

SEO techniques for Amazon listings and articles are almost identical to the optimization of a website and brand for the search engine. Here’s how you can focus on and build up SEO strategies:

Create engaging and user-friendly content

Your product specification plays a vital role in determining its value and uses. Of course, your potential customer would never want to purchase a commodity they aren’t well familiar with. Hence, to make your content SEO optimized, your foremost focus should rely on building up the top-quality and engaging content for users. You should aim to include as many details of your product (though it should be an honest description with all the possible features including pros, cons, uses, price, and availability). Make sure to include the essential keywords that your customers would type in the search bar. Use meta-data, title, sub-heads, pointers, bullets, images, videos, audios, and other multimedia content to make your product SEO optimized.